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HomeMy WebLinkAboutPackets - Council Packets (1604) AGENDA JOINT STUDY SESSION ORO VALLEY TOWN COUNCIL AND DEVELOPMENT REVIEW BOARD AND ARTS ADVISORY BOARD JUNE 16, 1998 Oro Valley Town Council Chambers 11,000 N. La Canada Drive STUDY SESSION - At or after 6:00 p.m. CALL TO ORDER ROLL CALL 1. Discussion regarding proposed Comprehensive Sign Package for Oro Valley Retail Center Adjournment The Town of Oro Valley complies with the Americans with Disabilities Act (ADA). If any person with a disability needs any type of accommodation, please notify Kathryn Cuvelier, Town Clerk, at 297-2591. Posted: 06/12/98 12:00 noon sr TOWN OF ORO VALLEY COUNCIL COMMUNICATION MEETING DATE: June 16, 1998 TO: HONORABLE MAYOR & COUNCIL FROM: Valerie Feuer, Senior Planner SUBJECT: OV13-98-33 Oro Valley Retail Center (Rooney Ranch) Comprehensive Sign Package BACKGROUND: On November 19, 1998, the Mayor and Council approved a development plan for a new Target Store and smaller retail shops, to connect with the existing Fry's at the intersection of First Avenue and Oracle Road. For the Barclay Group, the developers of this project, signage has been a major issue, and one that has been discussed, at great length, with Staff members and Town Officials. The developer ultimately decided to request an Economic Benefit exemption to our sign codes, which was approved by the Town Council on May 20, 1998. The approval of the exemption now permits the Council to consider an alternative sign package specific to this development and its needs, according to the process outlined in the Sign Code. The Town Council considered this item at its regular meeting of June 1, 1998. A motion was approved to continue this item until after such time as a study session could be held to consider specific concerns. At the meeting of June 1, a request was made that the chair of the Arts Advisory Board convene a group to make further recommendations about this item. A meeting was held on May 27, 1998 to consider the input of community artists. Minutes of that meeting are attached for your review. SUMMARY: The attached Planning Staff Report to the DRB will provide you with details of the Barclay Group's sign proposal, and Staff's evaluation of it. Many changes to the sign package were suggested by Staff, and endorsed by DRB. The DRB also further modified Staff's suggestions. The chart, Exhibit "A" attached herewith, reflect the suggested changes to the proposed sign package. DEVELOPMENT REVIEW BOARD ACTION: In anticipation of an approval of the Economic Benefit exemption, a comprehensive sign package for the Oro Valley Retail Center development was prepared for DRB review and recommendation. On March 18, 1998, the DRB reviewed the package, as well as Staff's analysis and recommendations. After a lengthy discussion, the DRB recommended, by a vote of 6 to 0, that, if the Council approves the Economic Benefit exemption, the Council, if deemed appropriate, may also approve the sign package with the DRB and Staff suggested modifications. In summary, Planning Staff and the DRB were critical of the colors and size proposed for wall signs, and the size proposed for the entry-way signs. The DRB recommends that, while logos may be in any legally TOWN OF ORO VALLEY COUNCIL COMMUNICATION _ Page 2 of 2 trademarked color, the text on the wall signs for the in-line stores must be a standard, toned down, standardized red color, and halo-illuminated. The text on the signs for the pad buildings (Burger King, Pizza Hut, Wells Fargo and others to follow) must be copper patina, halo-illuminated, to be consistent with the sign approvals already given. While the character height, per the proposal, could vary based on the square footage of the user, the DRB felt that a 5 foot tall maximum character height would be sufficient for any user in the project. After some discussion, it was decided that consistency in typeface was less important than consistency of color for this development. All typefaces will be permitted, provided color and size restrictions are met. Further, the entry monument types (one a theater marquee), as proposed, were to be 10.5 feet and 14 feet in height. The DRB recommends a maximum height of 8 feet for entry monuments (two permitted) on Oracle Road and 6 feet for the single entry monument sign on First Ave. If a theater user is found for the site, a single movie marquee could be permitted, which could be a maximum of 8 feet in height, to match the monument entry signs. Per DRB's recommendation, landscaping must be provided at the base of all monument signs to soften impacts. ATTACHMENTS: 1. Exhibit "A" - Chart of suggested DRB/Staff modifications to applicant's sign proposal 2. Planning Staff Report to DRB 3. Draft DRB minutes from the 3-18-98 meeting 4. Package as presented by the applicant 5. Sec. 12-102B -Economic Benefit Exemption from Sign Code 6. Minutes, Community Artists Focus Group, May 27, 1998 Sia.......4 Ko Att. 6,1 -DLL_ PIli'ng and Zoning Administrator ii 6 0.4/ i, gri 0j„R,I Commi'ty D opment ,D irec •r . �,Af A _ own Manager F:\OV\OV13\1998\13-98-33\SIGNTC1.RPT . I'1EM 1 -===� TOWN OF ORO VALLEY DEVELOPMENT REVIEW BOARD REPORT MEETING DATE: March 18. 1998 TO: DEVELOPMENT REVIEW BOARD FROM: Linda Frew, Planner I SUBJECT: 0V13-98-33 ROONEY RANCH RETAIL CENTER TARGET)SIGN PACKAGE BACKGROUND: In November of 1997, the Mayor and Council approved the Oro Valley Retail Center J developmentplan. The project will be anchored by a new Target store, near the south end of P the development, and six new buildings, retail space, will link the Target with the existing Fry's p Food Store. The entire project occupies Parcel D of the Rooney Ranch (aka Oro Valley Center) PAD, at the southwest corner of Oracle Road and North First Avenue. The recently approved Burger King, Pizza Hut and Wells Fargo projects are also considered to be a part of this 9 9 development. Target officials have submitted a letter to the Town Council, requesting an Economic Benefit Exemption from the Sign Code regulations (see Sec. 12-102B attached). On April 1, 1998, the Council will consider whether or not to grant such exemption. In the meantime, the Target representatives have presented a conceptual sign plan for the Oro Valley Retail Center for Staff and DRB review and comment. If the Council determines that this project may be classified as an "economic benefit" to the Town, based on the two criteria listed in Sec. 12-102B, the Council will then review Staff comments and DRB recommendations as they relate to an alternative sign package for this center and take action. Thus, the topic of discussion this evening is a draft set of sign guidelines, as proposed by Target officials, which would govern all future signage.for the development, not previously approved by the full DRB and/or the DRB Agenda Committee. It should be noted that the Fry's Food Store has submitted a new sign package as well, which replaces the existing copper patina pan channel letters with red characters, all internally illuminated. The applicant's submittal addresses wall sign size, color, illumination, the use of logos, monument signs (two types) and other miscellaneous on-site sign types The guidelines, as proposed, establish varied standards, based on the size (floor area) of the retail establishment. Staff will address herein each sign standard separately. Size Applicant's Proposal The applicant proposes four different business classifications, based on square footage. Wall sign size to be permitted, per those classifications, is proposed as follows: UseSign Area * Max. Character** Anchor 10% 6 feet (30,000+ sq. ft.) of bldg. Frontage (ht. x width) Sub-Anchor 5 feet (12,000- 29,999 sq. ft.) Mini-Anchor 4 feet (7,500- 11,999 sq. ft.) Shop Tenant 80% of bldg. 40 inches . (less than 7,499 -front foot sq. ft.) Pad Building 3 sq. ft. per None stated bldg. front foot may be on any façade visible to • public *Oro ValleyZoningCodepermits 1.5 s . ft. per buildingfront foot, with a maximum of 150 per q square feet per businesses at least 300 feet from the street. **Oro Valley Zoning Code permits a maximum character height of 4 feet. Staff Evaluation Staff has discussed the issue of establishing different classifications, and different sign guidelines, for stores within this project, based on size. We agree with the applicant's rationale onp roviding this differentiation, but recommend different "break-off' points, by size, to define each type of tenant. Each tenant type will have a different set of sign guidelines to follow (see chart below for Staff recommendations). 2 bythe applicant, the permissible sign area for future tenants is too large, with a As proposed pp coverage of 10% of the total area of the building facade on which the sign is to be permittedg placed. For example a new anchor of Target's size would be permitted to have over 15,000 na e feet of square signage of building x width of building equals the total area of the building q g 9 façade — 35'H x 450'L = 15,750 sq. ft. of sign). Target and the existingFry's, the other anchor tenant, propose wall sign packages in the area of g ry 300 square feet, not excessive, in Staffs opinion, given the distance of the structures (700 feet) from Oracle Road. The OV Sign Code permits 1.5 square feet of sign area for each lineal foot of building front for structures over 300 feet from the street. Both Fry's and the Target Store sign packages es fall well under this size limit, however, the OV Sign Code goes on to say that no wall may area sign exceed 150 square feet for any one business. The wall sign areas proposed for Y both these anchors are twice that size. • .'f ti 3 Staff Recommendation: The following table outlines Staffs recommendations on permitted size for this project: Use Sign Area Max. Character/Logo Height Anchor Tenant 1.5 ft. per lineal foot of 6 feet 60,000 sq. ft. the bldg. façade on which and over the sign is to be placed, not to exceed 500 sq. ft. for a single retailer (Target & Fry's restricted 300+ sq. ft. ea. As proposed Major Tenant 1.5 sq. ft. per lineal foot of 5 feet (15,000-59,999 the bldg. façade on which sq. ft.) the sign is to be placed, not to exceed 300 sq. ft. for a single retailer Minor Tenant 1.5 sq. ft. per lineal foot of 4 feet (7,500-14,999 the bldg. façade on which sq. ft.) the sign is to be placed, not to exceed 300 sq. ft. for a single retailer ShopTenant 80% of bldg. front foot 36 inches —for single line signs 9 • (0 -7,499 24 inches each for multiple lines sq. ft.) Pad Building 1 sq. ft. per lineal foot of 36 inches —for single line signs bldg. façade on which the 24 inches each for multiple lines • sign is to be placed on; any 2 sides of the bldg. except that, signage may appear on side, provided the total aggregate sign area permitted for the other 2 sides is not exceeded Color Applicant's Proposal The applicant's proposed guidelines permit the use of registered corporate logos in any color, within the size limitations established. Sign text for all signs, as proposed, must be either red, orange, copper patina, black, or white pan channel metal letters. . 4 Staff Evaluation with the exception The Oro Valley Sign Code states that ail colors, of fluorescent or iridescent P colors, are permitted, however, Sec.12-403B goes on to state that, "Sign colors for permanent signscomplexor within a development shall utilize complementary and consistent color P schemes...". The Rooney Ranch PAD sign guidelines endorse consistency in sign themes, statingthat, "It is the intent of the owner [of Rooney Ranch] to develop a signage system ...[such that]... village the urban villa e is unified by architecture, color, materials, vegetation and signage. Staff has been advised that the use of a registered corporate logo is a First Amendment (freedomp of speech) issue. A logo, or other corporate identification, as defined in some case law, is a "commercial speech". As such, Staff supports the applicant's right to display logos in any registered trademark color or configuration, within the size restrictions set forth herein. 9 Staff Recommendation Staff does not support the color palette selected for the text portion of all signs, finding that e, oraeg black, white, red and copper patina, are not complementary and consistent with one .. another. Staff suggests that all sign text within the development be constructed with metal reverseP an channel letters in either copper patina or a toned-down red (logos would be permitted in corporate colors). This would apply to anchors, major tenants, shop tenants and the rP pad users, with just one exception The chart below reflects Staff recommendations: Logos -Text Anycolorpermitted, except All text to be toned down red color P Fluorescentsfridescents Or copper patina letters Construction Applicant's Proposal The applicant proposes that all text for wall signs shall be metal pan channel. Logos are not addressed in terms of construction. When Staff informed the applicant that cabinet signs were also permitted, provided they were recessed into the face of the building. The applicant proposes that cabinet signs, if used, should be allowed to protrude 5 inches from the building façade. Staff Evaluation As mentioned the Zoning Code, as well as the Rooney Ranch PAD, permit pan channel letters, as well as cabinet signs, provided the cabinets are placed in architectural recesses, such that the face of the cabinet is flush with the surface of the building facade. Secondly, per Code, only the characters of a cabinet sign, the actual text or elements of a logo, may emit light. Backgrounds must be opaque, or totally "blacked out" for night-time viewing. 5 } _ - Logo � Duration User Text ti Anchor Tenantonly r Halo Internal Pan Channel From dusk to Cabinet logos w/ 10:00 p.m., or until Internal ilium. close of business (characters only) Major Tenant Halo onlyInternal pan channel From dusk to Cabinet logos w/ 10:00 p.m., or until • Internal ilium. close of business (characters only) Minor Tenant Halo only internal Pan Channel Cabinet logos w/ Internal ilium. (characters only) Shop Tenantsonly Halo r Internal Pan Channel From dusk to Halo ilium. 10:00 p.m., or until close of business Pad Buildings Halo only Internal Pan Channel From dusk to Cabinet logos w/ 10:00 p.m., or until Internal ilium. close of business (characters only) Monuments Halo and internal -Internal Pan Channel From dusk to dawn Cabinet logos w/ - Internal ilium. (characters only) We ose ro thateffort be made to minimize the intensity of the internally illuminated logos, P P every by reducing wattage of the fixtures. Type I Monument Sign Applicant's Proposal applicant proposes monument signs (or laced at the entry to the development), The p psignsP which will identify the anchor tenants. As proposed, the stuccoed supporting structures will be 10 feet, 6 inches in height, with an internally illuminated sign area, to include the name of the center and the anchor tenants. Three are proposed, two on Oracle Road and one at the main entry from First Avenue. Staff Evaluation monument• signs, proposed, would replace the two The Type I gns as p p copper-faced signs existing at P the south Oracle Road entry to the site and the main First Avenue entry (near Fry's). The sign structures exceed the height permitted by the existing sign code by 5.5 feet. The text area L :_ permitted, by code, is 50 square feet and one sign per street frontage is permitted. Thus, the 8 . design for the Monumentg Type Sign T e l, exceeds the number permitted (two on Oracle Road), as well as the size and the height permitted by Code. Staff Recommendation improve visibility, Staff recommends that a new design be drawn, with a maximum text area To p ty, , feet (internal illumination ermitted to the extent that only characters emit light) and of 50 square P maximum height of 8 feet abovegrade. The signs shall be provided with landscape planters at a g pp their of bases to soften appearance. We can support the addition one new Type I sign, based on the scope of this development and its long Oracle Road frontage. Type II Monument Sign Applicant's Proposal The Type II monument sign proposed is similar to the Type I, but larger. The area provided for p text on this n si9 approximately 80 square feet, is intended to be illuminated internally and it may be used to display movie titles if, in fact, a theater is built in this development. One such sign is P Y proposed, 14 feet in height, at the main Oracle Road entry to the project. Staff Evaluation Again, larger a size sign will better serve the public, and the center, but the height seems excessive and the text area, which may be change-panel, appears.to be larger than necessary. . - Staff suggests a reduction in height and sign text area. Staff Recommendation which is easily the interest of providing information to the public, read at Oracle Road speeds, Staff can support approval roval of a Type II Monument Sign, but only if a theater user for the site PP becomes a reality. In that event, a site plan and a new design for a sign, not to exceed 10 feet in height above grade, with a change panel area not to exceed 6 square feet for each theater screen, must be submitted for approval. The name of the center and theater identification, not to exceed an aggregate re ate area of 25 square feet, may also appear, as depicted on the plan submitted and landscape planters must be provided at the base of the sign to soften impacts. Directional Signs Applicant's Proposal The applicant proposes that on-site directional signs be up to 6 square feet in area, 3 feet in height. 9 a. Staff Evaluation directionals, upto 4 feet in size (no height limit specified), The Town of Oro Valley allows such without a permit. Staff Recommendation 4 We recommend that directional signs, up tosquare feet in size, and 3 feet in height be with the stipulation that such signs bear no advertising message, including logos. approved, p Fuel Mars uee Si•ns and Under Carlo. Shin•le Si•ns The applicant has agreed to adhere to the Oro Valley Sign Code with respect to these sign types. SUGGESTED MOTION: The may Development Review Boardwish to consider one of the following motions: p Provided the Town Council approves the applicant's request for an economic benefit exemption of the Town'sadopted ado ted Sign Codes, I move to recommend that the Council approve 0V13-98-33, e Ranch Center Comprehensive Sign plan, with the stipulation that it be revised to be the Rooney p in full compliance with Staffs recommendation as shown on the table appended to this report. recommendation that, provided a sign it is our permit application meets the adopted guidelines, It may be approved administratively. OR Provided the Town Council approves the applicant's request for an economic benefit exemption PP P of the Town's adopted Sign Codes, I move to recommend that the Council approve 0V13-98-33, P . the Rooneyanch Center Comprehensive Sign plan, with the stipulation that it be revised to be Y P in full compliance with Staffs recommendation as shown on the table appended to this report. The ORB recommends the following amendments to the Staff-suggested changes . Further, it is our recommendation that, provided a sign permit application meets the adopted guidelines, it may be approved administratively. OR 1 move to recommend that the Town Council deny the Rooney Ranch Comprehensive Sign Plan, finding that: ATTACHMENTS: 1. Staff Recommendation (Chart) 2. Applicant's proposed Comprehensive Sign Plan 3. Economic Development Analysis 13-98-33'sig ndrb.rpt 10 SIGNS Sec. 12-101 p 2. Provide an improved visual environment for residents and visitors. C. It is not the intent of this sign ordinance to repeal, abrogate, annul or in any way impair or interfere with existingprovisions of other laws or ordinances, except those specifically repealed by this ordinance. Sec. 12-102 Requirement for Conformity A. It s illegalsign be for a sign to be designed, constructed, installed or maintained in the Town of Oro Valley except as provided in this Code. 1. All signs designed, erected, altered, relocated or maintained contrary to the provisions of this code are declared to be nuisances and such nuisances may be abated as provided by law. 2. The violation of any provision of this chapter, or failure to comply with any order or regulation made hereunder, shall constitute a misdemeanor. 3. The Town of Oro Valley, upon a vote by a majority of the Town Council, at a duly noticedP ubl is hearing, may exempt itself from any or all provisions of this code. 4. The provisions of this chapter shall not apply to the placement or maintenance of public art in the Town or State rights-of-way, or on Town property. -- B. Economic by Benefit Exemption Enabled - When, a majority vote of the Town Council, a proposed development is classified as an "economic benefit" to the Town of Oro Valley, these sign requirements may be waived in favor of an alternative sign package. 1. Economic Benefit Defined-In order for the Town Council to make a finding of economic benefit, the proposed development must: • a. Provide a significant amount of additional on-going revenue to the Town of Oro Valley, - OR - b. Provide significant additional employment for Town residents. 2. Alternative Sign Package Review - Proposals for an alternative sign package shall be reviewed by Town staff for completeness prior to consideration by the Development Review Board,which shall make a recommendation to the Town Council for final action. C. PAD Iriclusion Enabled - In the event that a Planned Area District (PAD) has established its own sign requirements,the owners/residents of lands within identified planning areas of that PAD may elect to operate under Chapter 12, Sign Requirements. PAD Inclusion Review - In order to elect Chapter. 12 Sign Code requirements, a letter of Oro Valley Zoning Code Revised 12 - 2 (Rev.9/95) 11 IC_ 1111 =� Rooney Ranch _-.0 Center _. -1 iii Comprehensive Sign Plan -_� Prepared for .11 Town of Oro Valley Ai in • ,I Prepared by: '111 Barclay Group 8145 N. 86ih Place ^� Scottsdale, Arizona 85258 Territorial Sign Co. 1 3400 E. Alvord Tucson, Arizona 85706 iliftettr. • . 111 ROOD FX RANCI I CENTER Comprehensive Sign Plan Sign Specifications and Requirements 1111 . Rooney Ranch Center is a mixed use retail center located at the 111 southwest corner of Oracle Road (U.S. Route 77) and First Ave. within the Town of Oro Valley. 111 The purpose of this sib plan is to create a uaphic environment that affords individual and distinctive identity for each business and is also IR, integrated and compatible within the center .The total concept is to give an .;_ impression of quality, professionalism and instill a total managed business w � image. The plan has taken into consideration the unique character of the Town of Oro Valley and its desire to provide an professional and attractive appearance for its visitors and residents traveling on Oracle Road. Upon completion Rooney Ranch Center will combine to bring 300,000 square feet of architecturally distinctive retail and mixed use space for businesses to the expanding Oro Valley area. The Sign Plan will include: •site plan Mg •sign criteria •elevations •exhibits 111 41111 - Rooney Ranch Center SIGN CRTI'ERTA ,11 1. GENERAL A. The following specifications ecifications are to be used for the desim of Rooney Ranch Center signs; however, in all cases final written 111 approval by Owner/Developer management is required prior to manufacturing and installation of all sites. 11 1. Submittals - Tenants shall submit 3 sets of detailed shop drawings outlining location sizes, design, color, materials graphics and installation details on building elevation. 2. Procedure: Sign drawing submittal will be submitted in three (3) copies to Owner/Developer, Barclay Group, 8145 N 86th s � Place, Scottsdale, AZ 85258, for review, comment and � written approval, prior to application for sib permit. One copy will be returned to the contracted sign company and two copies shall be retained in the owner/developer file. 17, 3. Written approval and conformance with this specification a II 3. not certify or imply conformance with municipal and other applicable sign codes. All signs must be permitted and must comply with Town of Oro Valley siva codes and electrical codes. Receipt of a sign permit must be received Iprior to manufacturing and installation of all sites. 4. No signs, advertisement, notices, or other lettering shall be w .1; displayed, exhibited, inscribed, painted or affixed in any '* manner to any part of the building exterior except as approved writing by Landlord. ., � - - cls 1 . . Ili/-- _ ,m ,111 ,u II. DESIGN REQUIREMENTS A. Sign copy shall be limited to business trade name, company or _I corporation, or the principal products sold therein. The use of a trademark or service mark, or other established corporate insignia 'I which has been displayed or associated with Tenant's firm name shall be permitted subject to Landlord's approval. .II il B. Anchor Business's - Business's occupying space exceeding 30,000 square feet. 'I 1. Signs text shall be individual reverse pan channel, halo back lit, stud mounted metal letters. Letters are not to be mounted 1 on a raceway. Logos may be internally illuminated , 3/16" acrylic with trim ._ cap or metal retainers -. I Color and design of logo's, returns and typestyle shall - conform to established corporate standards. Color.of face shall be selected from the following; • .11 . Red, Orange, White, Black or Patina Copper . I Sign area shall not exceed 10% of business frontage wall I I area. Signs shall be mounted on facia or building wall. 2. Target sign specifications. Target with logo 176 sq. ft. 'I Garden Center 88 sq. ft. Pharmacy 50 sq. ft. Total 314 sq. ft. . mi111 Signs shall be permitted as above. Height of letters not to exceed 72" to; • 3. Fry's sign specifications East elevation 111 Fry's Food & Drug 212 sq. ft. Bakery Deli 43 sq. ft. Liquor 23 sq. ft. Pharmacy 35 sq. ft. Total 313 sq. ft. .11 North elevation Fry's Food & Drug 120 sq. ft. Signs shall be permitted as above. Height of letters not to exceed 72" 4. Home Depot sign specificarions. Signs shall be permitted as above. Height of letters not to exceed 72". .� Anchors- Business'sspace 12 000 - 29 999 s . ft. C. Sub occupying p Q Same as anchor business's specifications. Heights of letters not to exceed 60" D. Mini anchors - Business's occupying spaces 7,500 - 11,999 sq. ft. Same as anchor business's specifications. 1111 Height of letters not to exceed 48" E. SHOP TENANT SIGNS -Business's occupying space up to 7,499 sq. ft. J� • °-•' - Signs shall be individual reverse pan channel, halo back lit, 111- "`� copper patina metal letters. Stud mounted. • Typestyle per tenant design. The overall length of spread of letters shall not exceed 80% of canopy or store front width. znThe overall height shall be lesser of 40" or 80% of the vertical sign band of the building facia. F. UNDER CANOPY SIGNS Each tenant shall identify their store name only on a under • r canopy sign as per the attached exhibit. G. PAD BUILDING SIGN ii 411, Signs shall be individual reverse pan channel, halo back lit 1 copper patina letters. Stud mounted. Individual pan channel, internally illuminated, wall mounted .4 • cabinet trademarks or other established corporate insignias are _ permitted with approval of Owner/Developer. Typestyle per tenant design. Each elevation face exposed to the public shall be allowed sign area not to exceed 3 square feet for each linear foot of building frontage. IISigns shall be mounted on facia or building wall. H. DIRECTIONAL SIGNS ,1 Signs necessary for on premise traffic control and the performance of business transactions from a vehicle. 111 - _ Maximum area six square feet, maximum height three feet. s, Signs to be permanently affixed to round. II I. FUEL SALES MARQUEE PRICE SIGNS As outline in Section 12-502 of the Oro Valley Sign Code. Logos are permitted with approval of Landlord and Town of Oro Valley. J. MENU BOARDS FOR DRIVE -THROUGH FACILITTF:S As outlined in Section 12-502 of the Oro Valley Sim Code. K. Monument signs - Type I (as per exhibit). * 1111 Sign shall be constructed of masonry as per existing sites. Tenant copy area to be push thru routed face with internal ' I Illr'' illumination. Locations as per site plan. 3 ! Overall height 10' 6". Colors as per established corporate , a standards L. Monument Sign - Type II (as per exhibit) •. " II The purpose of this sim is to identify the center, its major ' I businesses and to accommodate the possible addition of a theater complex and other retail or multifamily uses. The design would match the existing monument sign in style and colors. • 4 Business copy area to be push through routed face with internal illumination Location as per site plan. . * Overall height 14'. Colors as per established corporate colors. (see exhibit) 1= :, I Li' . : -----/ , i (5) CONS'FIZUCTION REQUIREMENTS 1. All penetrations of the building structure required for sim installation shall be neatly sealed in a water tight manner. 2. No labels shall be placed on the exposed surfaces of sites except those required by local ordinances. Required labels shall be applied in inconspicuous locations. 3. All neon shall have P-K Housing 4. All electrical will be U. L. approved or equal. 5. Transfomers shall be concealed behind facia and mounted in metal boxes. No exposed wires, J boxes, etc. -• •a 6. Wall signs will be centered vertically and horizontally on the facia. Unless otherwise deemed necessary by owner/developer. _; 5 j • • (6) -FIRST AVE. i. CL I11 - ..i.;..-.....t 1.1J - i--. 7 i // -------•-----.. _ 1 l .1 / I(---j '----7----Nfrn-771 Zc. (lift'!; ill. r — • ti X. ti— •.•. ... .........------ l �. , fir+. i .1 ..,-,. I 1. . 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It is not the intent of this sign ordinance to repeal, abrogate, annul or in any way impair or interfere with existing provisions of other laws or ordinances, except those specifically repealed by this ordinance. Sec. 12-102 Requirement for Conformity A. It shall be illegal for a sign designed,n to be desi ned, constructed, installed or maintained in the Town of Oro Valley except as provided in this Code. 1. All signs designed, erected, altered, relocated or maintained contrary to the provisions of this code are declared to be nuisances and such nuisances may be abated as provided by law. provision The violation of any of this chapter, or failure to comply with any order or regulation made hereunder, shall constitute a misdemeanor. TheTown of Oro Valley, upon a vote by a majority of the Town Council, at a duly P 3. or all provisions of this code. noticed public hearing, may exempt itself from any to placement or maintenance of public apply the 4. The provisions of this chapter shall not art in the Town or State rights-of-way, or on Town property... Enabled - When, b B. Economic Benefit ExemptionY a majority vote of the Town Council, a proposed development is classified as an "economic benefit" to the Town of Oro Valley, these P P sign requirements may be waived in favor of an alternative sign package. 1. -Economic Benefit Defined-In order for the Town Council to make a finding of economic benefit, the proposed development must: a. Provide a significant amount of additional on-going revenue to the Town of Oro Valley, - OR - b. Provide significant additional employment for Town residents. 2. Alternative Sign Package Review - Proposals for an alternative sign package shall be reviewed by Town staff for completeness prior to consideration by the Development Review Board, which shall make a recommendation to the Town Council for final action. C. PAD Inclusion Enabled - In the event that a Planned Area District (PAD) has established its own . • sign requirements, the owners/residents of lands within identified planning areas of that PAD may elect to operate under Chapter 12, Sign Requirements. a . PAD Inclusion Review - In order to elect Chapter- 12 Sign Code requirements, a letter of Oro Valley Zoning Code Revised 12 - 2 (Rev.9/95) • • EXCERPT FROM THE DRAFT DRB MINUTES OF 3-18-98 0v13-98-33 ROONEY RANCH CENTER COMPREHENSIVE SIGN PLAN Norm Phillips brieflydiscussed the Fiscal Impact Analysis for the Oro Valley Retail Center development. The analysis shows that this development will generate a significant economic p y benefit to the Town. This project fullymeets the requirement for classification as "an economic benefit to the Town of Oro Valley as described in Section 12-102B of the Oro Valley Zoning Code. Valerie Feuer introduced the staff report into the record. In November of 1997, the Mayor and Council approved the Oro ValleyRetail Center development plan. The project will be anchored new Target store, near the south end of the development, and six new buildings, retail space, by a g will link Targetexisting Fry's with the F 's Food Store. The entire project occupies Parcel D of • Ranch (AKA Oro Center) PAD, at the southwest corner of Oracle Road and the Rooney Valley North First Avenue. The recently approved Burger King, Pizza Hut and Wells Fargo projects are considered to be apart of this development. Target officials have submitted a letter to the also P Townrequesting g Council, uestin and Economic Benefit Exemption from the Sign Code regulations (see ) April 12-102B). On A ril 1 1998, the Council will consider whether or not to grant such exemption. In the meantime, the Target representatives have presented a conceptual sign plan for g P the Oro Valley Retail Center for Staff and DRB review and comment. If the Council determines 4project maybe classified as an "economic benefit" to the Town, based on the two criteria that this • Sec. 12-102 B, the Council will then review Staff comments and DRB recommendations •� listed in as they relate to an alternative sign package a for this center and take action. The topic of discussion is a draft set of sign guidelines, as proposed by Target officials, which would govern - all future signage for the development, not previously approved by the full DRB and /or the D RpP Agenda Committee. It should be noted that the Fry's Food Store has submitted a new sign _,. Agen pg well, replaces e as which re laces the existing copper patina pan channel letters with red characters, all internally illuminated. Don Chatfield briefly explained to the Board that the Development Plan for the Target store was submitted earlylast fall. The applicant had some concerns about signage and talked with the Pg lannin staff about what the Town Sign Code would allow. The Barclay Group took over the sign package Target,e for Tar et, and several meetings have taken place with staff regarding that issue. The biggest issues have been the color of the Target sign and the illumination. The Barclay Group, which is buildingout the rest of the retail center, also had a concern for the marketability of the remainingpads and building sites in terms of the kinds of users they can attract, and are = concerned about the restrictions of the signage. Staff has taken the position that on the wall . signage, consideration needs to be taken for illumination, since these signs are difficult to read at . night. Other issues are monument signs along Oracle Road. However, the only issue the DRB needs to consider tonight are the design issues. • ed each item in the signagepackage with the Board, the first being the Size Valerie Feuer discuss ro osal. The applicant proposed four different business classifications, based on square footage. P P PP P P - . Staff agreed with the-•a licant's,._rationale on providing.ahe_differentiation, but recommended r. _ sr: Y2i... �. :. ^. �r4T.'. • .1L•�•':...•F''t1r: _ �•.... -_••'.1.�`�-'{��,�:'rte.�;�=.�l_i`:r�c.�-: lt'tiy+�`'•�3.'�;^::�;b�+aY3��1� fy�.�.Krt s�..�'14��%L'''�`�.i'+!"�+^'.p.�.�.'1��"`t•L':�--�'f•'�w.,'1��►..1� ♦. _ ; .�ti•,.J,."`'.'!r4�_ '•n: �: :'�e,•La_✓l�T-ti.-1 f�rVj,- .. `I'-_ • t� -r'�� '�~a • •�• . r ..,,Q�- ._ 'r•. �t � •1w�.+ •.�.._ -..a. -+: .y: r .i.'.•�I... - ..-r.. ..i';•+-ice.'=,^,•r_ �'�.— .. .. ... •A • . r� -a 1.. ... • :r,� <�.,,. -'.... - •� s'- �.`-?� y:r�.i K1�+.-.�.�t tt 1T...� :►.1.t!.�. • ... � }�UT-���..+ .,(. .i � �.• � � t� L••i- sin.i t G.�•.w�"`r e'w y.^ f •� • - .. • - . _ y:.F:.lT f4'�11..�.,•7r"�' * �1`��/•r71.Jff}.";.��•�'�..a�a'}I.r ��f `'S- • .. _ ._i. _• - +�- ' .. • 1 "break-off' bysize, to define each type of tenant. Both Fry's and the Target ,.� differentpoints, .:- under the size limit, however, the OV Sign Code says that no wall Store sign packages fall well sign area may exceed 150 squarean feet for one business. The wall sign areas proposed for y • both these anchors are twice that size. Mary Glueck asked if representatives from Target were present and they were not. Member Glueck commented that Target is askingfor a 6 foot sign and Fry's currently has a 3 foot sign. She asked what staff recommended and Valerie replied that 6 feet is the standard height for Target. Member Underwood asked if what was being proposed is a new monument as colorful as they wanted it to be and internally illuminated. Valerie clarified that the letters in the name of the illuminated and restricted store would be halo by the size. The logo, as allowed by the code, would be internally illuminated for the symbol only would and would not include the background. Richard Underwood stressed that a middle ground must be found in dealing with the development community and sign issues in order to make this town as attractive as possible. continued regarding the color beingproposed. The applicant's proposed guidelines Discussion g g permit the use ofregisteredcorporate co orate logos in any color, within the size limitations established. signs,Text for all as proposed, must be either red, orange, copper patina, black or white pan p p channel metal letters. Valley Sign The Oro Code states that all colors, with the exception of fluorescent or iridescent colors, are permitted; however, Sec. 12-403B goes on to state that, "Signscolors for permanent signswithin a complex or development shall utilize complementary and consistent color schemes". Staff has been advised that the use of a registered corporate logo Amendment (freedom of s eech) issue. Staff supports the applicant's right to display is a Fust speech) registered trademark color or configuration, with the size restrictions set forth herein. logos in any g Staff suggests that all sign text within the development be constructed with metal reverse pan channel letters in either copper patina or a toned-down red. • Allen commented that the copperpatina looks professional in his opinion. Member Member PP . Underwood stated that once people know that Target is coming, it won't matter what kind ofsign P P they have, people will shop at their store. Valerie Feuer discussed the construction proposal and explained that the applicant proposes that text for wall signsshall be metalpan channel. Logos are not addressed in terms of all construction. Staff informed the applicant that cabinet signs were also permitted, provided they were recessed into the face of the building. The applicant proposed that cabinet signs, if used, should be allowed toP rotrude 5 inches from the building façade. Per Code, only the characters of a cabinet sign, the actual text or elements of a logo, may emit light. Staff supports that cabinetsprotrude upto 5 inches from the building facade for all in-line tenants. The Board had noP roblems with staff recommendations. The next item discussed was Logos. The applicant's intent is to allow the free use of logos with corporate colors, with some restriction on height. Staff would not suggest restricting logos in terms of the color, or a corporation's right to display them. The Zoning Code permits a maximum character height of 4 feet, including any logo. Member Glueck suggested that the logo letters be no larger than the cabinet which is 36 square feet. .t••...•r•...�.sv wrw-_� _ �T,y..e+t•..-.!' 't-Y.. _- -.�-"'moi= .. - .... _ '_ -.:3'.-'.:.ton".'+T/..►!=.��174,''_' `• :...-- ._ .. ". . _-. .. - The next issue that was discussed was typeface. The applicant proposed that tenants in this complex maychoose from the full range of fonts and typestyles, including any typestyle which -�; P providescorporateidentity.identi . Staff members have determined that it is consistent sign color, which P rovides harmonyand unifies a development, more than consistent typestyle. The Board had no problems with the typeface. Illumination was the next item of discussion. The applicant proposed that all sign text in this development be halo-illuminated and that all logos on all shops, except the shop tenants with less than 7,499 square feet of floor space may be internally illuminated. The code permits internal illumination ofp an channel letter sign text and logos (less restrictive than that proposed) but restricts the illumination of the background of cabinet signs. Staff supported the applicant's proposal in terms of illumination. Member Underwood asked for a definition of halo-illumination and Valerie Feuer explained that back lit and halo illuminated were the same thing. Mary Glueck suggested a restriction on the wattage of the illumination of the signs. Member Wind felt the challenge was to establish a light level that was satisfactory to the applicant but not too bright. Don Chatfield reminded the Board that signs can only be illuminated until 10:00 p.m., or the close of business. Type I Monument Sign was the next topic of discussion. The applicant proposed monument signs that would identify the anchor tenants. As proposed, the stuccoed support structures will be 10 feet, 6 inches in height, with an internally illuminated sign area, to include the name of the center and the anchor tenants. Three are proposed, two on Oracle Road and one at the main entry. To improve visibility, Staff recommended that a new designbe drawn, with.•a maximum text area of improv 50 square feet and a maximum height of 8 feet above grade. The signs'shall be provided with landscape planters at their bases to soften appearance. Staff supported the addition of one new P Type I sign, based on the scope of this development and the fact that it is located along Oracle Road frontage. In member Wind's opinion 8 feet was too high, and Member Glueck agreed. Chair Lewis asked if this would be a bigger version of what was already there and Valerie Feuer replied yes. Member Underwood asked if this sign would be by the wall or out by the road. Valerie replied out by the road. Member Glueck questioned why a 10 foot sign was needed to advertise on First Avenue. Member Wind agreed, and felt it was strictly for advertising and not for identification. There was discussion among the Board members that an 8 foot sign would be okay for the Oracle Road entrance, with a 6 foot sign on First Avenue as long as there were planters at the base of both. Richard Underwood asked if what was being proposed now would come back to the DRB, or if it would go to Council. Valerie Feuer suggested that it could come back to the Board, before it went to Council for final approval. In regard to Type II signs, staff could only support approval for a theater use. If this became a reality, it would be discussed in depth at a later time. The next issue was directional signsin which the applicant proposed that on-site directional signs PP P Po =- be up to 6 square feet in area, 3 feet in height. Staff recommended that up to 4 square feet in . ./ .. - _ _ ,�,Jw.'=,..a—�^ Vial. — �a.`.._.,.y._ � ._ _ ��;• :as_�:•}1`• - h:(+.-T;:'. — '_��'— --•-t'..._ _ __.i— _.•ti►'iN iY����•.rr-'-•!.. -- �i�i. • `"S ��t —• --'_.`r. • :•� _ .��'�..•�ci+�L'o »:�-+�.�.-+ti.�.l�� �C.u`•Jc �..+w-n\v'.v:+io�a��K_2' ��1 mss.+-.�.>..s` _ -• _ -- .. size, and 3 feet in heightpp be approved, with the stipulation that such signs bear no advertising Z � message, including logos. The Board had no problems with staff recommendations. 4 Mike Cadden commented that the Town should stick to the high standards in the Codes regarding signs. He also feltP that if this was an important issue, Target would have had representation at this meeting, at least to let the Board know what the signs were going to look like and why they p needed to have an economic exemption. In was his opinion that this must not be a critical issue future reviews of this type of development, the less the Board gives away the for Target.. For less you would have to deal with in future reviews. Mr. Cadden felt the highest standard should be kept in all decisions. Copper Lewis, 11810 N. Co er Butte, commented that he saw no reason for the Board to bend the rules for big business.. The sign code includes retail development and it is a good code. He felt signage needed to be reasonable. If the sign code was changed for these people the next w' want to change the rules also. Mr. Lewis felt the small businesses were the developer X11 backbone oty f the community. A standard has been set and the code should be followed. He asked the Board to deny the request. Mary agreed Glueck that representatives from Target should been present. She commented that Board couldgo throughthe staff recommendations item by item, and asked if is this was the or if it should be revised per the Town Code. Mr. Allen asked what the big acceptable, differences were between the proposal and the Town's Code. Valerie Feuer replied that size and 5 maximum heightbigdifferences for anchor and major tenants. The illumination and sign _ .�,. were construction were consistent with the Code. The Board discussed and agreed that logo's should ,. gg o to the Agenda Committee regarding size and color. briefl commented that there have been discussions with the developer on the Norm Phillipsbriefly interpretation of the code. Mr. Phillips thought it odd that there was no representation for the applicant, as they wanted things to move quickly. MOTION: - Moved, seconded (Underwood/Allen) and carried by a 5-0 vote, (FogelstromiSmith-absent) rovided the Town Council approves the applicant's request for P an economic benefit exemption of the Town's adopted Sign Code, to recommend that the Council approve OV13-98-33, the Rooney Ranch Center Comprehensive Sign plan, with the stipulation that it be revised to be in full compliance with Staff's recommendations, and P subject to DRB's recommendation that follow. Further, it is recommended that, provided the sign permitapplication a lication meets the adopted guidelines, it may be approved administratively. DRB recommendations: 1. Size:-anchor five feet, sub-anchor 4 feet, mini-anchor 4 feet and sign area per staff recom eendations. 2. Color: copper patina on the pads and toned down red on connecting buildings. 3. Logo: if it does not match the letter color it goes to the Agenda Committee 4. Construction: per staff recommendations _ - ♦`a� 1. - [. ''y !-�' <-..'_ ..4'.. _ ..t k{=t ';.i•,�_ ...V. n ._ • • • • ' _ if ' ..r► .1► K `�..t• 4'Y}�= • --T .'. _•+.3"\.•.y, moir.. �._. f .{ f� v •..I•� v,.. *.- _ i .y l .J.- �- -3` C • 1 a' '...=4 �t � Y KAr..•:., .. .�-`v�. + a. - 5. Logo size: no taller than the sign letters on the building, and per staff recommendations 6. Typeface: per staff recommendations 7. Type I Monument Sign: 8 feet above grade on Oracle Road and 6 feet on First ri Avenue with planters at the base. 8. Illumination: per staff recommendation 9. Type II Monument Sign: per staff recommendation 10. Directional Signs: per staff recommendation • 1 • 4 • • • • 4 • • •! a+a •. . �r'I..,�* • `- +.'••-e'-�sv�ti.!-y��y`Tr.''v.4''�rr4•,�.'.s.,'F �r-�•S�•!".,.w..•'�,r••1�..�.('.•�.4..',F'1 : fr:.-a.'s•r.-[Y - _• it • s .:ry:� y Z�L3�-• �•.wC.S3Y+r+t�..C'r.+it r� •'7•ar �i 3 �'t' �. �1R«�V wr '1.R 4i.�'.�iw. +s.tF�-s-+' �! ..•...,�•. -..• v -• �'��1�Z�'., rs-.•-.•+��{'.�:.3•!'y�...,.v yC •.n+.^•'� r!. '�> ��-s!��. '.rfA}�i .:+. _ ���y� • .. 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TOWN OF ORO VALLEY COUNCIL COMMUNICATION ICATION MEETING DATE: April 15, 1998 . TO: HONORABLE MAYOR & COUNCIL FROM: Melissa Shaw, Planner I SUBJECT: 0V13-98-33 Addendum to the Oro Valley Retail Center (Rooney Ranch) Comprehensive Sign Package regarding a Proposal by Wells Fargo Bank BACKGROUND: Wells Fargo Bank, currently under construction and nearing completion, is located on one of the Pad sites originally approved with the Fry's Grocery Store. Although the Bank submitted a sign application on March g Y PP 24, 1998, they are proposing through their attorney, Mr. David Jones, an alternative proposal to the Oro Valley Retail Center Comprehensive Sign Package, under which they are requesting to have their sign proposal evaluated. In this report, the differences and issues between the Wells Fargo proposed sign are compared against the Comprehensive Sign Package; Council approval of the proposed signs is not part of this report. SUMMARY: ------_The primary issue raised by Wells Fargo is that their proposed sign does not fit into the Comprehensive Sign Package because as designed, the text portion of the Wells Fargo sign is incorporated into the logo. The text part of the logo is the words "Wells Fargo Bank". Mr. Jones has stated that separating text from the y remainder of the logo will compromise the trademark status of the sign, as indicated in his April 3' letter, attached. As such, Mr. Jones has presented proposed modifications to the Oro Valley Retail Center Comprehensive Sign Package before the Council tonight. It should be noted that the basis of the modified text proposed by Wells Fargo is from the Barclay Group proposal and not. staff and DRB recommended package. A summary of the proposed modifications and comparison to the Pad sign standards from the Comprehensive Sign Package follows: J Pad Signs Size and Location Wells Fargo Proposal:' For logos, limits to 10 square feet except where identification text is incorporated into the logo, trademark or insignia, in which case the size, including the logo, may be the total area otherwise permitted for text sign (one square foot per linear foot of building façade). Proposes locating on three sides. Comprehensive Sign Package: Limits logos to 10 square feet, and text to one square foot per building façade P a on which the sign is located, 36" character height for single line, 24" for two lines. Limited to a total of two sides, and must be facing a street. Staff Comment: The Wells Fargo proposal would permit fully illuminated cabinet signs, 55 square feet in size. In considering the situation in which a logo includes text, staff recommends modifying the sign ;.; - . _ - '��LT�-'���„^..+.s:.:.-".Y.•.L-� .rC�S..-.^..V�t„�....r..C.ry✓��y'C+!'�i.�4�i f�ti•.r....-....r .- _ - TOWN OF ORO VALLEY COUNCIL COMMUNICATION Page 2 of 4 —package topermit, when a logo includes text, a logo area up to 20 square feet in size, instead of the 10' square feet permitted for logos only. We do not recommend changing the locational requirement. q Pad Signs Color and Construction Wells Fargo Proposal: Red or copper patina as the predominant sign color; if the predominant color is red, P PP the cabinet to be copper patina to provide a copper patina setting around the sign. Propose an 8" protrusion for the cabinet. Comprehensive Sign Package: Copper patina for the Pad building text; any color for logos. Cabinets for P logos must be recessed and text pan channel. Staff Comment: As proposed, the Wells Fargo cabinet sign would include a standard cabinet sign, surrounded by a background of copper patina. Staff recommends retaining the sign package color requirements but changing the recess requirement so that a logo cabinet may protrude up to 8" from the q changing logoq building and must be surrounded by a copper patina frame. Pad Signs Illumination Wells Fargo Proposal: Where text is incorporated into the logo, the entire cabinet may be internally illuminated. Comprehensive Sign Package: Text to be halo-illuminated and logos, limited to 10 square feet in size, internally illuminated. -Logos may be internally illuminated provided only the characters emit light. Staff Comment: Internal illumination of an entire cabinet sign as proposed by Wells Fargo presents concerns regarding light pollution. The potential area being proposed for internal illumination is increased from a maximum of 10 square feet to 55 square feet in this example, including all characters, graphic and q background. According to the Town Code, "[i]t is the intent of the code to encourage...outdoor...lighting practices...which will reduce light pollution...". In keeping with the intent of this code, we do not recommend any changes to the illumination portion of the DRB-recommended Comprehensive Sign Package. With the staff proposed changes to permit a logo containing text up to 20 Sf in size, both graphics and text would be permitted to emit light in an internally illuminated logo. The background would remain opaque. Pad Directional Signs Wells Fargo Proposal: Propose including directional signs on overhead canopies. Size not to exceedsix square feet or if identification copy included, limited to four square feet and shall be counted against the sign area for that building face. The predominant color may be copper patina or red and if red, must be in a copper patina setting. —Comprehensive Sign Package: Must be ground mounted up to 3 feet in height, 4 square feet total, only • -.. _.;haracters may emit light if internally illuminated or halo illuminated. TOWN OF ORO VALLEY ICATION Pace 3 of 4 COUNCIL CO directional signs is to indicate ATM machines in the drive- . Staff Comment: The purpose of the Wells Fargo thru lanes. Staff recommends modifying the DRB-recommended comprehensive sign package to include overhead canopy signs, as proposed by Wells Fargo. Staff Evaluation As proposed,ro osed, the Wells Fargo proposed modifications to the Oro Valley Retail Center Comprehensive Sign P Plan would permit a fully illuminated, 55 square foot cabinet sign of their corporate logo on three sides of e new bank. This p roP osal is inconsistent with both the proposed Comprehensive Sign Package and theapprovedbuildin signs (Burger King, Pizza Hut), the predominant color and style of which is pad buildings halo- illuminated, copper patina text, and a recessed, partially illuminated logo. As the new bank is directly in-line with the under-construction stores, and future pad sites, the signs as presented would conflict in style, size, illumination and color. Staff does recommend some modification to the proposed Comprehensive Sian Package, as noted above and summarized below. DEVELOPMENT REVIEW BOARD ACTION: The Development Review Board has not reviewed the changes to the Comprehensive Sign Package as • proposed byWells Fargo Bank, as staff did not receive the request until after the March 18, 1998, DRB P .4 meeting. If the Town Council chooses to adopt the Wells Fargo proposal, we recommend sending the proposal back to the DRB for review. iidniikir RECOMMENDATION: Planning staff recommends modifying the DRB-recommended Comprehensive Sign Package to include the following changes to the pad building signage of the Oro Valley Retail Center: Log incorporatedos. When text is into the corporate logo, the logo may be up to 20 square feet in size. Logos must be located within a copper patina frame cabinet, not to protrude more than 8" from the face of the building. Logos may be internally illuminated but only text and graphics may emit light. Directional Signs. Planning staff recommends adopting the Wells Fargo proposal for directional signs, to •., include permitting directional signs on overhead canopies. The size must not exceed six square feet or, if identification copy (text and logo) included, is limited to four square feet and shall be counted against the sign area for that building face. The predominant color may be copper patina or red_and if red, must be in a copper patina setting. SUGGESTED MOTION: The Council may wish to consider one of the following motions: I move to approve an addendum to OV13-98-33, the comprehensive sign guidelines, modified by staff based :- on a proposal presented by Wells Fargo Bank, as reflected in Exhibit "A". The modifications must be included into the five copies of the guidelines, as approved, to be submitted for the Town's records. •f •i TOWN OF ORO VALLEY COUNCIL COMMUNICATION Page 4 of 4 OR • I move to approve an addendum to OV13-98-33, the comprehensive sign guidelines, modified by staff based PP on a proposal presented by Wells Fargo Bank, as reflected in Exhibit "A". The following additional changes must be made to the proposal, pursuant to this motion: . The modifications must be included into the five copies of the guidelines, as approved, to be submitted for the Town's records. OR I move to denyan addendum to OV13-98-33, the comprehensive sign package before the Council, this P evening, and as modified by the DRB, finding that: ATTACpMENTS: 1. Exhibit "A" 2. Letters from David Jones, P.C., dated April 3, 1998 and April 6, 1998 . • �'�g . �d Zoning dministrator �• I •fie'• •is sounity -lopmen Dire for "J. Town Maria. -r • _ ..:.v4�., - .. J .. ��fv .�it:_`rr���O'i�J_t-•.��.�,� i.,:_7.;...`y �' _ .. •�a' - .::-A• .-. ••.... -_ _ - T 13-98-33\addsgntc.rpt -' ; ~ : } — it i- «':1. s , �.s�..'�: � r� ti•r.tf'L-f r�ia tt z.1 er. i 4 • 72'."R. :!�.f�•` :, ts. • t..R .:.IV:Z--; -r•,r• l'�.-_-: �. . �,�:,, __ .r 1'!►�+�_ _. — __. ._< r .,. EXHIBIT A ., — CONDITIONS OF APPROVAL OF AN - ADDENDUM TO OV13-98-33, ORO VALLEY RETAIL CENTER (ROONEY RANCH) COMPREHENSIVE SIGN PACKAGE REGARDING A PROPOSAL BY WELLS FARGO BANK 1' The followingchanges to the Comprehensive Sign Package shall be amended to include the following: in Logo. When text is incorporated into the corporate logo, the logo size may be up to 20 square feet rp rP size. Logos maybe located within a copperpatina frame cabinet, not to protrude more than 8" from .� PP the face of the building. Logos may be internally illuminated but only text and graphics may emit light. Directional Signs. Directional signs may be permitted on overhead canopies. The size may not g exceed six square feet or, if identification copy (text and logo) is included, is limited to four square feet and shall be counted against the sign area for that building face. The predominant color may be g copper patina or red and if red, must be in a copper patina setting. 2. The above modifications shall be included in the Comprehensive Sign Package. 4 3 y .J _<.s _ •• � .�i./j� j�.�-.:.. a.r-!t;'�. 'y.j/+:���.-T,'•�^-v _--'�Y-*�•.'-.i`.:_' ..I �.�'•- _.�' .•.-- -..-M- ., _,,,,...!,--,-.,..--,i,;., .--7--..-_-,:-.,_ _ ',.t• f•!::'t,ti-•,._-.4,�-,-"sya�.�""=_ -=i - =.A----.i_, y.;v9'r•'�.c---r-�.s�w Y.+:-!•-----i'YP_-t'x,*4-�r-,,,'•C 4 - '=! '�'�..1--• - _ ,•-•_....,,. ,-. .roti' u...ry,--. ! _-.- a-1.i.,`h LAW OFFICES DAVID K. JONES, P.C. A PROFESSIONAL CORPORATION ONE ARIZONA CENTER SUITE 980 400 EAST VAN BUREN STREET DAVID K.JONES PHOENIX, ARIZONA 85004 - DARIN A. SENDER (602) 340-0900 LARRY S. LAZARUS, OF COUNSEL FACSIMILE (602) 340-8955 April 3, 1998 RECEIVED Via Telefascimile (520/742-1022) and First Class Mail APR 0 6 1998 Town of Oro Valley Don Chatfield TOWN OF ORO VALLEY Planning and Zoning Director 11000 N. La Canada Drive Oro Valley, Arizona 85737 Re: Rooney Ranch Center Comprehensive Sign Plan Dear Don: *On behalf of Wells Fargo Bank,I sincerely appreciate the time that.you,Melissa and Norm Phillips made for me on Wednesday. It sounds to me like, with some minor modifications to the sign plan and to Wells Fargo's plans to develop better consistency, we may be able to see this through. i_+ • ' Let me re-capa few things foryour file. Following the merger between First Interstate Bank and Wells Fargo,it was imperative to convert the identity of the old First Interstate branches. Wells Fargo had hired one of the nation's top graphic designers to capture the spirit of Wells Fargo's historical roots and progressive expansion into an image which would become its identity into the 21" Century. Mat logo design was new with the First interstate merger. With the exception of a couple of locations that were compromised in the heat of the first wave of conversions, to Wells Fargo's previousgoldb lettering, the red and black logo is uniformly displayed at Wells Fargo branches. The gold lettering on a red background is evocative of the gold lettering on the old Wells Fargo stagecoaches. The Rooney Ranch Center property is a First Interstate commitment that Wells Fargo Bank has undertaken and has become enthusiastic about. We have explained why we have to maintain a Uniformityof sign.display for purposes of maintaining-Wells*Fargo's trademark protection. You _ �. P . . . . have impressed upon us that the design continuity of Rooney Ranch Center-extends beyond architecture and landscaping, to signage display. The challenge has been how to marry the two interests involved. It obviously has required a little more thought on both sides. --•------'-- - -- �.-._.-. - -^'.r• •e•�v•�. .r.w"N' �'j."f.F.c'4-=�-- - _mss:. )= r.= :t`^_.=^..�:4-7f..:,��..o..... • Don Chatfield April 3, 1998 Page -2- type The Wells Fargo logo differs from the of logo involved in the Target store,because the text of the sign and thejuxtaposition red/black is integral. With some modification to the logo standards to accommodate this kind of logo, we are much closer than we initially thought. Fortunately,thepredominant redominant color of Wells Fargo's sign is consistent with the sign color for Target discussion,we have directed Wells Fargo's architects to develop a design and Fry's. Based upon our n, ification signs in a co PP er patina setting to establish visual continuity solution to place the ldent between the signage padsignage.si a e and the other building We will present that for your review prior to the April 8h City Council hearing. The language comprehensivesign of the plan needs to be tweaked to accommodate the j ob ectives we -have discussed. Enclosed is a proposal to make such a blending of design � whichpreserves the prime objectives for the Center as well as for Wells Fargo. modification We have discussedP the implications of the First Amendment and trademark protections ampleased that we are pursuing a design solution rather than discussing legal afforded to the signs. I Issues. It was my hope at the outset that there was a win-win solution, and with your assistance I _ z think there is a creative way to achieve it. dispatched so wet. Thank you again for I will call you after this,has been maydiscuss i rolling up your shirt sleeves to work this matter through, and please call if there is any information i we can provide that would be useful. Sincerely, M 111 Mri David K. lagi cc: Bill Vandrovec • t - - . .= ♦47..... *• . - • •. ,• �•.i�•' -•.�.. r.. l�t�. t S.rW:=7 -..►(� frli aK.yaifs 1`-'i- T s '�_�F�sa►r�..�t{,iT._,_^ 3 h^I••S.1•u .•vin. _'' -. - . a PROPOSED MODIFICATIONS COMPREHENSIVE SIGN PLAN ROONEY RANCH CENTER Amend Section II(G), requirements for Pad building signs, as follows: (G), design * * * Individual pan channel,internally-illuminated,wall mounted cabinet trademarks or other established corporate insignias are permitted with approval of Owner-Developer. INTERNALLY ILLUMINATED CABINET LOGOS, TRADEMARKS OR C ORP ORATE INSIGNIAS SHALL BE LIMITED TO 10 SQUARE FEET IN AREA, EXCEPT WHERE IDENTIFICATION TEXT IS INCORPORATED INTO THE LOGO, TRADEMARK OR INSIGNIA, IN WHICH CASE: (1) THE AREA OF THE SIGN SHALL NOT EXCEED THE SIGN AREA OTHERWISE PERMITTED FOR THE BUILDING FACE ON WHICH THE SIGN midagsaal IS LOCATED,,(2) THE PREDOMINANT SIGN COLOR SHALL BE EITHER COPPER PATINA OR RED, AND (3)IF` THE PREDOMINANT SIGN COLOR IS RED, THE SIGN CABINET SHALL BE COPPER PATINA IN COLOR AND THERE SHALL -BE PROVIDED A SETTING AROUND THE SIGN WHICH IS -COPPER PATINA IN COLOR. • Signs shall be mounted on fascia or building wall. WALL- : MOUNTED CABINET SIGNS MUST NOT PROTRUDE MORE • THAN 5 INCHES FROM THE FACE OF THE WALL, EXCEPT THAT WHERE A SIGN CABINET IS REQUIRED TO BE COPPER PATINA IN COLOR AND PROVIDED IN A SETTING WHICH IS COPPER PATINA IN COLOR,THE CABINET MAY PROTRUDE UP TO 8 INCHES FROM THE FACE OF THE WALL. e•. • _ _ _ - ��.. .A -i �•�... L� �tom.4t.V 1•T. ! .� � • - '}�'�S'K 31..,jwCS'-"��.._�,ja�_�j:,l�F"!'t �iF�ld►7 �4'k``•i�lcvl''M. •�'i'�Y..fyy;�.lTT-•V`�_'-���l..�:J�►S• _ -+•t ..... .- v. ` `:tt-...Z• ''- .:,`•-v ,a: ... `: - {.rte .- ...- 1 J . 'd f;1'!Ii•a 7C.1•r.?=w-+-.rr « :.. ►'`-N. j'`-\`-;.'..ice'- * ! •t.' -..." _ - - • _ y.•a.--�'.r:y +.:t ;- .-. „ - :Z :tet fi - ♦ rwrs a-:-••.!'1tLc'+.j►.}!}., '. .- _ - - .'•• a3 w r3: .A - .c2,t...+i t.•A-.a"..tT- - - r::. •-• i ,. iii.-• ..-.r."€�p� '.E=.•`.h�^ ltT�•��7..1 •i]•.1-"fir.. r i.rrT. v% .}.A:; wYh.\► -R' • - ' • . ... _ 7 II Designrequirements for Directional Signs, as follows: Amend Section (H), q • Maximum area six square feet, maximum height three feet. OVERHEAD DIRECTIONAL SIGNS MAY BE PROVIDED FOR DRIVE-THROUGH CANOPIES, PROVIDED: (1) THE DIRECTIONAL COPY AREA DOES NOT EXCEED SIX SQUARE FEET, (2) IF IDENTIFICATION COPY IS USED, IT SHALL NOT EXCEED FOUR SQUARE FEET AND SHALL BE COUNTED AGAINST THE SIGN AREA FOR THAT BUILDING FACE, (3)THE PREDOMINANT SIGN COLOR SHALL BE AND EITHER COPPER PATINA OR RED, AND IF THE PREDOMINANT COLOR IS RED THE SIGN CABINET MUST BE COPPER PATINA IN COLOR. Signs to permanently s be affixed to ground, EXCEPT FOR OVERHEAD CANOPY DIRECTIONAL SIGNS AS PROVIDED ABOVE. • • 4 O i • I. A. • a • • t 4 .• �-' s = n;.Qrs�'�'4 �'�...•' 3•,. .� r •� 7►Mw+:i�i Y A #`.++r M�L�t�r..�wl 1` _'- '..••+t��. ,o.�. - - .-.�.' ... _ ....-�:- •t'. � .'rf.. ,-.:r..r....JCS';";-h�'F^"�'SL�7 ..9F KT`� .,. • _ - • {'•�.� �: w..,r=�f FFj��•���11��••j� ' .. a.,r-;�iryr - .c N.Y i �'r..a "2i. �:a�'. __.,,� ;v _ - • - ..�: .I•-ti :.y�t .:�-`'+.,.<,+• '' .•._ •....I..�-iN ••' x'fir^• J:• 'y..- _�• 'nom ±�y t «.'+(�`:.`i�Ai•F.J{' y_r�i ~'Y�',�:?i•� -i4�:�. 't .�sa¢.:,.;t.••:.,i.:.��-t • :r' .-, ' . j=y4 : 3r�ak;t� ariy9ki.3� ry..z:ar ,r•�3RJ's.. - aftr . ii_ � yY .+ .,. .w�� , _ �` rsy.v'+�. r,.1 ti� �- r'r: -7 w�'•.�.; r a• _ - ' - ~ - ....,..., w • � - -1••••!'^,; — _r:i..._.�� ca._'•�`.�•,;1..�F?,,,.. : •-..3'c. __..� �... —.! •_ .. _ .• _ Vii_••. • 1-� .r.•�! 1 LAW OFFICES DAVID K. JONES, P.C. A PROFESSIONAL CORPORATION ONE ARIZONA CENTER SUITE 980 400 EAST VAN BUREN STREET ' DAVID K.JONES PHOENIX,ARIZONA 85004 DARIN A. SENDER (602) 340-0900 -- - FACSIMILE (602) 340-8955 LARRY S. LAZARUS, OF COUNSEL ti April 6, 1998 Via Telefascimile (520/742-1022) and UPS Overnight Express Don Chatfield TOWN OF ORO VALLEY Planning and Zoning Director 11000 N. La Canada Drive Oro Valley, Arizona 85737 Re: Rooney Ranch Center Comprehensive Sign Plan Dear Don: This is to follow up myApril 3'correspondence to you. Frank Bangs was kind enough to forward to me a co of the Council staff report,which raises issues in addition to those I thought Py we had resolved last Wednesday: had recommended the abilityto place signs on three sides of a 1. Number of Signs. Staff building, provided theagam' .egate area did not exceed the allowance for two sides of a building. WellsFargo supportsand complies with this although the Design Review Board apparently did riot support it. The rear of Wells Fargo's building has prime visibility from the shopping center, and is a logical location for a third sign. Since the sign would have virtually no visibility from beyond the shopping center, this will have no adverse impact. 2. Logo Size. MyApril 3r' letter proposed a way to modify the area limitation where the entire sign is incorporated into an integral logo. 3: Cabinet Recess. Protrusion is addressed in my April 3" letter. 4. Directionals. My letter addressed the directional sign issue. 5. Timing. The minutes reflect that the Design Review Board wanted all logos to go to the _ Agendaregarding Committee re ardin size and color. The bank is scheduled to open May 16th, and we are already on a tight time frame for manufacturing and installing the signs. While it is not our intention to leave the Design Review Board out of the specific sign review,we are concerned we may not have sufficient time to get beyond a review by staff and by the Town Council. I -rl 1 Don Chatfield April 6, 1998 Page -2- Enclosed herewith is ten copies of the Wells Fargo "sign family" as we discussed, and six copies of a renderingof the building and three alternatives that incorporate the copper patina,as well as the stone medallions which are already approved for the building. Please call as soon as you have received this so we may discuss it. Sincerely, v/ t icJ S David K. Jones encl. cc: Bill Vandrovec �Y ...a fV q • •-13. • •. r,•..;�a ,�'7ili�'F�.' ... '� eryy+'r���„.)'e'X.•,:'l'tti.w.�'LL".r'_.. 'c'�., •s,r.iir'r`^ i_;��•. i � :_:- • _rte f:•�jR..r;:.: ,w-w=r' �: �{ w; .. •- ' _ _• - • •_ K• r� moi.', 'f�;'�F•:�: •,;T.,'� '..s. l.-'..i,.,,TMs �` • iS*���”`.►- :� '.c 'rr!RJ�•s':i�F3►�C�.if'r;Y"'! ;•�':i'• '- :=Je'�i:� M:. '4^•�'• ••. - - • M'.I-• 1-r•�\I+ilk..r`�l.-r•r^�����.�l•�. : _ - � • • +� :'►- r_:K'-•�. ,.•.+•M•�1.:.7, - _ _ :,t'4a:.►'••c'.-�r.•.f,rJ�'`- .1•M.rv�...-�War: .•chi.''1•:•.T,e�+i_ 'S: �.�',�.ar..��►..�e,•:'�. ...� •rte . : N .t:l�_►i`�q�{�� -.•��N •..rrr_ • ._ • ei - TOWN OF ORO VALLEY 4 r COUNCIL COMMUNICATION MEETING DATE: May 20, 1998 TO: HONORABLE MAYOR & COUNCIL FROM: Valerie Feuer, Senior Planner SUBJ: 0V13-98-33 Addendum to Oro Valley Retail Center (Rooney Ranch) Comprehensive Sign Package BACKGROUND: This report is a supplement to the primary report on this subject. Since this item was first scheduled for P P Council consideration, staff has met with representatives of The Home Depot. The Home Depot is interested in locating in the Oro Valley Retail Center and has submitted a request for modification to the Comprehensive Sign Package, as originally submitted by the Barclay Group. In addition, Wells Fargo r Bank has submitted a revision to their proposal. SUMMARY: Staff has reviewed the proposal from The Home Depot and the revised proposal from Wells Fargo Bank. _2- Following is a summary of the issues: Building Signage Home Depot: Home Depot has met the proposed letter height of five foot tall individual letters. The total square footage of signage in their proposal may also meet the recommended maximum of 500 square feet for a single user. On all other issues related to building signage, the proposal conflicts with the DRB/staff recommendation. Color: Home Depot proposes orange, which is trademarked as part of their logo; the recommendation is Pantone 187C . Illumination: Home Depot proposes internal illumination; the recommendation is halo illumination. As an = alternative, Home Depot proposes orange letters with orange halo illumination. Location: Home Depot proposes signage both front and rear; the recommendation is front only. Logo: If the square logo were used on the building as proposed, the logo would be fully illuminated and 144 square feet. The recommendation restricts the logo to 36 square feet, with an internally illuminated cabinet, characters only to emit light. Wells Fargo: The revised Wells Fargo proposal does not address the issues of color, illumination, location, and logo, which were the areas of conflict with the DRB/staff recommendation. Wells Fargo has proposed to reduce the size of the cabinet sign from 56 square feet to 31 square feet, to be displayed on three sides of the building. ATM signs would be displayed on the canopy over the ATM drive-through lanes. The signs -- would be fully internally illuminated cabinets in the Wells Fargo colors, with a copper patina frame around the signs. The bank would decrease the illumination level by25% at 10:00 nightly. � 4.4 TOWN OF ORO VALLEY COUNCIL COMMUNICATION Page 2 of 3 Freestanding Monument Sign signbe ten feet tall. If the "Rooney Ranch Center" identification Home Depot proposes that the monument The the sign, it would comply with the recommended eight foot height. were not required at the top of P y the monument sign Home Depot and Target signage on would each be 36 square feet, for a total of 72 d The recommendation restricts sign area to 50 square feet, with halo square feet, internally illuminate . illuminated text and internal illumination of characters within logos. RECOMMENDATION: Staff does not support anymodification to the Oro Valley Retail Center Comprehensive Sign Package as previously reviewed byDRB and staff, in order to maintain a consistent color scheme within the center. The Town Council has approved an economic benefit exemption for this center, which allows them to approve an alternative sign package, differing from the sign code. SUGGESTED MOTION: The Town Council may wish to consider one of the following motions: signguidelines presented by the Barclay Group, but as I move to approve OV 13 98 33, the comprehensive RB. Five copies of the 'defines, as approved, must be submitted for the Town's modified by Staff and D p gm records. OR toapprove OV 13-98-33 the comprehensive sign guidelines presented by the Barclay Group, but as I move pp � P modified by Staff and DRB. The following additional changes must be made to the proposal, pursuant to this motion: . Five copies of the guidelines, as approved, must be submitted for the Town's records. OR I move to denyOV13-98-33, the comprehensive sign package before the Council, as modified by the DRB, P finding that: fi i ....- TOWN OF ORO VALLEY _- COUNCIL COMMUNICATION Page 3 of 3 ATTACHMENTS: 1. Exhibit "A" - additional conditions • 2. Letter regarding The Home Depot proposal 3. Letter regarding the Wells Fargo Bank proposal 4. The Home Depot sign elevations • tci'd,u4- 'tNL)(11 is _V__ 7 Q'9__ P anning and Zoning .- S SS'S' for 1 . . _/---'. / Community D opment 'b irect!r Town Manager -�-= \\OROVALPZ1\SYS\OV\OV13\1998\13-98-33\sign3tcc.rpt j • a • J f s -, EXHIBIT "A" CONDITIONS OF APPROVAL OV13-98-33 Oro Valley Retail Center Comprehensive Sign Package 1. Halo Illumination shall be white. 2. Fully illuminated logos on monument sign is limited to no more than half the sign area. • • FROM : LAZARUS a ASSO PHONE NO. : 602 340 8955 Apr. 03 1998 02:43PM P2 LAW OFFICES DAVID K. JONES, P.C. A PROFESSIONAL CORPORATION ONE ARIZONA CENTER SUITE 980 400 EAST VAN BUREN STREET DAVID K.JONES PHOENIX,ARIZONA 85004 (602)340-0900 DARIN A.SENDER FACSIMILE (602)34041955 LARRY S. LAZARUS,OF COUNSEL April 3, 1998 ria TelefascimileJ520/742-1022) and First Class Mail Don Chatfield TOWN OF ORO VALLEY Planning and Zoning Director 11000 N. La Canada Drive Oro Valley,Arizona 85737 Re: Rooney Ranch Center Comprehensive Sign Plan Dear Don: On behalf of Wells Fargo Bank,I sincerely appreciate the time that you,Melissa and Norm Phillips made for me on Wednesday. It sounds to me like,with some minor modifications to the sign plan and to Wells Fargo's plans to develop better consistency, we may be able to see this through. • Let me re-cap a few things for your file. Following the merger between First Interstate Bank Wells Faro it was imperative to convert the identity of the old First Interstate branches. Wells and Fargo, P Fargo had hired one of the nation's top graphic designers to capture the sprit of Wells Fargo's historical roots and progressive expansion into an image which would become its identity into the p � 21"Century. That logo desiga was new with the First Interstate merger. With the exception of a couple of locations that were compromised in the heat of the first wave of conversions, to Wells previous gold lettering, the red and black logo is uniformly displayed at Wells Fargo Fargo's branches. Theg old lettering on a red background is evocative of the gold lettering on the old Wells Fargo stagecoaches. The Rooney Ranch Center property is a First Interstate commitment that Wells Fargo Bank has undertaken and has become enthusiastic about. We have explained why we have to maintain a uniformity of signdisplay for purposes of maintaining Wells Fargo's trademark protection. You have impressed upon us that the design continuity of Rooney Ranch Center extends beyond P architecture and landscaping, to signage display. The challenge has been how to marry the two interests involved. It obviously has required a little more thought on both sides. FROM : LAZARUS c: ASS© PHONE NO. : 602 340 8955 Apr. 03 1998 02:44PM P3 Don Chatfield April 3, 1998 Page-2- The Wells Fargologo la o differs from the type of logo involved in the Target store,because the the red/black juxtaposition is integral. With some modification to the logo text of the sign and . to accommodate this kind of logo, we are much closer than we initially thought. standards signcolor for Target atel thepredominant color of Wells Fargo's sign is consistent with the g Fortunately, - architects to developa design Fry's. Based upon our discussion,we have directed Wells Fargo's solution to place the identification signsin a copper patina setting to establish visual continuity between the bank signage and the other pad building signage. We will present that for your review prior to the April gth City Council hearing. The languagep�of the comprehensive sign plan needs to be tweaked to accommodate the blending of design objectives ectives we have discussed. Enclosed is a proposal to make such a modificationpreserves which the prime objectives for the Center as well as for Wells Fargo. have discussed the implications of the First Amendment and trademark protections We P affordedgni pleased1 to the signs. I am that we are pursuing a design solution rather than discussing legal my issues. It washope at the outset that there was a win-win solution, and with your assistance I think there is a creative way to achieve it. I will cally ou after this has been dispatched so we may discuss it. Thank you again for rolling up your shirt sleeves to work this matter through,and please call if there is any information we can provide that would be useful. Sincerely, .ate -;p David K. les cc: Bill Vandrovec • • FROM : LAZARUS g, ASSO PHONE NO. : 602 340 8955 Apr. 03 1998 02:45PM P4 PROPOSED MODIFICATIONS COMPREHENSIVE SIGN PLAN ROONEY RANCH CENTER Amend Section U(G),design requirements for Pad building signs, as follows: * * Individual pan channel,internally-illuminated,wall mounted cabinet trademarks or other established corporate insignias are permitted with approval of Owner-Developer. INTERNALLY ILLUMINATED CABINET LOGOS, TRADEMARKS OR CORPORATE INSIGNIAS SHALL BE LIMITED TO 10 SQUARE FEET IN AREA, EXCEPT WHERE IDENTIFICATION TEXT IS INCORPORATED INTO THE LOGO, TRADEMARK OR INSIGNIA, IN WHICH CASE: (1) THE AREA OF THE SIGN SHALL NOT EXCEED THE SIGN AREA OTHERWISE PERMITTED FOR THE BUILDING FACE ON WHICH THE SIGN IS LOCATED, (2)THE PREDOMINANT SIGN COLOR SHALL BE EITHER COPPER PATINA OR RED, AND (3)IF THE PREDOMINANT SIGN COLOR IS RED, THE SIGN CABINET SHALL BE COPPER PATINA IN COLOR AND THERE SHALL BE PROVIDED A SETTING AROUND THE SIGN WHICH IS COPPER PATINA IN COLOR- * Signs shall be mounted on fascia or building wall. WALL- MOUNTED CABINET SIGNS MUST NOT PROTRUDE MORE THAN 5 INCHES FROM THE FACE OF THE WALL, EXCEPT THAT WHERE A SIGN CABINET IS REQUIRED TO BE COPPER PATINA IN COLOR AND PROVIDED IN A SETTING WHICH IS COPPER PATINA IN COLOR,THE CABINET MAY PROTRUDE UP TO 8 INCHES FROM 'THE FACE OF THE WALL. FROM'1 LAZARUS s ARUS ASSO PHONE NO. : 602 340 8955 Apr. 03 1998 02:45PM P5 Amend Section II(H),Design requirements for Directional Signs, as follows: * * * Maximum area six square feet, maximum height three feet OVERHEAD DIRECTIONAL SIGNS MAY BE PROVIDED FOR DRIVE-THROUGH CANOPIES, PROVIDED: (1) THE DIRECTIONAL COPY AREA DOES NOT EXCEED SIX SQUARE FEET, (2) IF IDENTIFICATION COPY IS USED, IT SHALL NOT EXCEED FOUR SQUARE FEET AND SHALL BE COUNTED AGAINST THE SIGN AREA FOR THAT BUILDING FACE,AND(3)THE PREDOMINANT SIGN COLOR SHALL BE EITHER COPPER PATINA OR RED, AND IF THE PREDOMINANT COLOR IS RED THE SIGN CABINET MUST BE COPPER PATINA IN COLOR. Signs to be permanently affixed to ground, EXCEPT FOR OVERHEAD CANOPY DIRECTIONAL SIGNS AS PROVIDED ABOVE. • 7 MINUTES COMMUNITY ARTISTS FOCUS GROUP MAY 27, 1998, 1:00 P.M. COMMUNITY DEVELOPMENT CONFERENCE ROOM 11,000 N. LA CANADA DRIVE Volunteers Present: Dick E erdin , Facilitator gg g Matthew Moutafis Willy Valenzuela Dick Feinberg Staff Present: Valerie Feuhr, Senior Planner Don Chatfield, Community Development Director Bryant Nodine, Planning & Zoning Administrator Norm Phillips, Economic Development Administrator Don Chatfield explained the differences between the adopted Sign Code and the Rooney Ranch pointed out that the logo's are allowed to be illuminated in the P.A.D., P.A.D. Sign Code. He but is not allowed in the Town's Sign Code. The`3 submitted sign packages were reviewed: 1. Master development Target and buildingfor Tar et submitted by the Barclay Group. Smaller pads will have copper patinaLarger letters. Lar er (anchor) stores will have color signs with different heights of letters. 2. Wets Fargo Bank wants black, red, white logo and is internally lit. 3. Bleir Group for The Home Depot. Orange letters with orange and white box logo. Mr. Chatfield stated that if the signs are changed it will effect everything in the Shopping Center. He pointed out that the Development Review Board did not accept any of the sign proposals as submitted. Issues to '3ep in mind are: Color Height and area limitations How monument signs are configured Illumination • Community Artists Focus Group 2 05/27/98 Minutes, C ty of the is important Mr. Valenzuela stated that sizesign but the color is harder to control because of the registered logos. t what is the threshhold of what we will allow and not allow. It was questioned that Mr. Eggerding stated 2 issues must be maintained: 1. Scenic corridor 2. Design concepts of individual shopping centers that may be on the corridor. Concensus: All agreed to commit to the community protecting the corridor to maintain the beauty and viewsheds. TARGET STORE • options: (1) can use corporate color #53 cardinal red for bullseye Concensus. Give Target 2 p that is internallylit and 4 foot Target patina letters with halo lighting. They may incorporate the bullseye logo on the pillars framed in the square on each pillar (2) to maintain the architecture of the center. Target letters inpatina (halo lighting) with bullseye (internally lit) (2) Four foot g g located next to Target letters. The bullseye shall be no larger than the size of the Target letters. The bullseye color shall be #53 cardinal red. Matthew Moutafis will prepare renderings of the suggested signage. WELLS FARGO BANK for a q is asking31 square foot sign. One to be located on Oracle Mr. Chatfield stated Wells Fargo southside of the building, and the third on the back of the building Road, the second on the g facing Target. • want to use their logo, it must be copper patina letters and a raised Concensus. Wherever they metallic raisedsculpture scul ture of the logo, with halo lighting. These shall be placed on • Oracle Road facingthe road and on the entrance,on the south exposure of the building. It was commented that using the metal instead of color will look classy and solid. It will project a conservative, safe look. Mr. Valenzuela left the meeting at 2:10 p.m. the equity issue and expressed concern with not allowing Wells Fargo to Mr. Chatfield raised q ty P have a color logo as the other businesses have. • r 1. Community 05/27/98 Minutes, Artists Focus Group 3 Concensus: p We have reached the optimum time to forget the past and start establishing criteria that will be the standard in the future. Mr. Phillips stated that it is important to have a clear Code so we know up front what is required. Concensus: It waspointed out that different retail centers can have a different signage theme and meet overall standards to protect the Oracle Road Scenic Corridor. The ABCO Shopping Center at Oracle and Rancho Vistoso Blvd. is an example of this. INTERSECTION OF NORTH FIRST AND ORACLE ROAD The signage i a should make the distinction between what are anchor stores and what are P.A.D. g stores. MONUMENT SIGNS It was agreed that the monument sign at Fry's at First and Oracle should be improved and replaced with the following: Mr. Moutafis showed an idea for a 4 sided monument sign to be located at the entry way to the ' ShoppingCenter. He suggested some design elements such as flowers, a fountain with the Fry's gg use of speciallighting.li htin Somethingthat will draw the people into the center - a focal point. He suggested the signcould be metal, stone or tile with a garden setting with the business logos in the center. Concensus: �One ma'or 4 sided monument sign showing the major anchors, the 4th side could be a directory for the smaller businesses in the center. An auxilliary monument sign may be placed - 1 on First Avenue and 1 on Pusch View Lane. Mr. Moutafis will make rough sketches for Arts Board meeting next Thursday (June 4). Meeting adjourned at 3:00 p.m. . • Submitted by: 6t412.4 ' Kathryn Cuvelier, CMC Town Clerk