HomeMy WebLinkAboutPackets - Council Packets (1260)Council Meeting
Regular Session
December 2, 2019
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Town Council Meeting Announcements
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Upcoming Meetings
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Upcoming Meetings
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Oro Valley
Town Council
Dec. 4, 2019
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Travel Impacts on Pima County
$2.5 billion annual visitor spending
25,000 jobs
$77 million in local taxes
7 million overnight visitors—top feeders are Phoenix, Sonora, LA, SF, Chicago and NY
Sources: Dean Runyan Associates, June 2019; Longwoods International/Tourism Economics, 2019
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Visit Tucson
DMO; 501c6
40 staff, 11 departments
$10.2 million budget
90% of funding from transient-occupancy (bed) tax – contracts with Town of Oro Valley, City of Tucson and Pima County
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Metro Tucson Lodging—2018 vs. 2012
2012 2018
Occupancy: 57% 66%
Average Rates: $89 $112
RevPAR: $50 $73
Room Revenue: $295 M $415 M
Source: STR, 2012-18
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Peak-Season Growth
85.4% February 2019 occupancy led comp set
8 of 16 gem show nights at 90%+
84% March occupancy—up from 68% in March 2012
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Reasons for Travel Growth
Economy
Positioning: food, outdoors, culture
Media relations; social media
Meetings/sports/events
Mexico
Flights/downtown Tucson
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Oro Valley’s ROI
$43-to-$1 in 18-19 ($12.9M EI meetings/sports)
$13-to-$1 – July-Sept. 2019 ($3.9M economic impact from meetings/sports)
$300,000 VT investment is 21% of Town’s $1.4M budgeted bed-tax revenue 2019-20
Visitors typically spend more on sales taxes than on bed taxes
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What Does Your Investment Buy?
Staff of 40 working on Town’s behalf
Meetings
Sports events
Leisure marketing—promoting Town’s tourism-related businesses
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Oro Valley Leisure Marketing
17 social media posts—July-Sept 2019
Host and update visitorovalley.org and incorporated in visittucson.org
Promote lodging, aquatic center, golf, Catalina State Park, Tohono Chul, dining, Farmers Market
Visitor guide copy and ad
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Strategic Leadership Plan—19-20 – 20-21
Goal 1E: Identify opportunities to increase sustainable tourism investment in the community
Metro Tucson tourism master plan—adopted August 2019
Opportunities: events; infrastructure; visitor experience; enhanced/increased messaging
Desired outcomes: grow visitation, spending and tax revenue
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Metro Tucson Tourism Master Plan
Goal: 3% compounded annual growth in visitor spending using 2019 as a baseline through 2029.
Pillars: 1) well-being; 2) placemaking; 3) connectivity; 4) culture; 5) development/ investment; and 6) advocacy
Process: execute via 3-year strategic plans—will take extraordinary collaboration to accomplish
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Your Voice, Our Future General Plan
Progress Report
Town Council
December 4, 2019
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Purpose
Annual progress report on the Your Voice, Our Future General Plan
Required per State Law
Recommended in the General Plan
Ongoing commitment to implementing the General Plan
Town has fulfilled or is in progress of completing 83% of the General Plan tasks
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General Plan
10-year policy document guiding Town’s decisions through 2026
Represents the community’s values, goals and vision.
Divided into three main sections
Community
Environment
Development
Includes actions developed by the public for achieving vision
Prioritized every two years through the strategic plan
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Fulfilling Promises
Ratified by 71% of the voters!
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Implementing the General Plan
2016 2026
We are here
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Implementing the General Plan
Status on the 308 Tasks
COMPLETE
MAINTAINED
IN PROGRESS
FUTURE TASKS
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114
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83% (255 of 308)
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Notable Achievements
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Future Items
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Summary and Next Steps
General Plan is a 10-year policy document guiding Town decisions through 2026
Actions prioritized through strategic plans
255 (83%) of tasks are complete, maintained or are in progress
Includes 88 tasks aligned with the Strategic Leadership Plan
Next steps
Promote the Town’s progress to the public
Read the General Plan at www.orovalleyaz.gov
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