HomeMy WebLinkAboutPackets - Council Packets (1602) AGENDA
ORO VALLEY TOWN COUNCIL
JULY 8, 1998
Oro Valley Town Council Chambers
11,000 N. La Canada Drive
STUDY SESSION - At or after 7:00 p.m.
CALL TO ORDER
ROLL CALL
1. ORO VALLEY RETAIL CENTER - OV12-97-18 AMENDING A CONDITION ON
ORO VALLEY RETAIL CENTER(TARGET)DEVELOPMENT PLAN RELATING TO
THE TRAFFIC STUDY - Discussion
2. ORO VALLEY RETAIL CENTER - OV13-98-33 COMPREHENSIVE SIGN
PACKAGE/DRB RECOMMENDATION - Discussion
Adjournment
The Town of Oro Valley complies with the Americans with Disabilities Act (ADA). If any
person with a disability needs any type of accommodation, please notify Kathryn Cuvelier,
Town Clerk, at 297-2591.
Posted: 7/1/98
2:30 pm
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TOWN OF ORO VALLEY
COUNCIL COMMUNICATION MEETING DATE: July 8, 1998
TO: HONORABLE MAYOR & COUNCIL
FROM: Bryant Nodine, AICP, Planning and Zoning Administrator
SUBJECT: An Amendment to the Condition of the Oro Valley Retail Center Development Plan
Relating to the Traffic Study
BACKGROUND:
On November 19, 1997, when the Ryan Company proposed a commercial center, featuring Target as the
anchor, in the Rooney Ranch PAD, the Town Council approved the development plan with the following
condition from the Town Engineer's report:
"The applicant shall continue to address traffic issues with the Town staff and the Arizona
Department of Transportation and arrive atappropriate resolution to all traffic issues."
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The applicant has continued to address the traffic issues and completed a traffic study in early June.
Comments on the traffic study from both the Town and ADOT have recently been provided to the applicant.
The applicant anticipates that they will be able to address these comments in the next few weeks. However,
even in the best scenario as outlined in the attached letter from Mr. Norm Phillips to ADOT, resolution of
the traffic issues could take until the end of August. In the attached construction schedule from the Barclay
Group, they anticipate being able to begin construction of the Target building and be permitted and under
contract for the parking and off-site improvements before the end of August. This schedule is not possible
with the above condition in place, because the development plan•approval and subsequent permits are
contingent on the "appropriate resolution to all traffic issues."
Accordingly, thea applicant has requested that the Town modifythe conditions of the development plan to
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allow construction on the Target store, pads, and associated parking and offsite improvements to begin.
ATTACHMENTS:
1. Letter of June 29, 1998 from Norm Phillips to John Warner (ADOT)
2. Construction Schedule Provided by the Barclay Group
3. Letter of June 29, 1998 from John Warner (ADOT) to Paul Steiner(applicant's traffic engineer)
4. Exhibit.A: Planning and Zoning Conditions
5. Exhibit B: Town Engineer's Report
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-- Administrative Offices(520)297-2591 Fax(520)297-0428
SUN D ED 4%
June 29, 1998
Mr. John H. Warner, P.E.
Baja Regional Traffic Engineer
Arizona Department of Transportation, Intermodal Transportation Division
Tucson District
1221 South Second Ave.
Tucson, AZ 85713-1602
Dear Hank,
appreciateyou takingthe time to meet with us on Wednesday to discuss the Draft
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Traffic ImpactAnalysisP Report for the Rooney Ranch Center. I think we made
significant progress i 'ficant and the Town and developer better understand the type of
information and analysis required by ADOT in the Final Traffic Report.
My understanding of items for follow-up is: -
the process, Paul Steiner of PFS Traffic Engineering
• In order to expedite .
the Group)will follow-up with Curtis Lueck at CLA to obtain
(representing Barclay
relevant data for use in completing the Final Traffic Report.
• Time Frame: By the end of this week
• ADOT,Town of Oro Valley and the Barclay Group continue dialogue to resolve
issues g
re ardin circulation design for the Target Center as well as the proposed
regarding
Albertson's/Home Depot Center on the NWC of First and Oracle.
. Time Frame: Ongoing
• ADOT will continue to review the traffic impact study and any design plans prior to
the submission of a permit application in an effort to help expedite the review process
Time Frame: Ongoing
• Barclay Group completes the traffic study, including loop road analysis discussed at
the June 24thmeeting and makes study available to ADOT and the Town of Oro
Valley. ADOT recommends that the Barclay Group use simple growth rates versus
zone-oriented data in deriving assumptions and conclusions. The Barclay Group
should use the June 29th letter from Hank Warner to Paul Steiner as a reference in
completing the final elements of the Traffic Impact Analysis.
Time Frame: By July 30, 1998
Mr. John H. Warner, P.E.
June 29, 1998
Page 2
• pp Traffic approves the Trac Study allowing the Barclay Group to proceed with
the Rooney Ranch Center—Parcels B & D traffic circulation and roadway
improvements relatingto the State right-of-way and sig tion on Oracle Road:
This is subject to the Barclay Group submitting to ADOT permit and design drawing
for improvements and investigating the viability of additional circulation routes to
relieve traffic pressure at the Oracle Road and First Avenue intersection by July 30,
1998. Group The Barclaywill also develop assumptions concerning trips to driveway
and how the traffic will be distributed.
Time Frame: By August 30, 1998
Please give me a call at 297-2591 if you feel any changes should be made in this timeline
or if items should be added (or deleted). I appreciate your help in expediting this process.
the completion of the Rooney Ranch Commercial Center is of considerable
As you know, P .
to the Town in generating revenues to help pay for the cost of services and
importance
infrastructure for our rapidly growing citizen population.
I plan to report back to the Town Manager and Town Council concerning this meeting
and updategY on progress them regularly future and the status of the ADOT review of the
Rooney Ranch Center Traffic Study.
Sincerely,
Norm Phillips
Economic Development Administrator
cc:
Chuck Sweet,Town Manager
Curtis Lueck, CLA
Bryant Nodine, Planning &Zoning Administrator, TOV
Bill Jansen,Public Works Engineer, TOV
Jim Theusch,Target
Don Brooks, ICON (Home Depot)
Trey Eakin,Barclay Group
Paul Steiner, PFS Traffic Engineering
Steve Oliverio, WLB
Dewey Brown, Parsons-Brinkerhoff
CONSTRUCTION SCH EDULE
CPR MEETING DATE: PROJECT:
CEC MEETING DATE:
PROJECT ID:
TRIGGER MEETING DATE: CYCLE: MARCH 1999
REGION: SOUTH
MODEL CPR CURRENT SCHEDULE
DOCUMENTATION:
Sitework Documents Complete 03-20-98
Award Sitework Contract 04-10-98
Obtain Sitework Permit 04-10-98
Target Building Documents Complete 04-03-98
Obtain Footing and Foundation Permit 04-24-98
Obtain Building Permit 05-29-98
SITE CONSTRUCTION:
4C Sitework Commencement 04-13-98 5-19-98 Completed
3A ClearingGrading and Complete 04-24-98 6-10-98 (Target) 7-10-98 All Site
7B Pad,Staging,Temp.Utilities,
Access Complete 05-29-98 7-10-98 All Pads
SrrE UTILrnlia:
3B Fire Hydrant Available for Building
Construction
- 07-03-98
3B Water System/Laterals Complete 09-25-98 8-17-98 All Site
3C Sanitary Sewer/Laterals Complete 09-25-98 7-17-98 All Site
3
D Electrical, as,GPhone/Laterals Complete 09-25-98 Need to Meet w/ T.E.D by 6-19-98
3E Storm Sewer/Laterals Complete 09-25-98___ 7-10-98 All Site
PARKING LOT AND OFFSITE IMPROVEMENT:
*Need to make submitted to town by August 1,1998.
v
6 weeks 13F `Underground Wiring,Lighting Bases,Paving,
Curb/Gutter,Sidewalks, Striping Complete 10-23-98 9-9-98 Need Permitted Plans
to P
,
design Lighting System Complete 11-20-98
3H Landscape/Irrigation Complete 11-13-98
3I Off-Site Improvements Complete 01-18-99 9-25-98 Need to Be Under Contract
3J Freestanding Signs Complete 9-25-98 Need 3`d pylon sign completed
3K Government Acceptance of One and Off-Site
Work 01-29-99
' TARGET BUILDING CONSTRUCTION:
,
Footings and Foundation Commencement 06-01-98
i Building Enclosure 09-25-98
Truck Dock Complete 11-13-98
Fixture Commencement 12-14-98
Substantial Completion 01-18-99
Turnover 01-27-99
SHOPPING CENTER/ANCHOR BUII.DINGS:
Substantial Completion(Opening Date) 01-27-99 Opening of Tenant Building 03-14-99 Open to Public
Numbers/Letters refer to Site Development Agreement paragraphs
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-��. ARIZONA DEPARTMENT OF TRANSPORTATION .; .- ��.
t��� " INTERMODAL TRANSPORTATION DIVISION •‘'.. 2
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�,,,�� 1221 S. Second Avenue,Tucson,Arizona, 85713-1802
Phone(520)620-5412, Fax(520)-62&5387 his G.sort
JANE DEE HULL Mob Ergi++r
Goyim" June 29, 1998
MARY e.PETERS
Director
Mr. Paul F. Steiner, Jr., P.E.
PFS Traffic Engineering, LLC
4825 West Kay T Drive
Tucson, Arizona 85745
Dear Mr. Steiner.
Our office has received and reviewed the Traffic impact Analysis Report for the Rooney
Ranch Center dated June 1,1998 that you recently submitted. As agreed upon in our
meeting of April 16, 1998, The report is a draft that does not include the highway
capacity analysis portion of the report or a complete written description. The report
does include the trip generation, traffic counts, and traffic assignment A follow up
meeting between the developer, his representatives, the Town of Oro Valley, and the
Arizona Department of Transportation was held yesterday to discuss many of the
issues. As a result, I have the following comments regarding the report and the meeting
held yesterciay.
1. The report does not address a loop road behind the shopping center as a
main entrance/exit to the site. We recommended that such an alternative be analyzed
in the April meeting and previous meetings. We feel that such an alternative will reduce
traffic at the SH 77 and 1st Avenue intersection and provide an efficient alternative route
to the shopping center for residents of Oro Valley.
2. During the meeting on June 24th, you indicated that the analysis assumes that
100% of the traffic going to and from First Avenue propagates through the parking lot to
the north main driveway. Since no assumptions and no distribution is given in the
report, a distribution of trips within the parking lot should be sketched to show the
assumptions being made.
3. The growth rates used in the report appear to be very high. I recommend that
a growth rate of 1.04 be used for Oracle Road and a growth rate of 1.06 be used for 1st
Avenue.
4. We requested in previous meetings that our policy on 'Traffic Impact Analysis
for Proposed Development' be used in terms of looking at horizon years. Therefore, we
recommend looking at a 5-year horizon (buildout) and a 10 year horizon with the growth
rates indicated in comment#3.
5. The reduction of trips by 20% to account for internal trips seems to be high
given the fact that all four quadrants of the SH771First Avenue intersection are zoned
commercial. Many of the typical internal trips would therefore result in trips across the
F/QMM1Y0 - T1tANOPOfiTAT10H PLANNING - A@IOfMLl11C8
Mr. Paul F. Steiner, Jr. P.E.
June 25, 1998
Page 2
intersection. To account for this, I recommend reducing this percent reduction from 20%
to 10% and increasing the distribution of traffic to First Avenue east of SH 77 from 2% to
7%, resulting in a 105% total trip distribution. (As you may recall t recommended a total
trip distribution of 110% in my previous letter to account for the error associated with not
being able to perfectly predict the future distribution of traffic).
6. The total traffic volumes need to be shown on a diagram, rather than in tables.
7. The following diagrams are recommended for the final report to clearly depict
the results and to make the report easy to follow:
Existing Traffic Volumes
Year 2003 Traffic Volumes w/o Development
Year 2003 Level of Service w!o Development
Year 2008 Traffic Volumes w/o Development
Year 2008 Level of Service Volumes w/a Development
Trip Distribution, Alternative 1
Trip Distribution, Alternative 2
Site Traffic, Alternative 1 Improvements
Site Traffic, Alternative 2 Improvements
Year 2003 Traffic Volumes w/ Development , No Improvements
Year 2003 Level-of-Service w/ Development , No Improvements
Year 2003 Traffic Volumes w/ Development, Alternative 1 Improwts
Year 2003 Level-of-Service w/ Development, Alternative 1 Improvts
Year 2003 Traffic Volumes w/ Development Alternative 2 lmprowts
Year 2003 Level-of-Service w/ Development Alternative 2lmprowts
Year 2008 Traffic Volumes w/ Development, Alternative 1 Impt'owts
Year 2008 Level-of-Service w/Development, Alternative 1 Improv'ts
Year 2008 Traffic Volumes w/ Development Alternative 2 Improv'ts
Year 2008 Leve(-of-Service w/ Development Alternative 2 lmprov'ts
•Please note that the Diagrams listed above should include AM(PM)(Saturday] traffic
volumes and levels-of-service as I directed in the April meeting.
8. A peak hour factor of 0.90 should be used for all movements in the highway
capacity analyses. The capacity printouts should indicate what the PHF for each
movement is.
9. The site plan shows a driveway that connects parking lots in the front of the
shopping center to the loop road in the back. Such a driveway would greatly improve
access to the loop road and to First Avenue from the shopping center for the residents
of Oro Valley. We would strongly support such a driveway to enhance the loop road
concept.
Mr. Paul F. Steiner, Jr. P.E.
June 25, 1998 ._,
Page 3 --
9. As indicated in the June and April meetings, a State permit cannot be issued
until the Traffic Impact Study and necessary engineering plans showing the
improvements are reviewed and approved. We will continue to review the traffic impact
study and any design plans prior to the submission of a permit application in an effort to
help expedite our review process.
10. It is my belief that the comments presented herein will yield a report that will
give our Department a clear picture of the impact of this development on SH 77 traffic.
At such time, we will consider what improvements may be needed. It is understood that
a traffic signal will be needed at Pusch View Lane. A Traffic Signal Warrant study
should be included in the report to justify this,
If you have any questions, please contact me at 620-5431. I will be on vacation from
June 30th through July 15th.
Si rely,
_ dim , .1111/41..\
Jqhn H. Warner, P.E.
Bja Regional Traffic Engineer
c: Trey Eakin, The Barclay Group
Norm Phillips, Town of Oro Valley
David Hook, Town of Oro Valley
Maria Deal
Dennis Alvarez
TOTAL P.94
EXHIBIT A
• Town Council Meeting of July 15, 1998
Planning and Zoning Revised Conditions for Approval
Oro Valley Retail Center - OV 12-97-18
1. Amend Town Engineer's Condition #1 of November 19, 1997 to read:
Theapplicant shall continue to address traffic issues with the Town staff and the Arizona
Department of Transportation and arrive at appropriate resolution to all traffic issues. This shall
not howeverp revent the applicant from obtaining a building permit for the Target store, pads,
and associatedp arking and offsite improvements subject to any additional conditions [if any are
by
required the Town Engineer] of Exhibit B as presented to the Town Council on July 15,
�
1998. Any permits will be limited solely to the store, pads, and directly associated
infrastructure. No certificate for occupancy will be issued until all necessary, associated
improvements are complete. Anyconstruction, which may subsequently need to be modified to
meet traffic requirements, is at the risk of the applicant and shall be so stated in an agreement
between the Town and the applicant.
2. Submit a revised development plan including the conditions approved by the Town Council on July
15, 1.998.
3 .
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•
•
•
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TOWN OF ORO VALLEY 2
COUNCIL COMMUNICATION MEETING DATE: July 8, 1998
TO: HONORABLE MAYOR& COUNCIL
FROM: Valerie Feuer, Senior Planner
SUBJECT: OV 13-98-33 ROONEY RANCH RETAIL CENTER(TARGET) SIGN PACKAGE
BACKGROUND:
In March, 1998, the Development Review Board made recommendations to the Town Council on an alternative
sign package'requested for the Oro Valley Retail Center at Oracle Road and First Avenue. Since that time, the
Town Council approved an Economic Development Exemption for the Center, but has not come to agreement on
the alternative sign package. After a joint study session among the Town Council, DRB and the Oro Valley Arts
Board, the Town Council asked DRB to meet again. The Community Artists Focus Group also submitted some
suggestions to enhance the signage in the center.
SUMMARY:
The Community Artists Focus Group met on May 27, 1998 to make recommendations on four issues
regarding the Rooney Ranch Center signage. The Development Review Board then met on June 23,
1998, with input from the Community Artists Focus Group. The topics of discussion were four elements
of the sign package: size and color for the in-line stores; request for revised guidelines for the pad stores to
address the Wells Fargo Bank signage; and the monument sign.
COMMUNITY ARTISTS FOCUS GROUP RECOMMENDATIONS:
The Community Artists Focus Group recommended the following:
•
Size: current sign code height of 4 feet for letters and logo.
Color:. copper patina for all signs. The Target logo would be the Target corporate color.
Wells Fargo Bank: copper patina for all signs and logos.
Monument Sign on Oracle: one major 4 sided monument sign showing the major anchors; the fourth
side could be a directory for the smaller businesses in the center.
DEVELOPMENT REVIEW BOARD ACTION:
The Development Review Board recommended the following, by a vote of 6 to 0:
Size: for anchor tenant only, 4 foot 8 inch tall letters with the logo at 5 feet 3 inches, which allows the logo to
appear to be.in proportion to the letters.
TOWN OF ORO VALLEY
COUNCIL COMMUNICATION Page 2 of 2
Color: copper patina for all sign lettering, both in-line stores and pads; symbol can be corporate color;
back lit letters with white light and internally lit symbol.
Pad Stores/Wells Fargo Bank: copper patina lettering, twenty square foot logo with symbols only
internally illuminated, and cabinet that could protrude eight inches from the wall. ATM signage on the
canopy is permitted as directional signs, including the Wells Fargo logo.
Monument Signs on Oracle Road: a maximum height of 8 feet; halo illuminated text; internally
illuminated logo, characters only emitting light, in corporate colors of anchors; 64 square feet of signage
in a curvilinear shape. Final design of the monument sign will be approved by DRB at a later date.
ATTACHMENTS:
1. Motion from Development Review Board Special Meeting, June 23, 1998
2. Rooney Ranch Center Comprehensive Sign Plan
3. DRB/staff recommendation (chart)
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ORO VALLEY DESIGN REVIEW BOARD MEETING
TUESDAY JUNE 23, 1998
MOTION: Moved, seconded (Glueck/Underwood)and carried by a 6-0 (Fogeistrom-
absent)
to recommend that Council approve OV13-98-33, the Rooney Ranch Center
Comprehensive Sign plan, as approved by the DRB, Size of signage anchor tenant
5'3" Bullseye, 4' 8" letters, Colors, letters will be copper patina and symbol can be
in corporate color, back lit letters with white light and internally lit symbol. Pad
stores, the color of the letters copper patina, signs on two sides of building, the logo
internally lit symbols, background colors are not to be illuminated, 20 square foot
of cabinet signage. Monument sign not to exceed 8'in height, 64 SF of signage,
curvilinear shape. Subject to staff conditions and stipulating final design of
monument sign to come back to DRB.
Rooney Ranch
Center
Comprehensive Sign Plan
Prepared for
k � Town of Oro Valley
Prepared by:
Barclay Group
8145 N. 86th Place
Scottsdale, Arizona 85258
Territorial Sign Co.
3400 E. Alvord
Tucson, Arizona 85706
ROONEY RANCH CENTER
Comprehensive Sign Plan
Sign Specifications and Requirements
Rooney Ranch Center is a mixed use retail center located at the
southwest corner of Oracle Road (U.S. Route 77) and First Ave. within the
Town of Oro Valley.
The purposeof this sign plan is to create a graphic environment that
affords individual and distinctive identity for each business and is also
integrated and compatible within the center .The total concept is to give an
impression of quality, professionalism and instill a total managed business
image.
The plan has taken into consideration the unique character of the Town
of Oro Valley and its desire to provide an professional and attractive
appearance for its visitors and residents traveling on Oracle Road.
Upon completion Rooney Ranch Center will combine to bring 300,000
square feet of architecturally distinctive retail and mixed use space for
businesses to the expanding Oro Valley area.
The Sign Plan will include: •
•site plan
•sign criteria
•elevations
•exhibits
Rooney Ranch Center
SIGN CRI'1'ERIA
1 . GENERAL
A. The following specifications are to be used for the design of
Rooney Ranch Center signs; however, in all cases final written
approval by Owner/Developer management is required prior to
manufacturing and installation of all signs.
,...• 1. Submittals - Tenants shall submit 3 sets of detailed shop
drawings outlining location sizes, design, color, materials
graphics and installation details on building elevation.
2. Procedure: Sign drawing submittal will be submitted in three
(3) copies to Owner/Developer, Barclay Group, 8145 N 86th
Place, Scottsdale, AZ 85258, for review, comment and
written approval, prior to application for sign permit. One
copy will be returned to the contracted sign company and two
•
copies shall be retained in the owner/developer file.
3. Written approval and conformance with this specification
does not certify or imply conformance with municipal and
other applicable sign codes. All signs must be permitted and
r. 1 must comply with Town of Oro Valley sign codes and
electrical codes. Receipt of a sign permit must be received
prior to manufacturing and installation of all signs.
4. No signs, advertisement, notices, or other lettering shall be
displayed, exhibited, inscribed, painted or affixed in any
manner to any part of the building exterior except as
approved writing by Landlord.
( 1 )
II. DESIGN REQUIREMENTS
A. Sign copy shall be limited to business trade name, company or
corporation, or the principal products sold therein. The use of a
trademark or service mark, or other established corporate insignia
r � which has been displayed or associated with Tenant's firm name
shall be permitted subject to Landlord's approval.
B. Anchor Business's - Business's occupying space exceeding 30,000
square feet.
1. Signs text shall be individual reverse pan channel, halo back
lit, stud mounted metal letters. Letters are not to be mounted
on a raceway.
Logos may be internally illuminated , 3/16" acrylic with trim
cap or metal retainers
Color and design of logo's, returns and typestyle shall
conform to established corporate standards.
Color of face shall be selected from the following;
Red, Orange, White, Black or Patina Copper
Sign area shall not exceed 10% of business frontage wall
area. Signs shall be mounted on facia or building wall.
2. Target sign specifications.
Target with logo 176 sq. ft.
Garden Center 88 sq. ft..
Pharmacy 50 sq. ft.
Total 314 sq. ft.
Signs shall be permitted as above.
Height of letters not to exceed 72"
3. Fry's sign specifications
East elevation
Fry's Food & Drug 212 sq. ft.
Bakery Deli 43 sq. ft.
Liquor 23 sq. ft.
Pharmacy 35 sq. ft.
Total 313 sq. ft.
North elevation
Fry's Food & Drug 120 sq. ft.
Signs shall be permitted as above.
Height of letters not to exceed 72"
4. Home Depot sign specifications.
Signs shall be permitted as above.
Height of letters not to exceed 72".
C. Sub Anchors- Business's occupying space 12,000 - 29,999 sq. ft.
! Same as anchor business's specifications.
Heights of letters not to exceed 60"
D. Mini anchors - Business's occupying spaces 7,500 - 11,999 sq. ft.
Same as anchor business's specifications.
Height of letters not to exceed 48"
E. SHOP TENANT SIGNS - Business's occupying space up to 7,499
sq. ft.
( 3)
1111
Signs shall be individual reverse pan channel, halo back lit,
copper patina metal letters. Stud mounted.
Typestyle per tenant design.
The overall length of spread of letters shall not exceed 80% of
canopy or store front width.
• The overall height shall be lesser of 40" or 80% of the vertical
sign band of the building facia.
F. UNDER CANOPY SIGNS
Each tenant shall identify their store name only on a under
canopy sign as per the attached exhibit.
' G. PAD BUILDING SIGN
Signs shall be individual reverse pan channel, halo back lit
copper patina letters. Stud mounted.
Individual pan channel, internally illuminated, wall mounted
cabinet trademarks or other established corporate insignias are
permitted with approval of Owner/Developer.
Typestyle per tenant design.
Each elevation face exposed to the public shall be allowed sign
area not to exceed 3 square feet for each linear foot of building
frontage.
Signs shall be mounted on facia or building wall.
H. DIRECTIONAL SIGNS
Signs necessary for on premise traffic control and the
performance of business transactions from a vehicle.
(4)
Maximum area six square feet, maximum height three feet.
Signs to be permanently affixed to ground.
I. FUEL SALES MARQUEE PRICE SIGNS
As outline in Section 12-502 of the Oro Valley Sign Code.
Logos are permitted with approval of Landlord and Town of
Oro Valley.
J. MENU BOARDS FOR DRIVE -THROUGH FACILITIES
As outlined in Section 12-502 of the Oro Valley Sign Code.
K. Monument signs - Type I (as per exhibit).
Sign shall be constructed of masonry as per existing signs.
Tenant copy area to be push thru routed face with internal
illumination.
Locations as per site plan.
Overall height 10' 6". Colors as per established corporate
standards
L. Monument Sign - Type II (as per exhibit)
The purpose of this signis to identifythe center, its major
businesses and to accommodate the possible addition of a
theater complex and other retail or multifamily uses. The design
would match the existing monument sign in style and colors.
Business copy area to be push through routed face with internal
illumination
Location as per site plan.
Overall height 14'. Colors as per established corporate colors.
(see exhibit)
III
CONSTRUCTION REQUIREMENTS
V,,,
„ 1. All penetrations of the building structure required for sign
installation shall be neatly sealed in a water tight manner.
...,
2. No labels shall be placed on the exposed surfaces of signs except
u, those required by local ordinances. Required labels shall be
applied in inconspicuous locations.
,; i 3. All neon shall have P-K Housing
4. All electrical will be U. L. approved or equal.
— ._
--, 5. Transformers shall be concealed behind facia and mounted in
_ ,
metal boxes. No exposed wires, J boxes, etc.
, . 6. Wall signs will be centered vertically and horizontally on the
facia. Unless otherwise deemed necessary by owner/developer.
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i
TOWN OF ORO VALLEY
COUNCIL COMMUNICATION MEETING DATE July 8, 1998 )
TO: HONORABLE MAYOR& COUNCIL
FROM: Valerie Feuer, Senior Planner
SUBJECT: OV 13-98-33 ROONEY RANCH RETAIL CENTER(TARGET) SIGN PACKAGE ADDENDUM
BACKGROUND:
Staff has received additional information from both Target and Wells Fargo Bank regarding the
recommendation for proposed signage at the Rooney Ranch Retail Center, since the staff report was distributed
last week.
SUMMARY:
Target: A letter was received from Erica Street, Assistant General Counsel for Target Stores, regarding their
g
concern in maintaining the use of the red Target bullseye design in Oro Valley. The DRB recommendation
does support the use of Target's corporate color for the bullseye.
Wells Fargo Bank: Following the June 23 DRB meeting, Wells Fargo has submitted a new proposal for
signage, which addresses issues raised at that meeting. This proposal complies with the DRB recommendation
for halo illuminated, individual letters in copper patina, on the east and south elevation of the building. A non-
illuminated 31 square foot cabinet sign in proposed on the Oracle Road side, while an internally illuminated 31
square foot cabinet sign is proposed over the main (south) entrance. On this sign, the entire cabinet, with the
exception of the black, which consistutes about one quarter of the background, would be illuminated.
Staff supports the copper patina letters and non-illuminated sign on Oracle. However, given the limitation of
twenty square feet for the logo, we suggest that Wells Fargo use their standard sixteen square foot sign for the
east and south sides of the building. In addition, the red background in the sign over the main entrance should
not be illuminated, consistent with other signage in the center and throughout Oro Valley.
ATTACHMENTS:
1. Target letter, dated July 2, 1998
2. Wells Fargo letter, dated June 29, 1998
3. DRB minutes, June 23, 1998
F:\ov\ov13\1998\13-98-33\STUDY2TC.RPT
TOWN OF ORO VALLEY
COUNCIL COMMUNICATION Pagel of 2
)0rei..
r
P ng .r4• Zoning Admi *stator
f /_ /
, _ ,-,."- - :„.., •
i' # i
Co unity Deve ent Direc.•r
i /
own Manager
Target Stores Telephone: (612)304-5249
33 South Sixth Street Fax: (612)304-8309
P.O. Box 1392 Email: erica.street@dhcmail.com
Minneapolis, Minnesota 55440-1392
July 2, 1998
Ms. Valerie Feuer
1100 N La Canada
Oro Valley, Arizona 85737
Re: TARGET® Service Marks
Dear Ms. Feuer:
It was recently brought to my attention that the city of Oro Valley, Arizona has expressed
certain concerns regarding use of the Target Stores bullseye design service mark in connection
with the Target store that will be opening soon in that city.
The distinctive red, three ring bullseye design has been part of Target Stores' corporate
identity for more than thirty years. As the attached Federal service mark registrations indicate,
the bullseye design was recognized as a distinctive source of origin in the early 1960's and was
registered as a federal service mark in March of 1968. Target has prominently featured the
bullseye design on the exteriors of its Target store locations consistently and continuously since
that time. In fact, the Target bullseye is one of the symbols most widely recognized by American
retail consumers.
It is critical that Target be able to use its corporate identity in all locations, including, Oro
Valley, Arizona. Our primary concern is maintaining the distinctive Target bullseye design as a
- protectible service mark. Failure on the part of Target to use the mark consistently as a
designator of origin seriously undermines that ability. Service marks are extremely important in
the retail sector. They serve to (1) identify and distinguish the services of one company from
those of another, (2) signify that all goods and services offered in conjunction with the mark are
of similar quality, and(3) symbolize the goodwill of a business.
In addition, many of Target's advertising and marketing efforts use the bullseye design as
a focal point for their messages. An inability to tie those materials to the Oro Valley store could
significantly harm our business efforts in Oro Valley.
The management of Target Stores looks forward to becoming actively involved as a
corporate citizen in the Oro Valley community. As the enclosed background materials
demonstrate, we are serious about our commitment to and involvement in supporting the health
and vitality of the communities which we serve. In order to do so, however, it is important that
our corporate identity be maintained.
IS.
A Division of the Dayton Hudson Corporation Printed on recycled paper. %.*
Oro Valley,AZ
July 2, 1998
Page 2
In light of all of the foregoing, we therefore respectfully request that Target Stores be
allowed to use the Target bullseye design service mark on the exterior marquees of the Oro
Valley store.
If you have any questions or concerns in connection with this request, please feel free to
contact me directly. Thank you for your prompt consideration of this matter.
Your truly,
L e
Erica Street
Assistant General Counsel
Enclosures
cc: Phil Anderson
Paul Loomis, Mayor
LAW OFFICES
DAVID K. JONES, P.C.
A PROFESSIONAL CORPORATION
ONE ARIZONA CENTER
SUITE 980
DAVID K.JONES 400 EAST VAN BUREN STREET
DARIN A.SENDER PHOENIX,ARIZONA 85004 (602) 340-0900
LARRY S. LAZARUS, OF COUNSEL FACSIMILE (602) 340-8955
June 29, 1998
Valerie Feuer
TOWN OF ORO VALLEY
11000 N. La Canada Drive
Oro Valley, Arizona 85737
Re: Rooney Ranch Sign package
Wells Fargo Bank
Dear Valerie:
This is to follow up our telephone discussion today. Wells Fargo has taken to heart the
commentary from the Design Review Board meeting the other night, and with minor modification
is prepared to meet the results of that meeting with a further compromise. This is to outline the
components of that compromise.
Oracle Road Frontage (East Elevation)
• Individual letters in copper patina. Halo illuminated.
• 31 square foot cabinet sign,with cabinet in copper patina. Sign will be non-illuminated.
• ATM signs with Wells Fargo identification over drive-through ATM lans, as
recommended by Design Review Board.
Main Entrance(South Elevation)
• Individual letters in copper patina. Halo illuminated.
• 31 square foot cabinet sign, with cabinet in copper patina. Sign to be internally-
illuminated.
Valerie Feuer
June 26, 1998
Page -2-
Internal to Shopping Center(West Elevation)
■ No building mounted signage.
We have been notified that there are other existing signs that the Town considers to be
subject to special approval,because of inclusion of the Wells Fargo identification. While these signs
have not been regulated by other communities where they have been installed, it is our desire for
them to be consistent with the sign package approval, so they are included in our request.
ATM kiosks.The ATM kiosks are pro-manufactured units with an accent band at the top and
identification copy on the accent band. The signs are intended to provide on-site packaging for the
ATMs. Whereas most communities don't count this against the sign allocation,we understand that
Oro Valley does and we therefore include it in our package. This graphic is applied to the structure
itself, which has then been clear coated. It cannot simply be removed, and we believe it has a
minimal aesthetic impact.
Directional Signs. The small directional signs on-site are part of the comprehensive graphics
package for branch sites, and contains a small stagecoach logo. Unlike most communities, we are
told that Oro Valley considers this to advertising copy (rather than identification), which would
require special approval by the Council. Therefore,please include this with our request. The signs
are in place, so that staff.and the Council can view them at their leisure to consider their attractive
appearance.
Regarding the logo cabinets, we have discussed that the intricate molding of these high
quality sign faces, with three levels of relief, does not lend itself to custom sizing. There is no 20
square foot cabinet sign, and the next larger size is the 31 square foot W-31 sign. The actual
difference in dimensions between a hypothetical 20 square foot sign, and the W-31, is minimal. To
offset the difference in size, we are proposing to not illuminate the sign facing Oracle Road, and to
only illuminate the sign at the west end of the south elevation, farthest away from the road. Bear in
mind that the black background of the sign is opaque, and not illuminated, which reduces the area
of illuminated signage.
Finally,we have proposed to eliminate the west facing sign,against our better judgment. By
restricting wall signage facing access points to the south elevation, we run the risk of funneling
ingress traffic to that driveway, which is so close to the main entry into the center that there could
be occasional bottlenecks. We felt we could better disperse incoming traffic by providing signage
on the west,thus encouraging use of the west driveway entrance. The"two side only"rule conflicts
with the best interests of the traffic safety. Nonetheless, the bank is prepared to concede the west-
facing sign.
Valerie Feuer
June 26, 1998
Page -3-
We believe that this current proposal is so close to the Design Review Board
recommendation, and the minor deviations substantially warranted, that we hope we can get the
support of both staff and the Council. I would appreciate it if you would include a copy of this letter
with the Staff Report to the Council.
Sincerely,
GB Z62-- 4
David K.
arl.
CC: Bill Vandrovec -
MINUTES OF THE
ORO VALLEY DEVELOPMENT REVIEW BOARD MEETING
Tuesday June 23, 1998
CALL TO ORDER: 6:05 p.m.
ROLL CALL: •
Present
Patti Jo Lewis, Chair
Walt Wind, Vice-Chair
Barry Allen, Member
Mary Glueck, Member
Richard Underwood, Member
Verlin Smith, Member
Others Present: _
Valerie Feuer, Senior Planner
Don Chatfield, Community Development Director
Norm Phillips, Economic Development Administrator
Dick Eggerding, Artist Focus Group
Sally Innes, Arts Advisory Board
David Dames, Arts Advisory Board
Shirley Gay, Clerk
Absent
Dale Fogelstrom, member
REGULAR AGENDA
0V13-98-33 ROONEY RANCH RETAIL CENTER (TARGET) SIGN PACKAGE
In March, 1998, the Development Review Board made recommendations to the Town Council on
an alternative sign package requested for the Oro Valley Retail Center at Oracle Road and First
Avenue. Since that time, the Town Council approved an Economic Development Exemption for
the Center, but has not come to agreement on the alternative sign package. After a joint study
session among the Town Council, DRB and the Oro Valley Arts Board, the Town Council asked
DRB to meet again and make recommendations on the few outstanding issues to be resolved.
The Community Artist Focus Group has also submitted some suggestions to enhance the signage
in the center. Discussions at the study session centered on the importance of the signage along
the roadway and the monument sign. While the copper patina color is still considered the
6-23-98 Development Review Board Minutes Page 2
preferred color by some, others felt that the color was not as important as long as the standards
•Y
were consistent, not only within the center but at all commercial centers in Oro Valley. The
General Plan encourages protection of the scenic vistas from the Oracle Road Scenic Corridor,
and encourages the commercial developments be planned with strict aesthetic and design
guidelines.. The topics of discussion are four elements of the sign package: size and color for the
in-line stores; request for revised guidelines for the pad stores to address the Wells Fargo Bank
signage; and the monument sign.
Richard Underwood asked if the sign package could be discussed as separate items but put
together in the motion. Mary Glueck suggested that the applicants speak one at a time so the
Board would understand what they were asking for.
Dick Eggerding commented that the Arts Board has no authority in making a decision nor does
DRB. Council would make the final decision. If the DRB discusses item by item the Artists
Focus Group will give their opinion. Our intent is to protect the Oracle Road Scenic Corridor.
Richard Underwood commented the DRB should issue a report to Council on their
recommendations as well as the Artists Focus Group and get this issue settled.
J s
Size:
David Randolph representing the Target Group, addressed the size issue, 5'3" for the Bullseye
and 4' 8" for the letters. Member Smith asked what the Town Code allows. Valerie replied 4'
tall. Member Smith asked the applicant if he was aware of the sign code before they decided to
build. Paul Schloss, representative for Target and Wells Fargo, replied yes, but we always ask
for exceptions, it depends on the size of the project. Pictures were shown of existing Targets in
P P
Tucson as well as other cities.
The consensus of the DRB was to accept the 4' 8" letters and 5' 3" logo. •
Dick Eggerding commented that the Artists Focus Group had no problems with the 4' 8" letters
or the 5' 3" bullseye.
Color:
David Randolph showed the Board six color samples of red that were available. He also
provided a paint sample. He stated that Target has no signs that do not have their corporate
color. Target has a nationally registered trademark. Valerie Feuer commented staff did
recommend a color that is similar to the toned down red, the tile color used by Pizza Hut.
Member Glueck commented that Target knew what the code was when they came to Oro Valley.
Member Glueck showed clippings of newspaper advertisements that were different from the
typical red color. Mr. Randolph replied the code says we can have any color except iridescent or
•
flourescent. Valerie stated because the signage had been established in that shopping center the
color was already approved. Member Smith explained that we are trying to keep the individual
•
6-23-98 Development Review Board Minutes Page 3
centers looking alike.
Paul Schloss commented that when he first approached the Town that all reasonable requests
would be taken into consideration.
The next issue discussed was illumination. David Randolph commented he would like to
maintain the lighting for the bulls-eye and lettering to be the same. He feels it would be
aesthetically more pleasing and it doesn't break up the logo. However, he would like to use red
halo illumination, it would be a soft illumination around the letters.
Don Chatfield stated that staff could not support red halo illumination. Bank of America had that
at one time and there were a lot of complaints from the public. Dick Eggerding supported Mr.
Chatfield's recommendation as well as the DRB. Valerie Feuer commented that the
recommendation of staff is the logo symbol could be internally illuminated, letters would be
backlit in white.
Consensus of the Board is white halo illumination of the letters. Member Glueck commented that
in terms of reading the sign, white is better behind the Target letters.
•
Mr. Chatfield raised the issue of not deviating from the copper patina. The Artists Focus Group
agreed the lettering should be consistent with the copper patina and urged the DRB to stay
consistent with the colors for that project. Member Smith and Member Allen supported the
copper patina letters. Member Glueck said she could support the red if it were consistent with
the project but prefers the copper patina. Member Smith stated the recommendation of the DRB
is the copper patina.
Paul Schloss asked the Board to maintain a standard and apply it through the Town. Member
Underwood stated the Board needs to be equal with other applicants in the future. Chair Lewis
agreed. Member Smith felt each center needs to be different but consistent within the center.
Pad Stores:
David Jones, representing Wells Fargo Bank, asked for flexibility for their logo. The
P g
recommendation of staff is 1 SF sign area for each linear foot of the building elevation but not
exceeding 20 SF for the logo. Wells Fargo is asking for 31 SF, which they feel is a minor
increment and eliminate the individual letters and just have their logo displayed on three sides of
the building.
Member Wind commented he prefers the logo but feels lettering should identify .the bank.
Member Underwood stated he likes the logo but also feel Wells Fargo should be on the building.
Member Allen prefers the copper patina lettering. Member Smith agreed. Member Underwood
commented, give them their corporate color, but copper patina should be the standard for the
lettering. Mr. Jones stated they would prefer not to deviate the lettering from the logo, this is a
registered trademark, and he would like to display the logo. Member Wind asked how many
logos could they have on the building and Valerie replied on two sides. In closing Mr. Jones
6-23-98 Development Review Board Minutes Page 4
stated they would like to have the issue settled, are willing to work with the Town and staff, and
haveP ut a lot of hours and effort into our presentation and feels it effectively represents the
Town.
Recess: 5 Minutes
8:40 meeting resumes. The DRB discussed the Wells Fargo issue. Member Smith feels the
applicant should stick with the copper patina lettering. The logo should only be 20 SF. Member
Wind agreed. Member Glueck supports copper patina lettering and logo in their corporate colors,
but is not opposed to logo on backside of building. Member Allen is not opposed to the
corporate colors in logo but feels copper patina letters should be on the building. The consensus
rp
is copper patina lettering, and corporate color for the logo and signage to be kept 20 SF and on
two sides of the building. The Artists Focus Group supports that decision.
Monument Signs: Trey. Aikin, Barclay Group, Scottsdale, Arizona, asked what was the
recommendation from staff on the monument. Valerie replied, two monuments on Oracle, that
could be 8 feet tall, and the monument on First Avenue could be 5 to 6 feet tall. Mr. Aikin
stated that Barclay is proposing 10 feet 6 inches and is asking for two more panels on the
monument. Member Underwood suggested 8 feet high but possibly making the monument wider
to make room for the extra panels. Mr. Aikin felt he could work with that. Mr. Aikin
commented we are proposing an illuminated sign with an opaque background, only the text
would be illuminated. Dick Eggerding commented he would like to see a curvilinear monument,
and enhance it with landscaping. Member Glueck stated that since we are dealing with multiple
landowners, it's difficult to pin down exactly what is needed. We need to be general and give a
height, width and illumination and then the applicant can come back with a design in order to
approve it. Valerie commented that the height is limited in the code and the width is not.
Amount of sign area is restricted to 50 SF and the developer is asking for 64 SF. The design of
the monument sign can come back to DRB at a later date. Member Allen feels that safety is an
issue with the signs and should be big enough to see it. Member Underwood stressed that DRB
needs tog ive the applicant guidelines to follow so they can move forward with this issue. The
consensus is 8 feet in height, two locations, and 64 SF in size curvilinear in shape, internally
illuminated symbols, and to be brought back to the DRB Board for approval.
MOTION: Moved, seconded (Glueck/Underwood0 and carried by a 6-0 vote (Fogeistrom—
absent)
to recommend that Council approve OV13-98-33, the Rooney Ranch Center
Comprehensive Sign plan, as approved by the DRB. Size of signage anchor tenant, 5'
3"Bullseye, 4' 8" letters. Colors; letters will be copper patina and symbol can be in
corporate colors, back lit letters with white light and internally lit symbol. Pad stores; the
color of the letters, copper patina, signs on two sides of building, the logo internally lit
symbol, background colors are not to be illuminated 20 square foot of cabinet signage.
Monument sign not to exceed 8 feet in height, 64 SF of signage, curvilinear shape. Subject
to staff conditions and stipulating final design of monument sign to come back to DRB.
6-23-98 Development Review Board Minutes Page
•
Staff Report •
•
Valerie informed the Board members if their term is expiring and does not plan to continue on
the Board, please write a letter to the Town Clerk. The Town has obtained a consultant for
design guidelines and would like to meet with the DRB. July 28th will be a study session for the
design guidelines.
Motion: Moved, seconded (Underwood/Wind) and carried by a 6-0 vote (Fogeistrom-
absent) to adjourn the June 23rd Development Review Board Meeting at 9:30 p.m.
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