HomeMy WebLinkAboutOV1702025SIGN CRITERIA
FOR
Mercado Del Rio
August 1811, 2017
APr'R VED BY: TCJP JDRB OA
P7_ rRO,s -.0 MR ER
Sign Criteria
INTRODUCTION:
The intent of this sign criteria is to establish and maintain guidelines consistent with
the signage policies of the landlord, the Town of Oro Valley. Further, the purpose is to
assure a standard conformance for the design, fabrication techniques and materials
for signage of the project and for tenant identification.
11. REQUIREMENTS:
A. Each tenant will be supplied a copy of the sign criteria prior to lease agreement.
B. Each tenant sign shall be designed, fabricated and installed in accordance with this
criteria and shall be consistent with the Sign Code of the Town of Oro Valley.
C. Sign permits must be obtained by tenant or its agent prior to installation of
signage.
D. No labels shall be permitted on the exposed surface of signs except those required
by local ordinances. Those required must be installed in an inconspicuous location.
E. Each tenant shall, at its own expense, provide and maintain its own identification
in accordance with specifications noted herein.
III. SIGN TYPES PERMITTED:
A. WALL SIGNS:
I. Each sign, including logo, shall be centered and mounted on fascia. Signs may
only be displayed over the tenants lease space to which the sign identifies.
2. All letters shall be pan channel, reverse pan channel and flat cut out. The Pan
channel and reverse pan channel letters will be white or amber led
illumination. The back portion of the buildings facing the bike path on north
end of property will only be allowed to have non -illuminated flat cut out
letters. Cabinets can be utilized for logo identification and may contain LED or
fluorescent lighting.
3. Letters will be attached to the wall per building code requirements.
4. All proposed signs must meet all local, state and national electrical codes and
be constructed by a licensed and insured sign manufacture/installer.
5. The minimum size for a wall sign is Twenty-four (24) square feet, with no single
wall sign containing more than one (1) square foot of sign for each linear foot
of building frontage, for a maximum sign area of one hundred fifty (150)
square feet. Wall signs for building elevations further than three hundred
(300) feet from the street may contain no more than one and one-half (1 1/2)
square feet of sign area for each linear foot of frontage, for a maximum sign
area of two hundred (200) square feet. Logos may not exceed the allowed wall
sign size, maximum fifty (50) square feet.
The non -illuminated signs on the back of the buildings facing the bike path are
limited to a maximum of thirty (30) square feet.
6. Signs on the back of the buildings, located adjacent to the wash, shall be
positioned to minimize impacts on the residential area and multi -use trail
along the wash embankment. Each sign permit application must be reviewed
to ensure compliance with this condition, subject to approval by the Planning
and Zoning Administrator.
7. All construction of signage within this development shall utilize aluminum.
B. COLOR PALETTE REQUIREMENTS:
1. All pan channel, reverse pan channel and fco letters shall follow the approved
color palette. Please see attached palette for colors.
2. All freestanding signage shall follow the approved color palette. Please see
attached palette for colors.
3. All logos and registered trademarks shall utilize any color available within the
approved color palette. Logos can deviate from the color palette if there is
proof or registration at time of submittal of permit.
C. FREESTANDING, MONUMENT OR DIRECTORY SIGNS:
1. Freestanding monument signs shall be allowed limited to no more than one(1)
per entryway to the development, (3 maximum). Each freestanding sign shall
be no more than fifty(50) square feet in size and no more than eight(8) feet in
overall height from grade to top of sign. Each sign will consist of the name of
the plaza and with the option to have a maximum of six(6) tenants.
2. Location and installation of all freestanding signs shall be reviewed by the
Town of Oro Valley prior to any approvals or issuance of any permits.
3. Directory signs shall be limited to forty(40) square feet and a maximum of
eight(8) feet in overall height. They must be place within property.
D. WINDOW SIGNS & OTHER ADDITIONAL SIGN TYPED ALLOWED:
Window signs shall follow the regulations set forth per the The Town of Oro Valley
Sign Code. All other sign types, including permanent and/or temporary signs shall
follow the rules and regulations set forth in the Town of Oro Valley Sign Code.
E. SIGNS PROHIBITED:
Prohibited signs shall follow those regulations set forth under the Town of Oro
Valley Sign Code.
MEREADD DEL RID - SIGN CRITERIA REVISION
Mercado
del Rio
MEREADO DEL RIO - SIGN CRITERIA
PAGE 1 - COVER PAGE
PAGE 2 - WALL SIGN INFO
PAGE 3 - FREESTANDING SIGN INFO
PAGE 4 - SITE PLAN
FILE NAME: 13005[PRO]Mercado Del Rio[Sign Criteria]
10B NAME: MERCADO DEL RIO
JOB ADDRESS:
SIGN CRITERIA
CITY: ORO VALLEY
SUITE: N/A
ZIP: 857
COPYRIGHT BY ADDISIGNS, INC. SOLE PROPERTY OF ADDISIGNS. IT IS NOTTO BE REPRODUCED, COPIED, PHOTOGRAPHED, EXHIBITED OR USED IN ANY FASHION WITHOUT THE EXPRESSED WRITTEN APPROVAL OF ADDISIGNS, INC.
ACCEPT DATE: BUYER SIGNATURE: ADDISIGNS: SHOP APPROVAL 1: SHOP APPROVAL z: PAGE •• OF
MEREADO DEL RIO - SIGN CRITERIA REVISION
WALL SIGNAL: LIGHTED & NON -LIGHTED
INDIVIDUAL LETTERS
PAN CHANNEL, REVERSE PAN CHANNEL
AND FLAT CUT OUT LETTERS
TENANT
NEW COLORS
MERCADO DEL RIO SIGN CRITERIA.
WHztirt EXISTING APPROVED COLORS TO REMAIN:
230.20
NORM
230-005
YELLOW
230-0iS
PHIS 109C
THIS SIGN IS INTENDED TO BE INSTALLED IN ACCORDANCE WITH THE REQUIREMENTS OF ARTICLE 600 OF THE NATIONAL ELECTRICAL CODE
AND/OR OTHER APPLICABLE LOCAL CODES. THIS INCLUDES PROPER GROUNDING AND THE BONDING OF THE SIGN ALSO CURRENT UL STANDARDS.
FILE NAME: 13005[PRO]Mercado Del Rio[Sigr
JOB NAME: MERCADO DEL RIO
WUX a JOB ADDRESS:
CITY: ORO VALLEY
SUITE: N/A
ZIP: 857
Mercado
del Rio
NON -ILLUMINATED ALUMINUM
FLAT CUTOUT LETTER
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• - Y �_ 3-6 PER LETTER
EXAMPLE OF ONE TENANT
NEW SIGN COLORS
PHOTOS ARE FOR DEMONSTRATION PURPOSES ONLY AND IS NOT APPROVED BY THIS DRAWING.
SIGN CRITERIA
COPYRIGHT BY ADDISIGNS, INC. SOLE PROPERTY OF ADDISIGNS. IT IS NOT TO BE REPRODUCED, COPIED, PHOTOGRAPHED, EXHIBITED OR USED IN ANY FASHION WITHOUT THE EXPRESSED WRITTEN APPROVAL OF ADDISIGNS, INC.
ACCEPT DATE: BUYER SIGNATURE: ADDISIGNS: SHOP APPROVAL 1: SHOP APPROVAL 2: 1 FAGE ' • OF
MERCADO DEL RIG - SIGN CRITERIA REVISION
MONUMENT/DIRECTORY SIGNAGE
Mercado
del Rio
MONUMENT EXAMPLE
O DIRECTORY - EXAMPLE
40 TOTAL SF
40 TOTAL SF
4'•6"
Mercado del Rio
;0 Mercado '��
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-TENANT
del Rio
M
TENANT
OPTION FOR TENANTS ON MONUMENT SIGN
NEW COLORS
Mercado del Rio_
MERCADO DEL RIO SIGN CRITERIA.
wxx E
EXISTING APPROVED COLORS TO '.
TENANT
®
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IVORY
230.005
' THIS SIGN IS INTENDED TO BE INSTALLED IN ACCORDANCE WITH THE REQUIREMENTS OF ARTICLE 600 OF THE NATIONAL ELECTRE-COOS
AND/OR OTHER APPLICABLE LOCAL CODES. THIS INCLUDES PROPER GROUNDING AND THE BOHONNG OF THE SIGN AND CURRENT UL STANDARDS.
-
FILE NAME: 13005[PRO]Mercado Del Rio[Sign Criteria]
JOB NAME: MERCADO DEL RIO
c JOB ADDRESS:
SIGN CRITERIA
CITY: ORO VALLEY
= SUITE: N/A
ZIP: 857
1 COPYRIGHT BY ADDISIGNS, INC. SOLE PROPERTY OF ADDISIGNS. IT IS NOT TO BE REPRODUCED, COPIED, PHOTOGRAPHED, EXHIBITED OR USED IN ANY FASHION WITHOUT THE EXPRESSED WRITTEN APPROVAL OF ADDISIGNS, INC.
1 1 PAGE ' -OF
ACCEPT DATE: BUYER SIGNATURE:
ADDISIGNS:
SHOP APPROVAL 1: SHOP APPROVAL z:
MEREADO DEL RIO SIGN CRITERIA REVISION
NOT TO SCALE
O MONUMENT (NEW)
O DIRECTORY (NEW)
locations subject to change
O ALLOW FOR NON -ILLUMINATED
SIGNAGE FACING BIKE TRAIL (NEW)
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Mercado
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EXHIBIT B
MERCADO DEL RIO
RICK E CX4EERENG C04;Z LOTS 1-17 g
.� CASE MV12-08-22 eiu a m, enu rxiow. rn, aieon
DATE: 4/08/04 SHUT I OF I
FILE NAME: 13005[PRO]Mercado Del Rio[Sign Criteria]
^1 JOB NAME: MERCADO DEL RIO
�JOB ADDRESS: SIGN CRITERIA
N�.
CITY: ORO VALLEY
SUITE: N/A
ZIP:857
I I COPYRIGHT BY ADDISIGNS, INC. SOLE PROPERTY OF ADDISIGNS. IT IS NOT TO BE REPRODUCED, COPIED, PHOTOGRAPHED, EXHIBITED OR USED IN ANY FASHION WITHOUT THE EXPRESSED WRITTEN APPROVAL OF ADDISIGNS, INC.
ACCEPT DATE: BUYER SIGNATURE: ADDISIGNS: SHOP APPROVAL 1: SHOP APPROVAL 2: PAGE • • OF
Mayes, Patty
From: Hayes, Patty
Sent: Monday, August 28, 2017 9:26 AM
To: INN
Subject: Mercado Del Rio
AI,
I've had a chance to closely look at the proposed sign criteria. Below are some needed corrections:
1. Page2, Section III, A:
a. Item 2, Is the intent of the statement about flat cut out letters "mainly for the back portion of
building facing north", meant to imply that illuminated signs are not allowed on the backs of
those buildings? That statement doesn't seem to prohibit illuminated signs. The site plans
seems to allow only non -illuminated signs on the backs of those buildings. Possibly reword to
be more clear. Flat cut out letters are usually allowed anywhere but I think the intent to say
that signs are allowed on the backs of buildings facing the wash only if they are non -
illuminated.
b. Item 5, You may want to title they section, Size. Then explain that the minimum size is 24 sq ft
and then continue with the rest of the size standards.
2. Page 3, Section III B:
a. Items 3 and 4: These two lines seem to contradict each other. Clarify.
3. Color page 2: Please add a note under the "new logo size" for brake masters stating that the photo is
for demonstration purposes only and is not approved by this document. Or something like that. My
concern is that Brake Masters will think the logo was approved as shown, when in reality I don't know
the measurements of that wall and if that size logo fits.
4. Page 3: The monument sign sample shows a sign with only the name of the center. The written text
document described a monument sign with name of the plaza and up to 6 tenants. Clarify.
5. The note about signs subject is change might be concerning. The board will want to know what they
are approving.
6. Page 4, site plan:
a. The colors of the dots for "Monument (New)" and "Allow for non -illuminated" is too close in
color.
b. The blue dot, existing sign locations are needed if you'd like to remove them.
c. You may want to add a note to the yellow dots, that location are subject to change, so that
you're not committed to those areas.
d. There is a dot in the western tip of the parking lot (either a monument dot or non -ilium sign
dot) that seems to be in an odd location.
As for the meeting date, I'm not sure yet. We've some scheduling issues and we're working on the dates. I'll let you
know.
You can return the revised criteria to me via email.
Thanks,
oPo.4p,,`.EV 4a?j, � TOWN OF ORO VALLEY
DEVELOPMENT & INFRASTRUCTURE SERVICES DEPARTMENT
11000 N. LA CANADA DRIVE, ORO VALLEY, AZ. 85737
PHONE: (520) 229-4800 FAX: (520) 742-1022
vwwy.orovalleyaz.gov/dis
A'OUNDED �91A
1.2 GENERAL APPLICATION FORM office
- - -...
Application
Type:
❑ Major General Plan Amendment
❑
Final PlatP0 y
❑
Rezoning/PAD Amendment
❑
Pre -Application
❑
Planned Area Development
❑
Zoning Verification AUG 17 2017
❑
Conditional Use Permit
X
Sign Criteria
❑
Zoning Code Amendment
❑
Sign - PAD Exemptiq;A l......
❑
Conceptual Site Plan
❑
......
Master Sign Program
❑
Conceptual Public Art
❑
Communication Facility — Tier 1 and 2 Minor
❑
Conceptual Architecture
❑
Communication Facility — Major
❑
Final Site Plan
❑
Revised Development Plan
❑
Conceptual Landscape Plan
❑ Other
Subiect Prooerty Information:
Address: Yu 4.L k 2 V W &n. 1't&Parcel/Tax Code:
Subdivision / Commercial Center Name: t`CA CIy C I
Book / Page or Sequence Number: Lot Number(s) �— f
Legal Description:,
Section/Township/Range: Sr, +h 13 Area of Property:
Existing Land Use:
Proposed Land Use:
Applicant Information: * If more than one, attach list
Applicant*:
Name: A, -T . Ue-e l /M • t( 4 d d i S Firm: .Add i 5 i S`h S
Address: s ? o z E - 3Y �'� S+ . City: -T-K CSo--, State: .4Z Zip: 3'�-7/s
Telephone: ., (� l ��(� Fax: Email: q A i d d ' s, 5rS. Cc' t1
Property Owner(s) if different from Applicant*:
Name: 0(o I/ /Je k' sp ra %i>�V Firm:
Address: S l c,✓,- e eahj e d City: Al,, j �✓/,-s State: %�Z Zip: d'��/
Telephone:
Consultant*:
Name:
Address: _
Telephone:
Fax: Email:
(Discipline)
Firm:
City: _
Fax: Email:
State: Zip:
Pro'ect Description/Narrative:
SI .,/�1;
9c 1� ; � +�► C r i 1 C f i c� IiV ; l Gt �� O K1 t �+� �A r G Pr 4 ✓ eJa 0142 re
N � r V,l * y; s + in .e
L✓� �I a(so g� ✓-e �aCl� �tv,a��' !� l��r rtr.s�P o4-e-7 CnITrS 4e,,
K f a ri a 4P_ .
I hereby certify that I have read and examined this application and know the same to be true and correct. I am the owner
of the property or the Owner's authorized representative, and if not the owner, I have obtained the owner's permission to
perform stated work. All provisions of laws and ordinances governing this type of work will be complied with whether
specified herein or not. The approval of this application does not presume to give authority to violate or cancel the
provisions of any other federal, state or local law for which this project may be subject to.
Notice: It is the applicantlowner's responsibility to ensure all private rules and regulations (such as Covenants, Conditions
& Restrictions (CC&R's)) of the subdivision and/or commercial center are adhered to. Contact your Home Owners
Association or property management to determine applicable requirements.
It is also the applicant's responsibility to coordinate with all outside agencies to secure their acceptance or clearance.
Failure to do so may delay issuance of permits. See attached list of agencies.
Applic}rfnts Signature Print Name Date
Important Note: All submittals received after 4:00 p.m. will be processed the next day
Submittals will be reiected if:
• Not folded using Pima County fold & collated;
• There are missing items on the checklist unless otherwise approved by Planning Division Manager or Town Engineer.
• Re -submittals cannot be accepted without a transmittal and a written narrative summary describing the purpose of
submittal.
n
-a ,.
1.3 SUBMITTAL CHECKLIST
All applications for Sign Criteria must include the following materials to be accepted
for processing, (please note additional site specific information may be required):
❑ Fees
❑ Formal submittal, size 11" x 17" or 8'/2" x 11" (5 Copies) (additional copies will be
required, after staff review, for agenda packets)
❑ All items included in Section 2.0 of this process guide (5 copies)
General Application
❑ Electronic file in pdf format on a CD: Submittal will not be accepted if an electronic
version of all submittal material in PDF format is not included.
Note: Additional copies of the formal submittal may be requested for distribution to the
Board members after final staff review.
7
Sign Criteria
Conceptual Design Review Board Staff Report
=4,k.
CASE NUMBER:
MEETING DATE:
AGENDA ITEM:
STAFF CONTACT:
Applicant:,_
Request:
Location:
Recommendation:
OV1702025
September 12, 2017
0
Patty Hayes, Senior Planning Technician
phayes orovallevaz.gov (520) 229-4819
Mike Addis with Addisigns
Sign Criteria for Mercado Del Rio
North side of Pusch View Lane, west of Oracle Road
Approve the requested Sign Criteria
SUMMARY:
The applicant proposes a new sign criteria for Mercado Del Rio that will establish new
standards for permanent signs in the development. The proposed criteria contains new
monument and directional sign designs along with a new color palette for all signs in the
development as shown in the applicant's submittal Attachment 1. The proposed sign criteria
meets the Town's Design Principles by establishing a unifying design theme for the
development.
One item that is under evaluation, is the proposal to allow wall signs on the rear of the
buildings facing the multi -use trail. Staff is continuing to evaluate the impact of those signs
and will report the findings at the CDRB meeting.
BACKGROUND:
A sign criteria is a document that governs all permanent signs within a multi -tenant
development and is designed to comply with the standards of the Oro Valley zoning code. A
sign criteria is required to be reviewed by the Conceptual Design Review Board (CDRB) for final
approval prior to the issuance of a sign permit.
The Mercado Del Rio, shown in Attachment 2, was developed in 2003 followed by the
installation of 6 monument signs and subsequent tenant building signs, all of which met the
standards of the zoning code in effect at that time. The sign designs for Mercado Del Rio
have not been updated since the project was first developed.
Existing Site Conditions
• 17 acre site
• 4 existing buildings and 12 vacant pads
• Zoning: C-2 Commercial
OV1702025 Mercado Del Rio Sign Criteria
Conceptual Design Review Board Staff Report
Related Approvals
• 2003: Master Development Plan
• 2004: Automotive uses & Salon Development Plan
SIGN CRITERIA:
Page 2 of 4
The proposed Sign Criteria establishes an updated design for monument, directional and wall
signs. The criteria will allow tenants to choose from twenty one (21) colors and to also use
registered trademarks or logos as part of a wall sign. The redesigned monument signs will
allow tenants to be more clearly identified to the public. All signs proposed in the criteria
meet the standards of the Town's zoning code.
DISCUSSION I ANALYSIS:
Key Design Standards and Design Principles are below in bold Italics followed by staff
commentary:
Sign colors, design and placement shall be complementary and integral to the project's
architectural and site design themes.
The Mercado Del Rio is a commercial development with four buildings whose primary tenants
include automotive related businesses and a salon, while twelve lots remain vacant. The
buildings are generally a traditional southwest style with tiled roofs, stone accents and earth
tone colors (Attachment 3). The proposed monument sign will contain accent features and
letters on a lighter earth toned background which will provide better visibility for the center and
its tenants. The colors and design will provide contrast but also a cohesiveness between the
sign and buildings.
In addition to the expanded wall sign colors, the applicant proposes to allow businesses to
place non -illuminated, flat cutout (do depth), maximum 30 square foot wall signs on the rear,
or northern side, of the buildings. Those signs would be intended to identify businesses to the
pedestrians and bicyclist who use the trail located along the northern boundary of the
development. However, the previous sign criteria for Mercado Del Rio stated that signs are to
be specifically positioned In a manner that minimizes views from the multi -use trail. Staff is
working with the applicant to evaluate the impact of the proposed rear building signs and will
report the findings at the CDRB meeting.
Project identification and sign elements shall incorporate architectural treatment and
project unifying elements which are Integrated with the overall design of the project in
terms of style, materials, color and theme.
The proposed color palette provides a selection of twenty one (21) colors which will match or
blend with the existing signs In the development. Tenants will also be allowed to use a portion
of their sign allowance, up to 50 square feet, for State or Federally registered logos. The
proposed criteria will continue to allow the use of individual letters with white or amber halo
illumination.
OV1702025 Mercado Del Rio Sign Criteria
Conceptual Design Review Board Staff Report
Page 3 of 4
As feasible, sign colors shall utilize the project color palette approved as part of the
Conceptual Design for the project.
The lighter earth tone color with darker earth tone accents used on the buildings are proposed
for the monument sign design which will create a cohesive design for the center.
Key General Plan Goals and Policies are below in bold Italics followed by staff commentary:
The proposed sign criteria was reviewed for conformance with the General Plan's Goals and
Policies. Listed below are relevant policies within the General Plan relating to signage:
Goal Q:
A built environment that creatively Integrates landscape, architecture, open space and
conservation elements to Increase the sense of place, community interaction and
quality of life.
Policy Land Use 6:
Maintain the small town, neighborly character and Improve the design and safety of the
built environment.
Action item #125:
Maintain the unique character of Oro Valley by studying and updating:
Signage regulations to emphasize identification and direction over advertising goods
or services to maintain compatibility and minimal Intrusiveness.
The proposed sign criteria will allow the tenants to better identify their businesses to the public
while maintaining compatible signage for the area.
The proposed sign criteria is consistent with the General Plan policies.
RECOMMENDATION:
Based on the finding that the proposed Sign Criteria will provide a comprehensive set of
design standards for the center and is consistent with Zoning code and the Design Principles,
it is recommended that the Conceptual Design Review Board take the following action:
Approve the requested Sign Criteria for Mercado Del Rio as provided in Attachment 1.
SUGGESTED MOTIONS:
I move to recommend approval of the Mercado Del Rio Sign Criteria based on the finding that
the proposed Sign Criteria is consistent with the Design Principles.
190
I move to recommend denial of the Mercado Del Rio Sign Criteria based on the finding that
OV1702025 Mercado Del Rio Sign Criteria Page 4 of 4
Conceptual Design Review Board Staff Report
ATTACHMENTS:
1. Applicant's Proposal
2. Location Map
3. Site Photos
Bayer Velr6, Planning Manager
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Location Map (OV1702025)
Attachment 2
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Existing buildings and signs
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Mercado Del Rio
Site Photos (OV1702025)
Attachment 3
NOTICE FORM CHECKLIST
OV Number: n V 1-102 0 2
Meeting Name & Date: C o R A - t -7
Application Type: �t,G�'Yt co
15-day Notice DEADLINE: e - 1 -7
Publish in Daily Territorial? Yes 60)
2pm submission deadline:
Publishing #:
Paper copy (attache
Affidavit scanned to OV file:
Day of Publishing:
Date/Ti m�errr<
Cost:
Scanned to OV file:
Original to Town Clerk:
HOA Notification? No Affected Total: 1�
HOAs: 3 "- ✓WQ ate mailed out:
Notification Boundary? Yes No
Notification radius: feet _Spreadsh t into file:
Total residents:
Date mailed out:
Property Posting? Yes 0 Stickers given to Planner: n I
Posting on Town property. Yes No Date posted: g
Post on Planning Page? Yes No Date posted:
Notes:
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Town of Oro Valley
Community Development and Public Works
TOWN OF ORO VALLEY
NOTICE OF PUBLIC MEETING
CONCEPTUAL DESIGN REVIEW BOARD
The Conceptual Design Review Board will hold a public meeting on
Tuesday, September 12, 2017 at 6:00 p.m.
Oro Valley Town Council Chambers
11000 N. La Canada Drive
Oro Valley, Arizona
Discussion and possible action on a proposed Sign Criteria for Mercado Del Rio,
located on the north side of Pusch View Lane between Oracle Road and Lambert Lane
(OV1702025). The sign criteria includes revised monument and wall sign standards.
The public is encouraged to attend and will be invited to speak. Information about the project
can be viewed at www.OVprojects.com. For questions or additional information, please
contact Patty Hayes, Senior Planning Technician, (520) 229-4819 or
phayes orovalleyaz.gov. An agenda for this meeting will be made available at least 24
hours prior to meeting time.
Posted: 8/28/2017
Time: 5:00 p.m.
By: jma
Oro Valley, it's in our nature.
11000 N. La Canada Drive, Oro Valley, Arizona 85737
www.orovalleyaz.gov I phone: (520) 229-4800 1 fax: (520) 742-1022