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HomeMy WebLinkAboutMinutes - Community Engagement Advisory Group - 10/16/2023MINUTES JOINT STUDY SESSION WITH THE FOLLOWING BOARDS AND COMMISSIONS: TOWN COUNCIL, BOARD OF ADJUSTMENT, BUDGET AND FINANCE COMMISSION, HISTORIC PRESERVATION COMMISSION, PARKS AND RECREATION ADVISORY BOARD, PLANNING AND ZONING COMMISSION, STORMWATER UTILITY COMMISSION, WATER UTILITY COMMISSION, YOUTH ADVISORY COUNCIL October 16, 2023 ORO VALLEY HOPI CONFERENCE ROOM 11000 N. LA CAÑADA DRIVE               STUDY SESSION AT OR AFTER 6:00 PM   CALL TO ORDER Planning Manager Bayer Vella called the meeting to order at 6:00 p.m.   ROLL CALL Planning Manager Bayer Vella performed the Roll Call, calling out the Board and Commission members who were present. Present: George Li, Youth Advisory Council Estelle Lee, Youth Advisory Council (via online) Sylvia Russell, Youth Advisory Council Kenna Brock, Youth Advisory Council Jaden Wu, Youth Advisory Council Emma Kim, Youth Advisory Council Faith Ryan, Youth Advisory Council Amiya Lotun, Youth Advisory Council Allison Kuester, Youth Advisory Council (via online) Joan Pliego, Historic Preservation Committee Matthew Wood, Parks and Recreation Advisory Board Joanne Moothart, Parks and Recreation Advisory Board Dan Sturmon, Planning and Zoning Commission Thomas Gribb, Board of Adjustment Joseph Affinati, Board of Adjustment William "Ed" Thomas, Stormwater Utility Commission Joe Winfield, Town Council (via online) Tim Bohen, Town Council Joyce Jones-Ivey, Town Council (via online) Absent: Elizabeth Shepperd, Youth Advisory Council Valerie Maynard, Youth Advisory Council Patrick Luu, Youth Advisory Council Grayson Kang, Youth Advisory Council Matthew Querimit, Youth Advisory Council Taylor Rayl, Youth Advisory Council Jordan Adams, Youth Advisory Council Daren Crusenberry, Youth Advisory Council Devak Biswas, Youth Advisory Council Riley Goodwin, Youth Advisory Council Liam DaDeppo, Youth Advisory Council Kennedy Blanchard, Youth Advisory Council Christian Kirkland, Youth Advisory Council Tanish Doshi, Youth Advisory Council Pundaleste Bozeman, Historic Preservation Committee Nicole Casaus, Historic Preservation Committee Auvie Lee, Historic Preservation Committee Michael Paul, Historic Preservation Committee Ronald Scantlan, Historic Preservation Committee Philip Saletta, Parks and Recreation Advisory Board Emily Veres, Parks and Recreation Advisory Board Cheryl Horvath, Parks and Recreation Advisory Board Antonia Landau, Parks and Recreation Advisory Board Gary Temple, Parks and Recreation Advisory Board Jacob Herrington, Planning and Zoning Commission Joseph Nichols, Planning and Zoning Commission Skeet Posey, Planning and Zoning Commission Anna Clark, Planning and Zoning Commission Kimberly Outlaw Ryan, Planning and Zoning Commission Philip Zielinkski, Planning and Zoning Commission Helen Dankwerth, Board of Adjustment Octavio Barcelo, Board of Adjustment Stephen Roach, Board of Adjustment John Fortunato, Budget and Finance Commission Michael Mason, Budget and Finance Commission Gerald LeMay, Budget and Finance Commission Jennifer Carr, Budget and Finance Commission Melanie Barrett, Town Council Josh Nicholson, Town Council Harry Greene, Town Council Steve Solomon, Town Council Richard Crocker, Stormwater Utility Commission Richard Hawkinson, Stormwater Utility Commission Gary Mattson, Stormwater Utility Commission David Atler, Water Utility Alan Forrest, Water Utility Greg Hitt, Water Utility Kay Lantow, Water Utility Tom Marek, Water Utility Patricia Olson, Water Utility Naranjan Vescio, Water Utility Staff Present: Rene Olvera, Long Range Senior Planner Milini Simms, Long Range Principal Planner Bayer Vella, Planning Manager Misti Nowak, Communications and Marketing Administrator Attendees: Jan Gordley, Gordley Group Richie Brevaire, Gordley Group Heather Valdez, Gordley Group Tom Baca, Gordley Group   STUDY SESSION AGENDA   1.DISCUSSION ONLY WITH TOWN COUNCIL, BOARD AND COMMISSION MEMBERS,   1.DISCUSSION ONLY WITH TOWN COUNCIL, BOARD AND COMMISSION MEMBERS, YOUTH ADVISORY COUNCIL AND PUBLIC ATTENDEES REGARDING THE PROJECT IDENTITY, INCLUDING THE NAME OF THE UPCOMING GENERAL PLAN       Planning Manager Bayer Vella introduced the evening's agenda item and emphasized the intent of the meeting is to provide guidance on the branding and marketing for the General Plan, before launching to the broader community. He reviewed instructions for online Zoom participants. Misti Nowak, Communications and Marketing Administrator, spoke on the process of marketing and branding the General Plan. Even though the Gordley Group was hired, community input, including shared values and aspirations, helps guide the process. The "feel" of the place can only come from its residents. The "function" comes from the design team. The final design should be simple enough to have a strong presence, but also allow for possibilities. Ms. Nowak provided an example of a successful Oro Valley branding package with two different logos for the Town, how they are used and the different feelings they create. Jan Gordley, with the Gordley Group, spoke about working with the Town's high standards and her team.She reviewed the do's and dont's regarding branding. The focus of the branding/marketing should be authentic to the community, inviting and appealing, memorable and recognizable, and very clear, with the ability to build on the essence of the message. Ms. Gordley reviewed the aspects of creating a cohesive brand. She reviewed the past General Plan brand and the community engagement plan. Richie Brevaire, with the Gordley Group, reviewed the results of the surveys and exercises from the last meeting, focusing on the key phrases and words for community, progress, Oro Valley and core values. Heather Valdez, with the Gordley Group, unveiled the new brand the team designed: Oro Valley's Path Forward - Planning Together for Our Future. She reviewed the process of taking all the feedback received and how it was incorporated. Long Range Principal Planner Milini Simms posed questions to the group and discussion ensued. Ms. Simms thanked the group for all of their input and participation. She asked the group to please keep the new brand under wraps, as it is still be finalized and will be unveiled at the State of the Town event.   ADJOURNMENT Long Range Principal Planner Milini Simms adjourned the meeting at 7:00 p.m.   I hereby certify that the foregoing minutes are a true and correct copy of the minutes of the 2026 General Plan Community Engagement Advisory Group of Oro Valley, Arizona held on the 16th day of October 2023. ___________________________ Jeanna Ancona Senior Office Specialist