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MEDIA TRAINING
TOWN OF ORO VALLEY
TOWN COUNCIL/DEPARTMENT HEADS RETREAT
Friday April 20, 2007
Council Chambers
WORKING AGENDA
12:00 noon Boxed Lunch
Welcome and Overview (Bob Kovitz/Cary Pfeffer)
- Media Training Expectations
Purpose: Integration of best practices in dealing with the
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media and live audiences as well as on-camera training
for some of the participants.
-
12:30 -=1:50 p.m.
_ Presentation-and_Discussion with Walt Nett, Editor,—Explorer
Newspapers
1:50 — 2:00 p.m. Break
2:00 6:00 p.m. Training
Media with Cary Pfeffer, Principal, ClearComm
Consulting, LLC
6:00 7:30 p.m.
No-Host Mixer/Reception at Hilton El Conquistador Country
Club, 10555 N. La Canada Drive
POSTED: 04 18 07
9:30 a.m.
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When possible, a packet of agenda materials as listed above is available for public
inspection at leastprior 24 hours to the Council meeting in the office of the Town
Clerk between the hours of 8:00 a.m. — 5:00p.m.
The Town of Oro Valley complies with the Americans with Disabilities Act (ADA). If
p
an
any person with
a disabilityneeds type of accommodation, please notify the
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Town Clerk's Officedays at least five da s p rior to the Council meeting at 229-4700.
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-An experienced reporter?
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Cary Pfeffer G(' 6'',
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Princi aKnowyour game plan on the MESSA or-
MESSAGES you will get across. ,o,e top?
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PIESENTATIONi across? Doou have "visuals” to helpyou tell your
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story? 0240 _. &C(C-j
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Scottsdale,AZ 85254 Pl1));:ird:/c). e ,_,,, --r- 14
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"Know your
Audience.
Exceed their
Expectations."
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DURING AN
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-What'splan/agenda?
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in the INTERVIEWER S
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-Positive, relaxed, prepared pp riate,'''._I p
people ener ized come across BEST.
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Cary -People-Peo le make decisions based on PERCEPTIONS, not
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just facts.
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�PIfl1HiftiN ALTERNATIVES TO "NO COMMENT':
-Answer in a sentence or two at most.
6501 E.Greenway Pkwy -BRACKET your answer.
Suite 103
Scottsdale,AZ 85254
{Known...unknown...known.
480.219.6485
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What TO say: `
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cary@clear-comm.net -People/People/People
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-Taxpayers/Citizens/Staff "A/L
"Know your -One MAYBE two numbers, if any
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Audience. _Cari ng, clear positive messa
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Exceed their eth,e2,--64- ___
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Expectations".
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- f v, -Laws/rules/procedures/policies
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Instead ask,
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o policy, procedure or rule?"
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meansyouplan to be different whenyou are
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"on" as opposed to now.)
Cary Pfeffer
Principal
-You can say "off the record" but SOMEONE will
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ER I N G
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_ AFTER AN INTERVIEW/PRESENTATION:
GO lM'uNICATION
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PRESENT-T.110Ni -What worked, what can improve?
-Look at the finishdtEtë. ,
6501 E.Greenway Pkwy
-Let reporters know when they do a good
Suite 103 job. It's a relationship world!
Scottsdale,AZ 85254
480.219.6485
www.clear-comm.net
cary@clear-comm.net
"Know)/Ol-i1'
Audience.
Exceed their
Expectations."