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HomeMy WebLinkAboutPackets - Council Packets (1593) AGENDA ORO VALLEY TOWN COUNCIL REGULAR SESSION APRIL 15, 1998 ORO VALLEY COUNCIL CHAMBERS 11,000 N. LA CANADA DRIVE REGULAR SESSION AT OR AFTER 7:00 P.M. CALL TO ORDER PLEDGE OF ALLEGIANCE ROLL CALL UPCOMING MEETING ANNOUNCEMENTS - TOWN MANAGER THE MAYOR AND COUNCIL MAY CONSIDER AND/OR TAKE ACTION ON ALL ITEMS LISTED BELOW: ORDER OF BUSINESS: MAYOR WILL REVIEW THE ORDER OF THE MEETING 1. CONSENT AGENDA (Consideration and/or possible action) A. Minutes - 04/06/98 B. Building Codes Safety Department Activity Report - March 1998 C. 0V12-93-4 Canada Hills Estates, Phase II Amendment of Assurance Agreement D. Request to sponsor Watersmart workshop on Saturday, May 16th from 8:30 a.m. to 4:30 p.m. in Oro Valley Council Chambers 2. ORO VALLEY RETAIL CENTER - ECONOMIC BENEFIT EXEMPTION FOR SIGN PACKAGE (PROPERTY LOCATED AT THE INTERSECTION OF FIRST AVENUE AND ORACLE ROAD (CONTINUED FROM APRIL 8, 1998) 3. OV 13-98-33 ORO VALLEY RETAIL CENTER (ROONEY RANCH) COMPREHENSIVE SIGN PACKAGE(PROPERTY LOCATED AT THE SOUTHWEST CORNER OF ORACLE ROAD AND NORTH FIRST AVENUE) 4. APPROVAL OF ADDITIONAL WORK FOR DENNIS WEAVER PARK LRSP HERITAGE FUND PROJECT 5. OV12-96-11A AN AMENDMENT TO THE SHADOWS OF THE RIDGE, LOTS 1 - 23, AND COMMON AREAS A & B, FINAL PLAT TOWN MANAGER'S REPORT ENGINEER'S REPORT FINANCE DIRECTOR'S REPORT COMMUNITY DEVELOMENT DIRECTOR'S REPORT POLICE CHIEF'S REPORT COUNCIL COMMITTEE REPORTS CALL TO AUDIENCE - (According to the Arizona Open Meeting Law, the Town Council may only discuss matters listed on the Town Council Agenda. Matters brought up by the public under Call to Audience cannot be discussed by the Town Council as they have not beenp laced on the agenda. Any items must be addressed to the whole Council, not a specific member. In order to speak during Call to Audience, please specify what you wish to discuss when completing the blue speaker card.) ADJOURNMENT POSTED: 04/10/98 4:30 P.M. RG Agacket of agenda materials as listed above is available for public inspection at least 24 p hoursp rior to the Council meeting in the office of the Town Clerk between the hours of 8:30 a.m. - 5:00 p.m. The Town of Oro Valley complies with the Americans with Disabilities Act (ADA). If any person with a disabilityneeds any type of accommodation, please notify Kathryn Cuvelier, Town Clerk, at 297-2591. Instructions to Speakers Members of the public have the right to speak during any posted public hearing. However, those items not listed as a public hearing are for consideration and action by the Town Council during the course of their business meeting. Members of the public may be allowed to speak on these topics at the discretion of the Chair. If you wish to address the Town Council on any item(s) on this agenda, please complete a speaker card located on the Agenda table at the back of the room and give it to the Town Clerk. Please indicate on the speaker card which item number and topic you wish to speak on, or if you wish to speak during Call to Audience, please specify what you wish to discuss when completing the blue speaker card. Please step forward to the podium when the Mayor announces the item(s) on the agenda which you are interested in addressing. 1. Please state your name and address for the record. 2. Speak only on the issue currently being discussed by Council. Please organize your speech, you will only be allowed to address the Council once regarding the topic being discussed. 3. Please limit your comments to 3 minutes. 4. During Call to Audience you may address the Council on any issue you wish. 5. Any member of the public speaking must speak in a courteous and respectful manner to those present. Thank you for your cooperation. A MINUTES 04)A ORO VALLEY VALLEY TOWN COUNCIL SPECIAL SESSION ‘NA)* APRIL 6, 1998 COUNCIL CHAMBERS 11,000 N. LA CANADA DRIVE SPECIAL SESSION CALL TO ORDER: 6:00 P.M. Vice Mayor Parisi lead the audience in the pledge of allegiance. PRESENT: Paul Parisi, Vice Mayor Bill Kautenburger, Council Member Frank Butrico, Council Member Dick Johnson, Council Member NOT PRESENT: Cheryl Skalsky, Mayor DISCUSSION REGARDING SELECTION OF MAYOR FOR THE TOWN OF ORO VALLEY The members of the Town Council discussed that in the best interest of the community, a change in leadership is necessary. SELECTION OF MAYOR FOR THE TOWN OF ORO VALLEY(TERM EFFECTIVE 04- 06-98 UNTIL THE DIRECTLY ELECTED MAYOR TAKES THE OATH OF OFFICE)(IF NECESSARY) A MOTION was made by Council Member Butrico to replace Cheryl Skalsky as the Town of Oro Valley and appoint Council Member Johnson to be Mayor effective 4-6-98 until the directly elected Mayor takes the Oath of Office in June. MOTION SECONDED by Council Member Kautenburger. MOTION carried 3 - 0, with Vice Mayor Parisi abstaining. OATH OF OFFICE Town Clerk Kathryn Cuvelier administered the Oath of Office for Mayor to Dick Johnson. ADJOURNMENT A MOTION was made by Council Member Kautenburger and SECONDED by Council Member Butrico to adjourn the meeting at 6:10 p.m. MOTION carried 4 - 0. 04/06/98 Minutes, Council Special Session 2 Respectfully submitted, O at441-40-‘,' 14P-rd KathryniCuvelier, CMC Town Clerk I hereby certify that the foregoing minutes are a true and correct copy of the minutes of the special meeting of the Town Council of Oro Valley, Arizona held on the 6th day of April 1998. I further certify that the meeting was duly called and held and that a quorum was present. Dated thisld day ofapt-4j , 1998. Kathryn . Cuvelier, CMC Town Clerk CCIEn0N 00 t� O .1. O O M G\ M 7r. O `O M d' 6A 6/3 O �' O LU = N M M 0\ 00 00 0\ N `D �-r � 4) � M �. M M O M '� � E..., M �O E t--- 6A kr)> N W 6� 6+4 69 -'"�.., n ,7r• —. V:, N N O O -� 00 O ►-• N•-- Le) M N "" .7r P. In ..7r• r--, .--•, L ^ e. U a) CI. kr) tet• --4 o o kr) c7N .C:) ‹D 00 .-., 'Zr � N � � U1 LI-1 M 00 Cr -•. 00 N o0 t� N O ^ ^ ^ .. 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N N cn NN N E-_,* a) CL. _ vi cri -� U mt ~O cn a) U 3 •- V ,..� N �0r E c,,, < .O 0)) V c4 E En o U UN .- rA a x Z a °' a c/) 4) 1. c o w Z U w `a a o Oa, -. a 5 u. O g g a4 a) u 9- cpsEp E a) E v E.-' N U 4J ."'" .-) .- an c� ao " � '� � � < U w � a„'g � = < Z = = •... = H CU O P4 < .� a) 0 v� Q rn v� H Z N C7 TOWN OF ORO VALLEY COUNCIL COMMUNICATION MEETING DATE: April 15, 1998 TO: HONORABLE MAYOR & COUNCIL FROM: Shirley Gay, Assurance Clerk SUBJECT: First American Title, TR4419 - Request for Amendment to Assurance Agreement Canada Hills Estates, Phase II (0V12-93-4) SUMMARY: First American Title, on behalf of the developer, Canada Hills Development Company, requests approval for an extension of the current assurance agreement. The project is to have infrastructure complete and in place by one year from the date of Council's action on this proposed amendment. RECOMMENDATIONS: Planning Staff has no objections to this request, however it had not been reviewed by Public Works at the time this report was written. If Public Works has any objections or changes, we will recommend that this item be pulled from the agenda of this meeting. SUGGESTED MOTION: The Town Council may wish to consider one of the following motions: I move to approve an extension to the Canada Hills Estates, Phase II, assurance agreement. OR I move to deny an extension to the Canada Hills Estates, Phase II, assurance agreement, to one year. ATTACHMENTS: Substitute Assurance Agreement for Completion of Subdivision /provements, Legal Description, Trust Agreement. 1116 'ng . d Zo ' g - ' inistrator L • C•71'' 'ty D: .lopmen Direc i i r _ ..iAri Town anage F:\individ\sag\assur\tccrel Subdivision: Canada Hills Estates, Phase II Lots 48 through 89 Ov 12-93-4 TOWN OF ORO VALLEY AMENDMENT OF ASSURANCE AGREEMENT FOR COMPLETION OF SUBDIVISION IMPROVEMENTS This Amended Agreement made and entered into this day of March, 1998, between Canada Hills Land Development LLC, an Arizona limited liability company as Beneficiary under Trust No. 4419 (referred to in this Agreement as "Subdivider); First American Title Insurance Company, a California corporation as Trustee under Trust No. 4419 (referred to in this Agreement as "Trustee") and Town of Oro Valley, Arizona, (referred to in this Agreement as "Town"). WHEREAS, the parties have entered into an Assurance Agreement dated April 8, 1997, recorded in Docket 10519 at page 217 and extended in Docket 10591 at page 598 in the office of the Pima County Recorder and; WHEREAS, conclusion of improvements is not possible within the time stated in that agreement due to the following circumstances: This is a phase project and lots in the second and third phase have yet to be completed; and WHEREAS, the parties desire to extend the time for completion; THE PARTIES agree as follows: 1. That based upon the above specified conditions, good cause for extending the assurances has been demonstrated. [2. Note: Complete depending upon which circumstances are applicable to the request] [a. The time for completion stated in Section 2.07 of the agreement described above shall be extended to May 16, 1999 I. [b. PURSUANT to the Oro Valley Town Zoning Code the parties are requesting substitution of assurances to the following parties, who are the property owners FIRST AMERICAN TITLE INSURANCE COMPANY, a California corporation] TOWN OF ORO VALLEY, ARIZONA Mayor Attest: Town Clerk Approved as to form: Town Attorney Subdivider: Canada Hills Land Development, L.L.C., an Arizona limited liability company By: Harvard Investments Inc., an Arizona cordration -__Managing Megthert:// - Craig Kim - President Trustee: First American Title Insurance Company, a California corporation as T ste=under Trust No. 4419 ane •:�!•T ••nal Bri L' to Echave - Asst Vice President STATE OF ARIZONA ) ) ss: COUNTY OF ) r.../....., This instrument was acknowledged and executed before me this//) day of 1WLL1998, by Brigitte Echave who acknowledged to be the Asst Vice President of First American Title Insurance Company, and that as such officer, being authorizgd so to do, signed the name of the corporation as such officer. -.a. ::9- pT My .g'i i,if;':-.&- Commission Expires: 2- - ,ir r-.i�: .,_ ;,:,T.°'at i I S \-1<:-:,--;•k=1 ‘'''''','„11„.‘....7-; r , 1:='-'' li - i ' '0.-t L ' t.L LL,, c",::-.44:13„;t:::,....,.:;.„:„,-Notary ' blic STATE OF ARIZONA ) ) ss: COUNTY OF rr-t ) , V 3 This instrument was acknowledged and executed before me thisa ofZ � , 1998, � y by Craig Krumwiede who acknowledged to be the President of Harvard Investments nc, and that as such officer, being authorized so to do, signed the name of the corporation as such officer. My Commission Expires: 9._ / 9 . . (22 ,. r. - - Notary ' blic r,-- r~(-C.-(-,---+CSC G/_iriC.�f�f�.�G'.(�C'.,.0,p,... _tel --- rz , NOTARY PUBLIC STATE OF ARIZONA ttirlyt" � Countyof Mari -; co a r_. KIMBERLEY KORP My Cur-Ission Expires Sept. 14, 1999 y. -----, .....-,-.........-.....,....,,,,,,-..--_,........0,-_,-,-,- F. ANN RODRIGUEZ, RECORDER •, DOCKET: 10591 • ft PAGE:RECORDED BY: CI"�. Np. OF PAGES: 4 DEPUTY RECORDER : . T'' SEQUENCE: 97114015 1951 ROOD • "..-,..----- 07/21/97 y. TFATI {at Vitt' AASSAG 13:10:00 FIRST AMERICAN TITLE• : 1880 E RIVER RD PICKUP • ' TUCSON AZ 85718 AMOUNT PAID S 9.00 y,, WHEN RECORDED, MAIL TO: '- • First American Title '' s :990 E. River Road #120 , Tucson, Arizona 85718 �'�` r, • r Attn: Trust Dept. - CINDY �'` (5-C J t.- f.. TOWN OF ORO VALLEY AMENDMENT OF ASSURANCE AGREEMENT ;4,-'—' FOR COMPLETION OF SUBDIVISION IMPROVEMENTS • Y y.7:r r •r s;yet' •' j R s ••. •ti .a ..... •t. 3' •r. :.e- • A3 g ;,.r r:: I.. • , •1.4f }f r• 10 5 91 5 9 8 • • Subdivision_ anada Hi 11s Estates Lots 4 3 8 Phase II dy-1?-o-a-�Q_ • TOWN OF ORO VALLEY AMENDMENT OF ASSURANCE oOR COMPLETIO!( 0? SUBDTV-SIGN I2CPROVEMENTS 717 DED "' made and entered into this A' — day of r ' ,, 10773 between CANADA HILLS LAND D E VE LO PKttrT++1`1-,vtT, L �- a st Beneficiary under Trust 4419No. V (re ferraTr aa% this Agreement as "Subdivider") ; =Yst Arne:is Title Insurance Company, a California corporation As Trustee under Trust No. 4419 (referred to in this Agreement as "Trustee') and Town of Oro Valley, Arizona, (referred to in this Agre ween t as "Towns) . WHEREAS, the parties have entered into 'an Assurance Agreement dated Ap:i I 2 , 19 g 7., recorded in Docket i)5`9 , at Page(s) 2 17 in the office of the Pima County Recorder and, conclusion of improvements in not possible within the time stated in that agreement due to the following circumstances: me ' ` •-• • • ' • `, -• - • t►•;;s ^ t T h ' - • ^-- ^• — wA5 ro inLond2d 7nT 1c P until i1 c:!rb =rfr, • and WHEI/EAS, ttie parties desire to extend the time for completion; 1 0 5 91 5 9 9 t• ,«' �.\\t1 ria_ isf . '' •. t. f C I. a. • C - - • .Y. THE PARTIES agree' as follows .:. ..I. ! 1• That based Upon the Ve .1,-;-;:, cntsditions good Cause for -- extending the assurances has been' demonstrated. . [2. Note: Complete depending u Pa n whith circumstances `•f``- -. are applicable to the request:] ��` [a. THE time for ccmpl etit�n sta . ,. ted in Section 2•O7 ...`r of the agreement described above • shall be extended to July 16. 1998 .•- . - . ] -� . : E (b. PURSUANT to the Oro Valley Town Z •oning Code :< M• - Parties are requesting substitution of � •; - assuranceS to the following '4 parties, who are the propertyowners • y , .. .M: TOWN OF ORO vxr. y "-'�- • , ARIZONA . /r'(,) P, ._,VC___ __ • ATTEST: Mayor :'�" i i(J.2IPYt- ' - L-teze,44; ,_ . Town Clerk i • APPROVED AS ". , 7 ' ' Z ., . /I I T. J ttorney ti. SUBDIVIDER: C'N. DA HILLS LAND --`: DEVELOPMEN L 4/ limited 1 • 7. ' .! .. Arizona � ''- company , '. By: 4Ager C. , . ^,• I' -411.,-,.........), - ie iae.s.tc�.�_ .4• o c... .de . ... ....-nv __ c.---ic,.r..44c.•)/14.3.40se<._ • 1aS 9 1 600 .ir ... r„,,,-, - Awa i.. w 41( &(eatkirii,ifitc.o..,'- diti4seele-- - - I, . •- {, _,_,- -•♦ 1, , f. {-w -i -, � .i t; t ` ` ~ a •.' ' '' 1.• ` i,s ' 1 ' : j4 ' •'t -,t • e' u,t --1, [ 1 1' -i.1 .1 .„ fii 1 .400,-,, . • • , a • S • STATE OF ARIZONA ) -- ) ss. . County of Pima - ) . . A This instrument was acknowledged and executed before me this 24th day of June ,1927'by Craig L. Krumwiede who acknowledged to be the -,:. s. President of i. - • !v-s . -nt= t •s manager for Canada Hills e nd Development. L.L,C•. an Arizona 1=mi -• • �• a : •�±1•. , and • : that as such officer, being authorized so to do, sign_.• r name of . i ••. the corporation as such officer. •�� • My Commission Expires: �� : -- = •• -" Public ,.t. OFFICIAL SEAL -,, • ,'11�' 9111GrITE ECHAYE - . % : urr prueuc-� ONA :, -�' PSA CONY .." ' } •• •• rt c•••. Ems•••M- PI.no" FIRST AMERICAN T • :/INSURANCE .4.„...-.-- COMPANY, AS TR$,.w .. 'and not personal). • ` • By i _ -. - Echave Asst. Vice President ti STATE OF ARIZONA ) ) ss. County of Pima ) . ' - This instrument was acknkowled and executed befre me this26th day - ofJune, 1927 by Brigitte Ec ave who acknkow edged to be theist. =, Vice President of :_7t _•PK _; *:- .'MU:_ al: %sAvi•i di - California corporation, and that as such o ficer, be ng - •hor*zed ,` ao to do, signed the name of the corporat on as c of, er. • %• •_ My Commission Expires: eA0 , % 12/27/93 No ary Public. •. ) WIT kb-T...r.-te,-.. .-.c1.7,,,, . , ~ PI:::.COUNTY• ' 1 111 C••:. Gars Sec I7.13)3 : 1 • • i•. 'ti t • J • 10591 601 -.c. TOWN OF ORO VALLEY COUNCIL COMMUNICATION MEETING DATE: April 15, 1998 TO: HONORABLE MAYOR & COUNCIL FROM: Kathryn Cuvelier, CMC, Town Clerk SUBJ: APPROVAL OF REQUEST FOR SPONSORSHIP OF 1998 ORO VALLEY WATERSMART WORKSHOP SUMMARY: A letter has been received by the Pima County Cooperative Extension Service requesting to hold one of the Watersmart Workshops for Oro Valley residents in the Town Council Chambers on Saturday, May 16, 1998 from 8:30 a.m. to 4:30 p.m. Since the Cooperative Extension is a non-profit organization and the Watersmart workshops are open to the general public free of charge, they are requesting the Town Council to sponsor this event which will waive the usage fee and the requirement to provide the Town with liability insurance. SUGGESTED MOTION: I move to approve the sponsorship of the 1998 Oro Valley Watersmart workshop to be held on Saturday, May 16, 1998 from 8:30 a.m. to 4:30 p.m. ATTACHMENTS: 1. Letter of request from Pima County Cooperative Extension Kathryn velier, Town Clerk Chuck Sweet, Town Manager ') i c `,'v COOPERATIVE EXTENSION Water in cooperation with Tucson Water Cost Maintenance The University of Arizona,Pinta County Office 350 North Campbell Avenue Energy Tucson,Arizona 85719 520.622.7701 August 11, 1997 MEMORANDUM To: Kathy Cavalier From: Della C. Fletcher Program Coordinator Subject: Use of Oro Valley Council Chamber Thank you for allowing us to use your facility for our 1998 Watersmart workshop series. We would like to have a series of workshops at your location on Saturday, May 16th. If this is not possible, alternate dates could be Saturday, May 2nd or May 30th. The workshops would begin at 8:30 AM and would run until 4:30 PM. We will arrive 30 minutes early to set up and stay for 30 minutes after the last workshop ends to put chairs away and return the room to the condition it was in before the workshop. We are a non-profit organization and the Watersmart workshops are open to the general public free of charge. Therefore, we are asking if theTown Council would be willing to sponsor the event so that there will be no incurred charge for the use of the conference room. This would be greatly appreciated and would allow us to provide these workshops for Oro Valley residents and others in the general vicinity. Thank you very much for your cooperation and consideration. Issued in furtherance of Cooperative Extension work.acts of May 8 and June 30,1914 in cooperation with the t S.Department of Agriculture.James A.Christenson, Director.Cooperative Extension.College of Agriculture.The University of Arizona. The University of Arizona College of Agriculture is an Equal Opportunity employer authorized to provide research.educational information and other services only to individuals and institutions that function without regard to sex,race.religion.color,national origin,age.Vietnam Era Veteran's status or disability. - ..., 2 TOWN OF ORO VALLEY 1 °N COUNCIL COMMUNICATION MEETING DATE: April , 1998 TO: HONORABLE MAYOR& COUNCIL FROM: Norm Phillips, Economic Development Administrator SUBJECT: Oro Valley Retail Center — Economic Benefit Exemption for Sign Package BACKGROUND: In November 1997, the Mayor and Council reviewed and approved the Oro Valley Retail Center. One of the key project anchors will be a new Target store, near the south end of the development. The project occupies Parcel D of the Rooney Ranch (a.k.a. Oro Valley Retail Center) PAD, at the southwest corner of Oracle Road and North First Avenue. Six new retail buildings and shops will link Target with the existing Fry's Food Store. The Burger King, Pizza Hut and Wells Fargo projects are also part of this development. Target officials have requested an Economic Benefit Exemption from the Sign Code regulations (Section 12- 102B attached) in order to develop an alternative sign package which is more consistent with regional commercial center standards. If Council classifies this project as an "economic benefit to the Town of Oro Valley", based on the two criteria listed in Section 12-102B of the Town Zoning Code, Council would then need to review and possibly approve a sign package proposal for the projected 350,000 square foot regional commercial shopping center in the subsequent agenda item. Should Council deny the classification of the project as an economic benefit to the Town, the applicant must revise the sign package to meet the Rooney Ranch PAD standards and/or Oro Valley Zoning Code sign guidelines. ATTACHMENTS: 1. Code Section 12-102B (Economic Benefit Exemption) 2. Oro Valley Retail Center—Fiscal Impact Analysis FISCAL IMPACT_ The fiscal impact analysis indicates that this development will generate a significant economic benefit to the Town. The following are some of the key benefits to the Town (for a 10 year period) projected for this project: • Over $290,000 in construction sales tax • Approximately $8 million in recurring local sales tax from retail sales • Over$10 million in total tax benefits to the Town of Oro Valley • 350,000 square feet of new retail construction • 550 new jobs • Total Tax impact of$85 million (including state & school district revenues) TOWN OF ORO VALLEY COUNCIL COMMUNICATION PAGE 2 OF 2 RECOMMENDATION: Staff is of the opinion that this project fully meets the requirement for classification as an economic benefit to the Town of Oro Valley based on local sales tax generation and job creation. Staff recommends approval as to the classification of this project as an economic benefit to the Town of Oro Valley. SUGGESTED MOTION: I move to recommend classification of the Oro Valley Retail Center as an economic benefit to the Town of Oro Valley. OR I move to deny classification of the Oro Valley Retail Center as an economic benefit to the Town of Oro Valley, finding that 2y.i.dnii.‘ 0?- ,Ci...41..... — David L. Andrews Finance Director CRIZdi - - ' 1 Chuck Swe t Town Manager SIGNS Sec. 12-101 2. Provide an improved visual environment for residents and visitors. C. It is not the intent of this sign ordinance to repeal, abrogate, annul or in any way impair or provisions interferewith existing of other laws or ordinances, except those specifically repealed by this ordinance. Sec. 12-102 Requirement for Conformity A. It shallillegal be ille al for a sign to be designed, constructed, installed or maintained in the Town of Oro Valley except as provided in this Code. 1. All signs designed, erected, altered, relocated or maintained contrary to the provisions of this code are declared to be nuisances and such nuisances may be abated as provided by law. 2. The violation of any provision of this chapter, or failure to comply with any order or regulation made hereunder, shall constitute a misdemeanor. 3. The Town of Oro Valley, upon a vote by a majority of the Town Council, at a duly noticedP ublic hearing, may exempt itself from any or all provisions of this code. 4. Thep rovisions of this chapter shall not apply to the placement or maintenance of public art in the Town or State rights-of-way, or on Town property. - of the Town Council, a B. Economic Benefit Exemption EnabledWhen, by a majority vote proposed development is classified as an "economic benefit" to the Town of Oro Valley, these p sign requirements may be waived in favor of an alternative sign package. 1. Economic Benefit Defined - In order for the Town Council to make a finding of economic benefit, the proposed development must: g a. Provide a significant amount of additional on-going revenue to the Town of Oro Valley, - OR - b. Provide significant additional employment for Town residents. 2. Alternative Sign Package Review - Proposals for an alternative sign package shall be reviewed by Town staff for completeness prior to consideration by the Development Review Board, which shall make a recommendation to the Town Council for final action. C. PAD Inclusion Enabled - In the event that a Planned Area District (PAD) has established its own sign requirements, the owners/residents of lands within identified planning areas of that PAD may elect to operate under Chapter 12, Sign Requirements. 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O O CO A m COT C° co N O N + N CA N W -.. CO 91141 p O _COW S O O 44 CO N C71 N 0 - - - 0) co CD CO Y.44• A zi",.. ::cr -{ .... ;..•.'wwx r...:i �.i•A•... i-4,...14,..;=•;,-.,...t.1044.---4.4.- ).,..:..." 4. — -". .ter. ''• , 1 (- — nv 10551 N. Lambert Pl. Oro Valley, AZ 85737 April 15, 1998 Mayor and Town Council of Oro Valley 11000 N. La Canada Dr. Oro Valley, AZ 85737 Mayor and Town Council: First I'd like to say that I'm not opposed to this center. I am opposed to this Economic Benefit Exemption for the Sign Package. I have reviewed Mr. Phillips calculations identifying the financial impact to the town for the center with regard to construction tax and commercial sales tax. What is missing from his analysis is the projection of the financial impact if this exemption is not approved. This is a hard question but the information that I've seen indicates that major commercial companies that conform to strict city requirements get much better public relations advertising than they would get from having their standard signs and logos and have not experienced any loss of business. Without a comparison of the difference, a precedent will be set that will allow any company that "provides significant economic benefit to the town" to develop their own set of rules regardless of the town desires. You need to consider our demographics and who uses Oracle Road and First Avenue. The vast majority is neighbors who will know that the store is here. We won't have many that are driving through and notice the sign, decide to stop and see what's on sale at Target. The town sponsored an excellent Future Search 97 workshop last year and one of the elements that was looked at was commercial development. The general consensus of the commercial segment of the workshop was that the residents are not opposed to commercial development provided it retains Oro Valley's character. We don't like strip centers but do like centers that blend with the community. This site is centrally located, has nearly 360 degrees of visibility. The signage and lighting will be visible to a large area of Oro Valley including Putsch Ridge. Do we need bright glaring signs to attract our business? The easy answer to the financial impact question is $0, the builder pulls out, that is part of the risk you accept tonight. I don't think it will happen and you have other ways to allow variances to the sign code where exceptions may be warranted. I ask you to either deny or continue this exemption until after you've looked at other methods to provide visibility and minimize the impact to the town. This center can be a showplace for Oro Valley or it can be a strip mall. Thank you for your consideration. Paul H. Loomis r.....______,.. I ON COUNCIL COMMUNICATION TOWN OF ORO VALLEYMEETING DATE: April , 1998 3 TO: HONORABLE MAYOR & COUNCIL FROM: Linda Frew, Planner I SUBJECT: OV13-98-33 Oro Valley Retail Center (Rooney Ranch) Comprehensive Sign Package BACKGROUND: On November 19, 1998, the Mayor and Council approved a development plan for a new Target Store and smaller retail shops, to connect with the existing Fry's at the intersection of First Avenue and Oracle Road. For the Barclay Group, the developers of this project, signage has been a big issue, and one that has been discussed, at great length, with Staff members and Town Officials. The developer ultimately decided to request an Economic Benefit exemption to our sign codes, which, if approved by Council, would authorize Town adoption of a sign package specific to this development and its needs, a process outlined in the Sign Code. Mr. Phillips' report to Council explains the significance of a Council decision to approve such an exemption, in greater detail. SUMMARY: The attached Planning Staff Report to the DRB will provide you with details of the Barclay Group's sign proposal, and Staff's evaluation of it. Many changes to the sign package were suggested by Staff, and endorsed by DRB. The DRB also further modified Staff's suggestions. The chart, Exhibit "A" attached herewith, reflect the suggested changes to the proposed sign package. DEVELOPMENT REVIEW BOARD ACTION: In anticipation of an approval of the Economic Benefit exemption, a comprehensive sign package for the Oro Valley Retail Center development was prepared for DRB review and recommendation. On March 18, 1998, the DRB reviewed the package, as well as Staff's analysis and recommendations. After a lengthy discussion, the DRB recommended, by a vote of 6 to 0, that, if the Council approves the Economic Benefit exemption, the Council, if deemed appropriate, may also approve the sign package with the DRB and Staff suggested modifications. In summary, Planning Staff and the DRB were critical of the colors and size proposed for wall signs, and the size proposed for the entry-way signs. The DRB recommends that, while logos may be in any legally trademarked color, the text on the wall signs for the in-line stores must be a standard, toned down, standardized red color, and halo-illuminated. The text on the signs for the pad buildings (Burger King, Pizza lut, Wells Fargo and others to follow) must be copper patina, halo-illuminated, to be consistent with the sign approvals already given. While the character height, per the proposal, could vary based on the square footage of the user, the DRB felt that a 5 foot tall maximum character height would be sufficient for any user in the project. TOWN OF ORO VALLEY :'OUNCIL COMMUNICATION Page 2 of 3 After some discussion, it was decided that consistency in typeface was less important than consistency of color for this development. All typefaces will be permitted, provided color and size restrictions are met. Further, the entry monument types (one a theater marquee), as proposed, were to be 10.5 feet and 14 feet in height. The DRB recommends a maximum height of 8 feet for entry monuments (two permitted) on Oracle Road and 6 feet for the single entry monument sign on First Ave. If a theater user is found for the site, a single movie marquee could be permitted, which could be a maximum of 8 feet in height, to match the monument entry signs. Per DRB's recommendation, landscaping must be provided at the base of all monument signs to soften impacts. RECOMMENDATION: Planning Staff concurs with the DRB's modifications to Staff's suggested changes, which include further limiting the size of characters and logo heights, limiting text to red for the in-line stores and copper patina for the pad buildings and limiting signage on the pad buildings to just two sides (Staff had agreed to allow signage on three sides, with size restrictions). We also concur with DRB's decision that approval of individual signs can be administrative, upon approval of these guidelines, except for internally illuminated, colored logos. A revised set of sign guidelines (five copies) reflecting the changes must be submitted for the Town's permanent record. AUBLIC COMMENT: Staff has received a comment by telephone from a citizen who opposes the staff/DRB recommendation for an alternative sign package, particularly: allowing the change in sign color from copper patina; corporate logo colors if approved by the DRB Agenda Committee; and the change to monument signs allowed in the code. SUGGESTED MOTION: First, prior to consideration of the sign guidelines described herein, the Council must make a finding that an Economic Benefit exemption is warranted, based on Sec. 12-102B (attached). If the exemption is approved, the Council may then consider adoption of the comprehensive sign guidelines presented by the applicant. The Council may wish to consider one of the following motions: I move to approve OV 13-98-33, the comprehensive sign guidelines presented by the Barclay Group, but as modified by Staff and DRB, as reflected in Exhibit "A". Five copies of the guidelines, as approved, must be submitted for the Town's records. OR I move to approve OV13-98-33, the comprehensive sign guidelines presented by the Barclay Group, but as nodified by Staff and DRB, as reflected in Exhibit "A". The following additional changes must be made to the proposal, pursuant to this motion: . Five copies of the guidelines, as approved, must be submitted for the Town's records. TOWN OF ORO VALLEY COUNCIL COMMUNICATION Page 3 of 3 OR I move to deny OV 13-98-33, the comprehensive sign package before the Council, this evening, and as modified by the DRB, finding that: . ATTACHMENTS: 1. Exhibit "A" - Chart of suggested DRB/Staff modifications to applicant's sign proposal 2. Planning Staff Report to DRB 3. Draft DRB minutes from the 3-18-98 meeting 4. Package as presented by the applicant 5. Sec. 12-102B -Economic Benefit Exemption from Sign Code l' 'ng aid Zonin: A dministrator 04,...)AIL 4, . •• l• ..,..,, • ,j C• '�" ,1ty D ,, opme Dir. tor ' :4 Town Manag-r 13-98-33\signtc.rpt X X x co co co E E E . 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S-- O A U)v� t- 0 Cl.U)..�.. e-- 0 a v)2 CO.. •- 0 a CO N E O 2 2 o°- i fig Q) 2 c a CD 0) C C7) - coo` a. O Q, c0 O) C O O c.. CO C C�� c0 O c E E _ L tII�� O (0O� 0 a� • C '� = � =N U 2 c�.. N C > C _C = O _Q) O _O) ? c a) = <F-. 2F-Z.LO ° 2~Z' cno 0_032cn 2 C 11.. § c 2'0 a o E r-N N) ITEM 1 TOWN OF ORO VALLEY DEVELOPMENT REVIEW BOARD REPORT MEETING DATE: March 18, 1998 TO: DEVELOPMENT REVIEW BOARD FROM: Linda Frew, Planner I SUBJECT: 0V13-98-33 ROONEY RANCH RETAIL CENTER (TARGET)SIGN PACKAGE BACKGROUND: In November of 1997, the Mayor and Council approved the Oro Valley Retail Center development plan. The project will be anchored by a new Target store, near the south end of the development, and six new buildings, retail space, will link the Target with the existing Fry's Food Store. The entire project occupies Parcel D of the Rooney Ranch (aka Oro Valley Center) PAD, at the southwest corner of Oracle Road and North First Avenue. The recently approved Burger King, Pizza Hut and Wells Fargo projects are also considered to be a part of this development. Target officials have submitted a letter to the Town Council, requesting an Economic Benefit Exemption from the Sign Code regulations (see Sec. 12-102B attached). On April 1, 1998, the Council will consider whether or not to grant such exemption. In the meantime, the Target representatives have presented a conceptual sign plan for the Oro Valley Retail Center for Staff and DRB review and comment. If the Council determines that this project may be classified as an "economic benefit" to the Town, based on the two criteria listed in Sec. 12-102B, the Council will then review Staff comments and DRB recommendations as they relate to an alternative sign package for this center and take action. Thus, the topic of discussion this evening is a draft set of sign guidelines, as proposed by Target officials, which would govern all future signage for the development, not previously approved by the full DRB and/or the DRB Agenda Committee. It should be noted that the Fry's Food Store has submitted a new sign package as well, which replaces the existing copper patina pan channel letters with red characters, all internally illuminated. The applicant's submittal addresses wall sign size, color, illumination, the use of logos, monument signs (two types) and other miscellaneous on-site sign types The guidelines, as proposed, establish varied standards, based on the size (floor area) of the retail establishment. Staff will address herein each sign standard separately. Size Applicant's Proposal The applicant proposes four different business classifications, based on square footage. Wall sign size to be permitted, per those classifications, is proposed as follows: 9 Use Sign Area * Max. Character** Anchor 10% 6 feet (30,000+ sq. ft.) of bldg. Frontage (ht. x width) Sub-Anchor 5 feet (12,000- 29,999 sq. ft.) Mini-Anchor 4 feet (7,500- 11,999 sq. ft.) Shop Tenant 80% of bldg. 40 inches (less than 7,499 front foot sq. ft.) Pad Building 3 sq. ft. per None stated bldg. front foot may be on any façade visible to public *Oro Valley Zoning Code permits 1.5 sq. ft. per building front foot, with a maximum of 150 per square feet per businesses at least 300 feet from the street. **Oro Valley Zoning Code permits a maximum character height of 4 feet. Staff Evaluation Staff has discussed the issue of establishing different classifications, and different sign guidelines, for stores within this project, based on size. We agree with the applicant's rationale on providing this differentiation, but recommend different "break-off' points, by size, to define each type of tenant. Each tenant type will have a different set of sign guidelines to follow (see chart below for Staff recommendations). As proposed by the applicant, the permissible sign area for future tenants is too large, with a permitted coverage of 10% of the total area of the building facade on which the sign is to be placed. For example a new anchor of Target's size would be permitted to have over 15,000 square feet of signage (height of building x width of building equals the total area of the building façade— 35'H x 450'L = 15,750 sq. ft. of sign). Target and the existing Fry's, the other anchor tenant, propose wall sign packages in the area of 300 square feet, not excessive, in Staffs opinion, given the distance of the structures (700 feet) from Oracle Road. The OV Sign Code permits 1.5 square feet of sign area for each lineal foot of building front for structures over 300 feet from the street. Both Fry's and the Target Store sign packages fall well under this size limit, however, the OV Sign Code goes on to say that no wall sign area may exceed 150 square feet for any one business. The wall sign areas proposed for both these anchors are twice that size. 3 Staff Recommendation: The following table outlines Staffs recommendations on permitted size for this project: Use Sign Area Max. Character/Logo Height Anchor Tenant 1.5 ft. per lineal foot of 6 feet 60,000 sq. ft. the bldg. façade on which and over the sign is to be placed, not to exceed 500 sq. ft. for a single retailer (Target & Fry's restricted 300+ sq. ft. ea. As proposed Major Tenant 1.5 sq. ft. per lineal foot of 5 feet (15,000-59,999 the bldg. façade on which sq. ft.) the sign is to be placed, not to exceed 300 sq. ft. for a single retailer Minor Tenant 1.5 sq. ft. per lineal foot of 4 feet (7,500-14,999 the bldg. façade on which sq. ft.) the sign is to be placed, not to exceed 300 sq. ft. for a single retailer Shop Tenant 80% of bldg. front foot 36 inches —for single line signs (0 -7,499 24 inches each for multiple lines sq. ft.) Pad Building 1 sq. ft. per lineal foot of 36 inches —for single line signs bldg. façade on which the 24 inches each for multiple lines sign is to be placed on; any 2 sides of the bldg. except that, signage may appear on side, provided the total aggregate sign area permitted for the other 2 sides is not exceeded Color Applicant's Proposal The applicant's proposed guidelines permit the use of registered corporate logos in any color, within the size limitations established. Sign text for all signs, as proposed, must be either red, orange, copper patina, black, or white pan channel metal letters. 4 Staff Evaluation The Oro Valley Sign Code states that all colors, with the exception of fluorescent or iridescent colors, are permitted, however, Sec.12-403B goes on to state that, "Sign colors for permanent signs within a complex or development shall utilize complementary and consistent color schemes...". The Rooney Ranch PAD sign guidelines endorse consistency in sign themes, stating that, "It is the intent of the owner [of Rooney Ranch] to develop a signage system ...[such that]... the urban village is unified by architecture, color, materials, vegetation and signage. Staff has been advised that the use of a registered corporate logo is a First Amendment (freedom of speech) issue. A logo, or other corporate identification, as defined in some case law, is a "commercial speech". As such, Staff supports the applicant's right to display logos in any registered trademark color or configuration, within the size restrictions set forth herein. Staff Recommendation Staff does not support the color palette selected for the text portion of all signs, finding that orange, black, white, red and copper patina, are not complementary and consistent with one another. Staff suggests that all sign text within the development be constructed with metal reverse pan channel letters in either copper patina or a toned-down red (logos would be permitted in corporate colors). This would apply to anchors, major tenants, shop tenants and the pad users, with just one exception The chart below reflects Staff recommendations: Logos Text Any color permitted, except All text to be toned down red color Fluorescents/iridescents Or copper patina letters Construction Applicant's Proposal The applicant proposes that all text for wall signs shall be metal pan channel. Logos are not addressed in terms of construction. When Staff informed the applicant that cabinet signs were also permitted, provided they were recessed into the face of the building. The applicant proposes that cabinet signs, if used, should be allowed to protrude 5 inches from the building façade. Staff Evaluation As mentioned the Zoning Code, as well as the Rooney Ranch PAD, permit pan channel letters, as well as cabinet signs, provided the cabinets are placed in architectural recesses, such that the face of the cabinet is flush with the surface of the building façade. Secondly, per Code, only the characters of a cabinet sign, the actual text or elements of a logo, may emit light. Backgrounds must be opaque, or totally "blacked out" for night-time viewing. 5 User - Text Logo Duration _ Anchor Tenant Halo only Internal Pan Channel From dusk to Cabinet logos w/ 10:00 p.m., or until Internal ilium. close of business (characters only) Major Tenant Halo only Internal pan channel From dusk to Cabinet logos w/ 10:00 p.m., or until Internal ilium. close of business (characters only) Minor Tenant Halo only Internal Pan Channel Cabinet logos w/ Internal ilium. (characters only) Shop Tenants Halo only Internal Pan Channel From dusk to Halo ilium. 10:00 p.m., or until close of business Pad Buildings � Halo only Internal Pan Channel� From dusk to Cabinet logos w/ 10:00 p.m., or until Internal ilium. close of business (characters only) Monuments Halo and internal Internal Pan Channel From dusk to dawn Cabinet logos w/ Internal ilium. (characters only) We propose that every effort be made to minimize the intensity of the internally illuminated logos, by reducing wattage of the fixtures. Type I Monument Sign Applicant's Proposal The applicant proposes monument signs (or signs placed at the entry to the development), which will identify the anchor tenants. As proposed, the stuccoed supporting structures will be 10 feet, 6 inches in height, with an internally illuminated sign area, to include the name of the center and the anchor tenants. Three are proposed, two on Oracle Road and one at the main entry from First Avenue. Staff Evaluation The Type I monument signs, as proposed, would replace the two copper-faced signs existing at the south Oracle Road entry to the site and the main First Avenue entry (near Fry's). The sign structures exceed the height permitted by the existing sign code by 5.5 feet. The text area permitted, by code, is 50 square feet and one sign per street frontage is permitted. Thus, the 8 design for the Monument Sign Type I, exceeds the number permitted (two on Oracle Road), as well as the size and the height permitted by Code. Staff Recommendation To improve visibility, Staff recommends that a new design be drawn, with a maximum text area of 50 square feet (internal illumination permitted to the extent that only characters emit light) and a maximum height of 8 feet above grade. The signs shall be provided with landscape planters at their bases to soften appearance. We can support the addition of one new Type I sign, based on the scope of this development and its long Oracle Road frontage. Type II Monument Sign Applicant's Proposal The Type II monument sign proposed is similar to the Type I, but larger. The area provided for text on this sign, approximately 80 square feet, is intended to be illuminated internally and it may be used to display movie titles if, in fact, a theater is built in this development. One such sign is proposed, 14 feet in height, at the main Oracle Road entry to the project. Staff Evaluation Again, a larger size sign will better serve the public, and the center, but the height seems excessive and the text area, which may be change-panel, appears to be larger than necessary. Staff suggests a reduction in height and sign text area. Staff Recommendation In the interest of providing information to the public, which is easily read at Oracle Road speeds, Staff can support approval of a Type II Monument Sign, but only if a theater user for the site becomes a reality. In that event, a site plan and a new design for a sign, not to exceed 10 feet in height above grade, with a change panel area not to exceed 6 square feet for each theater screen, must be submitted for approval. The name of the center and theater identification, not to exceed an aggregate area of 25 square feet, may also appear, as depicted on the plan submitted and landscape planters must be provided at the base of the sign to soften impacts. Directional Signs Applicant's Proposal The applicant proposes that on-site directional signs be up to 6 square feet in area, 3 feet in height. 9 Staff Evaluation The Town of Oro Valley allows such directionals, up to 4 feet in size (no height limit specified), without a permit. Staff Recommendation We recommend that directional signs, up to 4 square feet in size, and 3 feet in height be approved, with the stipulation that such signs bear no advertising message, including logos. Fuel Marquee Signs and Under Canopy (Shingle) Signs The applicant has agreed to adhere to the Oro Valley Sign Code with respect to these sign types. SUGGESTED MOTION: The Development Review Board may wish to consider one of the following motions: Provided the Town Council approves the applicant's request for an economic benefit exemption of the Town's adopted Sign Codes, I move to recommend that the Council approve OV13-98-33, the Rooney Ranch Center Comprehensive Sign plan, with the stipulation that it be revised to be in full compliance with Staffs recommendation as shown on the table appended to this report. Further, it is our recommendation that, provided a sign permit application meets the adopted guidelines, It may be approved administratively. OR Provided the Town Council approves the applicant's request for an economic benefit exemption of the Town's adopted Sign Codes, I move to recommend that the Council approve OV13-98-33, the Rooney Ranch Center Comprehensive Sign plan, with the stipulation that it be revised to be in full compliance with Staffs recommendation as shown on the table appended to this report. The DRB recommends the following amendments to the Staff-suggested changes . Further, it is our recommendation that, provided a sign permit application meets the adopted guidelines, it may be approved administratively. OR I move to recommend that the Town Council deny the Rooney Ranch Comprehensive Sign Plan, finding that: ATTACHMENTS: 1. Staff Recommendation (Chart) 2. Applicant's proposed Comprehensive Sign Plan 3. Economic Development Analysis 13-98-331signdrb.rpt 10 SIGNS Sec. 12-101 xisx::a 2. Provide an improved visual environment for residents and visitors. C. It is not the intent of this sign ordinance to repeal, abrogate, annul or in any way impair or interfere with existing provisions of other laws or ordinances, except those specifically repealed by this ordinance. Sec. 12-102 Requirement for Conformity A. It shall be illegal for a sign to be designed, constructed, installed or maintained in the Town of Oro Valley except as provided in this Code. 1. All signs designed, erected, altered, relocated or maintained contrary to the provisions of this code are declared to be nuisances and such nuisances may be abated as provided by law. 2. The violation of any provision of this chapter, or failure to comply with any order or regulation made hereunder, shall constitute a misdemeanor. 3. The Town of Oro Valley, upon a vote by a majority of the Town Council, at a duly noticed public hearing, may exempt itself from any or all provisions of this code. 4. The provisions of this chapter shall not apply to the placement or maintenance of public :.._:.. art in the Town or State rights-of-way, or on Town property. - B. Economic Benefit Exemption Enabled - When, by a majority vote of the Town Council, a proposed development is classified as an "economic benefit" to the Town of Oro Valley, these sign requirements may be waived in favor of an alternative sign package. 1. Economic Benefit Defined-In order for the Town Council to make a finding of economic benefit, the proposed development must: a. Provide a significant amount of additional on-going revenue to the Town of Oro Valley, - OR - b. Provide significant additional employment for Town residents. 2. Alternative Sign Package Review - Proposals for an alternative sign package shall be reviewed by Town staff for completeness prior to consideration by the Development .Review Board, which shall make a recommendation to the Town Council for final action. C. PAD Inclusion Enabled - In the event that a Planned Area District (PAD) has established its own sign requirements, the owners/residents of lands within identified planning areas of that PAD may elect to operate under Chapter 12, Sign Requirements. PAD Inclusion Review - In order to elect Chapter 12 Sign Code requirements, a letter of Oro Valley Zoning Code Revised 12 - 2 (Rev.9/95) • Rooney Ranch Center r Comprehensive Sign Plan Prepared for Town of Oro Valley Prepared by: Barclay Group 8145 N. 86th Place Scottsdale, Arizona 85258 Territorial Sign Co. 3 3400 E. Alvord Tucson, Arizona 85706 � ROONEY RANCH CENTER Comprehensive Sign Plan Sign Specifications and Requirements 111 Rooney Ranch Center is a mixed use retail center located at the southwest corner of Oracle Road (U.S. Route 77) and First Ave. within the Town of Oro Valley. 111 The purpose of this sign plan is to create a graphic environment that affords individual and distinctive identity for each business and is also integrated and compatible within the center .The total concept is to give an impression of quality, professionalism and instill a total managed business image. The plan has taken into consideration the unique character of the Town of Oro Valley and its desire to provide an professional and attractive appearance for its visitors and residents traveling on Oracle Road. 111 Upon completion Rooney Ranch Center will combine to bring 300,000 square feet of architecturally distinctive retail and mixed use space for 11 businesses to the expanding Oro Valley area. The Sign Plan will include: •site plan •sign criteria •elevations •exhibits Rooney Ranch Center SIGN CRITERIA 1. GENERAL A. The followings ecifications are to be p used for the design of Rooney Ranch Center signs; however, in all cases final written approval by Owner/Developer management is required prior to manufacturing and installation of all signs. 1. Submittals - Tenants e ants shall submit 3 sets of detailed shop drawings outlining location sizes, design, color, materials graphics and installation details on building elevation. 2. Procedure: Sign drawing submittal will be submitted in three (3) copies to Owner/Developer, Barclay Group, 8145 N 86th Place, Scottsdale, AZ 85258, for review, comment and written approval, prior to application for sign permit. One copy will be returned to the contracted sign company and two copies shall be retained in the owner/developer file. 3. Written approval and conformance with this specification does not certify or imply conformance with municipal and other applicable sign codes. All signs must be permitted and must comply with Town of Oro Valley sign codes and electrical codes. Receipt of a sign permit must be received prior to manufacturing and installation of all signs. 4. No signs, advertisement, notices, or other lettering shall be displayed, exhibited, inscribed, painted or affixed in any manner to any part of the building exterior except as approved writing by Landlord. I c II. DESIGN REQUIREMENTS A. Sign copy shall be limited to business trade name, company or corporation, or the principal products sold therein. The use of a trademark or service mark, or other established corporate insignia which has been displayed or associated with Tenant's firm name shall be permitted subject to Landlord's approval. B. Anchor Business's - Business's occupying space exceeding 30,000 square feet. 1. Signs text shall be individual reverse pan channel, halo back lit, stud mounted metal letters. Letters are not to be mounted on a raceway. Logos may be internally illuminated , 3/16" acrylic with trim ..lw cap or metal retainers Color and design of logo's, returns and typestyle shall conform to established corporate standards. Color of face shall be selected from the following; Red, Orange, White, Black or Patina Copper Si area shall not exceed 10% of business frontage wall � area. Signs shall be mounted on facia or building wall. 2. Target sign specifications. Target with logo 176 s . ft. g g q Garden Center 88 sq. ft. Pharmacy 50 sq. ft. Total 314 sq. ft. Signs sh 1shall be permitted as above. Height of letters not to exceed 72" • 1 3. Fry's sign specifications East elevation Fry's Food & Drug 212 sq. ft. Bakery Deli 43 sq. ft. Liquor 23 sq. ft. Pharmacy 35 sq. ft. Total 313 sq. ft. North elevation Fry's Food & Drug 120 sq. ft. Signs shall be permitted as above. Height of letters not to exceed 72" 1 4. Home Depot sign specifications. ' Signs shall be permitted as above. Height of letters not to exceed 72". C. Sub Anchors- Business's occupying space 12,000 - 29,999 sq. ft. ' Same as anchor business's specifications. Heights of letters not to exceed 60" ' D. Mini anchors - Business's occupying spaces 7,500 - 11,999 sq. ft. Same as anchor business's specifications. ' Height of letters not to exceed 48" I E. SHOP TENANT SIGNS - Business's occupying space up to 7,499 sq. ft. I 1 ( 3) Signs shall be individual reverse pan channel, halo back lit, copper patina metal letters. Stud mounted. Typestyle per tenant design. The overall length of spread of letters shall not exceed 80% of canopy or store front width. The overall height shall be lesser of 40" or 80% of the vertical sign band of the building facia. F. UNDER CANOPY SIGNS Each tenant shall identify their store name only on a under canopy sign as per the attached exhibit. G. PAD BUII.,DING SIGN Signs shall be individual reverse pan channel, halo back lit copper patina letters. Stud mounted. Individual pan channel, internally illuminated, wall mounted cabinet trademarks or other established corporate insignias are permitted with approval of Owner/Developer. 111 Typestyle per tenant design. Each elevation face exposed to the public shall be allowed sign area not to exceed 3 square feet for each linear foot of building frontage. Signs shall be mounted on facia or building wall. H. DIRECTIONAL SIGNS Signs for on remise traffic control and the necessary P performance of business transactions from a vehicle. • 111 1111 Maximum area six square feet, maximum height three feet. Signs to be permanently affixed to ground. L FUEL SALES MARQUEE PRICE SIGNS As outline in Section 12-502 of the Oro Valley Sign Code. Logos are permitted with approval of Landlord and Town of Oro Valley. J. MENU BOARDS FOR DRIVE -THROUGH FACILITIES As outlined in Section 12-502 of the Oro Valley Sign Code. K. Monument signs - Type I (as per exhibit). Sign shall be constructed of masonry as per existing signs. Tenant copy area to be push thru routed face with internal illumination. Locations as per site plan. Overall height 10' 6". Colors as per established corporate 111 standards L. Monument Sign - Type II (as per exhibit) 111 The purpose of this sign is to identify the center, its major businesses and to accommodate the possible addition of a theater complex and other retail or multifamily uses. The design would match the existing monument sign in style and colors. Business copy area to be push through routed face with internal illumination Location as per site plan. Overall height 14'. Colors as per established corporate colors. (see exhibit) (5) • CONSTRUCTION REQUIREMENTS 1. All penetrations of the building structure required for sign installation shall be neatly sealed in a water tight manner. 2. No labels shall be placed on the exposed surfaces of signs except those required by local ordinances. Required labels shall be applied in inconspicuous locations. 3. All neon shall have P-K Housing 4. All electrical will be U. L. approved or equal. 5. Transformers shall be concealed behind facia and mounted in metal boxes. No exposed wires, J boxes, etc. 6. 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Sec. 12-102 Requirement for Conformity A. It shall be illegal for a sign to be designed, constructed, installed or maintained in the Town of Oro Valley except as provided in this Code. 1. All signs designed, erected, altered, relocated or maintained contrary to the provisions of this code are declared to be nuisances and such nuisances may be abated as provided by law. 2. The violation of any provision of this chapter, or failure to comply with any order or regulation made hereunder, shall constitute a misdemeanor. 3. The Town of Oro Valley, upon a vote by a majority of the Town Council, at a duly noticed public hearing, may exempt itself from any or all provisions of this code. 4. The provisions of this chapter shall not apply to the placement or maintenance of public art in the Town or State rights-of-way, or on Town property. B. Economic Benefit Exemption Enabled - When, by a majority vote of the Town Council, a proposed development is classified as an "economic benefit" to the Town of Oro Valley, these sign requirements may be waived in favor of an alternative sign package. 1. Economic Benefit Defined- In order for the Town Council to make a finding of economic benefit, the proposed development must: a. Provide a significant amount of additional on-going revenue to the Town of Oro Valley, - OR - b. Provide significant additional employment for Town residents. 2. Alternative Sign Package Review - Proposals for an alternative sign package shall be reviewed by Town staff for completeness prior to consideration by the Development ,Review Board, which shall make a recommendation to the Town Council for final action. C. PAD Inclusion Enabled - In the event that a Planned Area District (PAD) has established its own sign requirements, the owners/residents of lands within identified planning areas of that PAD may elect to operate under Chapter 12, Sign Requirements. PAD Inclusion Review - In order to elect Chapter 12 Sign Code requirements, a letter of Oro Valley Zoning Code Revised 12 - 2 (Rev.9/95) EXCERPT FROM THE DRAFT DRB MINUTES OF 3-18-98 Ov13-98-33 ROONEY RANCH CENTER COMPREHENSIVE SIGN PLAN Norm Phillips briefly discussed the Fiscal Impact Analysis for the Oro Valley Retail Center development. The analysis shows that this development will generate a significant economic benefit to the Town. This project fully meets the requirement for classification as "an economic benefit to the Town of Oro Valley as described in Section 12-102B of the Oro Valley Zoning Code. Valerie Feuer introduced the staff report into the record. In November of 1997, the Mayor and Council approved the Oro Valley Retail Center development plan. The project will be anchored by a new Target store, near the south end of the development, and six new buildings, retail space, will link the Target with the existing Fry's Food Store. The entire project occupies Parcel D of the Rooney Ranch (AKA Oro Valley Center) PAD, at the southwest corner of Oracle Road and North First Avenue. The recently approved Burger King, Pizza Hut and Wells Fargo projects are also considered to be a part of this development. Target officials have submitted a letter to the Town Council, requesting and Economic Benefit Exemption from the Sign Code regulations (see Sec. 12-102B). On April 1, 1998, the Council will consider whether or not to grant such exemption. In the meantime, the Target representatives have presented a conceptual sign plan for the Oro Valley Retail Center for Staff and DRB review and comment. If the Council determines that this project may be classified as an "economic benefit" to the Town, based on the two criteria listed in Sec. 12-102 B, the Council will then review Staff comments and DRB recommendations as they relate to an alternative sign package for this center and take action. The topic of discussion is a draft set of sign guidelines, as proposed by Target officials, which would govern all future signage for the development, not previously approved by the full DRB and /or the DRB Agenda Committee. It should be noted that the Fry's Food Store has submitted a new sign package as well, which replaces the existing copper patina pan channel letters with red characters, all internally illuminated. Don Chatfield briefly explained to the Board that the Development Plan for the Target store was submitted early last fall. The applicant had some concerns about signage and talked with the planning staff about what the Town Sign Code would allow. The Barclay Group took over the sign package for Target, and several meetings have taken place with staff regarding that issue. The biggest issues have been the color of the Target sign and the illumination. The Barclay Group, which is building out the rest of the retail center, also had a concern for the marketability of the remaining pads and building sites in terms of the kinds of users they can attract, and are concerned about the restrictions of the signage. Staff has taken the position that on the wall signage, consideration needs to be taken for illumination, since these signs are difficult to read at night. Other issues are monument signs along Oracle Road. However, the only issue the DRB needs to consider tonight are the design issues. Valerie Feuer discussed each item in the signage package with the Board, the first being the Size proposal. The applicant proposed four different business classifications, based on square footage. Staff agreed with the applicant's rationale on providing the differentiation, but recommended different "break-off" points, by size, to define each type of tenant. Both Fry's and the Target Store sign packages fall well under the size limit, however, the OV Sign Code says that no wall sign area may exceed 150 square feet for any one business. The wall sign areas proposed for both these anchors are twice that size. Mary Glueck asked if representatives from Target were present and they were not. Member Glueck commented that Target is asking for a 6 foot sign and Fry's currently has a 3 foot sign. She asked what staff recommended and Valerie replied that 6 feet is the standard height for Target. Member Underwood asked if what was being proposed is a new monument as colorful as they wanted it to be and internally illuminated. Valerie clarified that the letters in the name of the store would be halo illuminated and restricted by the size. The logo, as allowed by the code, would be internally illuminated for the symbol only would and would not include the background. Richard Underwood stressed that a middle ground must be found in dealing with the development community and sign issues in order to make this town as attractive as possible. Discussion continued regarding the color being proposed. The applicant's proposed guidelines permit the use of registered corporate logos in any color, within the size limitations established. Text for all signs, as proposed, must be either red, orange, copper patina, black or white pan channel metal letters. The Oro Valley Sign Code states that all colors, with the exception of fluorescent or iridescent colors, are permitted; however, Sec. 12-403B goes on to state that, "Signs colors for permanent signs within a complex or development shall utilize complementary and consistent color schemes". Staff has been advised that the use of a registered corporate logo is a First Amendment (freedom of speech) issue. Staff supports the applicant's right to display logos in any registered trademark color or configuration, with the size restrictions set forth herein. Staff suggests that all sign text within the development be constructed with metal reverse pan channel letters in either copper patina or a toned-down red. Member Allen commented that the copper patina looks professional in his opinion. Member Underwood stated that once people know that Target is coming, it won't matter what kind of sign they have, people will shop at their store. Valerie Feuer discussed the construction proposal and explained that the applicant proposes that all text for wall signs shall be metal pan channel. Logos are not addressed in terms of construction. Staff informed the applicant that cabinet signs were also permitted, provided they were recessed into the face of the building. The applicant proposed that cabinet signs, if used, should be allowed to protrude 5 inches from the building façade. Per Code, only the characters of a cabinet sign, the actual text or elements of a logo, may emit light. Staff supports that cabinets protrude up to 5 inches from the building façade for all in-line tenants. The Board had no problems with staff recommendations. The next item discussed was Logos. The applicant's intent is to allow the free use of logos with corporate colors, with some restriction on height. Staff would not suggest restricting logos in terms of the color, or a corporation's right to display p Y them. The Zoning Code permits a maximum character height of 4 feet, including any logo. Member Glueck suggested that the logo letters be no larger than the cabinet which is 36 square feet. The next issue that was discussed was typeface. The applicant proposed that tenants in this complex may choose from the full range of fonts and typestyles, including any typestyle which provides corporate identity. Staff members have determined that it is consistent sign color, which provides harmony and unifies a development, more than consistent typestyle. The Board had no problems with the typeface. Illumination was the next item of discussion. The applicant proposed that all sign text in this development be halo-illuminated and that all logos on all shops, except the shop tenants with less than 7,499 square feet of floor space may be internally illuminated. The code permits internal illumination of pan channel letter sign text and logos (less restrictive than that proposed) but restricts the illumination of the background of cabinet signs. Staff supported the applicant's proposal in terms of illumination. Member Underwood asked for a definition of halo-illumination and Valerie Feuer explained that back lit and halo illuminated were the same thing. Mary Glueck suggested a restriction on the wattage of the illumination of the signs. Member Wind felt the challenge was to establish a light level that was satisfactory to the applicant but not too bright. Don Chatfield reminded the Board that signs can only be illuminated until 10:00 p.m., or the close of business. Type I Monument Sign was the next topic of discussion. The applicant proposed monument signs that would identify the anchor tenants. As proposed, the stuccoed support structures will be 10 feet, 6 inches in height, with an internally illuminated sign area, to include the name of the center and the anchor tenants. Three are proposed, two on Oracle Road and one at the main entry. To improve visibility, Staff recommended that a new design be drawn, with a maximum text area of 50 square feet and a maximum height of 8 feet above grade. The signs shall be provided with landscape planters at their bases to soften appearance. Staff supported the addition of one new Type I sign, based on the scope of this development and the fact that it is located along Oracle Road frontage. In member Wind's opinion 8 feet was too high, and Member Glueck agreed. Chair Lewis asked if this would be a bigger version of what was already there and Valerie Feuer replied yes. Member Underwood asked if this sign would be by the wall or out by the road. Valerie replied out by the road. Member Glueck questioned why a 10 foot sign was needed to advertise on First Avenue. Member Wind agreed, and felt it was strictly for advertising and not for identification. There was discussion among the Board members that an 8 foot sign would be okay for the Oracle Road entrance, with a 6 foot sign on First Avenue as long as there were planters at the base of both. Richard Underwood asked if what was being proposed now would come back to the DRB, or if it would go to Council. Valerie Feuer suggested that it could come back to the Board, before it went to Council for final approval. In regard to Type II signs, staff could only support approval for a theater use. If this became a reality, it would be discussed in depth at a later time. The next issue was directional signs in which the applicant proposed that on-site directional signs be up to 6 square feet in area, 3 feet in height. Staff recommended that up to 4 square feet in size, and 3 feet in height be approved, with the stipulation that such signs bear no advertising message, including logos. The Board had no problems with staff recommendations. Mike Cadden commented that the Town should stick to the high standards in the Codes regarding signs. He also felt that if this was an important issue, Target would have had representation at this meeting, at least to let the Board know what the signs were going to look like and why they needed to have an economic exemption. In was his opinion that this must not be a critical issue for Target.. For future reviews of this type of development, the less the Board gives away the less you would have to deal with in future reviews. Mr. Cadden felt the highest standard should be kept in all decisions. Mark Lewis, 11810 N. Copper Butte, commented that he saw no reason for the Board to bend the rules for big business. The sign code includes retail development and it is a good code. He felt signage needed to be reasonable. If the sign code was changed for these people the next developer will want to change the rules also. Mr. Lewis felt the small businesses were the backbone of the community. A standard has been set and the code should be followed. He asked the Board to deny the request. Mary Glueck agreed that representatives from Target should been present. She commented that the Board could go through the staff recommendations item by item, and asked if is this was acceptable, or if it should be revised per the Town Code. Mr. Allen asked what the big differences were between the proposal and the Town's Code. Valerie Feuer replied that size and maximum height were big differences for anchor and major tenants. The illumination and sign construction were consistent with the Code. The Board discussed and agreed that logo's should go to the Agenda Committee regarding size and color. Norm Phillips briefly commented that there have been discussions with the developer on the interpretation of the code. Mr. Phillips thought it odd that there was no representation for the applicant, as they wanted things to move quickly. MOTION: Moved, seconded (Underwood/Allen) and carried by a 5-0 vote, (Fogeistrom/Smith-absent) provided the Town Council approves the applicant's request for an economic benefit exemption of the Town's adopted Sign Code, to recommend that the Council approve OV13-98-33, the Rooney Ranch Center Comprehensive Sign plan, with the stipulation that it be revised to be in full compliance with Staff's recommendations, and subject to DRB's recommendation that follow. Further, it is recommended that, provided the sign permit application meets the adopted guidelines, it may be approved administratively. DRB recommendations: 1. Size: anchor five feet, sub-anchor 4 feet, mini-anchor 4 feet and sign area per staff recommendations. 2. Color: copper patina on the pads and toned down red on connecting buildings. 3. Logo: if it does not match the letter color it goes to the Agenda Committee 4. Construction: per staff recommendations 5. Logo size: no taller than the sign letters on the building, andp er staff recommendations 6. Typeface: per staff recommendations 7. Type I Monument Sign: 8 feet above grade on Oracle Road and 6 feet on First Avenue with planters at the base. 8. Illumination: per staff recommendation 9. Type II Monument Sign: per staff recommendation 10. Directional Signs: per staff recommendation TOWN OF ORO VALLEY 4 COUN1CIL COMMUNICATION MEETING DATE: April 15, 1998 TO: HONORABLE MAYOR & COUNCIL FROM: Don Chatfield, Community Development Director Ken Lawrence, Parks and Recreation Administrator SUBJECT: Dennis Weaver Park LRSP Heritage Fund Project; Approval of additional work SUMMARY: In February, 1998, the Town awarded a contract in the amount of$106,600 to Peck Enterprises Inc. to perform General � Contractor services for the LRSP Heritage Fund Grant renovations at Dennis Weaver Park. This amount was over $79,000 under budget. This savings towards the considerable profit margin and markup for overhead was due to the fact that the Town opted to pre-purchase most of the materials and equipment for thisJ ro j ect p , erp the architects recommendation, as a means to save manufacturing time leading up to construction. In addition, Peck Enterprises Inc. base bid was also somewhat lower than the next low bidder. Given the short time frame available to complete the entire project due to the upcoming little league and swim team seasons as well as the Town's desire not to turn that level of funding back to the state, it was the architects recommendation that additional site improvements be incorporated back into the project that previously would not have been affordable. These improvements included: • Additional playground equipment • Additional cool decking for the swimming pool • Additional shade structures • Additional site enhancements including lighting of kiosks and decorative column additions to drainage retention wall at swimming pool • Electrical panel near Field#llights lights to provide power supply for food vendors at community festivals At the time when this opportunity presented itself, the base contract had been fully executed and the General Contractor was ready to break ground. Staff made the timely decision to proceed with the additional work so that the Town would not lose a tremendously valuable opportunity to improve the quality of this project for the citizens of Oro Valley. STAFF COMMENTS: The materials for each of these additional improvements are consistent with the approved grant project scope and are either for minor design enhancements or extensions of items approved in the prior material bid awards. It is also important to note that the labor prices proposed for the additional work by the General Contractor were very competitive (only 5% markup in most cases) and it is unlikely that the Town could have done much better in a separate bidders market. While this grant does have a three year time allowance for project completion, if the Town were to complete only the items included in the base agreement with Peck Enterprises and then re-bid for the additional work later on, Arizona State Parks would clearly interpret this as two (2) separate projects and disallow it. One of the basic requirements of this grant program is that there can only be one projectp er application. FISCAL IMPACT: $79,476; LRSP Heritage Fund Grant for Dennis Weaver Park SUGGESTED MOTION: I make a motion to approve the additional LRSP Heritage Fund work at Dennis Weaver Park, asreviousl P Y indicated, in the amount not to exceed $79,476 and declare an emergency. ee4.4.___ t,B,..t.)re-4412.- IfTC.....C.--- :: r• s and Recreation Administrator ' 4 ` 14° 1A • I/`_ DeeartmentHid 111, / , 2.1 /I..., 4 Town Manager 5 TOWN OF ORO VALLEY COUNCIL COMMUNICATION MEETING DATE: April 15, 1998 • TO: HONORABLE MAYOR & COUNCIL FROM: Melissa Shaw, Planner I SUBJECT: AN AMENDMENT TO 0V12-96-11A SHADOWS OF THE RIDGE, LOTS 1- 23, and COMMON AREAS A & B, FINAL PLAT SUMMARY: The final plat for this property was recorded on October 24, 1997, and several houses are under construction in the 23 lot, 4.84 acre subdivision. Located behind the El Conquistador resort, in the R4-R zoning district, the subdivision is designed for single family townhomes. The applicant, Mr. John Fazio, is now requesting an amendment to the plat to delete a 10' building setback on the north boundary of lots 9 and 23, stating that the setback was recorded in error on the plat. Mr. Fazio is also requesting to delete a 15' utility easement on lot 23. Under the zoning provisions, the R4-R (resort district) zoning specifies only overall yard requirements for perimeter property lines and does not set out front, side or rear building setbacks. The lot line on which the applicant is requesting to delete the 10' setback is not a perimeter property line in that it abuts additional R4-R zoning and as such, is not a required zoning setback. However, other issues to consider are discussed below. Council should be aware that this issue was raised because the house under construction on lot 9 encroaches one foot into the setback. A stop work order has been placed on the area of encroachment until Council decides on the outcome of this request. Ms. Lois Weber, the resident whose property p i`tY lies immediately north of the subject lots, has contacted staff with concerns regarding the proximity of the new homes to her property line and the lack of required setbacks. The northeast corner of the new home on lot 9 abuts the fence on Ms. Weber's property. A letter from Ms. Weber's attorney is attached. Additionally, communication from Tucson Electric Power indicates that TEP requires that two items be addressed prior to approval of the amended plat. A condition is included in Exhibit A regarding g g TEP and other outstanding agency issues. The Department of Public Works has communicated to Planning Staff that they have no objections to this amendment. RECOMMENDATION: Staff has no objection to elimination of the 15' utility easement on lot 23, pendingTEP approval. • PP Regarding the request to eliminate the 10' setback on lots 9 and 23, we recommend that instead of eliminating the setback, it be reduced to 5' because this would preserve to some degree the privacyof g TOWN OF ORO VALLEY COUNCIL COMMUNICATION PAGE: 2 of 2 the property to the north, and the lots are buildable with a 5' setback. Planning staff recommends approval to amend the 15' utility easement on lot 23, and to reduce the 10' building setback to 5' on lots 9 and 23 on the Final Plat of Shadows of the Ridge, Lots 1-23 and Common Areas A & B, with the conditions in Exhibit "A" attached herewith. SUGGESTED MOTION: The Council may wish to consider one of the following motions: I move to approve an amendment to 0V12-96-11 A, the Final Plat for Shadows of the Ridge, Lots 1-23, and Common Areas A and B, with those conditions attached as Exhibit "A". -OR- I move to approve an amendment to 0V12-96-11 A, the Final Plat of Shadows of the RidLots Ridge, 1-23, and Common Areas A and B, with those conditions attached as Exhibit "A" and the following added conditions: • -OR- I move to deny an amendment to 0V12-96-11 A, the Final Plat for Shadows of the Ride Lots 1-23, and Common Ridge, Areas A and B, finding that A)L Planning d Zoning Administrator Co' it , 1 a i it. / ' ii7:1-ti4a i Jnity Deif,a pment ►' • irect i r Town Manag-r Attachments: 1. Exhibit "A" - Conditions for Approval 2. Letter from Elizabeth Bushell, for Lois Weber 3. Reduced copy of Final Plat 12-96-11a\amndplat.tc EXHIBIT "A" CONDITIONS OF FINAL PLAT AMENDMENT OV 12-96-11 A, SHADOWS OF THE RIDGE, LOTS 1-23 AND COMMON AREAS "A" & "B" 1. The final plat shall have 5 foot setbacks on the north property line of lots 9 and 23. 2. The final plat must be amended to satisfy conditions of and receive approval from Tucson Electric Power and Pima County Addressing, prior to recordation of the amended plat. U4 UVVd Ib:41 From-CHANDLER TULLAR 5207923426 T-281 P.02/02 F-269 CHANDLER, TULLAR, UDALL & REDHAIR, LLP TrtOMAb CANDLER ATTORNEYS AT LAW C ARLES v r+*AAiNCTON O Ei.uDAL4. 1700 BANIC OF AMERICA PLAZA BRuCE C.MACOOIv,u.D -,ACK AEOHAIR 35 tvORTN STONE AVENUE CMRI$TOPt1ER C SROwPING JOE F TARVER TuCSON.ARIZONA 85701.141S Kum'ICROEZE STEVEN WEATHER.POOH LOAN A PETERSON EOWtN M GAINES.JR ELIZASE Th 0 guS,iE . Ow,G►+T M.writTLEx TELE.PrIONE CARsSTOPriER R PENNI$ON E rv►A DY SMITH (620)623-4553 Cr,*RLES A DAVIS JOrtiry E AADY FAX(520)7132-3426 MIcr,AEt RE0p.w,A ..oBEAT S T...14 0 al.-I.60) April 9, 1998 AL.FACSIMILE Ms. Melissa Shaw 11000 North La Canada Drive Oro Valley, Arizona 85737 Re: Amended Plat of Shadows of the Ridge Lot 9 elm 9") Dear Ms. Shaw: We represent Lois Weber,the owner of the property adjoining Lot 9, regarding John Fazio's amendedp tat of Lot 9.Mr.Fazio has negligently commenced construction of a house that encroaches • unto the ten foot set-back along the northern boundary of Lot 9 and the southern boundary of Ms. Weber'sro as shown in the original plat of Lot 9. Ms. Weber objects to the amended plat and P � respectfully requests that it be rejected. The purposes of Mr. Fazio's amended plat are clear: the removal of the set-back and the corresponding abrogation of the encroachment issue. Construction of the house on Lot 9 has not been completed and a stop-work order was issued prohibiting Mr. Fazio from proceeding with F' constructionportion that of the house encroaching into the set-back, pending a resolution of this matter. However,the stop-work order has been disregarded and construction has continued. Ms. Weber respectfully requests that the amended plat be rejected and that Mr. Fazio be sp instructed to remove the encroaching portion of the construction, for the reasons that obliteration of the set-back of will result in the blockage of Ms. Weber's views from her property and may cause a corresponding reduction in the value of her property. In the alternative, we request that the Council demand, as a precondition to its approving the amended plat, that Mr. Fazio extend Ms. Weber's existing block wall along the portion of her property adjoining Lot 9. If you have any questions or comments, please do not hesitate to call. Sincerely, A6A4ZL eth D. 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Although the Bank submitted a sign application on March 24, 1998, they are proposing through their attorney, Mr. David Jones, an alternative proposal to the Oro Valley Retail Center Comprehensive Sign Package, under which they are requesting to have their sign proposal evaluated. In this report, the differences and issues between the Wells Fargo proposed sign are compared against the Comprehensive Sign Package; Council approval of the proposed signs is not part of this report. SUMMARY: rhe primary issue raised by Wells Fargo is that their proposed sign does not fit into the Comprehensive Sign Package because as designed, the text portion of the Wells Fargo sign is incorporated into the logo. The text part of the logo is the words "Wells Fargo Bank". Mr. Jones has stated that separating text from the remainder of the logo will compromise the trademark status of the sign, as indicated in his April 3rd letter, attached. As such, Mr. Jones has presented proposed modifications to the Oro Valley Retail Center Comprehensive Sign Package before the Council tonight. It should be noted that the basis of the modified text proposed by Wells Fargo is from the Barclay Group proposal and not staff and DRB recommended package. A summary of the proposed modifications and comparison to the Pad sign standards from the Comprehensive Sign Package follows: Pad Signs Size and Location Wells Fargo Proposal:' For logos, limits to 10 square feet except where identification text is incorporated into the logo, trademark or insignia, in which case the size, including the logo, may be the total area otherwise permitted for text sign (one square foot per linear foot of building façade). Proposes locating on three sides. Comprehensive Sign Package: Limits logos to 10 square feet, and text to one square foot per building façade on which the sign is located, 36" character height for single line, 24" for two lines. Limited to a total of two sides, and must be facing a street. staff Comment: The Wells Fargo proposal would permit fully illuminated cabinet signs, 55 square feet in size. In considering the situation in which a logo includes text, staff recommends modifying the sign g TOWN OF ORO VALLEY COUNCIL COMMUNICATION Page 2 of 4 package to permit, when a logo includes text, a logo area up to 20 square feet in size, instead of the 10' square feet permitted for logos only. We do not recommend changing the locational requirement. Pad Signs Color and Construction Wells Fargo Proposal: Red or copper patina as the predominant sign color; if the predominant color is red, the cabinet to be copper patina to provide a copper patina setting around the sign. Propose an 8" protrusion for the cabinet. Comprehensive Sign Package: Copper patina for the Pad building text; any color for logos. Cabinets for logos must be recessed and text pan channel. Staff Comment: As proposed, the Wells Fargo cabinet sign would include a standard cabinet sign, surrounded by a background of copper patina. Staff recommends retaining the sign package color requirements but changing the logo recess requirement so that a logo cabinet may protrude up to 8" from the building and must be surrounded by a copper patina frame. Pad Signs Illumination Wells Fargo Proposal: Where text is incorporated into the logo, the entire cabinet may be internally illuminated. Comprehensive Sign Package: Text to be halo-illuminated and logos, limited to 10 square feet in size, internally illuminated. Logos may be internally illuminated provided only the characters emit light. Staff Comment: Internal illumination of an entire cabinet sign as proposed by Wells Fargo presents concerns regarding light pollution. The potential area being proposed for internal illumination is increased from a maximum of 10 square feet to 55 square feet in this example, including all characters, ra hic and g P background. According to the Town Code, "[i]t is the intent of the code to encourage...outdoor...li htin g g practices...which will reduce light pollution...". In keeping with the intent of this code, we do not recommend any changes to the illumination portion of the DRB-recommended Comprehensive Sign Package. e.g With the staff proposed changes to permit a logo containing text up to 20 Sf in size, both graphics and text . g p would be permitted to emit light in an internally illuminated logo. The background would remain opaque. Pad Directional Signs Wells Fargo Proposal: Propose including directional signs on overhead canopies. Size not to exceed six square feet or if identification copy included, limited to four square feet and shall be counted against the gsign area for that building face. The predominant color may be copper patina or red and if red, must be in a copper patina setting. Comprehensive Sign Package: Must be ground mounted up to 3 feet in height, 4 square feet total, only q ,haracters may emit light if internally illuminated or halo illuminated. • TOWN OF ORO VALLEY COUNCIL COMMUNICATION Page 3 of 4 Staff Comment: The purpose of the Wells Fargo directional signs is to indicate ATM machines in the drive- thru lanes. Staff recommends modifying the DRB-recommended comprehensive sign package to include overhead canopy signs, as proposed by Wells Fargo. Staff Evaluation As proposed, the Wells Fargo proposed modifications to the Oro Valley Retail Center Comprehensive Sign Plan would permit a fully illuminated, 55 square foot cabinet sign of their corporate logo on three sides of the new bank. This proposal is inconsistent with both the proposed Comprehensive Sign Package and the approved pad buildings signs (Burger King, Pizza Hut), the predominant color and style of which is halo- illuminated, copper patina text, and a recessed, partially illuminated logo. As the new bank is directly in-line with the under-construction stores, and future pad sites, the signs as presented would conflict in style, size, illumination and color. Staff does recommend some modification to the proposed Comprehensive Sign Package, as noted above and summarized below. DEVELOPMENT REVIEW BOARD ACTION: The Development Review Board has not reviewed the changes to the Comprehensive Sign Package as proposed by Wells Fargo Bank, as staff did not receive the request until after the March 18, 1998, DRB meeting. If the Town Council chooses to adopt the Wells Fargo proposal, we recommend sending the proposal back to the DRB for review. RECOMMENDATION: Planning staff recommends modifying the DRB-recommended Comprehensive Sign Package to include the p following changes to the pad building signage of the Oro Valley Retail Center: Logos. When text is incorporated into the corporate logo, the logo may be up to 20 square feet in size. Logos must be located within a copper patina frame cabinet, not to protrude more than 8" from the face of the building. Logos may be internally illuminated but only text and graphics may emit light. Directional Signs. Planning staff recommends adopting the Wells Fargo proposal for directional signs, to include permitting directional signs on overhead canopies. The size must not exceed six square feet or, if identification copy (text and logo) included, is limited to four square feet and shall be counted against the sign area for that building face. The predominant color may be copper patina or red and if red, must be in a copper patina setting. SUGGESTED MOTION: The Council may wish to consider one of the following motions: I move to approve an addendum to OV13-98-33, the comprehensive sign guidelines, modified by staff based in a proposal presented by Wells Fargo Bank, as reflected in Exhibit "A". The modifications must be included into the five copies of the guidelines, as approved, to be submitted for the Town's records. . TOWN OF ORO VALLEY COUNCIL COMMUNICATION Page 4 of 4 OR • I move to approve an addendum to OV13-98-33, the comprehensive sign guidelines, modified by staff based on a proposal presented by Wells Fargo Bank, as reflected in Exhibit "A". The following additional changes must be made to the proposal, pursuant to this motion: . The modifications must be included into the five copies of the guidelines, as approved, to be submitted for the Town's records. OR I move to deny an addendum to OV13-98-33, the comprehensive sign package before the Council, this evening, and as modified by the DRB, finding that: ATTACHMENTS: 1. Exhibit "A" 2. Letters from David Jones, P.C., dated April 3, 1998 and April 6, 1998 4..).L Of/ w ' . , ng . d Zoning a dministrator i j , - i, bp - - / . ,i_.q4111..! 1 •as l unity I .) •lopmen Dire i tor j14 ' Town Mana:-r 13-98-3 3\addsgntc.rpt EXHIBIT A CONDITIONS OF APPROVAL OF AN ADDENDUM TO OV13-98-33, ORO VALLEY RETAIL CENTER (ROONEY RANCH) COMPREHENSIVE SIGN PACKAGE REGARDING A PROPOSAL BY WELLS FARGO BANK 1. The following changes to the Comprehensive Sign Package shall be amended to include the following: Logo. When text is incorporated into the corporate logo, the logo size may be up to 20 square feet in size. Logos may be located within a copper patina frame cabinet, not to protrude more than 8" from the face of the building. Logos may be internally illuminated but only text and graphics may emit light. Directional Signs. Directional signs may be permitted on overhead canopies. The size may not exceed six square feet or, if identification copy (text and logo) is included, is limited to four square feet and shall be counted against the sign area for that building face. The predominant color may be copper patina or red and if red, must be in a copper patina setting. 2. The above modifications shall be included in the Comprehensive Sign Package. LAW OFFICES DAVID K. JONES, P A PROFESSIONAL CORPORATION ONE ARIZONA CENTER SUITE 980 DAVID K.JONES 400 EAST VAN BUREN STREET DARIN A.SENDER PHOENIX, ARIZONA 85004 (602) 340-0900 LARRY S. LAZARUS, OF COUNSEL FACSIMILE (602) 340-8955 April 3, 1998 RECEI VE D Via Telefascimile (520/742-1022) Town of Oro Va! and First Class Mail APR 0 6 1998 Don Chatfield ley TOWN OF ORO VALLEY Planning and Zoning Director 11000 N. La Canada Drive Oro Valley, Arizona 85737 Re: Rooney Ranch Center Comprehensive Sign Plan Dear Don: On behalf of Wells Fargo Bank,I sincerely appreciate the time thaty ou,Melissa and Norm Phillips made for me on Wednesday. It sounds to me like, with some minor modifications to the sign plan and to Wells Fargo's plans to develop better consistency, we may be able to see this through. ° Let me re-cap a few things for your file. Following the merger between First Interstate Bank and Wells Fargo,it was imperative to convert the identity of the old First Interstate branches. Wells Fargo had hired one of the nation's top graphic designers to capture the spirit of Wells Fargo's historical roots and progressive expansion into an image which would become its identity into the 21" Century. That logo design was new with the First interstate merger. With the exception of a couple of locations that were compromised in the heat of the first wave of conversions, to Wells Fargo's previous gold lettering, the red and black logo is uniformly displayed at Wells Fargo branches. The gold lettering on a red background is evocative of the gold lettering on the old Wells Fargo stagecoaches. The Rooney Ranch Center property is a First Interstate commitment that Wells Fargo Bank has undertaken and has become enthusiastic about. We have explained why we have to maintain a uniformity of sign display for purposes of maintaining Wells Fargo's trademark protection. You have impressed upon us that the design continuity of Rooney Ranch Center extends beyond architecture and landscaping, to signage display. The challenge has been how to marry the two interests involved. It obviously has required a little more thought on both sides. Don Chatfield April 3, 1998 Page -2- The Wells Fargo logo differs from the type of logo involved in the Target store,because the text of the sign and the red/black juxtaposition is integral. With some modification to the logo standards to accommodate this kind of logo, we are much closer than we initially thought. Fortunately,the predominant color of Wells Fargo's sign is consistent with the sign color for Target and Fry's. Based upon our discussion,we have directed Wells Fargo's architects to develop a design solution to place the identification signs in a copper patina setting to establish visual continuity between the bank signage and the other pad building signage. We will present that for your review prior to the April 8th City Council hearing. The language of the comprehensive sign plan needs to be tweaked to accommodate the blending of design objectives we have discussed. Enclosed is a proposal to make such a modification which preserves the prime objectives for the Center as well as for Wells Fargo. We have discussed the implications of the First Amendment and trademark protections afforded to the signs. I am pleased that we are pursuing a design solution rather than discussing legal issues. It was my hope at the outset that there was a win-win solution, and with your assistance I think there is a creative way to achieve it. I will call you after this has been dispatched so we may discuss it. Thank you again for rolling up your shirt sleeves to work this matter through, and please call if there is any information we can provide that would be useful. Sincerely, OP () . Is David K. es cc: Bill Vandrovec . PROPOSED MODIFICATIONS COMPREHENSIVE SIGN PLAN ROONEY RANCH CENTER Amend Section II(G), design requirements for Pad building signs, as follows: * * * Individual pan channel,internally-illuminated,wall mounted cabinet trademarks or other established corporate insignias are permitted with approval of Owner-Developer. INTERNALLY ILLUMINATED CABINET LOGOS, TRADEMARKS OR CORPORATE INSIGNIAS SHALL BE LIMITED TO 10 SQUARE FEET IN AREA, EXCEPT WHERE IDENTIFICATION TEXT IS INCORPORATED INTO THE LOGO, TRADEMARK OR INSIGNIA, IN WHICH CASE: (1) THE AREA OF THE SIGN SHALL NOT EXCEED THE SIGN AREA OTHERWISE PERMITTED FOR THE BUILDING FACE ON WHICH THE SIGN IS LOCATED, (2) THE PREDOMINANT SIGN COLOR SHALL BE EITHER COPPER PATINA OR RED, AND (3)IF THE PREDOMINANT SIGN COLOR IS RED, THE SIGN CABINET SHALL BE COPPER PATINA IN COLOR AND THERE SHALL BE PROVIDED A SETTING AROUND THE SIGN WHICH IS COPPER PATINA IN COLOR. * * * Signs shall be mounted on fascia or building wall. WALL- MOUNTED CABINET SIGNS MUST NOT PROTRUDE MORE THAN 5 INCHES FROM THE FACE OF THE WALL, EXCEPT THAT WHERE A SIGN CABINET IS REQUIRED TO BE COPPER PATINA IN COLOR AND PROVIDED IN A SETTING WHICH IS COPPER PATINA IN COLOR, THE CABINET MAY PROTRUDE UP TO 8 INCHES FROM THE FACE OF THE WALL. s Amend Section II(H), Design requirements for Directional Signs, as follows: * * * Maximum area six square feet, maximum height three feet. OVERHEAD DIRECTIONAL SIGNS MAY BE PROVIDED FOR DRIVE-THROUGH CANOPIES, PROVIDED: (1) THE DIRECTIONAL COPY AREA DOES NOT EXCEED SIX SQUARE FEET, (2) IF IDENTIFICATION COPY IS USED, IT SHALL NOT EXCEED FOUR SQUARE FEET AND SHALL BE COUNTED AGAINST THE SIGN AREA FOR THAT BUILDING FACE,AND(3)THE PREDOMINANT SIGN COLOR SHALL BE EITHER COPPER PATINA OR RED, AND IF THE PREDOMINANT COLOR IS RED THE SIGN CABINET MUST BE COPPER PATINA IN COLOR. Signs to be permanently affixed to ground, EXCEPT FOR OVERHEAD CANOPY DIRECTIONAL SIGNS AS PROVIDED ABOVE. LAW OFFICES DAVID K. JONES, P.C. A PROFESSIONAL CORPORATION ONE ARIZONA CENTER SUITE 980 DAVID K.JONES 400 EAST VAN BUREN STREET DARIN A.SENDER PHOENIX, ARIZONA 85004 (602) 340-0900 LARRY S. LAZARUS, OF COUNSEL FACSIMILE (602) 340-8955 April 6, 1998 Via Telefascimile (520/742-1022) and UPS Overnight Express Don Chatfield TOWN OF ORO VALLEY Planning and Zoning Director 11000 N. La Canada Drive Oro Valley, Arizona 85737 Re: Rooney Ranch Center Comprehensive Sign Plan Dear Don: This is to follow up my April 3rd correspondence to you. Frank Bangs was kind enough to forward to me a copy of the Council staff report, which raises issues in addition to those I thought we had resolved last Wednesday: 1. Number of Signs. Staff had recommended the ability to place signs on three sides of a building, provided the aggregate area did not exceed the allowance for two sides of a building. Wells Fargo supports and complies with this although the Design Review Board apparently did not support it. The rear of Wells Fargo's building has prime visibility from the shopping center, and is a logical location for a third sign. Since the sign would have virtually no visibility from beyond the shopping center, this will have no adverse impact. 2. Logo Size. My April 3rd letter proposed a way to modify the area limitation where the entire,sign is incorporated into an integral logo. 3. Cabinet Recess. Protrusion is addressed in my April 3rd letter. 4. Directionals. My letter addressed the directional sign issue. 5. Timing. The minutes reflect that the Design Review Board wanted all logos to go to the Agenda Committee regarding size and color. The bank is scheduled to open May 16th, and we are already on a tight time frame for manufacturing and installing the signs. While it is not our intention to leave the Design Review Board out of the specific sign review,we are concerned we may not have sufficient time to get beyond a review by staff and by the Town Council. J , Don Chatfield April 6, 1998 Page -2- Enclosed herewith is ten copies of the Wells Fargo "sign family" as we discussed, and six . y copies of a rendering of the building and three alternatives that incorporate the copperpatina,as . � pp well as the stone medallions which are already approved for the building. Please call as soon as you y u have received this so we may discuss it. Sincerely, • /7— *4 /-15<:JaAJZ David K. Jones encl. cc: Bill Vandrovec