HomeMy WebLinkAboutPackets - 2026 General Plan Advisory Meetings (5)
AGENDA
2026 GENERAL PLAN COMMUNITY ENGAGEMENT ADVISORY GROUP
JOINT STUDY SESSION WITH THE FOLLOWING BOARDS AND COMMISSIONS:
TOWN COUNCIL, BOARD OF ADJUSTMENT, BUDGET AND FINANCE COMMISSION, HISTORIC
PRESERVATION COMMISSION, PARKS AND RECREATION ADVISORY BOARD, PLANNING AND ZONING
COMMISSION, STORMWATER UTILITY COMMISSION, WATER UTILITY COMMISSION, YOUTH ADVISORY
COUNCIL
REGULAR SESSION
February 9, 2023
ORO VALLEY COUNCIL CHAMBERS
11000 N. LA CAÑADA DRIVE
OR BY ZOOM WEBINAR: https://orovalley.zoom.us/j/81612722685
To join by phone dial: +1-669-444-9171
Webinar ID: 816 1272 2685
STUDY SESSION AT OR AFTER 6:00 PM
CALL TO ORDER
ROLL CALL
STUDY SESSION AGENDA
1.DISCUSSION ONLY WITH TOWN COUNCIL, BOARD AND COMMISSION MEMBERS, YOUTH
ADVISORY COUNCIL AND PUBLIC ATTENDEES REGARDING COMMUNITY ENGAGEMENT
STRATEGIES FOR THE UPCOMING GENERAL PLAN
ADJOURNMENT
POSTED: 2/7/2023 at 5:00 p.m. by dt
When possible, a packet of agenda materials as listed above is available for public inspection at least 24 hours prior to the Commission meeting in
the Town Clerk's Office between the hours of 8:00 a.m. – 5:00 p.m.
The Town of Oro Valley complies with the Americans with Disabilities Act (ADA). If any person with a disability needs any type of accommodation,
please notify the Town Clerk’s Office at least five days prior to the Commission meeting at 229-4700.
2026 GENERAL PLAN COMMUNITY ENGAGEMENT
ADVISORY GROUP 1.
Meeting Date:02/09/2023
Requested by: Bayer Vella, Community and Economic Development
Case Number: N/A
SUBJECT:
DISCUSSION ONLY WITH TOWN COUNCIL, BOARD AND COMMISSION MEMBERS, YOUTH ADVISORY
COUNCIL AND PUBLIC ATTENDEES REGARDING COMMUNITY ENGAGEMENT STRATEGIES FOR THE
UPCOMING GENERAL PLAN
RECOMMENDATION:
Discussion item only.
EXECUTIVE SUMMARY:
The third advisory group meeting will focus on communication methods and techniques. Please see Attachment 1
for more information and a tentative agenda. To prepare for the meeting, advisory group members should review
the results of a community-wide survey (Attachment 2), specifically the key findings, and potential communication
methods (Attachment 3). This meeting and the next (2/16) are the most important to fulfill the main purpose
of the advisory group: selecting a preferred communication strategy.
The advisory group's work is ultimately creating the Community Engagement Plan for the 2026 General Plan effort.
The advisory group will meet one more time in February to select a preferred communication strategy and make
sure the plan is representative of the group's work. A working draft of the plan is included in Attachment 4. The
remaining sections will be completed after the final advisory group meeting.
The advisory group includes the Town Council, board, commission and youth advisory members. The purpose of
the advisory group is to help shape the community engagement process for the upcoming General Plan. Results
from the advisory group meetings form several sections of a Community Engagement Plan. As required by State
law, this is just the initial step in the General Plan process. The Community Engagement Plan will be used as a
foundation to draft a plan with direct and continual guidance from residents.
BACKGROUND OR DETAILED INFORMATION:
The General Plan is a community-driven long-range policy document intended to guide Town decisions. Per State
law, the General Plan must be readopted – with or without changes - every ten years. The Town’s current General
Plan, ratified by voters in 2016, must be acted upon no later than 2026. The initial step in the General Plan process
is Town Council adoption of a Community Engagement Plan. The Community Engagement Plan:
Establishes a program of community outreach objectives, methods and tools tailored to engage the
demographic range of Oro Valley’s residents.
Identifies stakeholders.
Functions as the base to establish an overall General Plan project work program and schedule. This will also
function to establish a future budget.
Together, Town staff, Gordley Group (consultant), and an advisory group will identify communication strategies to
ensure all voices are heard in the upcoming General Plan process. All members of Town Council and the following
boards, commissions and groups are encouraged to participate in the advisory group.
Board of Adjustment
Budget and Finance Commission
Historic Preservation Commission
Parks and Recreation Advisory Board
Planning and Zoning Commission
Stormwater Utility Commission
Water Utility Commission
Youth Advisory Council
Over the course of 4 meetings, the advisory group members:
Meeting #1 (January 19): The advisory group and public attendees discussed the importance of the General
Plan, key changes since the last General Plan effort and likely focal topics of community discussion for the
next General Plan.
Meeting #2 (January 26): The advisory group established guiding principles for community engagement,
identified key stakeholders and discussed the level of engagement for each stakeholder group. The results
from this discussion are included in Attachment 5 and minutes included in Attachment 6.
Meeting #3: Analyze results of the active resident survey and help shape a communications strategy to reach
Oro Valley’s broad demographic range (see Discussion section below)
Meeting #4: Select preferred communication methods among three public participation levels or alternatives
The final product of the advisory group is the Community Engagement Plan, which will identify a preferred
communication strategy. The results of this collaborative work and an associated budget will be presented to the
Planning and Zoning Commission and Town Council for approval in March.
DISCUSSION:
The February meetings are the most important to fulfill the main purpose of the advisory group: selecting a
preferred communication strategy. On February 9, the advisory group will discuss potential communication
methods to engage the identified stakeholders from the second meeting (for agenda, see here Attachment 1).
Specifically, the group will be asked what surprises, if any, resulted from the survey and what resonated most?
Additionally, the group will discuss the proposed communication methods to make sure they are comprehensive
and applicable to each stakeholder group. The following items should be reviewed in preparation for this discussion
and exercise:
A community-wide survey was published and promoted throughout the month of January. The purpose of the
survey was to help identify the best ways to engage the community and areas of interest for the next General
Plan. The survey had 706 respondents. An analysis of the survey and responses are included in Attachment
2.
Key findings from the survey related to the advisory group's upcoming discussion include:
Notification methods: Residents currently receive information about the town's ongoings through
various methods. The Vista Newsletter, the Town's main website and Explorer are top ways in
which they receive information. They prefer to receive information via email or a website. In
order to bridge the current notification methods with the preferred methods, a variety of options
must be used throughout the General Plan process.
Community input: Methods that provided flexibility and convenience were top choices. This
includes online surveys, an interactive website, and informational videos. Respondents also
preferred opportunities to provide input at businesses or events they are already attending. To
ensure everyone’s voice is heard, a multi-layered approach must be used to gather community
input.
The proposed communication methods (Attachment 3) incorporate the survey results and align different
communication tools for each stakeholder group. The methods are divided into two different sections:
General awareness - outreach and marketing opportunities to inform and educate all stakeholders.
Targeted engagement - tools to gather feedback, share ideas and have a discussion with the specific
stakeholder groups.
The advisory group's work is being used to build the Community Engagement Plan. A working draft of the plan is
included in Attachment 4. The advisory group is tasked with reviewing the draft to make sure it captures the key
items from each meeting. The group will discuss the draft and any changes, if applicable, during the final meeting
on February 16.
FISCAL IMPACT:
FISCAL IMPACT:
N/A.
SUGGESTED MOTION:
This item is for discussion only.
Attachments
ATTACHMENT 1 - MEETING 3 AGENDA
ATTACHMENT 2 - SURVEY RESULTS
ATTACHMENT 3 - COMMUNITY ENGAGEMENT METHODS
ATTACHMENT 4 - DRAFT PLAN SECTIONS
ATTACHMENT 5 - MEETING 2 SUMMARY
ATTACHMENT 6 - 1/26/23 DRAFT MINUTES
Community and Economic Development
February 6, 2023
Dear Town Council, board, commission and youth advisory council members,
Your time and contribution during the January advisory group meetings helped build the
foundation needed to complete the main purpose of this group, which is selecting a
communication strategy for the next General Plan effort.
We still need more folks to join us in this effort to get a quorum for all boards/commissions and youth
advisory. Even if you missed the January meetings, it is not too late to participate! These last two
are the most critical to ensuring all voices are heard.
We have two more meetings planned and your voice is needed to help shape the upcoming General Plan
community engagement process. The results of your work will be presented to the Planning and Zoning
Commission (March 7) and Town Council (March 15) for approval.
Date Location Topic
Thursday, Feb. 9 Council Chambers Review survey results & communication methods
Thursday, Feb. 16 Council Chambers Preferred communication strategy
All meetings will be held in-person with the option to participate via Zoom. We have several hands-on
exercises planned, so attendance in-person is strongly preferred. However, if you need to attend via
Zoom, please let me know 24 hours in advance so we can plan dinner and materials accordingly.
Meetings will be from 6 PM – 8 PM on Town Campus, located at 11000 N. La Canada Drive.
Zoom link to participate online: https://orovalley.zoom.us/j/81612722685
To join by phone dial: +1-669-444-9171
Use webinar I.D. number: 816 1272 2685
Recordings of the meetings will be available online here under the “2026 General Plan Community
Engagement Advisory Group” tab.
If at any time throughout this process you have any questions or concerns, please do not hesitate to
contact me.
Sincerely,
Milini Simms
Principal Planner
Town of Oro Valley
520-229-4836
msimms@orovalleyaz.gov
Community Engagement Advisory Group – Meeting Location
2026 General Plan Community Engagement Group
Meeting #3
Thursday, February 9 at 6 PM
Council Chambers
1. Welcome and roll call 6:00 PM
2. Recap of Meeting #2 6:10PM
Prep Material: Detailed summary
3. Analysis of Community Engagement Survey Results 6:20 PM
Prep Material: Community Engagement Survey Report
Discussion: Any surprises? What resonated most with you?
4. Communication methods for general awareness 7:00 PM
and stakeholder engagement
Prep Material: Potential communication methods
Exercise: Other ideas and/or reconfiguration
5. Review of draft plan sections 7:50PM
Prep Material: Draft Plan
6. Adjournment 8:00 PM
General Plan Community
Engagement Survey Report
Overview
The Town of Oro Valley is preparing for the town’s next General Plan. The General Plan is a community-
driven and voter-approved 10-year action plan guiding the town’s future and will be on the ballot in
2026. Though the official “kick off” for the General Plan process won’t happen until later in 2023, the
Town invited community members to identify the best ways to ensure their voice is heard during the
process.
The Community and Economic Development department administered a survey to gather input from
community members to inform a Community Engagement Plan to ensure that residents have
meaningful and convenient opportunities to shape Oro Valley’s future through the next General Plan.
Methodology
The survey was available online, in paper or via the telephone (upon request). A copy of the full survey is
available in Appendix A. The survey was promoted through the following:
• Town of Oro Valley Vista Newsletter
• The Explorer Newspaper (through an article and ad)
• Social media
• Rancho Vistoso Newsletter
• Homeowner Associations
• Direct emails to stakeholder groups and community academy graduates
• Board and commission members
Overall, 706 surveys were completed over the course of January 2023. The overall results have a
precision of at least +/- 3.7 percent at the 95 percent confidence level (meaning we can be 95 percent
confident that the survey results reflect the overall opinions of Oro Valley residents who are like the
survey respondents to within plus or minus about 4 percentage points on any answer).
Participants were able to choose whether to participate in this survey, thus introducing a possibility of
self-selection bias. Self-selection bias occurs when the group that chooses to participate is not
equivalent to the group that opts out. We can assume that individuals that took time to respond to a
survey regarding the Town’s General Plan community engagement process are more likely to be highly
engaged community members. Therefore, we should interpret these findings as being highly
representative of engaged adults in Town of Oro Valley.
2
Key Findings and Opportunities
Section 1: Overview of Survey Respondents Opportunities
• Since respondents were self-selected, we can assume they
represent people who are already actively engaged in the
community and comfortable with an online survey.
• Community members over the age of 51 years old are over-
represented in the survey as compared to the age groups of
adults in the wider community. 80% of the respondents were
51+ compared to 20% of younger adults 18-50.
• Most respondents live in OV full time. 36% moved here in the
past 5 years and 169 respondents did not live here during the
last General Plan effort.
• Of the 307 respondents who did not participate in the 2016
General Plan process, 55% were not Oro Valley residents at
the time and 40% were unaware of the General Plan.
• Educate and engage new
residents.
• Raise general awareness of the
plan through marketing.
Section 2: Notification Methods Opportunities
• Current notification methods (listed from highest to lowest)
o Tier 1: Vista newsletter (37%), OV website (37%),
Explorer (35%), or social media (34%)
o Tier 2: P&R email blast (30%), Town-social media
(30%), media release emails (29%), HOAs (25%), or
PlayOV.com (22%).
o Tier 3: Events or meetings (11%), Town emails (9%),
OV Chamber of Commerce (6%), or flyers at Town Hall,
etc. (2%)
• Preferred notification methods (listed from highest to lowest
by combining responses for “Good” and “Excellent”):
o Tier 1: Email (94%), Website (78%), Text (62%)
o Tier 2: Press release (53%), Vista newsletter (51%),
social media (48%), or other existing newsletters
(46%).
o Tier 3: Explorer ads (39%) and flyers (28%).
• Further analysis:
o People who did not participate in the last General Plan
effort are more likely to get information from the
Town’s Vista newsletter and Explorer.
o Younger adults (18-50) prefer Town-managed social
media accounts and the Town’s main website.
o Older adults (51+) prefer the Explorer Newspaper and
the Town’s Vista Newsletter.
• A multi-layered marketing plan
that maintains existing
notification methods and
incorporates the preferred
methods.
• Increase use of email
notifications possibly as e-blasts,
e-newsletters, or website alerts.
Section 3: Community Input Methods Opportunities
Listed from highest to lowest by combining responses for “Good” and
“Excellent”)
• Tier 1: Online survey (89%), website (86%), or info videos (65%)
• Provide a comprehensive website
that incorporates surveys,
discussion forums and more in
one, easily accessible space.
3
• Tier 2: Workshops or booths at businesses or existing events
(50%), phone or email contacts (44%), virtual meetings (43%),
paper survey (42%), or social media (40%)
• Tier 3: Small group meetings (32%), large meetings (29%), or
telephone survey (15%)
• Further Analysis
o The opportunity to participate through a hybrid format –
both online and in-person – was the most important
determinate in whether respondents would participate.
o When meeting in-person, respondents preferred
opportunities at businesses or events they already
frequent.
• Increase use of videos to inform,
educate and show results.
• Use a variety of techniques to
engage the public, including
online, hybrid and in-person
options.
• Meet people out in the
community at businesses or
events they already frequent.
Section 4: Topics of interest Opportunities
• Respondents showed a clear preference for water, land
development and public safety as topics of interest.
• Young adults and older adults differ in their areas of interest
with young adults showing a much larger interested in parks
and recreation as well as employment and services than older
adults.
Provide a variety of ways to verify
and discuss the key interest areas
with the entire community.
Report Sections
This report contains the following:
• Section 1: Overview of survey respondents
• Section 2: Notification Methods
• Section 3: Community Input Methods
• Section 4: Topics of Interest
• Appendix: Copy of survey and complete responses to open-ended questions
4
Section 1: Overview of Survey Respondents
Age
For this analysis, we are primarily interested in two main age groups – those 18-50 years of age and
those 51 years or older. These age groups were identified by Town staff as having the most relevancy in
determining how to engage different community member lifestyles. The pie charts below show that
community members over the age of 51 years are over-represented in this survey as compared to the
adults within the wider community.
Gender and Sex
Gender identities of survey respondents generally track with Census reported biological sex
percentages.
20.1%
79.9%
Chart 1: Survey Age Groups
18-50 51+
36.5%
63.5%
Chart 2: Census Age Groups
18-50 51+
53.7%40.0%
5.8%
Chart 3: Survey Gender
Identity
Female Male Prefer not to answer
51.9%
48.1%
Chart 4: Census Biological
Sex
Female Male
5
Residency Characteristics
Most survey respondents live in Oro Valley full-time, with a majority of respondents having lived here
between 1-10 years.
Familiarity with the Previous General Plan effort
Prior to taking this survey, do you recall hearing about the Town of Oro Valley’s 2016 General
Plan known as Your Voice, Our Future [YVOF]?
312 individuals had heard about the Town’s 2016 General Plan, while 307 had not and 87 were unsure.
Young adults were much less likely to recall whether they had participated in the 2016 General Plan.
Familiarity with 2016 General Plan, by Age
Recollection 18-50 51+
Yes 15.0% 11.5%
Maybe/Unsure 55.0% 40.5%
No 30.0% 47.9%
Grand Total 140 555
1.0%8.1%
90.9%
Chart 5: Oro Valley
Residency
No Yes, part-time Yes, full-time
0.3%
20.8%
7.8%
10.4%
24.7%
31.9%
4.1%
0 50 100 150 200 250
Not a resident
20+
16-20 years
11-15 years
6-10 years
1-5 years
Less than a year
Chart 6: Years of Residency
12.3%
43.5%
44.2%
Chart 7: Familiarity with the YVOF
General Plan
Maybe/Unsure No Yes
6
What was you level of involvement with the last General Plan update (2013-2016)?
For this question, if respondents indicated that they were familiar or were maybe familiar with the 2016
General Plan, they were directed to Question 2. Respondents who were not familiar with the 2016
General Plan skipped this question.
399 individuals responded to this question. Respondents were able to select all relevant options.
Rates of responses between younger and older adults tracked within the margin of error for this
survey.
Previous General Plan Involvement 18-50 51+ Difference
I voted on the plan (either for or against) 28.1% 26.1% 2.0%
I attended public meetings about the plan 7.0% 9.3% -2.3%
I attended events where there was an information booth about the
plan 7.0% 8.2% -1.2%
I completed a survey 24.6% 23.7% 0.9%
I volunteered on a committee 5.3% 3.5% 1.8%
I spoke with staff or elected officials about the plan 3.5% 6.4% -2.9%
I don’t recall 0.0% 0.0% 0.0%
I was not personally involved—I only read or heard about it 22.8% 22.1% 0.7%
Does Not Apply/I wasn’t an OV resident in 2013-16 0.0% 0.0% 0.0%
Other 1.8% 0.8% 1.0%
Grand Total 57 376
1.0%
4.0%
6.5%
8.8%
10.0%
24.6%
26.1%
29.1%
0 20 40 60 80 100 120
Other
I volunteered on a committee
I spoke with staff or elected officials about the plan
I attended events where there was an information booth
about the plan
I attended public meetings about the plan
I was not personally involved—I only read or heard about it
I completed a survey
I voted on the plan (either for or against)
Chart 8: Level of Involvement with YVOF General Plan
7
How would you describe the number and type of available opportunities for public engagement in
the 2016 General Plan?
All 706 respondents were given the opportunity to answer this question. While most respondents were
unable to recall the process from 2013-2016, those who were able to recall were split between believing
opportunities were just right or not enough.
Please tell us why you didn’t participate in the 2016 General Plan.
Only respondents who indicated that they were not familiar with the 2016 General Plan were asked to
respond to this question.
307 respondents answered. Most respondents where not Oro Valley residents at the time. Very few
respondents did not participate in the 2016 General Plan process due to inconvenient opportunities,
lack of interest or lack of time.
17.3%
18.4%
0.3%
64.0%
Chart 9: 2016 General Plan Opportunities
Just right Not enough Too much Unsure/Do not recall
1.0%
1.6%
2.3%
40.1%
55.0%
0 20 40 60 80 100 120 140 160 180
I did not have time to get involved
I was not interested in participating
The opportunities for involvement were not convenient for
me
I did not know about the General Plan
I was not an Oro Valley resident at the time
Chart 10: Reasons for Not Participaing in 2016 General Plan.
8
Section 2: Notification Methods
Where do you currently get information about Town news, events, and projects?
Town operated communication sources are very popular channels for the survey respondents. We can
assume there is some self-selection bias occurring due to the communication channels the survey itself
utilized.
If a respondent indicated that they received information through their HOA or neighborhood group,
they were then asked to provide the name of the HOA or group. All responses provided are included in
Appendix D.
2.4%
5.5%
9.2%
11.1%
22.2%
24.8%
29.0%
29.5%
30.0%
34.4%
34.8%
36.5%
36.8%
0 50 100 150 200 250 300
Flyers or handouts at Town Hall, Community Center or
other places
Oro Valley Chamber of Commerce
Other Town emails
Attending events or meetings (both in person and online)
The Parks & Recreation website, PlayOV.com
Through my HOA or neighborhood group.
Media release emails from the Town
Town-managed social media accounts (e.g. OV’s Facebook,
Nextdoor, Twitter)
Weekly email blast from OV Parks & Recreation
Non-Town social media (e.g. friends, community groups,
blogs, Nextdoor, local news)
Explorer Newspaper
The Town’s main website, orovalleyaz.gov
The Town’s Vista Newsletter
Chart 11: Current Notification Sources
Tier 1
Tier 2
Tier 3
9
Those who did not participate (DNP) were more likely to get information from the Town’s Vista
newsletter and the Explorer newspaper than all respondents.
Information Sources, Did Not Participate Compared to Overall
Information Sources DNP All
Respondents
The Town’s Vista Newsletter 46.0% 36.8%
The Town’s main website, orovalleyaz.gov 36.2% 36.5%
Explorer Newspaper 46.0% 34.8%
Non-Town social media (e.g., friends, community groups, blogs, Nextdoor,
local news) 35.0% 34.4%
Weekly email blast from OV Parks & Recreation 23.9% 30.0%
Town-managed social media accounts (e.g., OV’s Facebook, Nextdoor,
Twitter) 25.2% 29.5%
Media release emails from the Town 35.6% 29.0%
Through my HOA or neighborhood group. 24.8% 24.8%
The Parks & Recreation website, PlayOV.com 20.9% 22.2%
Attending events or meetings (both in person and online) 7.4% 11.1%
Other Town emails 11.0% 9.2%
Oro Valley Chamber of Commerce 6.7% 5.5%
Flyers or handouts at Town Hall, Community Center or other places 2.5% 2.4%
Grand Total 163 555
There are differences between generations in how respondents get their Town-related information.
Younger adults prefer Town-managed social media accounts and the Town’s main website. Older adults
prefer the Explorer Newspaper and the Town’s Vista Newsletter.
Information Sources, by Age
Information Sources 18-50 51+
The Town’s Vista Newsletter 22.9% 40.5%
The Town’s main website, orovalleyaz.gov 40.0% 35.9%
Explorer Newspaper 12.9% 40.7%
Non-Town social media (e.g. friends, community groups, blogs, Nextdoor, local
news) 33.6% 35.1%
Weekly email blast from OV Parks & Recreation 35.7% 28.8%
Town-managed social media accounts (e.g. OV’s Facebook, Nextdoor, Twitter) 44.3% 25.9%
Media release emails from the Town 22.1% 31.2%
Through my HOA or neighborhood group. 22.9% 25.4%
The Parks & Recreation website, PlayOV.com 28.6% 20.7%
Attending events or meetings (both in person and online) 7.9% 11.9%
Other Town emails 6.4% 10.1%
Oro Valley Chamber of Commerce 5.7% 5.4%
Flyers or handouts at Town Hall, Community Center or other places 2.9% 2.2%
Grand Total 140 555
10
What are the best ways to notify YOU about how to get involved in the General Plan process?
Respondents clearly show a preference for email for notifications. It should be noted that even the
lowest rated notification method – flyers posted at Town facilities – still received 200 individuals who
rated it as a good to excellent method of notifying them.
71.7%
61.5%
53.7%
47.5%
52.3%
48.7%
37.8%
21.8%
23.8%
27.5%
32.6%
38.0%
29.9%
32.7%
37.5%
49.4%
28.9%
4.5%
11.0%
13.7%
14.6%
17.8%
18.6%
24.6%
28.8%
65.0%
0%10%20%30%40%50%60%70%80%90%100%
Flyers posted at Town facilities
Explorer ads
Other existing newsletters
Press release
Social media
Vista newsletter
Text
Website
Email
Chart 12: Preferred Notification Sources
Poor Good Excellent
Tier 1
Tier 2
Tier 3
11
Section 3: Community Input Methods
Which of the following would make you more likely to get involved and/or share your input on the
General Plan process?
706 respondents rated 12 outreach methods based on how likely the methods would be in getting the
individuals to share their input.
An online survey and website were listed as extremely likely input methods by over a third of all
respondents. A telephone survey was the least popular method. It should be noted that all methods had
respondents that were likely or extremely likely to share via that methodology. Even the lowest rated
method had over 100 respondents indicate they were likely or extremely likely to get more involved or
share input through a telephone survey.
We can rank response categories by order if we summarize the data using simple numerical scales. On
the chart below, a score of 5.0 would indicate all respondents would be extremely likely to share their
input via that method, while a score of 1.0 would indicate that method would be extremely unlikely for
them to share their input.
11.2%
12.3%
15.9%
15.9%
10.3%
38.2%
17.0%
9.2%
12.0%
9.6%
21.2%
25.5%
26.3%
19.3%
18.0%
30.9%
16.9%
19.0%
30.9%
19.8%
28.8%
30.7%
29.3%
25.4%
27.6%
15.7%
23.7%
34.1%
39.9%
49.7%
27.9%
25.4%
24.4%
52.4%
24.6%
32.3%
11.3%
31.4%
50.3%
31.2%
10.3%
15.3%
10.9%
6.1%
4.1%
34.0%
14.9%
11.8%
3.8%
11.0%
39.1%
6.5%
0%10%20%30%40%50%60%70%80%90%100%
Opportunities to provide feedback at events or…
Informational videos or webinars posted online to view…
Opportunities to participate virtually/online via Zoom, etc.
In-person meetings with small groups
In-person meetings with large groups (e.g. town-hall…
A website with information and opportunities to provide…
Social media platforms to provide input
A phone number or email address to provide input
Telephone survey
Paper survey
Online survey
Informational booths at Farmers Markets, OV businesses…
Chart 13: Preferred Community Input Method
Extremely unlikely Unlikely Neutral Likely Extremely likely
12
Respondents showed a clear preference for an online survey and a website.
Table 1: Preferred Community Input Method, Ranked Score
Input Method Ranked
Score
Online survey 4.2
A website with information and opportunities to provide input 4.1
Informational videos or webinars posted online to view at my convenience 3.6
Opportunities to provide feedback at events or businesses I already
frequent
3.3
A phone number or email address to provide input 3.2
Informational booths at Farmers Markets, OV businesses or events 3.1
Opportunities to participate virtually/online via Zoom, etc. 3.1
Social media platforms to provide input 3.0
Paper survey 3.0
In-person meetings with small groups 2.9
In-person meetings with large groups (e.g., town-hall style gatherings) 2.7
Telephone survey 2.1
Grand Total 706
Respondents who did not participate indicated a preference for an online survey and website, like all
respondents.
Preferred Community Input Method, Ranked Score of Did Not Participate Compared to Overall
Input Method DNP All Respondents
Online survey 4.2 4.2
A website with information and opportunities to provide input 4.1 4.1
Informational videos or webinars posted online to view at my convenience 3.5 3.6
Opportunities to provide feedback at events or businesses I already
frequent 3.1 3.3
Informational booths at Farmers Markets, OV businesses or events 3.1 3.1
Paper survey 3.0 3.0
A phone number or email address to provide input 3.0 3.2
Social media platforms to provide input 3.0 3.0
Opportunities to participate virtually/online via Zoom, etc. 2.8 3.1
In-person meetings with small groups 2.6 2.9
In-person meetings with large groups (e.g. town-hall style gatherings) 2.5 2.7
Telephone survey 1.9 2.1
Grand Total 163 555
Tier 1
Tier 2
Tier 3
13
How important are the following statements when deciding if you’ll participate in the next
General Plan update process?
The opportunity to participate through a hybrid format – both online and in-person – was the most
important determinate in whether respondents would participate.
Using a numerical scale, both groups of adults indicated that all five options were important when
deciding if they’ll participate in the next General Plan, with convenient time and locations the lowest
rated for both age groups.
Importance in Deciding Participation, Ranked Score by Age
Deciding Factors 18-50 51+
Topics that impact me on a regular basis 2.8 2.7
Topics that I'm personally interested in 2.7 2.7
Transparency and understanding about how my feedback was used 2.7 2.6
Having online and in-person options 2.7 2.7
Convenient time and locations 2.6 2.4
Grand Total 140 555
39.2%
28.1%
27.8%
27.4%
23.1%
54.8%
66.5%
70.7%
70.9%
73.5%
0%10%20%30%40%50%60%70%80%90%100%
Convenient time and locations
Transparency and understanding about how my
feedback was used
Topics that impact me on a regular basis
Topics that I'm personally interested in
Having online and in-person options
Chart 14: Importance in Deciding Participation
Not important Somewhat important Very important
14
To help us plan a variety of engagement opportunities, please select all that apply.
Almost all respondents have daily access to the internet and two-thirds are comfortable with virtual
participation. Respondents were split on when they were most available.
Engagement Opportunity Percentage
I have daily access to the internet 98.7%
I am physically mobile and can drive or have access to
transportation 81.3%
I am comfortable participating online (via Zoom, for example) 66.4%
I am most available during the weekday (Mon.-Fri., 9 a.m. to 5
p.m.) 48.3%
I am most available during the evenings (Mon.-Fri., after 5 p.m.) 41.8%
I am most available on weekends (Sat. or Sun.) 32.6%
Grand Total 706
Is there anything else we should consider for engaging the community in the General Plan
process?
At the end of the survey, respondents were given the opportunity to share anything else they felt had
not been covered. See Appendix C for the full list of responses.
With the opportunity to provide an open-ended response, it was popular for respondents to cite a
specific issue they care about. Examples include OV Marketplace, playing fields at Naranja Park, Oro
Valley Community Recreation Center operation hours, vacation rentals, road noise, protecting
viewsheds and dark skies.
Responses categorized as general topics include calls for honesty and transparency, putting to use
feedback given by constituents and calls to consider the needs of young families or seniors.
15
Section 4: Topics of Interest
State law requires specific topic areas to be addressed in the General Plan. Which of the following
topics are you most interested in?
Respondents showed a clear preference for water, land development and public safety as topics of
interest.
We can rank response categories by order if we summarize the data using simple numerical scales. On
the chart below, a score of 5.0 would indicate all respondents are very interested in the topic while a
score of 1.0 would indicate that respondents are not at all interested in the topics.
Using the ranked score, we again see respondents show a clear interest in water, land development and
public safety.
State Law Topic Ranked Score
Water 4.5
Land development 4.5
Public safety 4.3
Housing 3.9
Environment 3.9
Climate and
sustainability 3.6
Transportation 3.4
Parks and recreation 2.9
Employment and
services 2.9
Grand Total 706
15.2%
15.2%
1.0%
1.3%
0.8%
19.6%
19.6%
15.3%
12.3%
10.8%
10.8%
31.6%
31.6%
28.5%
18.4%
18.2%
18.2%
12.7%
23.7%
23.7%
30.9%
23.1%
23.5%
23.5%
28.3%
23.2%
22.4%
9.9%
9.9%
19.4%
35.3%
42.1%
42.1%
53.7%
64.2%
67.6%
0%10%20%30%40%50%60%70%80%90%100%
Parks and recreation
Employment and services
Transportation
Climate and sustainability
Housing
Environment
Public safety
Land development
Water
Chart 15: State Law Topics
Not at all interested Slightly interested Somewhat interested Moderately interested Very interested
16
Is there a topic you are very interested in that was not listed?
Respondents were given the opportunity to write in any additional topic that they are very interested
that was not mentioned. Full responses are in Appendix B.
Topics related to planning and growth were the most popular open-ended responses. Specific topics
include preserving land and wildlife, the approval process for new developments, annexation and
buildout, housing development, ADA accessibility and attracting/allowing certain types of businesses.
Specific economic development categories overlapped in numerous areas with the planning and growth
topics while also including advocacy for small business development.
Topics categorized under Town operations included the approval process for new developments and
general permitting, maintenance of infrastructure and other Town assets, and precise advocacy of a
single issue such as reclaimed water use, composting and recycling services, and carbon neutrality.
Conclusion
The Community Engagement Survey provides foundation information to incorporate into a Community
Engagement Plan. Key themes from the survey include residents’ preference for convenience and
flexibility. Online opportunities were ranked highest for all aspects of engagement (notification and
input).
Understanding how input will be sued and transparency was also a critical and important aspect of
involvement.
20
Appendix B: Other Topics of Interest
Is there a topic you are very interested in that was not listed?
Overdevelopment of desert lands.
How money is spent
wild life preservation
Coverage by local media, especially newspapers.
coordination with Pima County
Schools, business opportunities, permitting
Equestrian facilities and trails.
Biking
Attracting business to Oro Valley
tax structure
Developers run town; no public input .
Cultural activities
Evolution of plans for the OV Marketplace
transparency in the mayor's office
composting and recycling
Tourism
Communication with HOAs
New zip code for parts of OV still using 85704
Don't change golf courses.
Senior activities
Development
entertainment for teens and adults
Youth programs/services in the community
Business Development
elderly programs
Pickleball courts:economical 4 senior taxpayers.
How is OV impacted by border surge for 2years?
Town image/appearance, small businesses, community
Town employee satisfaction with employment
BUSINESS DEVELOPMENT - JOB CREATIONS
Election integrity & the overall vision/direction
Traffic
Attracting better shopping,food,indoor recreaction
Maintenance
Influence by developers on building projects.
New construction
Our neighborhood street maintenance
Making Oro Valley more kid-friendly.
OV get out of the failing golf course business
Topics are too broad, 50 chars not enuf 2 explain
21
The OVCRC needs to return to pre-pandemic hours.
Landscaping
Healthcare services
Historical Preservation, Arts and Culture,
Economic, although Marketplace plan looks great
How decisions are made for new businesses
regional growth beyond Oro Valley
OV Events Fireworks, music festival El Tour de Tuc
input for proposed businesses; identify theft;
Developmentdensity, traffic, planexceptionapproved
Traffic Control
Town expansion; annexation.
erosion/water runoff during monsoon
Businesses that come into Oro Valley
Aesthetics of new projects & parks, Road Noise
Attracting more retail and restaurants.
Economic development
Animal welfare/protection; inclusion, accessibilit
Traffic, obviously
Oro Valley creating it on public school system
Oro Valley growth, future resid & comm development
Improvements to Community Center
Multi and single family housing development
over-expenditures of P & R and accountability.
Water conservation is essential!
We need to plan for changes in CAP water supply.
small business development
Stormwater & drainage if not under Environment
Trails to walk with dogs
Annexation
How the General Plan will be used/amended.
General budget
ChildCare/Education
Allowing dispensaries in OV- revenue!!
Pickleball addition of courts
Community Health
Communication Network Efforts - i.e., 5 G
Holistic economic & community development
TOV should aim to be carbon neutral in 10 years
budgeting and plans for future revenue
Property Value Impact
land development
Follow Chandler to allow backyard chickens
22
Reducting OV resident costs: lower sales tax
How development will affect the economic security.
Traffic
Signage and taxation
Zoning.
Equitable geo distribution of Parks/Rec investment
Misinformation prevention
Business development
Access for wheelchairs.
Train between OV/Marana to PHX Sky Harbor Airport
golf course
Protecting displaced wildlife
Eliminating grass from golf courses
Preservation of mountain views.
Road maintenance, and traffic signals sync
New businesses opening in Oro Valley
Vistoso Nature Trail Preserve
Business development
Plans and community involvement with the Preserve
Availability of restaurants
Community
Annexation, Financial Sustainability, Economic Dev
Traffic noise, safety, pollution
Community feel and downtown development
future development of Arryo Grande area
Minimum noise; early evening activities.
recycling green waste
aquatics
Constant changes in zoning for building
Peak water meter, when we no longer issue meters
School and neighborhood traffic
expanded use of reclaimed water is Top priority
Reclaimed water development
Preserving open space
Community gardens
New businesses coming to Oro valley
Tourism
Keeping apartments out of Oro Valley
Not that I can think of
Road conditions
Fiscal responsibility
Family/kid friendly recreation and events
Traffic, especially additional traffic lights.
23
Infrastructure - broadband, water, roads
Cheaper apartmants
Entertainment
Traffic and fatalities
How these items impact the historic nature of OV
Senior activities and services
Education (including Schools), Financial Mgmt
Groups to join
Other infrastructure - electricity & grid
Traffic in Oro Valley
Restaurant,Business starts,Pet ammenities, Roads
How do we adddress build out
24
Appendix C: Other comments or ideas about Community Engagement
Anything else?
Provide how we can get information by asking us to provide best way to communicate (survey so we
can provide our contact info).
There is very little news coverage of Oro Valley. The Explorer has trivial news, i.e., no journalists at
Oro Valley governance meetings to report city governance activity, past, present and future. I get
several things from official Oro Valley sources via email (meeting announcements mostly), but no
critical/analytical articles which news media would provide. Every city has controversy, but I don't
hear about it here. Cities talk about local leaders, but that talk doesn't reach my ears. I could say
ignorance is bliss, but I'm unhappy with the apparent absence of media resources outside of Tucson
proper. Saddlebrook has some arrangement with the Tucson Star, but that's the most trivial useless
publication I know of. If Oro Valley can have a weekly section, it should be real news, not golf parties,
or country club fetes.
information updates and meetings at Pima County Library Oro Valley
Listen and respond to the feedback. Just keep hearing how previous feedback was ignored, so people
who responded previously don't see value in future feedback. Outreach through schools for input
from parents.
Insert a questionnaire into ALL Oro Valley water bills with printed questions to be placed into return
provided envelope. Provide these for a period of 6 months.
Have a section for adults and elementary to high school students to respond. Make it a contest so
customers think about THEIR future!
Let the public contribute to the plan itself. Do NOT just come up with a plan and then have the public
vote on it.
Solid estimates for increases in population and solid estimates for increases in business
development/employment.
Relevance to community. Why is it worth our time? How will we know our input mattered?
OV Marketplace plan updates, especially specifics about new occupants and new construction
progress.
actually listen to the people and ignore the personal/religious agendas of the current administration
Yes... Consistent Up Keep on the play fields in Naranja park. The deep holes & large dips on the fields
should be fixed. They are ACCIDENTS waiting to happen for anyone using them especially the youth
on sport teams.
Since it’s a ten year plan, and takes 2-3 years to build, focus on asking high schoolers for input as well
key milestones.
Senior tax payers should not have to pay for outdoor sports like pickleball. We have paid taxes for
many years and now are fixed incomes.
More open ended questions or a N/A option. I like surveys, but this one too long!
Get the message out with numerous resources repeatedly, months ahead of time, so citizens can
plan on attending.
25
Use a business-based long-range strategic planning approach and communicate with a graphic flow
diagram. Most people haven't been engaged in any sort of planning process and have no
understanding of how it is supposed to work, legal requirements, process steps, opportunities to
engage, etc. Lastly, many everyday citizens believe that the local planning departments in public
entities have their own predispositions about what the plan(s) will focus on, include, etc.; a good
example were the focused conversations a couple of years ago about "creation of a main street/walk-
around downtown area". That concept really infuriated me and many others who would have moved
to Mid-Town Tucson if that is what they wanted. I have worked in leadership within both the public
and private sectors and perhaps have a unique lens into these processes and activities.
Listen to the residents and make clear decisions that are important to them. The current plan is
contradictory and enables Staff to support changes that the majority of residents oppose. For
example, you can't "preserve the scenic beauty and environment," "keep the unique community
identity as a special place" (pg 8, 2016 GP) or conserve water by approving dense, cookie cutter
housing developments and apartments on OV's remaining infill properties. That is not "managing
how we grow."
Poll online
Oro Valley magazine
Noting results and not personal agendas
Include educational and law enforcement stake holders. Do not ignore impact of growth on town
safety and quality/availability of education and police resources. Provide proof of listening to
feedback from citizens and making/adjusting decisions accordingly.
Make public meeting signs larger so the can be read when driving or at a stop sign.
Let teenagers participate, even if separately. Its their future we are deciding, and they are
unrepresented residents whose experience living here matters.
OVCRC hours. When we bought our membership the Rec opened at 5 and closed at 9 and was open
longer on weekends. Please return to these hours since these extended times are frequently the only
time we are able to use the facilities.
Landscape Discussion
Desert Broom, Buffelgrass etc
HOA in person meetings
PTO's, Church ,Any group who would be impacted
Local TV / Radio stations - attending HOA meetings -
You need much more VARIETY in the TYPES of businesses going in! We’ve had nothing but boring
doctors offices going in everywhere, and that does NOTHING to engage a community. OV needs more
interesting restaurants and more coffee shops (and not Starbucks inside a Frys grocery store) to
promote people gathering and a destination for people to hang out and spend their money. OV is so
boring with nothing but several doctors offices on every street corner
finding a way to attract the younger families in Oro Valley to participate and limiting the retirees and
elderly from dominating the participation
A commitment to follow the plan and not make "adjustments" according to Council's wishes.
Visit HOAs during their annual meetings, get local associations involved, send personal notes to
homeowners asking for their input.
1: discussion to minimize or regulate STR, ADU, or AirBNB, VRBO like many cities have already done--
30- day minimum rental, background checks, licenses, etc.
26
2: trash pick-up around Oro Valley businesses, such as plastic bags, debris.
3. Identify theft resources. Many cities and towns have more interactive identity theft informational
websites, and especially, police department online involvement.
4. An easier way to navigate getting concerns reported or resolved: malfunctioning traffic lights,
downed trees in high traffic areas.
Maybe meet with neighborhood groups and HOAs. As in, "On their own turf", instead of expecting
people to go to meetings. Zoom is a great idea, too. However, I think if you came to some meetings
of neighborhood and social groups that already have regular memberships and meetings, you may get
more input.
Your never ending approvals of exceptions to general plan. You never saw a new roof or dense
development you don't approve.
Visibility at the library and grocery stores.
Provide it in smaller categories, not all lumped together. Do not spam with constant messages.
Transparency is important.
Road noise from Oracle.
Lack of regular public transportation (lack of scheduled bus service north of Ina).
This is also a young community not just snowbirds and elderly. Don't overlook the need for resources
for young adults too (i.e. putt putt golf,.bowling, skating rink etc) family activities in town as well. Not
just parks!
You Tube videos of OV public meetings and planning office issues have been good.
Work with organizations such as AARP and the League of Women Voters to get information to their
members about the process through their communications.
Ensure that access for all members of the community have the same opportunity to participate. This
should include access in at least the top 3 languages as well as those who are deaf & hard of hearing.
And websites should be accessible ( 520-271-1386 if help is needed with this)
signage in frequently passed locations to provide initial notification for those not often online or in
community centers
Police protection and neighborhood and school security .
Engage more directly with the community through neighborhood associations and such, hold more
interactive and in-person meetings at various locations and publicize well.
Notify residents of any housing developments or construction. And, allow feedback and input.
1. We need to establish General Plan is ONLY land use document. Now every developer hustles
Planning Commission with spot zoning requests. Then, after a permit, it's followed by a plethora of
Variance Requests. Simply... why do we want OV to look like Anaheim?
2. Carefully craft ways to control the "free golf" lobby. Council has done well with this. Humbly
suggest General Plan or other device legislate participation of the city.
3. Coordinate General Plan with Marana so they can have input for things like 885. Be candid about
OV's true water needs with state planners.
4. Work to delete "more rooftops" policy in GP espoused by previous mayors.
27
5. Current council and mayor have done a fantastic job. Process should include their advice and
involvement, not HSL.
Informational signage along roadways;
Farmer's market booth
Hotels blocking landscape views for OV citizens.
Water access and conservation.
Road repairs and maintenance
Impact on OV financial sustainability with diminishing land development opportunities
Include Vistoso Community Association
Local Pod casts that delve into Oro Valley issues and programs
AZ Daily Star blurb
As each area of this community has specific needs, I suggest neighborhood, in person meeting with
council & staff
listen to the people
Honesty
Consider being the first city in the US that is carbon neutral WRT homes, transportation,, and
businesses
Working with the OV Chamber and possibly churches.
Keeping HOA's involved if they choose to participate.
Focus on what we care about: water, conserving desert, reducing OV costs, working with developers
to build shopping and infrastructure, and fewer high density housing units, reducing exposure to OV
owned golf costs.
How future development will affect the economic stability of the town and avoid a tax rate increase.
The new General Plan should have each goal prioritized not just a long list of items. In addition, I'd
like to have input on input on How the General Plan is used and amended (i.e. How does it benefit
current residents?).
Enough notice
Good old postal mailings
HOA involvement is very good.
Thers needs to be a safe, clean place to let dogs, especially bigger breeds, run off- leash.
OV does not need more sports fields, nor does it need to cater constantly to the elderly snowbirds.
Cater to EVERYONE.
Determine what area of the General Plan they are most interested in and then providing a means for
them to participate
Send me information through direct mail. I’m not paying attention to anything else because digital
communication has gotten out of control. I work and don’t have enough time to sort through all of it.
Part time resident
What do our kids want?
Building confidence plan will be followed and not just a feel-good exercise.
this is a start
The 6 pm meetings are very difficult to attend after working and preparing dinner. I like the idea
above of a weekend meeting or somewhere to respond to the dreaded yellow signs other than sitting
at the town hall after a long day of work.
28
Have a wide variety of times and ways of information spreading.
flyer sent to homes
pick a couple options and have updates 2-3 tiomes a month..even if only 5-10 minutes of stuff is ready
Try to get time / space on a local radio show(s) or the local TV stations.
more interaction with sun city
Be sure to engage younger folks - students and working people. Surveys are often skewed to the
retired population since we have time on hands.
Transparency and sincerity
Reclaimed water for town properties and recreation sites
Listen to what they have to say .
Provide more Public Safety (ie, police, patrolling, etc.) Need more police presence on the streets. Too
many people dangerously speeding or driving reckless. Keep Oro Valley safe for it's residents &
visitors!
Security concerns: Have more working CCTVs at parking lots and low traffic areas where crime is more
likely to bring committed. As there are more elderly residents which are more likely to get robbed or
mugged.
Will you consider what the community has to say??
Follow up previous plans and commitments. Did we do the items that mattered?
Financial and budget planning
Stick to it going forward
Get as many inputs as possible
I live in a community with many seniors who are not tech savvy and do not leave their homes much.
They care deeply about the community, but are unlikely to engage in the majority of ways you listed
in this survey.
Statistically valid survey inputs are important to avoid biases or over-representation of self-selected
groups within the community. Broad input is valuable and worth acquiring.
Sector Committees
TV ads or public service announcements.
Perhaps Road signage like political signs for say one week only. If nothing else, people look at them
because they are tacky. Maybe signs on police vehicles and city vehicles...they are everywhere.
Build out
Dark skies
Redevelopment
Radio,
You should have included Let Oro Valley Excel as major way of getting the word out to the
community.
29
Appendix D: HOAs Listed by Respondents
Where do you currently get information about Town news, events and projects? Through my HOA
or neighborhood group.
87
AME Management (Rivers Edge II HOA)
C@CH
Cañada Hills
Cañada Hills
Canada Vistas Estates
Catalina Shadows
Center Pointe Vistoso
Center Pointe Vistoso
Center Pointe Vistoso and Vistoso Community Association
Center pointe Vistoso HOA
Centerpoint Vistoso
Copper Creek
El Conquistador Patio Homes
Oro valley country club estates
Oro Valley Townhouses
Preserve Vistoso
Preserve Vistoso & Vistoso Community Association
Rancho Del Cobre
Rancho Vistoso
Rancho vistoso
Rancho Vistoso
Rancho Vistoso
Rancho Vistoso Community HOA
Rancho Vistoso HOA
Ridgeview
Shadows of the Ridge HOA
Sun City
Sun City
Sun City Oro Valley
Vistoso Community HOA
Vistoso Village HOA
General Plan Community Engagement Methods and Techniques
GENERAL AWARENESS
Key Stakeholders Community Engagement Methods Utilization Objectives
All Groups Interactive General Plan Website
informational hub (must be integrated with
Town website)
• Including embedded content such as
YouTube videos
• Other required features: mapping, idea
walls, community conversations, comment
sections, surveys, etc.
Content is current and
continuously available during
all phases of the process
Increase awareness, inform and
educate the entire community
about the General Plan, its
process and ultimately the result
to be voted on by the public.
Social media
• Various Town platforms including
Facebook, Twitter, YouTube, Nextdoor and
Instagram
At various levels during all
phases of the process
Increase awareness, inform and
educate the entire community
about the General Plan, its
process and ultimately the result
to be voted on by the public.
Owned media
• Vista Newsletter
o Town’s main and departmental
email blasts
o Existing lists, adding opt-in
opportunities
• Town website (orovalleyaz.gov)
o Featured Content blog:
Informational Updates
At various levels during all
phases of the process
Increase awareness, inform and
educate the entire community
about the General Plan, its
process and ultimately the result
to be voted on by the public.
At various levels during all
phases of the process
Increase awareness, inform and
educate the entire community
about the General Plan, its
process and ultimately the result
to be voted on by the public.
o Calendar: Posting scheduled
community engagement activities
YouTube and Facebook
• Long-form videos over 3 minutes
• Short-form videos and clips under 3
minutes
During all phases of the
process
Increase awareness, inform and
educate the entire community
about the General Plan, its
process and ultimately the result
to be voted on by the public.
Paid media
• NW Explorer advertisements
At key points during all phases
of the process
Increase awareness, inform and
educate the entire community
about the General Plan, its
process and ultimately the result
to be voted on by the public.
News media
• News releases
• Pitched stories
At key points and newsworthy
milestones during all phases
of the process
Increase awareness, inform and
educate the entire community
about the General Plan, its
process and ultimately the result
to be voted on by the public.
Community meetings and events to meet
people where they are:
• Public meetings and open houses
• State of the Town
• Town Holiday Events
• Gathering areas or community
organizations (e.g., library)
During all phases of the
process
Increase awareness, inform and
educate the entire community
about the General Plan, its
process and ultimately the result
to be voted on by the public.
Other Town lists:
• Water bill inserts
• Parks and Recreation email lists
At key points and milestones
during all phases
Increase awareness, inform and
educate the entire community
about the General Plan, its
• Media release email list
• OVPD citizens academy and volunteers
• Community academy graduates
process and ultimately the result
to be voted on by the public.
Community Speakers Bureau During all phases of the
process
To develop a team of volunteer
speakers familiar with Town
planning who speak at events and
forums throughout the
community and encourage
community participation
Leadership Bureau Phase 1 and 3 To help advocate for community
engagement and “get out the
vote”
Signage posted at strategic locations with high
traffic volume and key intersections
• Roadways
• Common gathering areas (library,
schools, etc.)
Key points during the process Increase awareness and inform
about the General Plan process.
Citizen blogs and social media groups
• Let Oro Valley Excel
• Take Back Oro Valley
• Other similar groups
At key points and milestones
during all phases
Increase awareness, inform and
educate about the General Plan,
its process and ultimately the
result to be voted on by the
public.
Homeowner Associations, clubs, organization
website postings and newsletter
• Faith-based organizations
• OV Chamber of Commerce
• Schools
• OV Historical Society
• Other similar groups
At key points and milestones
during all phases
Increase awareness, inform and
educate about the General Plan,
its process and ultimately the
result to be voted on by the
public.
TARGETED ENGAGEMENT
All groups included in targeted engagement will also be included and informed through the methods used for general awareness.
Key Stakeholders Community Engagement Methods Utilization Objectives
Residents Young adults
(ages 18-24)
Ambassadors
Social media
Targeted digital ads
Info videos
Mini online surveys
Instant polling
Focus groups
School clubs
Website
Committees
During all phases of the
process
Work closely together with
residents to involve and reach
consensus on the community’s
vision, values, and goals.
Workforce
(ages 25-64)
Website
Social media
E-newsletters
Print advertising
Targeted digital ads
Info videos
Online and print
surveys
Instant polling
Focus groups
Booths at existing
events and businesses
Committees
During all phases of the
process
In-person, virtual,
hybrid topic-based
open houses in the
community (e.g. coffee
shops, restaurants,
country club,
community centers,
schools, etc.)
At key points during all
phases
Older Adults
(ages 65+)
Small group meetings
at their locations
Social media
Print advertising
(Explorer Ads)
Targeted digital ads
Info videos
Online and print
surveys
Instant polling
Focus groups
Committees
Website
During all phases of the
process
In-person, virtual,
hybrid topic-based
open houses in the
community (e.g. coffee
shops, restaurants,
country club,
community centers,
etc.)
At key points during all
phases
All geographical
areas of Town
Website
Online and print
surveys
Social media
Info videos
Print advertising
Targeted digital ads
During all phases of the
process
In-person, virtual,
hybrid topic-based
open houses in the
community (e.g. coffee
shops, restaurants,
country club,
community centers,
etc.)
Development / Growth /
Housing Groups
Committee participation
Neighborhood gatherings
Topical engagement
Instant polling
During all phases of the
process
Work together to share
information and ideas.
Parks and Recreation
Groups
Recreational
Groups
OV facility users
Committee
participation
Engagement at Aquatic
Center, Parks &
Sporting Events
Instant polling
During all phases of the
process
Work together to share
information and ideas.
Water and Resources
Groups
Utilities
Interest groups
Committee
participation
1:1 focus meetings
Instant polling
During all phases of the
process
Work together to share
information and ideas.
Environment / Open Space
Groups
Interest groups Committee
participation
1:1 focus meetings
Instant polling
During all phases of the
process
Work together to share
information and ideas.
Public Health and Safety
Groups
Fire and Police
Hospitals
Healthcare
providers
Committee
participation
1:1 focus meetings
Instant polling
During all phases of the
process
Work together to share
information and ideas.
Business / Employment
Groups
Regional groups
Employers and
businesses
Employees
Committee
participation
Forum or summit
Instant polling
During all phases of the
process
Work together to share
information and ideas.
Employers and
businesses
Employees
Community
Conversations on Your
Corner
Phase 1 engagement
Instant polling
Faith-Based Organizations Committee participation
Outreach via their bulletins and newsletters
Focus meetings
Member-led booths
Instant polling
During all phases of the
process
Work together to share
information and ideas.
Schools Parent Associations communications
Youth-led booths at schools / school events
School e-newsletters
Focus meetings
Ambassadors in school clubs
Instant polling
During all phases of the
process
Work together to share
information and ideas.
Arts and Culture Groups Committee participation
Outreach at OV centric SAACA & TSO Events
Instant polling
During all phases of the
process
Work together to share
information and ideas.
Transportation Groups Committee participation
Instant polling
During all phases of the
process
Work together to share
information and ideas.
Regulatory Groups Committee participation
Final review
During all phases of the
process
Consult with to provide input
on the goals, policies and
actions.
Elected Officials,
Stakeholders, Leadership
from Local Organizations
and Groups
One-on-one interviews
Instant polling
Regular updates
Mayor and council meeting for General Plan
final approval
During all phases of the
process
Inform, involve and consult on
goals, policies and actions.
Boards and Commissions Meetings and workshops
Committee participation
Phases 2 and 3 Inform, educate, consult and
take public comments.
Planning and Zoning
Commission
Study sessions and public hearings
Committee participation
During all phases Inform, educate, consult, and
take comments and action.
Other Voting
organizations
Citizen activist
groups
Educational updates
via organizations’
emails and
communications
Instant polling
Phase 1 and Phase 3 Increase awareness, inform,
educate and work together to
share information and ideas.
Town staff Town department
review
At key points in each phase Inform, educate and consult to
ensure timeliness and validity.
Homeowner
Associations
HOA Meetings
Participation Series
Articles in HOA
newsletters
Outreach at annual
HOA forum
Topical engagement
During all phases of the
process
Work together to share
information and ideas.
Page 1 2/16/2023 Community Engagement Plan
COMMUNITY ENGAGEMENT PLAN
FOR THE ORO VALLEY GENERAL PLAN
Adopted by Oro Valley Town Council
(Date)
Page 2 2/16/2023 Community Engagement Plan
Table of Contents
I. Introduction
II. Purpose
III. Creating the Community Engagement Plan
IV. Changes in the Community
V. Community Engagement Guiding Principles
VI. Key Stakeholders
VII. Communication Methods and Techniques (to be added after 2/9)
VIII. Strategy for community engagement (to be added after 2/16)
IX. Accountability and Changes to the Community Engagement Plan
I. Introduction
The Town of Oro Valley is preparing for the three-year General Plan process. The General Plan
is a community-driven, 10-year policy document guiding long-term decisions for the Town’s
future.
The initial step in the General Plan process is creation and adoption of a Community
Engagement Plan. Community input is critical, even this early in the process and helped shape
this document. The contents in this plan reflect and incorporate the work of a resident advisory
group and results from a community engagement survey.
The General Plan process is a unique opportunity for residents and stakeholders to engage with
the Town to establish priorities and guide the future of their community. When people from all
walks of life come together to discuss, debate and listen to one another, the Town gains a larger
understanding of who it represents and how community members want to move forward.
This Community Engagement Plan is designed to:
• Provide the community and stakeholders with diverse and meaningful opportunities to
voice their ideas and concerns.
• Target the Town’s full range of demographics using a variety of ways to consult and
collaborate with them.
Understanding what stakeholders’ concerns are and the aspirations they hold for their community
are essential to the success of the General Plan process. Following the Community Engagement
Plan will promote a sense of community ownership that will ultimately result in an improved,
supported and sustainable General Plan.
The 2026 General Plan aims to replace the Town’s current General Plan called Your Voice, Our
Future that was adopted and ratified by voters in 2016. The General Plan will guide public policy
and actions that both define the character of Oro Valley and sustain its functioning.
Page 3 2/16/2023 Community Engagement Plan
II. Purpose
Legal requirements
An Arizona state law known as the Growing Smarter Act mandates community planning. In
terms of process, Arizona Revised Statute 9-461.06 requires that a municipality’s General Plan be
readopted or a new one be adopted every ten years by the voters. The current Your Voice, Our
Future General Plan will expire in November 2026. The goal is to have the General Plan adopted
by the Mayor and Council in time to be placed on the ballot in 2026.
This Community Engagement Plan establishes strategies that exceed the state mandates in the
Growing Smarter Act. ARS § 9-461.06 requires that municipalities’ “governing bodies shall adopt
written procedures to provide effective, early and continuous public participation in the
development and major amendment of general plans from all geographic, ethnic, and economic
areas of the municipality.” Furthermore, the “procedures shall provide for:
a) The broad dissemination of proposals and alternatives
b) The opportunity for written comments
c) Public hearings after effective notice
d) Open discussions, communications programs and information services
e) Consideration of public comments
Importance of the General Plan
This Community Engagement Plan was designed to support the Town’s primary goal of
developing a community-driven, consensus-based and voter-ratified General Plan. To generate an
update that resonates with the community and is broadly endorsed by voters, the Community
Engagement Plan will promote the creation of a General Plan that:
• Sets the values, vision, goals and priorities that build on Oro Valley’s quality of life
• Builds a sense of community by reflecting the diverse perspectives of all residents
• Provides a roadmap that guides Town decisions
• Provides continuity and certainty that results will be achieved
• Identifies shared priorities of all age groups
• Is a living document, ensuring flexibility and relevance over time
• Represents the community’s proposed action plan
The Community Engagement Plan outlines the steps Town staff will take to encourage and solicit
community involvement in the process. It identifies specific methods and techniques that motivate
members of the community to:
• Be informed about what the General Plan is, how it is prepared and how it is used.
• Communicate needs and expectations for the future.
• Work together on ways to address key community issues or goals for the future.
• Contribute to achieving voter ratification.
Page 4 2/16/2023 Community Engagement Plan
III. Creating the Community Engagement Plan
Community Engagement Advisory Group
All key elements to develop this Community Engagement Plan were derived from a Community
Engagement Advisory Group (CEAG) and survey promoted to residents throughout the month of
January 2023. The result is a sound Community Engagement Plan with proven techniques to
engage the public as well as new engagement methods to reach and involve more of the
community. The CEAG was composed of members of Town Council and the following boards,
commissions, and advisory groups:
• Board of Adjustment
• Budget and Finance Commission
• Historic Preservation Commission
• Parks and Recreation Advisory Board
• Planning and Zoning Commission
• Stormwater Utility Commission
• Water Utility Commission
• Youth Advisory Council
The advisory group was tasked with helping to shape the upcoming General Plan community
engagement process. In collaboration with Town staff and a local engagement firm, Gordley
Group, the advisory group:
• Shared knowledge about the importance of the General Plan and identify changes in
the community since the previous General Plan effort.
• Provided opinions regarding key areas of focus for the next General Plan.
• Identified key stakeholders and community engagement principles.
• Analyzed results of a community survey and helped shape a communications
strategy to reach Oro Valley’s broad demographic range.
• Selected a preferred communication strategy among three community engagement
levels.
Community Engagement Survey
Community input is foundational to the General Plan process. A community-wide survey
published to identify the best ways to engage the community. The survey taken by 706 residents
throughout January 2023. The results of the survey were reviewed by the advisory group and
incorporated into this plan. Notable takeaways include:
• Notification methods: Residents currently receive information about Town ongoings
through various methods. They prefer to receive information via email or a website. In
order to bridge the current notification methods with the preferred methods, a variety of
options must used throughout the General Plan process.
• Community input: Methods that provided flexibility and convenience were top choices.
This includes online surveys, an interactive website, and informational videos.
Respondents also preferred opportunities to provide input at businesses or events they
are already attending. To ensure everyone’s voice is heard, a multi-layered approach
must be used to gather community input.
Adoption
The results of the survey and input from the advisory group were refined with the assistance of
Gordley Group to create the Community Engagement Plan. The Community Engagement Plan
will be considered by the Planning and Zoning Commission on March 7 and the Town Council
Page 5 2/16/2023 Community Engagement Plan
on March 15, 2023.
IV. Changes in the Community
Achievements and Opportunities
The Your Voice, Our Future General Plan was ratified by the
voters in 2016. Extensive public outreach was conducted
over a three-year process, which resulted in 1000s of
comments, numerous events and committee meetings (see
graphic to the right). This resulted in a plan that resonated
with the community and was supported by 71% of the voters.
Several things were done well with the last General Plan
effort. This included a comprehensive and interactive
website, booths at existing events and businesses people
frequent and a survey provided in multiple formats. Of the 307 recent survey respondents who
did not participate in the 2016 General Plan process, 55% were not Oro Valley residents at the
time and 40% were unaware of the General Plan. This provides an opportunity to increase
awareness and transparency of the General Plan effort.
Demographic Changes
The Town’s population is increasing with interesting changes to the Town’s demographic
profile. As a result, the communication methods outlined later in this Community Engagement
Plan have been adapted accordingly to meet the communication needs and preferences of the
community.
The below table shows the Town’s population grew by nearly 15 percent from 2010 to 2020,
according to U.S. Census data. This population growth was driven mainly by increases in racial and
ethnic minority groups. The average age of Town residents is at 54 years of age, an increase of 4
years between 2013 and 2021. This, combined with the decreases in the average people per
household and households with minor children indicates that the Town has fewer young families than
was seen during the last General Plan update process.
Table 1: Demographic Changes 2010 2020 % INCREASE
TOTAL POPULATION 41,011 47,070 15%
RACE AND ETHNICITY
One race 40,029 42,008 5%
White 36,825 37,448 2%
Black or African American 617 776 26%
American Indian and Alaska Native 179 228 27%
Asian 128 2,043 1,496%
Native Hawaiian and Other Pacific Islander 54 57 6%
Some other race 1,070 1,456 36%
Two or more races 982 5,062 415%
Hispanic or Latino (of any race) 4,808 7,141 49%
Not Hispanic or Latino 36,401 39,374 8%
Source: U.S. 2020 Census
Page 6 2/16/2023 Community Engagement Plan
The 2013-2021 data also revealed that the Town’s education and income are higher than the other
jurisdictions in the region. Median income increased by 29 percent to over $92,000 per household.
Not shown in the table but very important to community engagement planning is that Town residents
are also highly connected digitally, with over 93 percent of households having internet access.
Changes experienced by the community
Beyond the demographic changes, the advisory group experienced the following changes in Oro
Valley over the past 10 years:
• Increased traffic but fewer accidents due to roadway improvements and street design.
• Street maintenance and more multi-use paths, bike, and nature trails.
• Park improvements, including the opening of the Aquatic Center and expansion of Naranja
Park and more open space areas.
• More schools, healthcare facilities, primary employers, restaurants, and experience-based
businesses in Oro Valley.
• Opportunity to build on Oro Valley’s tech industry with changes in the workplace.
• Limited land availability leading to more redevelopment.
• Increase in the number of houses and a decline in affordability.
• Increased water consumption with growth.
• High quality of Oro Valley’s architecture, landscaping, cleanliness, etc.
• Increased public strife and stronger opinions about government.
Based on these changes, the advisory group identified the following topics likely to be focal points of
community discussion. This list was updated to incorporate the results from the survey. It is important
to note, the actual topic areas will evolve throughout the community engagement process as the Town
gathers public input.
• Water
• Environment and Open Space
• Development, Growth and Housing
• Transportation
• Public Safety
• Parks and Recreation
• Climate and Sustainability
Page 7 2/16/2023 Community Engagement Plan
V. Community Engagement Guiding Principles
To meet the Town’s goal for a voter-ratified General Plan, this Community Engagement Plan is
designed to connect residents to the Town and to each other. This connection will result in better-
supported and more sustainable decisions.
The advisory group established the following guiding principles for community engagement. These
guiding principles are a set of values incorporated into this plan that will provide direction throughout
the community engagement process.
• Be Inclusive and Prioritize Community Input
o The #1 focus is on residents.
o Community engagement is the highest priority and is intended to provide opportunities
for everyone in the community to be involved and share their input.
o Plan for a variety of outreach options to reach a broad and wide range of audiences,
especially those who aren't typically reached.
• Be Engaging and Effective
o Make outreach creative, collaborative, interactive and fun.
o Make engagement sincere with clear objectives and messaging.
o Include a variety of community outreach options and meet people at places they
already frequent.
• Be Organized, Efficient and Timely
o Maximize the use of existing resources and add resources that improve efficiency and
effectiveness.
o Provide regular public updates throughout the General Plan development process.
• Be Fair and Open
o Provide a comprehensive and equitable process that yields meaningful,
purposeful, and authentic results.
• Provide Understandable and Accessible Information
o Ensure open communication and transparency to show results and impact.
o Ensure information and opportunities are accessible to all geographical areas of
the community.
VI. Stakeholder Identification
The Town’s residents are the primary stakeholders in the community engagement effort. There
are also subgroups that include people and organizations with shared interests ranging from
subject matter experts to individuals. The CEAG assisted Town staff by reviewing the list of
stakeholders identified during the last General Plan process and updates to reflect the groups
needed for this effort.
The Growing Smarter Act defines a broad spectrum of stakeholders. The law requires that the
governing body “Consult with, advise, and provide an opportunity for official comment by public
officials and agencies, the county, school districts, associations of governments, public land
management agencies, the military airport…other appropriate government jurisdictions, public
utility companies, civic, educational, professional and other organizations, property owners and
citizens generally to secure maximum coordination of plans and to indicate properly located sites
for all public purposes in the general plan.”
Page 8 2/16/2023 Community Engagement Plan
This mandate aligns with the Town’s objective to be inclusive. Attachment 1 contains the updated
comprehensive stakeholders’ list identified through the development of the Community
Engagement Plan development process. Each will be contacted and invited to participate.
Because it is important that the Town pays attention to the best ways to reach and listen to all
groups, stakeholders will be asked to identify additional stakeholders, groups, organizations, and
opportunities for community involvement.
Below is a list of major subgroups of stakeholders currently identified. They include not only
community groups, but also governmental agencies, utilities and other key partners:
• Development / Growth / Housing Groups
• Parks and Recreation Groups
• Water and Resources Groups
• Environment / Open Space Groups
• Public Health and Safety Groups
• Business / Employment Groups
• Faith-Based Organizations
• Schools
• Arts and Culture Groups
• Transportation Groups
• Other Interest Groups
VII. Communication Methods and Techniques (added after 2/9)
VIII. Preferred Communication Strategy (added after 2/16)
IX. Accountability and Changes to the Community Engagement Plan
Accountability
The Community Engagement Plan was created by an advisory group with input from the community.
Accountability to implement the plan will be maintained and presented to the community, including
the advisory group throughout the process. Staff will update the various boards and commissions
routinely throughout the three-year process. Progress on implementing the Community Engagement
Plan will be reported to Town Council after each phase of the project.
Changes to the Community Engagement Plan
As the Town implements the Community Engagement Plan, flexibility is a necessary component.
This plan is a living document that may need to be changed in order to respond to lessons learned
during implementation. If one method proves more or less effective than another, resources will
be adjusted accordingly. Town Council will be informed of any significant changes to the
program.
Page 9 2/16/2023 Community Engagement Plan
Attachment #1 – Community Stakeholders in the General Plan Process
PRIMARY GROUP – WORK CLOSELY TOGETHER WITH RESIDENTS TO REACH
CONSENSUS ON THE COMMUNITY’S VISION, VALUES, AND GOALS.
Residents: Total Population: 47,070
• Older adults/retirees (65+): 34%
• Workforce (25-64): 42%
• Students (24 & under): 24%
• Total households: 20,754
o Households with children: 20%
o Households without children: 80%
o Households with people 60+: 60%
• Hispanic/Latino community
• Housing Choice voucher holders
• McKinney-Vento Act: Homeless people,
including those not living on the street.
• Casas Adobes area
• Veterans
• Part-time residents
• Retirement homes/assisted care
SECONDARY GROUPS – WORK TOGETHER TO SHARE INFORMATION AND IDEAS.
Development / Growth / Housing Groups
*Regulatory:
• Arizona Commerce Authority
• Arizona State Land Department (ASLD)
• Bureau of Land Management
• County and local planning departments
• Pima County Flood Control District
Other:
• Metropolitan Pima Alliance
• Southern Arizona Home Builders
Association (SAHBA)
• Home builders
• Tucson Association of Realtors
• Owners of vacant land – large and small
• Site selectors
• Consultant groups
• Arizona Multi-housing Association
• Arizona Housing Coalition
• Institute of Real Estate Management
• Homeowner Associations
Parks and Recreation Groups
*Regulatory:
• U.S. Forest Service
• National Park Service
• Arizona State Parks & Trails
• Pima County Natural Resources, Parks and
Recreation
• Santa Catalina Ranger District
• Catalina State Park
• Coronado National Forest
Other:
• Users of parks and rec facilities
• El Conquistador Country Club Golf
Association Governing Board
• Other boards affiliated with golf courses in
or adjacent to Oro Valley
• Southern AZ Hiking Club
• Representatives for The Loop
• Sports (including youth) groups
• Tucson Off-Road Cycling & Activists
(TORCA)
• Southern AZ Veterans’ Memorial Cemetery
• Bicycle clubs
• Running groups
• Visitors/Tourists
• Sonoran Desert Mountain Bicyclists
Page 10 2/16/2023 Community Engagement Plan
Water and Resources Groups
*Regulatory:
• Arizona Department of Water Resources
• Bureau of Reclamation
Other:
• Santa Cruz Watershed
• Sonoran Institute
• Tucson Water Department
• Metropolitan Water District
• Southern Arizona Leadership Council
(SALC)
• Arizona Department of Environmental
Quality (ADEQ)
Environment / Open Space Groups
*Regulatory:
• U.S. Fish & Wildlife Service
• Arizona Game and Fish Department
• Sonoran Desert Conservation Plan
• Arizona State Land Department
• U.S. Army Corps of Engineers
Other:
• Coalition for Sonoran Desert Protection
• Tucson Audubon Society
• Sonoran Institute
• Dark Skies Association
• Sierra Club
• Center for Biological Diversity
• Friends of Catalina State Park
Public Health and Safety Groups
*Regulatory:
• Pima County Health Department
Other:
• Oro Valley Police Department
• Oro Valley Hospital
• Medical Clinics
• Private Medical Practices
• Rural Metro and Golder Ranch Fire District
Business / Employment Groups
*Regulatory:
• Arizona Commerce Authority
Other:
• Sun Corridor Inc. (previously TREO)
• OV Chamber of Commerce
• Roche Tissue Diagnostics
• Amphitheatre Unified District
• Simpleview
• Oro Valley Hospital
• El Conquistador Tucson
• UA College of Veterinary Medicine
• Grocery and retail stores
• Employees
• Small or local businesses
Faith-Based Organizations
• St. Elizabeth Ann Seton Catholic Church
• Saint Odelia Catholic Church
• Church of the Apostles
• Oro Valley Church of the Nazarene
• Oro Valley United Church of Christ
• St. Mark Catholic Church
• Pusch Ridge Christian Church
• Church of Jesus Christ of Latter-day Saints
• Resurrection Lutheran Church
• Dove Mountain Lutheran Church
• St. Andrew's Presbyterian Church
• Zion City Church – OV Campus
• Canyon Del Oro Bible Church
• Chabad of Oro Valley
Page 11 2/16/2023 Community Engagement Plan
• Vistoso Community Church
• King’s Cross Anglican Church
• North Valley Baptist Church
• Summit Ridge Community Church
Other Interest Groups
*Regulatory:
• Town of Oro Valley
• Amphitheater Unified District
• Marana Unified School District
• Town of Marana
• City of Tucson
• Catalina Coordinating Council
• Pima Council on Aging
• Worker Connection
Other:
• University of Arizona
• Pima Community College
• Oro Valley Rotary Club
• Oro Valley Optimist Club
• Catalina-Oro Valley Lions Club
• Oro Valley Citizen Advisory Boards and
Commissions
• Let Oro Valley Excel (LOVE) Blog
• Take Back Oro Valley
• Public libraries and patrons
• Friends of the Pima County Public Library
• Oro Valley Democrat and Republican
organizations
• YMCA
• Jewish Federation Northwest
• Charitable organizations in OV
• AARP
• TEP
• Community Foodbank of Southern AZ
• TV and Radio Stations
• Bond holders
• Senior centers
• Special groups or associations
Schools
• Casas Christian School
• Wilson K-8th School
• Pusch Ridge Christian Academy
• Basis Oro Valley
• Ironwood Ridge High School
• Canyon del Oro High School
• Painted Sky Elementary School
• Immaculate Heart Academy
• Resurrection Lutheran Child Development
Center
• La Canada KinderCare
• Leman Academy Oro Valley
• Innovation Academy Oro Valley
• UA College of Veterinary Medicine
• Nearby schools outside of OV (e.g., Cross
Middle School)
• Kids and students
• PTOs
• Sports teams
• Student Councils
• Government classes
• Topic related clubs (e.g., environment or
art clubs)
Arts and Culture Groups
• Southern Arizona Arts & Cultural Alliance
(SAACA)
• Oro Valley Historical Society
• Santa Cruz Valley Heritage Alliance
• Tohono Chul Gardens/Galleries and Bistro
• Tourism groups
• Southern AZ Arts Guild
• Sun City of Oro Valley
• OV Theatre Company
Page 12 2/16/2023 Community Engagement Plan
Transportation Groups
*Regulatory:
• Pima Association of Governments (PAG)
• Regional Transportation Authority (RTA)
• Arizona Department of Transportation
(ADOT)
• Pima and Pinal County Departments of
Transportation
Other:
• Tucson Airport Authority
• Living Streets Alliance
• Amtrak Tucson Station
• SunTran
* Regulatory groups will be consulted with to gather input on goals and policies as required by state
law.
Engagement2026 Gen er al Pl an Co m m u n i t y En g ag em en t A d v i s o r y Gr o u p Meet i n g #2
Gu i d i n g Pr i n c i p l es f o r Co m m u n i t y En g ag em en t
Outreach must be en g ag i n g ,
c r eat i v e, c o l l ab o r at i v e,
i n t er ac t i v e, and f u n .
Engagement should be s i n c er e
with c l ear m es s ag i n g an d
o b j ec t i v es to be ef f ec t i v e.
Community outreach should be
include a v ar i et y o f o p t i o n s and
m eet p eo p l e w h er e t h ey ar e.
Clear message
and objectivesEffectiveCollaborativeOutreach
is relevantFun
Interactive Engaging Engaging
Encouraged
via
numerous
venues
People are
gathered Fun
Meeting
people
where they
are
It reaches
citizens
where they
are
Sincere A variety of
opportunities
Variety of
topics are
discussed
Several
avenues of
information
Creative
FunEngaging
Easy to
engage
Community engagement must:
-Include everyone's voice, especially those that aren't typically reached.
-Be organized, engaging, efficient, effective and timely.
-Provide transparency with understandable and accessible results.
ValidityOpen Discusion / Transparency2026 Gen er al Pl an Co m m u n i t y En g ag em en t A d v i s o r y Gr o u p Meet i n g #2
Gu i d i n g Pr i n c i p l es f o r Co m m u n i t y En g ag em en t
2026 Gen er al Pl an Co m m u n i t y En g ag em en t A d v i s o r y Gr o u p Meet i n g #2
People feel
important to
the process
Complete
Buy-in
from
leadership
Everyone
is aware
Everyone
is informed
Thinking of
the Town as
a whole and
not individual
wants/needs
An eq u i t ab l e and
c o m p r eh en s i v e
process to yield
m ean i n g f u l ,
p u r p o s ef u l , and
au t h en t i c results.
Must have o p en
c o m m u n i c at i o n and
t r an s p ar en c y to
s h o w r es u l t s and
impact.
Open
discussion
Transparent -
results are
accessible
Sans
politics
Not
self-serving
Holds GP
deciders
accountable
Equitable
Equity
Common
interests
Wide and
diverse set
of voices
Everyone is
listened to
Stimulates
debate
Some is
statistically
significant
Broad-basedCovers basic
needs of the
community
Meaningful
Includes
issues of
interest
Transparent
Clear -
make sure
everyone
understands
Easy to
follow
results
Diversity of
ideas
Works both
ways
Sees the Town
is listening
Work
together as
one
Understanding
- "wants"
costs money
Everyone feels
important to
the process
Results are
Shared
Results are
shared
Shows results
Respect of
differing
opinions
Results are
quick and
everyone
knows
about them
People feel
their voices
will be
objectively
considered
People feel
their input
is valued
Realistic Recognizes
community
needs
Promotes
community
needs
Transparency
2026 Gen er al Pl an Co m m u n i t y En g ag em en t A d v i s o r y Gr o u p Meet i n g #2
Gu i d i n g Pr i n c i p l es f o r Co m m u n i t y En g ag em en t
InclusivityWho - Level of ParticipationInvolves
as many
people as
possible
Everyone
is included
Covers
everyone
Everyone
can
provide
input
High
participation
Available to
all
Everyone is
involved
Focus on
OV
residents
Participation
is high
There is
opportunity
for
involvement
High % of
the
population
is included
Many
people
participate
Inclusive
of all ages Inclusive
Inclusive Diverse
Broad Diverse
Inclusive of all
represented
groups
Enlists
participation
by citizens
Includes
different
demographics
and regions
All age
groups are
included
Reachs all
ages
Includes people
from all parts of
the community
Disabled
are
included
No one
feels left
out
Inclusion
Outreach must
be in c l u s i v e to
reach a b r o ad
and d i v er s e
audience.
Pu b l i c
i n v o l v em en t i s
t h e h i g h es t
p r i o r i t y and must
i n c l u d e ev er y o n e
in the community.
Public
involvement
People live
here and
invested in
the
community
Diversity
Inclusive
Find people
who do not
normally
get
involved
Includes all
stakeholders
Inclusive of
all
represented
groups
Space for
unheard
members
of the
community
People have gone
through the
development
process
Focus on
HOA to
encourage
participation
2026 Gen er al Pl an Co m m u n i t y En g ag em en t A d v i s o r y Gr o u p Meet i n g #2
Participants
are invested
in the
community
Design and Organization Organized
Consistent
approach
Coordinated Efficient
Cohesive Convenient Convenient
Flexible Consistent Convenient Convenient
2026 Gen er al Pl an Co m m u n i t y En g ag em en t A d v i s o r y Gr o u p Meet i n g #2
Gu i d i n g Pr i n c i p l es f o r Co m m u n i t y En g ag em en t
Convenient
Easy for
the
community
to gather
Organized
Simplified
Flexible
Accessible Easily
accessible Convenient Consistent
Easily
Accessible
User
friendly
Frequent
Easy It is cheap Time
sensitive
Detailed
Informational
Well
publicized
Not too
onerous
Accessible
(physically
and
financially)
Timely and
relevant
Outreach
is not
excessive
Must be c o n v en i en t ,
f l ex i b l e and
ac c es s i b l e to get
everyone involved.
Outreach should be
t i m el y, o r g an i zed
and c o n s i s t en t
throughout the
process.
Continuously
communicated
Tr an s p o r t at i o n Gr o u p s
Wat er Gr o u p sDevelopment/Gr o w t h /Ho u s i n g
Gr o u p s
En v i r o n m en t /Op en Sp ac e Gr o u p sParks an d Rec r eat i o n Gr o u p s
Res i d en t s
Reg u l at o r y :
-Bureau of Reclamation
Ot h er :
-Arizona Dept. of Water Resources
-Santa Cruz River Watershed
-Sonoran Institute
-Tucson Water
-Metro Water
-Southern Arizona Leadership Council
(SALC)
-Arizona Dept. of Environmental
Quality (ADEQ)
Reg u l at o r y :
-Arizona Department of
Commerce
-Arizona State Land Department
(ASLD)
-Bureau of Land Management
-County and local planning
departments
-Flood Control District of Pima
County
Ot h er :
-Metropolitan Pima Alliance
-Southern Arizona Home Builders
Association (SAHBA)
-Home builders
-Tucson Realtor Association
-Owners of vacant land - large
and small
-Site selectors
-Consultant groups
-Arizona Multi-housing
Association
-Arizona Housing Coalition
-Institute of Real Estate
Management
Reg u l at o r y :
-U.S. Fish & Wildlife Service
-Arizona Game and Fish
-Sonoran Desert Conservation
Plan
-Arizona Land Trust
-Army Corps of Engineers
Ot h er :
-Coalition for Sonoran Desert
Protection
-Tucson Audubon Society
-Sonoran Institute
-Dark Skies Association
-Sierra Club
-Center for Biological Diversity
-Friends of the Catalina State
Park
Reg u l at o r y :
-U.S. Forrest Service
-National Park Services
-Arizona State Parks Department
-Pima County Parks Dept.
-Santa Catalina Ranger Station
-Catalina State Park
-Coronado National Forest
Ot h er :
-Users of parks and rec facilities
-El Conquistador Country Club Golf
Association Governing Board
-Other boards affiliated with golf
courses in or adjacent to Oro Valley
-Southern AZ Hiking Club
-Representatives for the Loop
-Sports (including youth) groups
-Tucson Off-Road Cycling Association
(TORCA)
-SoAZ Memorial
-Bicycle clubs
-Running groups
-Visitors/Tourists
-Sonoran Desert Mountain Biking
-Total Population - 47, 070
-Older adults/retirees (65+) - 34%
-Workforce (25-64) - 42%
-Students (24 & under) - 24%
-Total households - 20,754
-Households with children - 20%
-Households without children - 80%
-Households with people over 60 - 60%
-Hispanic/Latino community
-Housing Choice Voucher holders
-McKinney-Vento Act - Homeless people, including those
not living on the street.
-Casas Adobes area
-Veterans
-Part-time residents
-Retirement homes/assisted care
2026 Gen er al Pl an Co m m u n i t y En g ag em en t A d v i s o r y Gr o u p Meet i n g #2 K ey St ak eh o l d er s i n t h e Gen er al Pl an p r o c es s
Pr i m ar y Gr o u p : Wo r k To g et h er
Sec o n d ar y Gr o u p s : Wo r k To g et h er
Ot h er In t er es t Gr o u p s
Tr an s p o r t at i o n Gr o u p s
Ch u r c h es Sc h o o l s
A r t s an d Cu l t u r e Gr o u p s
B u s i n es s / Em p l o y m en t Gr o u p s
Reg u l at o r y :
-Town of Oro Valley
-Amphji School District
-Marana Schools
-Town of Marana
-City of Tucson
-Catalina Coordinating Council
-Pima Community College
-Imagine Greater Tucson
-Pima Council on Aging/Mature
Worker Connection
Ot h er :
-OVPD
-Mountain Vista, Rural Metro and Golder
Ranch fire districts
-Homeowner Associations
-Oro Valley Rotary Club
-Oro Valley Optimist Club
-Catalina-Oro Valley Lions Club
-Oro Valley Citizen Advisory Boards and
Commissions
-Let Oro Valley Excel (LOVE) Blog
-Take Back Oro Valley
-Library patrons
-Friends of the Library
-Oro Valley Democrat and Republican
organizations
-YMCA
-Jewish Federation Northwest
-University of Arizona
-Charitable organizations in OV
-AARP
-TEP
-Pima County Foodbank
-TV and Radio Stations
-Bond holders
-Senior centers
-Special groups or associations
Reg u l at o r y :
-Pima Association of Governments
(PAG)
-Regional Transit Authority (RTA)
-Arizona Dept. of Transportation
(ADOT)
-Pima/Pinal Departments of
Transportation
Ot h er :
-Tucson Airport Authority
-Living Streets Alliance
-Amtrak
-SunTran
-St. Elizabeth Ann Seaton
-S. Odelia
-Church of the Apostles
-Oro Vallye Church of the
Nazarene
-Oro Valley United Church
-St. Mark Catholic Church
-Pusch Ridge Christian Church
-Vistoso Community Church
-Church of the Jesus Christ of
Latter-Day Saints
-Resurrection Lutheran Church
-Dove Mountain Church
-St. Andrew's Presbyterian
-Zion City Church
-Canyon Del Oro Baptist Church
-Casas Christian School
-Robert B. Wilson Jr. K-8th
-Pusch Ridge Christian Academy
-Basis Oro Valley
-Ironwood Ridge High School
-Canyon Del Oro High School
-Painted Sky Elementary School
-Immaculate Heart Academy
-Resurrection Lutheran Child
-La Canada KinderCare
-Leman Academy
-Innovation Academy
-UA Vet School
-Nearby schools outside of OV
(e.g., Cross Middle School)
-Kids and students
-All PTO's
-Sports teams
-Student Councils
-Government classes
-Topic related clubs (e.g.,
environment or art clubs)
-Southern Arizona Arts & Cultural
Alliance (SAACA)
-Oro Valley Historical Society
-Santa Cruz Heritage Alliance
-Tohono Chul Park
-Tourism groups
-Southern AZ Artists Guild
-Sun City of Oro Valley
-OV Theatre Company
Reg u l at o r y :
-Arizona Dept. of Commerce
Ot h er :
-Sun Corridor (previously TREO)
-OV Chamber of Commerce
-Roche Tissue Diagnostics
-Amphitheatre School District
-Simpleview
-Oro Valley Hospital
-El Conquistador
-Grocery stores
-Employees
-Small or local businesses
2026 Gen er al Pl an Co m m u n i t y En g ag em en t A d v i s o r y Gr o u p Meet i n g #2 K ey St ak eh o l d er s i n t h e Gen er al Pl an p r o c es s
2026 Gen er al Pl an Co m m u n i t y En g ag em en t A d v i s o r y Gr o u p Meet i n g #2 K ey St ak eh o l d er s i n t h e Gen er al Pl an p r o c es s
Sec o n d ar y Gr o u p : Wo r k To g et h er
Co n s u l t
In f o r m
2026 Gen er al Pl an Co m m u n i t y En g ag em en t A d v i s o r y Gr o u p Meet i n g #2
L ev el s o f Co m m u n i t y En g ag em en t
INFORM WORK TOGETHER
CONSULTMONITOR
Level of
Influence
Level of Interest
High
Low
Low
High
Arts &
Culture
Groups
Schools
ResidentsPrimary
Secondary
Environment/
Open Space
Groups
Parks & Rec
Groups
Other
Groups
Water
Groups
Business/
Employment
Groups
Churches
Development/
Growth &
Housing
Groups
Transportation
Groups
D R A F T
MINUTES
JOINT STUDY SESSION WITH THE FOLLOWING BOARDS AND COMMISSIONS:
TOWN COUNCIL, BOARD OF ADJUSTMENT, BUDGET AND FINANCE COMMISSION, HISTORIC
PRESERVATION COMMISSION, PARKS AND RECREATION ADVISORY BOARD, PLANNING AND ZONING
COMMISSION, STORMWATER UTILITY COMMISSION, WATER UTILITY COMMISSION, YOUTH ADVISORY
COUNCIL
January 26, 2023
ORO VALLEY COUNCIL CHAMBERS
11000 N. LA CAÑADA DRIVE
STUDY SESSION AT OR AFTER 6:00 PM
CALL TO ORDER
Planning Manager Bayer Vella called the meeting to order at 6:00 p.m.
ROLL CALL
Present:Kenna Brock, Youth Advisory Council
Riley Goodwin, Youth Advisory Council
Christian Kirkland, Youth Advisory Council
Thomas Gribb, Board of Adjustment Member
Stephen Roach, Board of Adjustment Vice Chair (via Zoom)
Jennifer Carr, Budget and Finance Commissioner
Heather Laird, Budget and Finance Commission Vice Chair
John Fortunato, Budget and Finance Commissioner
Michael Paul, Historic Preservation Commissioner
Auvie Lee, Historic Preservation Commission Chair
Gary Temple, Parks and Recreation Advisory Board Member
Joanne Moothart, Parks and Recreation Advisory Board Member
Philip Saletta, Parks and Recreation Advisory Board Member (via Zoom)
Anna Clark, Planning and Zoning Commissioner
Skeet Posey, Planning and Zoning Commissioner
Kimberly Outlaw Ryan, Planning and Zoning Commissioner
Jacob Herrington, Planning and Zoning Commission Chair
Richard Hawkinson, Stormwater Utility Commissioner
Gary Mattson, Stormwater Utility Commissioner
Kay Lantow, Water Utility Commissioner
Melanie Barrett, Vice Mayor
Harry Greene, Councilmember
Joyce Jones-Ivey, Councilmember
Josh Nicholson, Councilmember
Joseph C. Winfield, Mayor
Absent:Jordan Adams, Youth Advisory Council
Gabby Ahlfield, Youth Advisory Council
Natalie DeSilva, Youth Advisory Council
Lauren Ernzen, Youth Advisory Council
Vincent Ferrara, Youth Advisory Council
Matthew Kim, Youth Advisory Council
Christian Kirkland, Youth Advisory Council
George Li, Youth Advisory Council
Amiya Lotun, Youth Advisory Council
Alexei Mendez, Youth Advisory Council
Ryan Russel, Youth Advisory Council
Sameer Sandhu, Youth Advisory Council
Brooke Taylor, Youth Advisory Council
Jaden Wu, Youth Advisory Council
Octavio Barcelo, Board of Adjustment Member
Helen Dankwerth, Board of Adjustment Chair
Puntadeleste Bozeman, Historic Preservation Commissioner Vice Chair
Nicole Casaus, Historic Preservation Commissioner
Joan Pliego, Historic Preservation Commissioner
Ronald Scantlan, Historic Preservation Commissioner
Antonia Landau, Parks and Recreation Advisory Board Member
Cheryl Horvath, Parks and Recreation Advisory Board Member
Emily Veres, Parks and Recreation Advisory Board Member
David Parker, Stormwater Utility Commissioner
William Thomas, Stormwater Utility Commissioner
Richard Crocker, Stormwater Utility Commissioner Chair
David Atler, Water Utility Commissioner
Alan Forrest, Water Utility Commission Vice Chair
Naranjan Vescio, Water Utility Commissioner
Greg Hitt, Water Utility Commissioner
Staff Present:Milini Simms, Principal Planner
Bayer Vella, Planning Manager
Tobin Sidles, Legal Services Director
STUDY SESSION AGENDA
1.DISCUSSION ONLY WITH TOWN COUNCIL, BOARD AND COMMISSION MEMBERS, YOUTH
ADVISORY COUNCIL AND PUBLIC ATTENDEES REGARDING COMMUNITY ENGAGEMENT
STRATEGIES FOR THE UPCOMING GENERAL PLAN
Planning Manager Bayer Vella provided presentation that included the following:
- Schedule and meeting topics
- Discussion items
- Recap of Meeting #1
- Assumptions and Opportunities
- Discussion: guiding principles for community engagement
- Mr. Vella led the group in an exercise filling in the blank for the following: "Community outreach is
best when _______.", and then sort responses by common themes. Principal Planner Milini Simms
reviewed the common themes of the exercise with the group.
Ms. Simms continued with the presentation slide, Key stakeholders in the General Plan process, and
facilitated an exercise to identify any additional groups that should be included in the process. Ms.
Simms then led a group exercise on stakeholder mapping regarding the categories of monitor, work
together, inform or consult. She asked the group to identify which category each stakeholder group fell
under. The resident group was the only one everyone identified as work together.
ADJOURNMENT
Principal Planner Milini Simms advised the group of the next meeting date, an update of the survey and
adjourned the meeting at 8:00 pm.
I hereby certify that the foregoing minutes are a true and correct copy of the minutes of the regular session of the
Town of the 2026 General Plan Community Engagement Advisory Group of Oro Valley, Arizona held on the 26th
day of January 2023. I
___________________________
Jeanna Ancona
Senior Office Specialist