HomeMy WebLinkAboutPackets - Council Packets (276)Stine, Michelle
From:
Standish, Michael
Sent:
Wednesday, February 15, 2017 1:31 PM
To:
Stine, Michelle
Subject:
FW: comment on tagline signs 021517
From: Dave Perry[mailto:dave@orovalleychamber.comj
Sent: Wednesday, February 15, 2017 1:17 PM
To: Standish, Michael <mstandish@orovalleyaz.gov>
Subject: comment on tagline signs 021517
Hi Mike,
Good to see you this morning.
Would you please share this comment regarding Item 2 on tonight's agenda, regarding sign
taglines, to mayor, council and staff? I may pull a blue card as well.
Thanks for your assistance. Take good care,
Dave
Wednesday, Feb. 15, 2017
Mayor and council
Members of staff
Friends,
The Greater Oro Valley Chamber of Commerce is in support of amendments to Chapter 28,
Sections 28.4 and 28.5, and other sections of the Oro Valley zoning code regarding taglines on
wall signs.
By allowing taglines, providing definitions and placing size limits, you'll be acknowledging an
existing sign use within our community, giving predictability to future retail owners and
managers, and providing merchants with one more tool to tell their story.
The newly adopted General Plan update calls for "signage regulations to emphasize
identification and direction over advertising goods or services to maintain compatibility and
minimal intrusiveness. "
We understand the intent of that language.
However, at the P&Z in December, I expressed our belief that, while the Town of Oro Valley
can tell business people how big a tagline sign can be in relation to its primary wall sign,
government has less authority to tell merchants what those taglines can say. The U.S.
Supreme Court ruling on Reed v. Gilbert suggests government can regulate sign size and
placement, but not content.
As proposed, tagline sizes within the amendments before you would have the effect of
limiting verbiage, and thereby meet General Plan objectives without wading into free speech
considerations.
Thank you for your time and consideration.
Respectfully submitted.
Dave Perry
President / CEO
Greater Oro Valley Chamber of Commerce
7435 N. Oracle, Suite 107
Oro Valley, AZ 85704
Office: 520.297.2191
Fax: 520.742.7960
Email: dave@orovallevchamber.com
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