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2013 TOV Strategic Plan I Focus Area: Fiscal Responsibility
GOAL: Maintain long-term financial health through diversified revenue
sources while investing in community initiatives.
STRATEGY
Ensure funding is available to maintain and replace key assets and avoid infrastructure
deterioration.
ACTIONS
Evaluate opportunities to diversify the Town's revenue sources
Enhance revenue by taking steps to ensure collection of established taxes, fees, rates and
fines
Expand capital improvement plan(CIP)to a 15-year program, identifying potential funding
sources, operating cost impacts and cash flow requirements
Consider voter approval of franchise agreements with utility providers
Conduct a cost of service study for the Water Utility
Establish a fleet management task force to develop alternatives for long-term fleet
maintenance and repair
Develop an Infrastructure Improvement Plan and evaluate the use of impact fees in
accordance with State statute
Expand and develop initiatives to support public safety services that enhance community
safety
STRATEGY
Pursue annexation and acquisition opportunities that will deliver long-term benefits to the Town.
ACTIONS
Initiate annexations that establish a southern corporate boundary along Ina Road
Partner with the Arizona State Land Department regarding annexation of the Arroyo Grande
area and state trust land between Oro Valley and Marana
Consider acquisition of properties within annexation areas or adjacent to significant roadway
improvement projects that are candidates for redevelopment or other beneficial use
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2013 TOV Strategic Plan I Focus Area: Communication
GOAL: Ensure residents are educated about and engaged in moving
community initiatives forward.
STRATEGY
Improve access to accurate,timely and relevant Town information.
ACTIONS
Launch a new Town website with a focus on information design, making it easier for the end-
user to find the information they need, and directing web traffic to important events and
initiatives
Use the email notification system to expand our reach into the community and improve the
quality of those communiqués
Use emerging media technologies such as mobile computing, social media to expand the
ways in which information can be accessed
Expand public access to GIS mapping tools
Enhance the Oro Valley VISTA, the quarterly community e-newsletter and, as the budget
allows, increase printed quantities
Use the internal Communications Roundtable to engage representatives from each
department in communications planning for internal news and community-wide events
ST RATEGY
Increase internal and external awareness of the Town's successes, assets,values and initiatives.
ACTIONS
Launch new marketing and branding efforts to better define the Town's identity and promote
our successes, assets, values and initiatives
Promote consistency in messaging across multiple platforms, including website, intranet,
Council talking points, press releases, VISTA newsletter and other internal and external
publications
Enhance presence of Parks& Recreation programs, amenities and event information in Town
publications and electronic media
Enhance presence of Police Department crime prevention programs and event information in
Town publications and electronic media
STRATEGY
Improve the customer service experience for residents who contact the Town for information or
assistance.
ACTIONS
Initiate a town-wide customer service training module for all employees
Explore opportunities for expanded service hours to enable customers to conduct business
with the Town outside of traditional business hours
Use the Constituent Services Coordinator, and department-level representatives as
necessary, to respond to community questions, concerns and ideas
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Develop information resources to help employees more efficiently identify solutions to
residents' questions
Conduct print and/or electronic surveys to solicit community feedback and suggestions
Expand the online payment system to include Business Licenses and Building Permits
STRATEGY
Provide opportunities for residents to become engaged in and knowledgeable about the role of
local government.
ACTIONS
Conduct Council on Your Corner events, where elected officials speak at community
gatherings, throughout the year
Support relationships with volunteers and members of boards and commissions through the
annual Volunteer of the Year Awards program and reception
Expand the Citizens' Police Academy to include an Alumni Association
Enhance the Community Academy program based on participant feedback
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2013 TOV Strategic Plan Focus Area: Economic Development
GOAL: Attract and retain globally-competitive high technology and
bioscience employers.
STRATEGY
Support the creation of primary jobs.
ACTIONS
Hold regular meetings with existing companies at Innovation Park and Foothills Business
Park, including the University of Arizona Bio5 Institute
Explore the possibility of a public-private partnership to build speculative space to attract high
technology and bioscience employers
Evaluate technology and communication infrastructure
Promote the Economic Expansion Zone(EEZ) overlay district as a business attraction tool
Support regional efforts to attract and retain major employers
Develop a strategic partnership with the Arizona Commerce Authority
Establish a Central Business District(CBD) along Oracle Road
STRATEGY
Promote partnerships to enhance public safety, education and workforce development.
ACTIONS
Promote public safety, educational opportunities and state and national school rankings in
Town marketing materials and online
Hold regular meetings with University of Arizona and Pima Community College to support
educational needs
Hold regular meetings with public and private K-12 educational organizations and provide
support through the School Resource Officer program
GOAL: Develop recreation and cultural opportunities to promote tourism
and support employee attraction and retention.
STRATEGY
Support cultural events and opportunities.
ACTIONS
Partner with the Southern Arizona Arts and Cultural Alliance(SAACA)and the Hilton El
Conquistador Golf&Tennis Resort on the 4th of July Celebration
Partner with Tohono Chul Park, SAACA and other organizations on marketing efforts and arts
and cultural events
Promote the Public Art collection throughout Oro Valley
Develop plans for the Town's 40th Anniversary Celebration in 2014
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STRATEGY
Support local, national and international sporting events.
ACTIONS
Enhance the reputation of Oro Valley as a destination for winter training activities, specifically
swimming, running and cycling
Partner with the Metropolitan Tucson Convention and Visitors Bureau (MTCVB)to attract
local, national and international sporting events
Promote Naranja Park as a venue for local archers and regional competitions
STRATEGY
Promote Oro Valley as a bicycle friendly community.
ACTIONS
Complete construction of the CDO Linear Park from First Avenue to Oracle Road, including
access to the Steam Pump Ranch trailhead and restroom facilities
Seek funding to complete the shared use path between Steam Pump Ranch and Catalina
State Park, and between Magee Road and La Canada Drive
Establish a Complete Streets policy stating our intent to plan, design, and maintain streets so
they are safe for all users of all ages and abilities
Explore public private partnership to reinstate bicycle safety classes
Support regional funding for completion of The Loop shared use facility
Support regional efforts to develop a velodrome and cyclist training facility
Consider stand-alone application for Bicycle Friendly Community certification by the League
of American Bicyclists
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GOAL: Provide services to enhance residents' quality of life.
STRATEGY
Enhance community policing through support of programs, activities and personnel assignments
that prevent crime and promote safety.
ACTIONS
Use the current Police Department strategic planning program and related documents to
assist in acquisition and deployment of resources
Evaluate expansion of the reserve police officer program to support, supplement and expand
public safety services in the Town
Evaluate expansion of the Citizen Volunteer Assistants Program (CVAP)and recruit
additional volunteers
Conduct internal and regional training in contemporary traffic incident management protocols
for first responder and support service providers to maximize community safety(police,fire,
ems, transportation, towing etc.)
Ensure resources are available to evaluate and respond to legislative,judicial and
technological mandates
STRATEGY
Reinforce the Oro Valley brand through excellence in infrastructure design and maintenance.
ACTIONS
Consider the replacement of conventional signalized intersections with roundabouts
Expand the pavement management program to plan for needed improvements within the
proposed annexation areas
Consider adjusting the Stormwater Utility fee to provide a funding mechanism for drainage
infrastructure projects
Complete the sign inventory and develop a plan for sign replacement and removal of
unnecessary signage
STRATEGY
Deliver a safe and reliable water supply to all Water Utility customers.
ACTIONS
Renew the Town's Assured Water Supply(AWS) designation
Initiate the Advanced Metering Infrastructure Project for the Oro Valley Water Service Area to
accurately measure water usage and increase customer service efficiency
Partner with Tucson Water to amend the Reclaimed Water Intergovernmental Agreement
Develop a plan for acquisition and delivery of Central Arizona Project water
Promote water conservation through customer education and the provision of water audits
Conduct an Energy Efficiency Study to determine improvements needed to increase
efficiency of wells and booster pumps, reduce electric power consumption and enhance the
reliability of the water system
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STRATEGY
Continue restoration, preservation and rehabilitation of facilities at Steam Pump Ranch.
ACTIONS
Explore options for use of the Proctor/Lieber House as outlined in the Master Plan
Explore hosting a Farmer's Market on the property
Establish an agreement with the State Historic Preservation Office regarding treatment of the
original Pump House
Establish funding for implementation of the Steam Pump Ranch Master Plan
STRATEGY
Seek to make continuous improvements to Town parks and other facilities.
ACTIONS
Initiate an update of the Naranja Park Master Plan and Programming &Concept Design
documents
Establish a funding and phased development plan for implementation of the Naranja Park
Master Plan
Initiate development of a comprehensive Parks and Recreation Master Plan
Initiate application to the Commission for Accreditation of Park and Recreation Agencies
Complete a renovation of the Town Hall stage area, adjacent landscape areas, and
directional signage
Evaluate organizational space needs and develop a plan for implementation
STRATEGY
Update the General Plan to reflect community values and future needs.
ACTIONS
Develop a Public Participation Plan to guide resident involvement in decision-making
Promote broad community participation in the development of the General Plan
Develop and implement a marketing plan to ensure voter ratification of the General Plan in
2015
STRATEGY
Provide Town staff with the best possible collaboration tools to increase efficiency of information
delivery.
ACTIONS
Evaluate replacement of the phone system
Evaluate replacement of the Permits Plus software system
Evaluate operational areas that will realize the greatest value from mobile applications
Evaluate methods of converting paper forms to electronic forms
Conduct a feasibility assessment of an organization-wide document management system
Develop IT policies and security measures regarding the use of personal mobile devices for
business functions
Enhance the Information Technology architecture to facilitate mobile access to Town
information and enterprise applications
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STRATEGY
To attract, engage, and retain highly qualified employees.
ACTIONS
Enhance the current employee recognition program as recommended by employees
Conduct supervisory training as it relates to employee engagement, development and
performance management
Expand the number of on-site training opportunities to enhance employee professional
development
Evaluate the benefits package offered to employees
Conduct stay interviews with all new employees after 30 days of employment
Conduct exit interviews to assess the reasons for separation and report separations on a
monthly basis
Conduct a market study of the Town's benchmark classifications and make necessary pay
grade adjustments as needed and based on fiscal resources
Evaluate methods for determining employee engagement
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