HomeMy WebLinkAboutPackets - Stormwater Utillity Commission (74)AGENDA
ORO VALLEY STORMWATER UTILITY COMMISSION
REGULAR SESSION
JANUARY 16, 2014
HOPI CONFERENCE ROOM
11000 N. LA CAÑADA DRIVE
REGULAR SESSION AT OR AFTER 4:00 P.M.
CALL TO ORDER
ROLL CALL
CALL TO THE AUDIENCE - At this time, any member of the public is allowed to
address the Commission on any issue not listed on today’s agenda. Pursuant to
the Arizona Open Meeting Law, individual Commission members may ask Town
staff to review the matter, ask that the matter be placed on a future agenda, or
respond to criticism made by speakers. However, the Stormwater Utility
Commission may not discuss or take legal action on matters raised during "Call
to the Audience." In order to speak during "Call to the Audience" please specify
what you wish to discuss when completing the blue speaker card.
1. ELECTION OF OFFICERS
2. APPROVAL OF THE NOVEMBER 21, 2013 REGULAR SESSION MINUTES
3. GENERAL PLAN - YOUR VOICE OUR FUTURE
4. MEETINGS, EVENTS AND WORK STUDY UPDATES
5. DISCUSS AND APPROVE STORMWATER CREDIT APPLICATIONS
6. DISCUSS STORMWATER FINANCIALS
7. DISCUSS ON-GOING STORMWATER PROJECTS
8. SET FEBRUARY MEETING DATE AND TIME
9. SET FEBRUARY PROPOSED AGENDA ITEMS
ADJOURNMENT
POSTED: 1/9/14
TIME: 5:00 PM
BY: MRS
When possible, a packet of agenda materials as listed above is available for public
inspection at least 24 hours prior to the Stormwater Utility Commission meeting in the
Town Clerk's Office between the hours of 8:00 a.m. and 5:00 p.m.
The Town of Oro Valley complies with the Americans with Disabilities Act (ADA). If any
person with a disability needs any type of accommodation, please notify the Town
Clerk’s Office at least five days prior to the Commission meeting at 229-4700.
INSTRUCTION TO SPEAKERS
Members of the public have the right to speak during any posted public hearing.
However, those items not listed as a public hearing are for consideration and
action by the Stormwater Utility Commission during the course of their business
meeting. Members of the public may be allowed to speak on these topics at the
discretion of the Chair.
If you wish to address the Commission on any item(s) on this agenda, please complete
a blue speaker card and give it to the Recording Secretary. Please indicate on the
speaker card which item number and topic you wish to speak on, or if you wish to speak
during “Call to Audience,” please specify what you wish to discuss when completing the
blue speaker card.
“Notice of Possible Quorum of the Oro Valley Town Council, Boards, Commissions, and
Committees: In accordance with Chapter 3, Title 38, Arizona Revised Statutes and
Section 2-4-2 of the Oro Valley Town Code, a majority of the Town Council, Board of
Adjustment, Conceptual Design Review Board, Historic Preservation Commission,
Parks and Recreation Advisory Board, Planning and Zoning Commission, and Water
Utility Commission may attend the above referenced meeting as a member of the
audience only.”
Stormwater Utility FundRevenues, Expenses and Contingency ReservesFY 07/08 FY 08/09 FY 09/10 FY 10/11 FY 11/12 FY 12/13 FY 13/14 Est.Revenues 1,079,014 749,280 929,153 2,205,777 792,987 826,738 1,222,523 Expenditures 947,265 691,770 759,902 2,076,386 788,247 1,151,512 1,399,376 Contingency Reserve 105,293 309,505 452,495 374,952 549,974 490,794 378,418 Depreciation 12,456 43,845 56,764 60,351 96,890 122,584 65,000 - 500,000 1,000,000 1,500,000 2,000,000 2,500,000FY 07/08 FY 08/09 FY 09/10 FY 10/11 FY 11/12 FY 12/13 FY 13/14 Est.Stormwater Utility Fund Revenues, Expenses and Contingency ReservesExpenses INCLUDE depreciationREVENUESEXPENSESRESERVES
December YTD Financial Status FY 2013/2014
% Budget Completion through December - 50.0%
Actuals
thru 12/2013 Budget % Actuals
to Budget
Year End
Estimate *
YE % Variance
to Budget
REVENUES:
STATE GRANTS - 450,000 0.0% 450,000 0.0%
CHARGES FOR SERVICES 300,279 771,500 38.9% 771,500 0.0%
INTEREST INCOME 575 500 114.9% 1,000 100.0%
MISCELLANEOUS 23 - 0.0%23 0.0%
TOTAL REVENUES 300,876 1,222,000 24.6%1,222,523 0.0%
Actuals
thru 12/2013 Budget % Actuals
to Budget
Year End
Estimate *
YE % Variance
to Budget
EXPENDITURES:
PERSONNEL 120,157 319,843 37.6% 319,843 0.0%
OPERATIONS & MAINTENANCE (A) 247,005 427,983 57.7% 427,983 0.0%
CAPITAL 13,278 586,550 2.3%586,550 0.0%
TOTAL EXPENDITURES 380,440 1,334,376 28.5%1,334,376 0.0%
Does not include non-cash outlays for depreciation
SURPLUS / (DEFICIT) (79,564) (112,376) (111,853)
BEGINNING RESERVE BALANCE 490,794
Plus: Surplus / (Deficit)(111,853)
ENDING RESERVE BALANCE **378,941
* Year-end estimates are subject to further revision
** Ending cash reserve amounts are estimates and are subject to further revision
(A) Includes chargeout from Highway Fund for storm cleanup of streets:
FY 13/14 Budget = $129,493
YTD Actuals = $64,746
Stormwater Utility Fund
1/8/2014
Your Voice, Our Future Project
Stormwater Utility Commission Staff Report
SUBJECT: Your Voice, Our Future Project Update and Review of Phone
Survey Results
MEETING DATE: January 16, 2014
STAFF CONTACT: Bayer Vella, Conservation & Sustainability Administrator
bvella@orovalleyaz.gov (520) 229-4810
SUMMARY:
Public outreach for the Your Voice, Our Future project – also known as the General Plan
update - is in full swing. Please see the attached Fact Sheet for a summary of project purpose,
schedule milestones, opportunities to participate and topics. This project will address topics and
issues that touch all Town functions.
A significant milestone was recently achieved by the completion of a phone survey. The Town
contracted the Gordley Group and FMR Associates to design and implement a statistically valid
phone survey.
The project team worked closely with a Communication Advisory Committee, comprised of
Town residents, to review all aspects of the survey. FMR interviewers pre-tested all of the
questions with Oro Valley residents and found it to be effective and user friendly. Please see the
attached report for a comprehensive review of survey results.
Stormwater related policies are component of the existing General Plan (see Chapters 6, 12
and 13). Pertinent sections will be updated as part of this effort. Staff will update the
Commission regarding project schedule, opportunities for involvement and jump-start
participation.
BACKGROUND:
As specified in the Town Council approved Public Participation Plan, the community survey
methods anticipated are phone, NW Explorer insert, event handouts, and social media. The
statistical valid phone survey was commissioned by the Town in order to identify community
values, priorities and aspirations for the future. This information will be used to help shape a
community vision and guiding principles that will serve as a foundation in drafting specific goals
and policies.
Oro Valley's demographics have changed since the last General Plan update in 2005 and the
results of this survey represent both new and prevailing trends in community values and
perceptions. The attached report includes a comparison of recent results with relevant findings
of a General Plan update survey completed in 2002.
Survey highlights include:
What do residents value most about living in Oro Valley?
The most-frequently identified value in the 2013 survey is that residents feel Oro Valley is a
safe community, with a low crime rate (from 16% in 2002, to 28% in 2013). The
Your Voice, Our Future Project Update and Review of Phone Survey Results Page 2 of 3
Stormwater Utility Commission Staff Report
importance of natural beauty has also remained very high, coming in at number two. In
third place, with a substantial increase (from just 6% in 2002, to 16% in 2013) is the
perception of feeling of community.
What do residents value least about living in Oro Valley?
The most-frequently identified issues related to distance or lack of services (from 13% in
2002, to 19% in 2013). These issues included references to “the long ride to get in to
Tucson,” “distance to the airport,” “distance from the Interstate,” “no central location to meet
people”.
It is also important to point out a decline in concerns about traffic (from 20% in 2002,
compared to just 6% in 2013), as well as fewer concerns about rapid growth (from 18% in
2002, to just 7% in 2013). In fact, significantly fewer residents now think that Oro Valley is
growing “too much” (from 47% in 2002, to 28% in 2013). Many more think the Town is
growing at a pace that is “about right” (from 46% in 2002, to 63% in 2013).
Which areas require additional focus for Oro Valley to become a more complete or
livable community?
The most frequently-mentioned areas are: employment opportunities (42%), shopping
opportunities (20%), festivals/events (19%), parks (18%) and education choices (16%).
What are the biggest challenges facing Oro Valley in the next ten years?
Residents are most apt to list: reducing traffic congestion on Oracle Road (34%),
managing land development (29%), maintaining a low crime rate (21%), managing town
growth (19%), increasing economic opportunities (18%), maintaining public streets
(18%) and maintaining water availability (17%).
How do residents envision Oro Valley being described in the future?
A majority consider it “very important” that Oro Valley be known as a low-crime
community (72%); for its quality schools (64%); for its physical beauty, such as desert
or mountain views (60%); and as a family-friendly community (55%).
Just less than a majority consider arts and culture (48%) as important (22% as “very
important” and 26% as “somewhat important”).
A host of additional questions and information on a variety of topics was included in the survey.
For complete survey results, see the attached survey report.
CONCLUSION
The statistical valid phone survey is just one of the many methods used as part of the Your
Voice, Our Future project to garner community input. Project staff and volunteers are also
reaching out to residents at community gatherings such as the Farmers Market, coffee shops
and special events. Residents can still take a survey and join the conversation by visiting
YourVoiceOV.com.
Your Voice, Our Future Project Update and Review of Phone Survey Results Page 3 of 3
Stormwater Utility Commission Staff Report
Staff requests that all Commission members join the conversation on YourVoiceOV.com prior to
the Stormwater Utility Commission meeting. Please participate in the survey and note the many
comments and ideas provided by stakeholders.
ATTACHMENTS:
1. Project Fact Sheet
2. Your Voice, Our Future Project Phone Survey Report
FACT SHEET
DISCUSS • LISTEN • SHARE IDEAS • BE HEARD
YourVoiceOV.com
ORO VALLEY IS GROWING AND CHANGING!
The Town of Oro Valley wants to know what you want to see in your
community! We need your help identifying goals and priorities to
guide future decisions. Last time we completed a thorough look at
our needs was in 2005 with the adoption of a community plan, also
known as the General Plan. Since then, the Town’s demographic and
needs have changed.
Since the year 2000 we’ve added over 12,000 people to the Town!
Also, now for the first time in the Town’s history, the number of
children under the age of 18 is almost the same as those residents
over the age of 65. We’ve also seen steady growth in employment
opportunities. All these changes mean it’s time to plan for the future!
So, how are we going to do that?
ORO VALLEY NEEDS YOUR HELP!
Our quality of life is the focus of this project. Your input will help
shape the directions for the Town over the next ten years. We’re going
to do to that by working in three phases.
PHASE 1: LET’S TALK
How: Facilitate open dialogue with residents and
stakeholders at community meetings and events
Why: Discuss, debate and listen to gain common
understanding about our needs
Product: Statement of community values and aspirations
based on guidance from the community
PHASE 2: LET’S THINK
How: Residents working together in focused committees
Why: Understand the community’s concerns; clarify goals
and policies; address needs, preferences and trends;
and test and adjust assumptions
Product: Draft plan of action that reflects the community’s voice
PHASE 3: DO IT! MAKE IT SO
How: A draft of Your Voice, Our Future will be presented to
the community, refined and voted on by residents
Why: To reflect on community directions and make a
decision about our future
Product: The Your Voice, Our Future Plan, created and
ratified by Town residents
LET’S TALK!
Yes, your input will make a difference.
ORO VALLEY WILL BE GUIDED
BY THIS PLAN!
This project is crucial for the Town. Guidance received
throughout the process will result in policies that
reflect the community’s values. Areas of discussion
include:
• How to conserve water and prepare for future
resource needs
• How land is used
• How to move people and goods safely and
efficiently
• Areas that are needed for housing
• How to conserve natural resources
• How to choose land to keep in its natural state
• Where to plan for parks and recreation facilities
• Where Town expansion is desirable
ORO VALLEY WANTS TO
HEAR FROM YOU!
For more information or to set up a meeting with
your group, please contact us at (520) 229-4800 or
YourVoiceOV@orovalleyaz.gov.
To join the conversation, share ideas, and get
amazing rewards visit YourVoiceOV.com.
YourVoiceOV.com
Your Voice, Our Future project staff at the State of the Town event,
September 26, 2013.
The current Town of Oro Valley General Plan Map
TOWN OF ORO VALLEY
YOUR VOICE, OUR FUTURE
PROJECT PHONE SURVEY
September 2013
Prepared for:
THE TOWN OF ORO VALLEY
Prepared by:
and
TOWN OF ORO VALLEY YOUR VOICE, OUR FUTURE PROJECT PHONE SURVEY
September 2013
Digest of the Contents
Introduction and goals .................................................................................................... I-1
Methodology overview .................................................................................................... I-2
Respondent characteristics ............................................................................................ I-2
Table I-1. Gender of respondents
Table I-2. Age of respondents
Table I-3. Length of residence in Oro Valley
Table I-4. Part/Full-time resident
Table I-5. Work in Oro Valley
Executive summary ........................................................................................................ I-4
Details of the findings ..................................................................................................... 1
I. Community vision, values and priorities ............................................................. 1
Table 1. Elements most enjoyed about living in Oro Valley
Table 2. Elements enjoyed least about living in Oro Valley
Table 3. Perceived speed of Oro Valley’s growth
Table 4. Items that require additional focus for Oro Valley to become a
more complete or livable community
Table 5. Biggest challenges facing Oro Valley in the next ten years
Table 6. Importance of various qualities that might describe Oro Valley’s future
Table 6a. Description of a “family-friendly community” (among those
who indicate “family-friendly community” is important)
II. Public safety ....................................................................................................... 17
Table 7. Importance of various public safety elements
III. Transportation .................................................................................................... 19
Table 8. Priority of various actions to address transportation-related issues
Table 8a. Highest priority action to address transportation-related issues
Table 8b. Most supported means to generate additional revenue for most
important transportation issues
IV. Parks & recreation .............................................................................................. 24
Table 9. Additional recreation amenities or services that Oro Valley
should provide
Table 9a. Most supported means to generate additional revenue to pay for
additional recreation amenities or services
TOWN OF ORO VALLEY YOUR VOICE, OUR FUTURE
PROJECT PHONE SURVEY
September 2013
Digest of the Contents (Cont’d)
V. Land development .............................................................................................. 28
Table 10. Agreement with various statements regarding land development
in Oro Valley
VI. Economic development ...................................................................................... 30
Table 11. Priority of various employment opportunities for Oro Valley to develop
Table 11a. Highest priority employment opportunity for Oro Valley to develop
VII. Communication .................................................................................................. 34
Table 12. Preferred means to learn important news about the Town of Oro Valley
Appendix
Survey methodology and sample selection .................................................................... A-1
Statistical reliability ......................................................................................................... A-2
Confidence intervals for a given %
Significance of difference between %
Verbatim Responses to Open-Ended Questions ............................................................ V1
Table 1. Elements most enjoyed about living in Oro Valley.......................... V1
Table 2. Elements enjoyed least about living in Oro Valley .......................... V8
Table 6a. Description of a “family-friendly community” (among those
who indicate “family-friendly community” is important)............... V13
Copy of Survey Instrument
Town of Oro Valley, September 2013 I-1
TOWN OF ORO VALLEY
YOUR VOICE, OUR FUTURE
PROJECT PHONE SURVEY
September 2013
Introduction
and Goals
This Community Survey, conducted for the Town of Oro Valley,
was designed to measure community attitudes and opinions
related to the Town’s future among its residents. The survey will
determine baseline attitudes with respect to the development of
the Town of Oro Valley’s General Plan update; with a follow-up
survey planned to be conducted prior to voter consideration of
the General Plan.
Where possible and relevant, results of this study are compared
to a General Plan-related survey conducted in March 2002 by
WestGroup Research of Phoenix, Arizona.
Areas of Investigation – The following areas of investigation
were considered the central points for this Community Survey:
1. Community vision, values and priorities –
•••• What is liked best and least about Oro Valley?
•••• What areas of focus should be emphasized?
•••• What are the biggest challenges?
•••• How is a “family-friendly community” defined?
2. Public safety –
•••• Most important elements?
3. Transportation –
•••• How are transportation-related issues prioritized?
4. Parks & recreation –
•••• How are recreational amenities and services
prioritized?
5. Revenue-raising preferences –
•••• What are the preferred methods of raising funds for
generating additional revenue?
6. Land development –
•••• What are the priorities and areas of emphasis?
7. Economic development –
•••• What are the priorities and areas of emphasis
Town of Oro Valley, September 2013 I-2
8. Communication –
•••• What are the preferred ways to get news about the
Town of Oro Valley?
Methodology
Overview
To accomplish the goals of this study, a random sampling of
adult (18 or older) Town of Oro Valley residents was interviewed
by telephone during September 2013. The specific procedures
used to select the sample are explained in detail in the
Appendix of this report.
Respondent
Characteristics
The following tables (I-1 to I-5) reflect the characteristics of the
final completed sample of 306 adult Oro Valley residents.
In line with the screening quotas (set using 2010 Census data for
the Town of Oro Valley), the final sample includes a mix of 46%
men and 54% women (Table I-1). The median age is 58.5 years
(Table I-2). The sample in 2002 was comprised of a 50/50 mix
of men and women, with a median age of 59.4 years.
The 2013 sample includes a mix of newer (for less than five
years) (26%) and long-term (10+ year) (44%) Oro Valley
residents (Table I-3). The median length of residency is 9.0
years (compared to 6.2 years in 2002).
Fully 96% in the current survey are full-time Oro Valley residents
(for 6+ months in a year), with the balance (4%) part-year
residents (Table I-4). In 2002, there were a few more part-year
residents (8%). A portion of this difference may be attributed to
the time of year in which the 2013 survey was conducted
(September versus March for the 2002 project).
Significantly, the percentage of residents who work in Oro Valley
has nearly doubled (Table I-5) – from 11% in 2002 to 21%
presently. The youngest denizens (18 to 34) and 6-to-10 year
residents are more likely to work in Oro Valley.
Town of Oro Valley, September 2013 I-3
Table I-1 Gender of Respondents
2002 2013
Men 50% 46%
Women 50% 54%
N=403 N=306
Table I-2 Age of Respondents
2002 2013
18 to 44 24% 25%
18 to 24 – 5%
25 to 34 – 8%
35 to 44 – 12%
45 to 64 34% 40%
45 to 54 – 18%
55 to 64 – 22%
65+ 39% 36%
N=403 N=306
Table I-3 Length of Residence in Oro Valley
2002 2013
Less than 3 years 22% 13%
3-5 years 19% 13%
6-10 years 37% 30%
More than 10 years 21% 44%
N=403 N=306
Table I-4 Part-Time/Full-Time Resident
2002 2013
More than 6 months/year 88% 96%
Less than 6 months/year 8% 4%
Don’t know/No answer 4% –
N=403 N=306
Table I-5 Work in Oro Valley
2002 2013
Yes 11% 21%
No 86% 78%
Don’t know/No answer 3% 1%
N=403 N=306
Town of Oro Valley, September 2013 I-4
TOWN OF ORO VALLEY
YOUR VOICE, OUR FUTURE PROJECT PHONE SURVEY
September 2013
Executive Summary
A 306-person, randomly selected and statistically projectable telephone survey of adult
(18 or older) Oro Valley residents was conducted in September 2013. The survey was
designed to determine resident attitudes with respect to the Town’s future and assist
Town staff in the development of the General Plan update. Where possible, results of
this study are compared to a General Plan-related survey conducted in March 2002 by
WestGroup. At 95% confidence, the statistical error limits are +/- 5.7%
The display below summarizes the demographic composition of the 2013 survey,
including a comparison to the 2002 sample, as well as U.S. Census population
estimates.
Display 1 Sample Composition: 2002 Versus 2013
2002 2013
2010
U.S.
Census
Men/Women 50%/50% 46%/54% 47%/53%
Median age 59.4 years 58.5 years 55.5 years
Median length of residence in Oro Valley 6.2 years 9.0 years
Full-time/Part-time residents 88%/8% 96%/4%
Work in Oro Valley 11% 21%
1.0 Community Vision, Values and Priorities
What do residents value most about living in Oro Valley?
Residents feel Oro Valley is a safe community, with a low crime rate (nearly
doubling from 16% in 2002 to 28% now). There has also been a major jump in the
perception of “feeling of community” (from just 6% to 16% now), as well as a
significant increase in the description of the town a “quiet, delightful, laid back,
peaceful” place (up from 10% to 15%).
What do residents value least about living in Oro Valley?
Issues related to distance or lack of services (from 13% to 19% now) – including
references to “the long ride to get in to Tucson,” “distance to the airport,” “distance
from the Interstate,” “a lack of services,” “no central location to meet people.”
Importantly, less residents complain about traffic (from 20% to 6% now) and/or
rapid growth (from 18% to 7% now).
Town of Oro Valley, September 2013 I-5
Speed of Growth --Significantly fewer residents now think that Oro Valley is growing
“too much” (from 47% to 28%). Many more think the town is growing “about right” (from
46% to 63%).
Which areas require additional focus for Oro Valley to become a more complete
or livable community?
The most frequently mentioned are: employment opportunities (42%), shopping
opportunities (20%), festivals/events (19%), parks (18%) and education choices
(16%).
What are the biggest challenges facing Oro Valley in the next ten years?
Residents are most apt to list: reducing traffic congestion on Oracle Road (34%),
managing land development (29%), maintaining a low crime rate (21%), managing
town growth (19%), increasing economic opportunities (18%), maintaining public
streets (18%) and maintaining water availability (17%).
How do residents envision Oro Valley being described in the future? A majority
consider it “very important” that Oro Valley be known as a low-crime community
(72%); for its quality schools (64%); for its physical beauty, such as desert or
mountain views (60%); and as a family-friendly community (55%).
How do residents describe a “family-friendly community”? Most often as a “low
crime” or “safe” community (38%); having “plenty of parks,” “public swimming
pools” (32%); and providing “good schools with good funding” (19%).
2.0 Public Safety
Importance of Public Safety Elements to Oro Valley Residents – The elements
considered “very important” are: school safety (65% “very important”); high visibility
police force with quick response times and one-on-one interactions with residents
(55% “very important”); crime prevention programs such as Neighborhood Watch and
Dispose-a-Med (44% “very important”).
3.0 Transportation
The highest priority issues facing Oro Valley and how to fund them were: development
of alternative routes to Oracle Road (29% highest priority – with the preferred way to
raise revenues being user fees based on consumption [33%] and/or issuing municipal
bonds [32%]); improving street maintenance (28% highest priority; funded by
increased commercial development [38%], user fees based on consumption [24%], or
issuing municipal bonds [23%]); building more sidewalks and bike lanes (24%
highest – funded by increased commercial development [33%] or issuing municipal
bonds [32%]); increasing public transportation (18% highest – funded by user fees
[38%] or increased commercial development [29%]).
Town of Oro Valley, September 2013 I-6
4.0 Parks & Recreation
A summary of the “most desired” additional recreation amenities or services in terms of
highest priority (and how to pay for them) are: soccer/multi-use fields (16% highest
priority; funded by issuing municipal bonds [50%]); baseball/softball fields (15%
highest; funded by issuing municipal bonds [53%]); dog park (15% highest; funded by
increased commercial development [37%] or user fees like a park use permit [33%]);
skate park (13% highest; funded by increased commercial development [38%]);
children’s play equipment (12% highest; funded by issuing municipal bonds [36%]).
5.0 Land Development
One-half of residents “strongly agree” that Oro Valley should promote energy-
efficient building construction, green building and renewable energy. Should Oro
Valley emphasize commercial growth rather residential growth? Overall, more
residents agree (40%) than disagree (27%). One-half (46%) agree that as Oro Valley
grows, it should consider increasing water rates to promote greater conservation.
Only one-third disagree. More agree (41%) than disagree (32%) that Oro Valley should
grow by adding new areas to the Town limits. Nearly twice as many disagree (45%)
as agree (25%) that Oro Valley should provide more housing options for residents
including single-family homes, apartments, condominiums and townhomes.
6.0 Economic Development
Employment Opportunity Priority Ratings and Comparisons – A majority say that
Oro Valley should place at least some priority on developing three areas of opportunity:
•••• Medical/health care (74% priority – 41% say “high priority” from 47% in 2002.)
•••• Research/Technical parks (64% priority – 38% say a “high priority,” up from 29%)
•••• Educational institutions (64% priority – 33% say a “high priority.”)
Highest Priority Rankings – When asked to select the highest priority jobs for Oro
Valley to develop, the “top three” include: Medical/Health care (37%);
Research/Technical parks (22%); and Educational institutions (14%). In 2002,
Medical/Health care and Research were the top two areas, followed by hotels/resorts.
7.0 Communication
When asked how they receive or prefer to learn important news about the Town of Oro
Valley, the most mentioned media include: Northwest Explorer (43%); NW edition of
the Arizona Daily (Sunday) Star (22%); Town of Oro Valley website (16%); and
Television news (13%).
Town of Oro Valley, September 2013 1
DETAILS OF THE FINDINGS
Community Vision, Values and Priorities
Elements Enjoyed Most About Living in Oro Valley – When asked to describe what
they “most value about living in Oro Valley,” residents most often say it relates to the
following community attributes:
• Safety (nearly doubling from 16% in 2002 to 28% now), including references to “the
overall security of the community,” Oro Valley being a “safe environment” or having
“a low crime rate.” Significantly, this perception of safety is similar regardless of
gender or age – and highest among newer Oro Valley residents.
• Scenery and beauty (down somewhat from 25% to 20%). Residents appreciate the
“beautiful views,” with specific mentions of the “mountain views,” “flora and fauna,”
“desert space” and “wildlife.” Residents 35 to 44 are especially apt to appreciate
Oro Valley’s physical beauty.
• Community/Upscale community (up from just 6% in 2002 to 16% now). Residents
value the “community spirit,” “feeling of community” or “the sense of community” in
Oro Valley – along with others who describe it as being “an upscale community.”
These tend to be men and the youngest residents (18 to 34 year-olds), with fewer
differences based on length of residency.)
• Quiet, delightful, laid back, peaceful (up from 10% to 15%). Men and 18 to 34
year-old residents are especially apt to appreciate that Oro Valley is “quiet” and has
a “laid-back lifestyle.”
• Rural setting (from 18% to 12%) – while more residents appreciate the “wide-open”
spaces in Oro Valley (from 6% to 8%), there are fewer specific references to it
having a “small town rural feeling” (from 7% to 2%). Still, others specifically
reference describe Oro Valley as “uncrowded” and/or “non-city living.”
In lesser numbers, there are positive mentions of the “friendly neighbors” (8%, up from
6% in 2002), “the climate” (unchanged at 6%), general “cleanliness” of the community
(unchanged at 6%), its “location” (6%, up slightly from 5%) and/or quality of the schools
(5%, up from 3%). More generally, other residents say that Oro Valley is “a nice place”
to live (5%) – with a high “quality of life” (4%).
Refer to Table 1 – as well as pages V1 to V8 in the Verbatims section of the Appendix –
for a listing of reasons why residents enjoy living in Oro Valley.
Town of Oro Valley, September 2013 2
Table 1-1 Elements Enjoyed Most About Living in Oro Valley
(Top 11 Mentions)
6%
6%
5%
5%
4%
3%
6%
8%
12%
15%
16%
20%
28%
5%
6%
6%
6%
18%
10%
6%
25%
16%
0% 20% 40%
Safety/Safe living/Crime-
free
NET Scenery/Beautiful/
Mountains
Community/Upscale
community
Peaceful/Quiet/Laid back
NET Rural setting
Friendly/Supportive people
Climate/Weather/
Monsoons
Clean/Cleanliness
Location
Nice place to live
Schools/Quality of schools
2013 (N=306)2002 (N=403)
Town of Oro Valley, September 2013 3
Table 1-2 Elements Enjoyed Most About Living in Oro Valley
(See Verbatims in the Appendix V1-V8)
2002 2013
Safety/Safe living/Crime-free 16% 28%
NET Scenery/Beautiful/Mountains 25% 20%
Beautiful/Mountains/Wildlife/Nature 15% 19%
Landscape 10% 1%
Community/Upscale community 6% 16%
Peaceful/Quiet/Laid back 10% 15%
NET Rural setting 18% 12%
Wide-open spaces/Nice area 6% 8%
Small town feeling 7% 2%
Not congested/Not city living – 2%
Friendly/Supportive people 6% 8%
Climate/Weather/Monsoons 6% 6%
Clean/Cleanliness 6% 6%
Location 5% 6%
Nice place to live 4% 5%
Schools/Quality of schools 3% 5%
Lifestyle/quality of life 1% 4%
Parks/Recreation 1% 4%
Access to shopping/dining – 4%
Good roads/Roads maintained – 3%
Convenience 4% 3%
Police Department 6% 2%
Hiking/Walking/Biking paths 1% 2%
Budget/Cost of living – 2%
Atmosphere/Environment – 2%
Family-oriented – 2%
Public art – 2%
Good government/Well-managed town 1% 2%
Good reputation – 1%
Availability of service – 1%
Ease of getting around 1% 1%
Family lives here – 1%
Sun City-type living/Retirement/Senior
community – 1%
Other 7% 5%
Don’t know/Not sure/Nothing 5% 3%
N=403 N=306
Question: Please complete the following sentence in three or four words: The things I most
value about living in Oro Valley are...
Town of Oro Valley, September 2013 4
Elements Enjoyed Least About Living in Oro Valley – Up from one of four in 2002, three of
ten in the current study indicate there is “nothing” they dislike about living in Oro Valley. These
tend to be the oldest residents (65+) and those who have lived in Oro Valley for 6-10 years.
Relative to 2002, significantly fewer residents complain about traffic (“traffic getting heavy,”
“stop lights”) (from 20% to 6%) and/or rapid growth (“getting too congested,” “too built up in the
area too fast,” “there are too many apartments” or “commercial development”) (from 18% to
7%).
Among the rest, and compared to the 2002 survey, more are concerned with issues related to
distance and lack of services (from 13% to 19%). Representative comments include: “long
ride to get in to Tucson,” “distance to the airport,” “distance from the Interstate,” “a lack of
services, stores and amenities,” “a lack of restaurants,” “doesn’t have a real downtown,” “there’s
no central location to meet people,” “lack of businesses” and/or “everything closes very early.”
In lesser numbers, other residents mention the police (“too many police,” “how the police
overreact”) (6%, up from 4% in 2002), weather (“the heat”) (5%, up from 2%), taxes (“sales tax
is high,” “I least value the taxes”) (5%, up from 1%) and the dust from construction (4%).
Turn to pages V9 to V14 in the Appendix for a listing of reasons of what residents least value
about living in Oro Valley.
Town of Oro Valley, September 2013 5
Table 2-1 Elements Enjoyed Least About Living in Oro Valley
(Top 9 Mentions)
3%
3%
19%
7%
6%
6%
5%
5%
4%
13%
18%
20%
4%
2%
1%
0%
2%
1%
0% 20% 40%
NET Distance/Lack of
Services
NET Concern over Rapid
Growth
Traffic/Stop lights
Too many police/Police
harassment/Overreacting
Desert heat/Same
weather year-round
High taxes/Budget issues
Dust from construction
City council/Mayor/
Government
Political problems/Politics
2013 (N=306)2002 (N=403)
Town of Oro Valley, September 2013 6
Table 2-2 Elements Enjoyed Least About Living in Oro Valley
(See Verbatims in the Appendix V9-V14)
2002 2013
NET Distance/Lack of Services 13% 19%
Too far out/Distance to places 7% 5%
Lack of services/Stores/Amenities/Commerce 2% 3%
Not enough restaurants 2% 3%
No downtown/Central location/Lack of entertainment 2% 2%
Not enough businesses – 2%
Distance to Tucson – 1%
Remoteness – 1%
Distance from interstate – 1%
Things close too early – 1%
NET Concern over Rapid Growth 18% 7%
Getting congested/Crowded 12% 5%
Too many apartments – 1%
Commercial growth 6% 1%
Traffic/Stop lights 20% 6%
Too many police/Police harassment/Overreacting 4% 6%
Desert heat/Same weather year-round 2% 5%
High sales taxes/Budget issues 1% 5%
Dust from construction – 4%
City council/Mayor/Government 2% 3%
Political problems/Politics 1% 3%
Too restricted/Regulated – 2%
Lack of youth activities – 2%
Snobbish neighbors/Snobbishness – 2%
Poor road conditions – 2%
Not business-friendly/Hard for new business establishment – 2%
HOA – 1%
Safety/Crime – 1%
Schools/Not enough school support – 1%
Expensive/High priced – 1%
Family not here/Kids too far away – 1%
Conservatives – 1%
Snowbirds/People from other countries – 1%
Yard size – 1%
No senior center – 1%
Hunting/Fishing – 1%
Slow getting things done/Completed – 1%
Lack of diversity – 1%
Other 9% 7%
Nothing/None/No opinion/No complaints 24% 30%
N=403 N=306
Question: Again, please complete the following sentence in three or four words: The things
I least value about living in Oro Valley are...
Town of Oro Valley, September 2013 7
Perceived Speed of Oro Valley’s Growth – Compared to 2002, significantly fewer
residents think that Oro Valley is growing “too much” (from 47% to 28%). Instead, many
more perceive that the town is growing “about right” (from 46% to 63%). As found in
2002, few residents consider there to be “too little growth” (5%). The perception of
“about right” growth is generally consistent regardless of length of residency, and
highest among women and 18 to 34 year-olds. Meanwhile, men, 35 to 64 year-olds and
10+ year residents are somewhat more apt to think the town is growing “too much”
(although the largest share of each sub-group perceive growth to be “about right”).
Table 3 Perceived Speed of Oro Valley’s Growth
Question: In terms of Oro Valley’s growth, do you think the town is growing...
2013
About
right
63%
Too
little
5%
Don't
know
4%
Too
much
28%
2002
About
right
46%Too
little
2%
Too
much
47%
Don't
know
5%
Town of Oro Valley, September 2013 8
Items That Require Additional Focus for Oro Valley to Become a More Complete
or Livable Community – As it becomes more self-sufficient, the following are the top
areas of additional focus for Oro Valley to become a more complete or livable
community:
• Employment opportunities (42%) (This area of focus is especially important
among men, 35 to 44 year-olds and newer Oro Valley residents – with no difference
based on current location of employment [Oro Valley or elsewhere].)
• Shopping opportunities (20%) (Higher priority to women [25% versus 14% of men]
and 35 to 44 year-olds.)
• Festivals or cultural events (19%) (Few differences with respect to length of
residency and among those 18 to 64. Of increased importance to women [22%] as
compared to men [15%].)
• Parks (18%) (Important to both men and women, and highest among 18 to 34 or 45
to 54 year-old residents.)
• Education choices (16%) (Women and 18 to 34 year-olds place a higher degree of
focus on this area of emphasis.)
Fewer residents indicate that housing choices (6%) or restaurant/dining choices
(3%) require additional focus for Oro Valley to become a more complete or livable
community.
Town of Oro Valley, September 2013 9
Table 4 Items That Require Additional Focus for Oro Valley
to Become a More Complete or Livable Community
Question: Oro Valley is becoming a more self-sufficient community with increased
opportunities to live, work, shop, learn and recreate. In your opinion, which of the
following require additional focus for Oro Valley to become a more complete or
livable community?
2%
8%
8%
3%
6%
16%
18%
19%
20%
42%
0% 20% 40% 60%
Employment opportunities
Shopping opportunies
Festivals or cultural events
Parks
Educational choices
Housing choices
Restaurant/Dining choices
Business opportunities
Other
Don't know/Not sure
2013 (N=306)
Town of Oro Valley, September 2013 10
Biggest Challenge Facing Oro Valley in the Next Ten Years – According to
residents, the two “biggest challenges facing Oro Valley in the next ten years” include:
• Reducing traffic congestion on Oracle Road (34%) (This issue is identified
regardless of gender, age or length of residency – and most often by residents who
work in Oro Valley or perceive that it is growing “too much.”)
• Managing land development (29%) (Land development is considered to be a
greater challenge for Oro Valley among women and residents who perceive “too
much” growth.)
Other residents identify these “big challenges” for Oro Valley in the next ten years:
maintaining a low crime rate (21%), managing Town growth (19%), providing
economic opportunities (18%), maintaining public streets (18%), maintaining
water availability (17%) and protecting the environment (15%). Women and older
residents (55+) are more likely to consider maintaining a low crime rate to be a big
challenge.
Town of Oro Valley, September 2013 11
Table 5 Biggest Challenges Facing Oro Valley
In the Next Ten Years
Question: In your opinion, which of the following represent the biggest challenges facing
Oro Valley in the next ten years?
15%
9%
7%
4%
2%
17%
18%
18%
19%
21%
29%
34%
0% 20% 40%
Reducing traffic congestion on Oracle Road
Managing land development
Maintaining a low crime rate
Managing Town growth.
Providing economic opportunities
Maintaining public streets
Maintaining water availablility
Protecting the environment
Maintaining financial stability
Providing convenient access to goods and services
Other
Don't know/Not sure
2013 (N=306)
Town of Oro Valley, September 2013 12
Importance of Various Qualities That Might Describe Oro Valley’s Future – In the
future, a majority of residents say it is “very important” (a “5” on a “1-to-5” scale) to them
that Oro Valley be known:
• As a low-crime community (72% “very important,” 90% important to some degree
[4.5 average score on the “1-to-5” scale]. Women and 55 to 64 year-olds indicate
the highest importance.)
• For its physical beauty, such as desert or mountain views (60% “very
important,” 86% important to some degree [4.4 average score]. More highly
important to women, 35 to 44 year-olds, 6-to-10 year residents and those who think
that Oro Valley is growing “too much.”)
• As a family-friendly community (55% “very important,” 84% important to some
degree [4.3 average score]. Of increased strong importance to women, 18 to 34
year-olds, residents for ten or fewer years and those who work in Oro Valley.)
• For its quality schools (64% “very important,” 82% important to some degree [4.4
average score]. Once again, women are especially apt to consider this descriptor as
“very important” – as do 18 to 34 year-olds and residents for ten or fewer years.)
While still important to some degree, it is less highly important that Oro Valley be known
as: an outdoor and recreational community (71% important/39% “very important,”
4.0 average score); a center for health and medical research (68% important/37%
“very important,” 3.9 average score); or a good place to open a business (63%
important/33% “very important,” 3.7 average score).
Less than one-half of residents think it is important for Oro Valley to be known for its
arts and culture (48% important/22% “very important,” 3.5 average score).
Town of Oro Valley, September 2013 13
Table 6-1 Importance of Various Qualities That
Might Describe Oro Valley’s Future
22%
33%
37%
39%
64%
55%
60%
72%
26%
30%
31%
32%
18%
29%
26%
18%
0% 20% 40% 60% 80% 100%
Low-crime community
Physical beauty
Family-friendly community
Quality schools
Outdoor/Recreational
community
Health/Medical research
center
Good place to open a
business
Arts and culture
Very Important (5)Somewhat Important (4)
90%
86%
84%
82%
71%
68%
63%
48%
Town of Oro Valley, September 2013 14
Table 6-2 Importance of Various Qualities that
Might Describe Oro Valley’s Future
(N=306)
Very
Important
(5)
Somewhat
Important
(4)
Neither
Important
Nor
Unimportant
(3)
Not Very
Important
(2)
Not At All
Important
(1)
Average
Score on
1-5 Scale
As a low-crime community 72% 18% 6% 2% 3% 4.5
For its quality schools 64% 18% 12% 4% 2% 4.4
For its physical beauty, such as desert or
mountain views 60% 26% 11% 1% 1% 4.4
As a family-friendly community 55% 29% 11% 2% 2% 4.3
As an outdoor and recreational community 39% 32% 23% 3% 4% 4.0
As a center for health and medical research 37% 31% 21% 8% 4% 3.9
As a good place to open a business 33% 30% 21% 9% 7% 3.7
For its arts and culture 22% 26% 38% 6% 8% 3.5
Question: I am now going to read you some qualities that might be used to describe Oro
Valley in the future. Rate the importance of each on a “1-to-5” scale, where a “5”
is “very important” and “1” is “not at all important.” You can give me any number
between “1” and “5.” In the future, how important is it to you that Oro Valley be
known...
Town of Oro Valley, September 2013 15
Description of a “Family-Friendly Community” – Among residents who think it is
important for Oro Valley to be characterized in the future as a “family-friendly
community” (84% of the total sample), the description of what this means is quite clear:
• A “low crime” or “safe” community (38%). These tend to be men, 18 to 34 year-
olds and 6-to-10 year Oro Valley residents.
• “Plenty of recreational parks,” “parks & recreation,” “public swimming pools”
(32%). Identified by both men and women, particularly those 45 to 54. Relatedly,
7% mention “activities and services for children.”
• “Good schools with good funding” (19%). Again, male and female residents are
equally apt to think this helps describe the qualities of a “family-friendly community.”
In lesser numbers, some add that a “family-friendly community” includes family-
centered activities (“a community that has many events for families to participate in
together”) (9%) and/or “activities for people of all ages in multiple locations” (5%).
For a verbatim listings of a “family-friendly community,” refer to pages V15 to V21 in the
Appendix.
Town of Oro Valley, September 2013 16
Table 6a Description of a “Family-Friendly Community”
(Among Those Who Indicate “Family-
Friendly Community” Is Important)
(See Verbatims in the Appendix V15-V21)
Question: In a few words, how would you describe a “family-friendly community”?
4%
4%
4%
5%
5%
5%
7%
9%
19%
32%
38%
0% 20% 40%
Low crime/Safety/Safe
community
Parks/Recreation/Swimming
pools
Good schools/Funding
schools
Family entertainment/
Activities
Youth activities/Resources
Activities/Accommodations
for all ages
Education
Smiling faces/Pleasant/
Friendly
Comfortable with the
neighbors
Culture/Mixed neighborhoods
No opinion/Don't know
2013 (N=257)
Town of Oro Valley, September 2013 17
Public Safety
Importance of Various Public Safety Elements – A majority of residents indicate that
the following are “very important” (a “5” on the “1-to-5” rating scale) with respect to
public safety:
•••• School safety (65% “very important,” 85% important to some degree [4.5 average
score on the “1-to-5” scale]. Highly important regardless of sub-group, including fully
85% of 18 to 34 year-olds.)
•••• A high visibility police force with quick response times and one-on-one
interactions with residents (55% “very important,” 78% important to some degree
[4.2 average score on the “1-to-5” scale]. Women, those 55+ and 6-to-10 year
residents are especially apt to consider a high visibility police force “very important.”)
Two-thirds of residents think that crime prevention programs such as Neighborhood
Watch and Dispose-a-Med are important to some degree, including 44% who indicate
a high degree of importance (4.0 average score). Crime prevention programs are of
increased importance to older residents (55+) and those who have lived in Oro Valley
for 6-10 years.
A slight majority (51%) consider disaster planning and homeland security
preparedness important to some extent. While one of four attach a high degree of
importance (more often women and 18 to 34 year-olds), 17% say such planning is not
important (3.5 average score).
Town of Oro Valley, September 2013 18
Table 7-1 Importance of Various Public Safety Elements
Table 7-2 Importance of Various Public Safety Elements
(N=306)
Very
Important
(5)
Somewhat
Important
(4)
Neither
Important
Nor
Unimportant
(3)
Not Very
Important
(2)
Not At All
Important
(1)
Average
Score on
1-5 Scale
School safety 65% 20% 13% 0% 2% 4.5
A high visibility police force with quick
response times and one-on-one interactions
with residents 55% 23% 15% 4% 3% 4.2
Crime prevention programs such as
Neighborhood Watch and Dispose-a-Med 44% 24% 24% 2% 6% 4.0
Disaster planning and homeland security
preparedness 24% 27% 32% 11% 6% 3.5
Question: I am now going to read you some items related to public safety in Oro Valley.
Rate each on a “1-to-5” scale, where “5” means the item is “very important” for
the Town to provide its residents and “1” means “not at all important.” You can
give me any number between “1” and “5.”
24%
44%
55%
65%
27%
24%
23%
20%
0% 20% 40% 60% 80% 100%
School safety
High visibility police force
Crime prevention programs
Disaster planning/
Homeland Security
preparedness
Very Important (5)Somewhat Important (4)
85%
78%
68%
51%
Town of Oro Valley, September 2013 19
Transportation
Priority of Various Actions to Address Transportation-Related Issues – In terms of
transportation, most residents think that Oro Valley should place at least some degree
of priority on the following:
•••• Improving street maintenance (60% priority [25% high priority] versus 10% not a
priority, 3.7 average score. These findings are generally consistent regardless of
sub-group [somewhat lower only among 35 to 44 year-olds].)
•••• Building more sidewalks and bike lanes (56% priority [31% high priority] versus
17% not a priority, 3.6 average score. Of increased priority to 18 to 34 or 45 to 54
year-olds, citizens who work in Oro Valley and residents for ten years or less.)
Less than one-half overall place increased priority on these two transportation-related
issues:
•••• Increasing public transportation (48% priority [24% high priority] versus 19% not a
priority, 3.4 average score. Women, 55 to 64 year-olds and newer Oro Valley
residents [for less than five years] indicate a higher degree of priority.)
•••• Developing alternative routes to Oracle Road (43% priority [21% high priority]
versus 22% not a priority, 3.3 average score. More of a priority to residents 55 or
older.)
Town of Oro Valley, September 2013 20
Table 8-1 Priority of Various Actions to Address
Transportation-Related Issues
Table 8-2 Priority of Various Actions to Address
Transportation-Related Issues
(N=306)
High
Priority
(5)
Moderately-
High
Priority
(4)
Moderate
Priority
(3)
Minimal
Priority
(2)
Not A
Priority
(1)
Average
Score on
1-5 Scale
Improving street maintenance. 25% 35% 31% 4% 6% 3.7
Building more sidewalks and bike lanes. 31% 25% 28% 9% 8% 3.6
Increasing public transportation. 24% 24% 33% 10% 9% 3.4
Developing alternative routes to Oracle Road 21% 22% 36% 6% 16% 3.3
Question: Next I am going to read you a list of statements regarding actions the Town of
Oro Valley could take to address transportation-related issues. After each, tell
me how high a priority it is to you on a “1-to-5” scale – where “5” means “high
priority” and “1” means “not a priority.” A “3” represents a “moderate priority.”
You can give me any number between “1” and “5.” What degree of priority do
you feel Oro Valley should place on...
21%
24%
31%
25%
22%
24%
25%
35%
0% 20% 40% 60%
Improving street
maintenance
Building more sidewalks
and bike lanes
Increasing public
transportation
Alternative routes to Oracle
Road
High Priority (5)Moderately-High Priority (4)
60%
56%
48%
43%
Town of Oro Valley, September 2013 21
Highest Priority Action to Address Transportation-Related Issues – When asked to
choose the highest priority to address transportation-related issues, three actions
receive similar mention:
•••• Development of alternative routes to Oracle Road (29%) (These tend to be
women, 55 to 64 year-olds and 6-to-10 year residents.)
•••• Improving street maintenance (28%) (Men and new [for less than five years]
residents are most apt to consider this to be the “top” priority.)
•••• Building more sidewalks and bike lanes (24%) (Most highly important to 18 to 34
year-old residents.)
Overall, fewer select increasing public transportation to be the highest
transportation-relate priority (18%).
Table 8a Highest Priority Action to Address
Transportation-Related Issues
Question: Which of these two (three) actions do you consider to be the highest priority? That
is, between compared to ?
18%
24%
28%
29%
0% 20% 40%
Alternative routes to
Oracle Road
Improving street
maintenance
Building more sidewalks
and bike lanes
Increasing public
transportation
2013 (N=306)
Town of Oro Valley, September 2013 22
Most Supported Means to Generate Additional Revenue for Most Important
Transportation-Related Issue – For the highest priority transportation-related issues
(from Table 8a), the following is a summary of the most supported means to fund each:
•••• Development of alternative routes to Oracle Road (29% highest priority [from
Table 8a]. Most supported means to raise revenues to fund: user fees based on
consumption [33%], issuing municipal bonds [32%], increased commercial
development [18%].)
•••• Improving street maintenance (28% highest priority [from Table 8a]. Most
supported means to raise revenues to fund: increased commercial development
[38%], user fees based on consumption [24%], issuing municipal bonds [23%].)
•••• Building more sidewalks and bike lanes (24% highest priority [from Table 8a].
Most supported means to raise revenues to fund: increased commercial
development [33%], issuing municipal bonds [32%], user fees based on
consumption [23%].)
•••• Increasing public transportation (18% highest priority [from Table 8a]. Most
supported means to raise revenues to fund: user fees based on consumption [38%],
increased commercial development [29%].)
Overall, it is clear that increased commercial development (29%), user fees based on
consumption (29%) and issuing municipal bonds (26%) are the most supported means
to generate additional revenue from residents to fund transportation-related
improvements. There is less support for increased sales tax (8%) or an Oro Valley
personal property tax (6%). Meanwhile, 12% support “none” of the revenue raising
options evaluated – most often those who consider increased public transportation to be
the highest priority (18%).
Town of Oro Valley, September 2013 23
Table 8b Most Supported Means to Generate Additional
Revenue for Most Important Transportation-Related Issues
Question: In order to fund the transportation issue you consider most important, the Town
of Oro Valley would need to raise revenues from residents – to supplement
existing taxes and fees. Which of the following would you be most supportive of
as way to generate additional revenue?
12%
8%
32%
9%
8%
0%
12%
29%
38%
14%
13%
2%
0%
2%
18%
2%
3%
6%
8%
26%
29%
29%
14%
0%
10%
9%
4%
32%
33%
18%
0%
3%
6%
8%
23%
24%
38%
5%
23%
33%
0% 20% 40%
Increased commercial
development
User fees based on
consumption
Issuing municipal bonds
Increased sales tax
Town of Oro Valley
personal property tax
Other
Don't know/Not sure
None
2013 (N=306)Oracle Road alternatives (N=89)Street maintenance (N=87)
Sidewalks/Bike lanes (N=75)Public transportation (N=55)
Town of Oro Valley, September 2013 24
Parks & Recreation
Additional Recreation Amenities or Services That Oro Valley Should Provide – In
addition to Oro Valley’s current offerings (and allowing for multiple mentions), residents
say that the following recreational amenities or services should be provided:
•••• Soccer/Multi-use fields (16%) (These tend to be 35 to 44 year-olds and 6-to-10
year residents.)
•••• Baseball/Softball fields (15%) (Residents 35 to 44 or 55+ and 6-to-10 year
residents indicate the most interest.)
•••• Dog park (15%) (The newest Oro Valley residents [for less than five years] are most
to express interest in a dog park.)
•••• Skate park (13%) (Women and 18 to 34 year-olds are most interested – with few
differences based on length of residence.)
•••• Children’s play equipment (12%) (These are more likely to be women and 6-to-10
year residents.)
In lesser numbers, other residents would like the following amenities provided:
ramadas/picnic tables (8%), BMX track (7%), basketball courts (6%), tennis courts
(6%), parks (5%) and/or swimming pools (5%).
Overall, three of ten were unable to think of any additional amenities or services – more
often men and the oldest (65+) residents.
Town of Oro Valley, September 2013 25
Table 9 Additional Recreation Amenities or Services
That Oro Valley Should Provide
Question: Presently, the Town has two developed public parks, an aquatic center and
several miles of multiuse trails. In your opinion, what additional recreational
amenities or services should be provided?
6%
6%
5%
5%
30%
7%
8%
12%
13%
15%
15%
16%
0% 20% 40%
Soccer/Multi-use fields
Baseball/Softball fields
Dog park
Skate park
Children's play equipment
Ramadas/Picnic tables
BMX track
Basketball courts
Tennis courts
Parks
Swimming pools
Nothing/Can't think of anything
2013 (N=306)
Town of Oro Valley, September 2013 26
Most Supported Means to Generate Revenue to Pay for Additional Recreation
Amenities or Services – For the “most desired” additional recreation amenities or
services (from Table 9), the following is a summary of the most supported methods to
pay for each:
•••• Soccer/Multi-use fields (16% highest priority [from Table 9]. Most supported
means to raise revenues to pay for: issuing municipal bonds [50%], increased
commercial development [27%], user fees like a park use permit [27%].)
•••• Baseball/Softball fields (15% highest priority [from Table 9]. Most supported
means to raise revenues to pay for: issuing municipal bonds [53%], increased
commercial development [34%], user fees like a park use permit [28%].)
•••• Dog park (15% highest priority [from Table 9]. Most supported means to raise
revenues to pay for: increased commercial development [37%], user fees like a park
use permit [33%], issuing municipal bonds [30%].)
•••• Skate park (13% highest priority [from Table 9]. Most supported means to raise
revenues to pay for: increased commercial development [38%], user fees like a park
use permit [23%], issuing municipal bonds [23%].)
•••• Children’s play equipment (12% highest priority [from Table 9]. Most supported
means to raise revenues to pay for: issuing municipal bonds [36%], increased
commercial development [28%], user fees like a park use permit [25%].)
From these findings, it is apparent that issuing municipal bonds (32%), increased
commercial development (28%) and user fees like a park use permit (28%) are (nearly
equally) the most supported means to generate revenue from residents to pay for
desired recreational amenities or services. Once again, there is less support for
increased sales tax (8%) or an Oro Valley personal property tax (6%). Instead, one of
ten support “none” of the revenue raising options evaluated.
Town of Oro Valley, September 2013 27
Table 9a Most Supported Means to Generate Additional
Revenue to Pay for Additional Recreation Amenities or Services
Question: For the most desired recreational amenities or services, which of the following
would you be most supportive of as a way to generate revenue to pay for them?
33%
2%
9%
2%
23%
23%
5%
5%
36%
28%
25%
6%
8%
11%
10%
6%
8%
28%
28%
32%
6%
8%
6%
27%
27%
50%
4%
6%
2%
28%
34%
53%
37%
30%
18%
38%
0% 20% 40% 60%
Issuing municipal bonds
Increased commercial
development
User fees like a park use
permit
Increased sales tax
Town of Oro Valley
personal property tax
None
2013 (N=214)Soccer/Multi-use fields (N=48)Baseball/Softball fields (N=47)
Dog park (N=46)Skate park (N=39)Children's play equipment (N=36)
Town of Oro Valley, September 2013 28
Land Development
Agreement With Various Statements Regarding Land Development in Oro Valley –
One-half of residents “strongly agree” (a “5” on the “1-to-5” scale) that Oro Valley
should promote energy-efficient building construction, green building and
renewable energy. More than seven of ten agree to some degree (72%), compared to
just 10% who disagree (for a 4.1 average score). Agreement (on average) is similar
regardless of gender or age, and higher among residents for ten or fewer years.
Should Oro Valley emphasize commercial growth rather residential growth?
Overall, more residents agree (40%) than disagree (27%) (3.2 average score). As one
might expect, agreement with this statement is directly related to the perceived speed of
Oro Valley’s growth.
Nearly one-half (46%) agree that as Oro Valley grows, it should consider increasing
water rates to promote greater conservation. This compares to one-third who
disagree (3.1 average score). More apt to agree are the oldest residents (65+), while
there are fewer differences based on gender. Among the newest residents (for less
than five years), nearly as many disagree (36%) as agree (41%).
More residents agree (41%) than disagree (32%) that Oro Valley should grow by
adding new areas to the Town limits (3.1 average score). Agreement is directly
related to the perceived speed of Oro Valley’s growth, and is elevated among 35 to 44
year-olds. On the other had, more 45 to 54 year-old residents disagree (42%) than
agree (35%).
Meanwhile, nearly twice as many disagree (45%) as agree (25%) that Oro Valley
should provide more housing options for residents including single family
homes, apartments, condominiums and townhomes (2.6 average score).
Town of Oro Valley, September 2013 29
Table 10-1 Agreement With Various Statements Regarding
Land Development in Oro Valley
Table 10-2 Agreement With Various Statements Regarding
Land Development in Oro Valley
(N=306)
Strongly
Agree
(5)
Agree
Somewhat
(4)
Neither
Agree Nor
Disagree
(3)
Disagree
Somewhat
(2)
Strongly
Disagree
(1)
Average
Score on
1-5 Scale
Oro Valley should promote energy-efficient
building construction, green building and
renewable energy. 50% 22% 17% 4% 6% 4.1
Oro Valley should emphasize commercial
growth rather than residential growth. 20% 20% 32% 14% 13% 3.2
As Oro Valley grows, it should consider
increasing water rates to promote greater
conservation. 23% 23% 21% 10% 23% 3.1
Oro Valley should grow by adding new areas
to the Town limits. 20% 21% 26% 13% 19% 3.1
Oro Valley should provide more housing
options for residents including single family
homes, apartments, condominiums and
townhomes. 13% 12% 30% 18% 27% 2.6
Question: Now I am going to read you a list of statements regarding land development in
Oro Valley. Rate your level of agreement with each on a “1-to-5” scale, where
“5” means you “strongly agree” and “1” means you “strongly disagree.” You can
give me any number between “1” and “5.”
50%
23%
20%
20%
13%
22%
23%
21%
20%
12%
0% 20% 40% 60% 80%
Promote energy-efficient
construction
Increasing water rates as
Oro Valley grows
Adding new areas to Town
limits
Commercial over
residential growth
More housing options
Strongly Agree (5)Agree Somewhat (4)
72%
46%
41%
40%
25%
Town of Oro Valley, September 2013 30
Economic Development
Priority of Various Employment Opportunities for Oro Valley to Develop – More
than six of ten residents indicate that Oro Valley should place at least some degree of
priority on developing these three employment opportunities within the community:
•••• Medical/health care (74% priority versus 9% not a priority, 4.0 average score –
including 41% who say this is a “high priority” [a “5” on the rating scale], down from
47% in 2002 [which used a different measurement scale]. These findings are fairly
consistent across the board, slightly lower only among 45 to 54 year-olds.)
•••• Research/Technical parks (64% priority versus 13% not a priority, 3.8 average
score – including 38% who say this is a “high priority,” up from 29% in 2002. Men
and 45 to 64 year-olds indicate the highest priority, with fewer differences based on
length of residence.)
•••• Educational institutions (64% priority versus 11% not a priority, 3.8 average score
– including 33% who say this is a “high priority.” On average, women, 35 to 44 year-
olds and residents for ten years or less place more emphasis on these types of
employment opportunities.)
Two other employment opportunities elicit more “moderate” priority rankings, including:
•••• Visitor and tourist attractions (48% priority versus 23% not a priority, 3.4 average
score – including 20% who say this is a “high priority.” There are fewer differences
[on average] with respect to gender or age, with higher appeal among 6+ year Oro
Valley residents.)
•••• Small professional office complexes (42% priority versus 18% not a priority, 3.3
average score – including 13% who say this is a “high priority,” down somewhat up
from 18% in 2002. Somewhat more appealing to 55 to 64 year-olds.)
As many residents consider employment opportunities related to hotels/resorts a
priority (30%) as not (29%) (3.0 average score). Just one of ten indicate that these
types of opportunities are a “high priority” (down from 29% in 2002).
Nearly one-half of residents believe that light industry/manufacturing jobs are not a
priority for Oro Valley (45%). This compares to one of four who support them (2.7
average score) – including only 11% who are highly positive (unchanged since 2002).
Town of Oro Valley, September 2013 31
Table 11-1 Priority of Various Employment Opportunities
for Oro Valley to Develop
11%
10%
13%
20%
33%
38%
41%
14%
20%
29%
28%
31%
26%
33%
0% 20% 40% 60% 80%
Medical/health care
Research/Technical parks
Educational institutions
Visitor and tourist
attractions
Small professional office
complexes
Hotels/Resorts
Light industry/
Manufacturing
High Priority (5)Moderately-High Priority (4)
74%
64%
64%
48%
42%
30%
25%
Town of Oro Valley, September 2013 32
Table 11-2 Priority of Various Employment Opportunities
for Oro Valley to Develop
(N=300)
High
Priority
(5)
Moderately-
High
Priority
(4)
Moderate
Priority
(3)
Minimal
Priority
(2)
Not A
Priority
(1)
Average
Score on
1-5 Scale
Medical/health care
2013 41% 33% 17% 3% 6% 4.0
2002 47% 36% 11% 5%
Research/Technical parks
2013 38% 26% 23% 6% 7% 3.8
2002 29% 30% 26% 12%
Educational institutions
2013 33% 31% 25% 4% 7% 3.8
Visitor and tourist attractions
2013 20% 28% 29% 14% 9% 3.4
Small professional office complexes
2013 13% 29% 41% 11% 7% 3.3
2002 18% 48% 24% 8%
Hotels/Resorts
2013 10% 20% 41% 19% 10% 3.0
2002 29% 30% 26% 12%
Light industry/Manufacturing
2013 11% 14% 30% 25% 20% 2.7
2002 11% 21% 46% 21%
Question: As I read the following employment opportunities, please tell me the degree to
which they should be a priority for Oro Valley to attract using a “1-to-5” scale –
where “5” means a “high priority” and “1” means “no priority.” A “3” represents a
“moderate priority.” You can give me any number between “1” and “5.” What
degree of priority do you feel Oro Valley should place on developing additional
employment opportunities within the community such as...
Town of Oro Valley, September 2013 33
Highest Priority Employment Opportunity for Oro Valley to Develop – When asked
to select the highest priority jobs for Oro Valley to develop, the “top three” include:
•••• Medical/Health care (37%) (These tend to be women and those 45+, with few
differences based on length of residency.)
•••• Research/Technical parks (22%) (More highly important to men and 35 to 44 year-
olds.)
•••• Educational institutions (14%) (These are primarily women [20% versus 8% of
men] – with an emphasis on 18 to 34 year-olds.)
Fewer consider the remaining employment opportunities to be “top” priorities, including:
visitor and tourist attractions (10%), light industry/manufacturing (9%), small
professional office complexes (6%) or hotels/resorts (1%).
Table 11a Highest Priority Employment Opportunity
for Oro Valley to Develop
Question: Which of these two (three) employment opportunities do you consider to be the
highest priority? That is, between compared to ?
1%
6%
9%
10%
14%
22%
37%
0% 20% 40%
Medical/Health care
Research/Technical parks
Educational institutions
Visitor and tourist
attractions
Light industry/
Manufacturing
Small professional office
complexes
Hotels/Resorts
2013 (N=306)
Town of Oro Valley, September 2013 34
Communication
Preferred Means of Communication – When asked how they receive or prefer to
learn important news about the Town of Oro Valley, the four most mentioned media
include:
•••• Northwest Explorer newspaper (43%) (Most often men and older [55+] residents,
with few differences based on length of residency.)
•••• Northwest edition of the Arizona Daily (Sunday) Star (22%) (These tend to be
women – as well as older and more long-term Oro Valley residents.)
•••• Town of Oro Valley website (16%) (Usage skews male and younger [18 to 44].)
•••• Television news (13%) (These are primarily women [19% versus 7% of men] and
residents 55+.)
In lesser numbers, others utilize social media such as Twitter or Facebook (7% –
mostly 18 to 34 year-olds), water bills or utility inserts (6%) or e-mail (6%). Refer to
Detailed Table 12 for a complete listing.
Town of Oro Valley, September 2013 35
Table 12 Preferred Means to Learn Important News
About the Town of Oro Valley
Question: In what ways do you receive or prefer to learn important news about the Town of
Oro Valley?
8%
6%
6%
7%
13%
16%
22%
43%
0% 20% 40% 60%
Northwest Explorer
newspaper
Northwest Edition of
Arizona Daily Star
Town of Oro Valley
website
Television news
Social media such as
Twitter or Facebook
Water bill utility inserts
E-mail
Don't know/Not sure
2013 (N=306)
Town of Oro Valley, September 2013 A-1
TOWN OF ORO VALLEY
YOUR VOICE, OUR FUTURE
PROJECT PHONE SURVEY
September 2013
Appendix
Survey
Methodology
and Sample
Selection
This study consists of a 306-person, randomly-selected and
statistically-projectable sample of adult (18 or older) Town of Oro
Valley residents. A sampling plan (based on population
distribution data from 2010 Census data) was developed to
ensure the composition of the final sample was as close as
possible to actual sex/age proportions in the Town of Oro Valley.
All interviews were conducted by telephone during September
2013. The fielding was conducted using a computer-assisted
predictive dialing system. Respondents included in this survey
were selected through a random sampling procedure that allows
equal probability of selection. This technique ensures that area
residents who are not yet listed in a telephone directory (or
choose not to be listed) are still eligible for selection. In addition,
qualified respondents in each household were further
randomized by the “last birthday” method. There was only one
interview per residence. The telephone interviews lasted 9
minutes on average. Neither the interviewer nor the interviewee
had any direct knowledge of the study sponsor. All interviews
were conducted and validated by the FMR field staff.
Cell Phone Only Households – To address “cell phone only”
households (households without a land line that utilize a cell
phone exclusively), FMR interviewers manually dialed randomly-
generated cell phone numbers (based on known cell phone
exchanges) and attempted to interview these households.
Potential respondents reached through manually dialing were
given three options: to proceed with the interview using their cell
phone provider’s calling plan minute allocations; allow for a call-
back at a mutually arranged time on a land line; or to call the cell
phone back when minutes are “free” (i.e., weekends, evenings,
etc.).
Town of Oro Valley, September 2013 A-2
Statistical
Reliability
The statistics in this report are subject to a degree of variation
that is determined by sample (or sub-sample) size. All research
data are subject to a certain amount of variation for this reason.
This does not mean that the figures represented in the various
tables are wrong. It means that each percentage represents a
possible “range” of response. This is because the random
sampling process, as well as human behavior itself, can never
be perfect. For this sample, N=300 (conservatively rounded),
the statistical variation is +5.7% under the most extreme
circumstances – with a 95% confidence level. That is, when the
percentages shown in the tables are near 50% (the most
conservative situation), the actual behavior or attitude may range
from 44.3% to 55.7%. The 95% confidence level means that if
the survey were repeated 100 times, in 95 cases the same range
of response would result. Those percentages that occur at either
extreme (for example, 10% or 90%) are subject to a smaller
degree of statistical fluctuation (in this case, +3.3%).
Sub-samples, such as gender or age groups, have a higher
degree of statistical fluctuation due to the smaller number of
respondents in those groupings.
Confidence Intervals for a Given Percent
(at the 95% confidence level)
N Reported Percentage
(Base for %)
10 or
90%
20 or
80%
30 or
70%
40 or
60%
50%
300 3.3% 4.5% 5.1% 5.5% 5.7%
250
3.8%
5.0%
5.8%
6.2%
6.3%
200 4.2% 5.5% 6.4% 6.8% 6.9%
100 5.9% 7.8% 9.0% 9.6% 9.8%
50 8.3% 11.1% 12.7% 13.6% 13.9%
25 11.8% 15.7% 18.0% 19.2% 19.6%
Example: If the table shows that 20% of all respondents (when N=300)
have a positive or negative attitude about a question category,
the chances are 95 out of 100 that the true value is 20% +4.5
percentage points; that is, the range of response would be
15.5% to 24.5%.
Town of Oro Valley, September 2013 A-3
Significance of Difference Between Percentages
(at the 95% confidence level)
Reported Percentage Average of the
Bases of Percentages
Being Compared
10 or
90%
20 or
80%
30 or
70%
40 or
60%
50%
250 5.2% 7.1% 8.1% 8.6% 8.8%
200 5.9% 7.8% 8.9% 9.6% 9.8%
150 6.8% 9.1% 10.3% 11.0% 11.3%
100 8.3% 11.0% 12.7% 13.6% 13.9%
50 11.7% 15.7% 18.0% 19.2% 19.7%
25 16.7% 22.2% 25.5% 27.2% 27.7%
Example: If a table indicates that 35% of men have a positive attitude
toward a category of response, and that 24% of women have the
same attitude, the following procedure should be used to
determine if this attitude is due to chance:
The average base is 150 (rounded) for the reported percentages
(140+166)/2=153. The average of the percentages is 30.0% –
(35+24)/2=29.5%. The difference between the percentages is
11%. Since 11% is greater than 10.3% (the figure in the table for
this base and this percentage), the chances are 95 out of 100
that the attitude is significantly different between male and
female Oro Valley residents.
TOWN OF ORO VALLEY YOUR VOICE, OUR FUTURE PROJECT PHONE SURVEY
September 2013
VERBATIM RESPONSES TO OPEN-ENDED QUESTIONS
Table 1. Elements Most Enjoyed About Living in Oro Valley...........................V1
Table 2. Elements Enjoyed Least About Living in Oro Valley..........................V8
Table 6a. Description of a “Family-Friendly Community” (Among Those
Who Indicate “Family-Friendly Community” Is Important )..............V13
Town Of Oro Valley Your Voice, Our Future Project Phone Survey
Table 1: Elements Enjoyed Most About Living in Oro Valley
LENGTH OF
RESIDENCE IN
ORO VALLEY VERBATIM
FMR ASSOCIATES, SEPTEMBER, 2013 V1
<3 yrs Views, schools, the community itself.
<3 yrs Overall security of the community, the area of the town.
<3 yrs Family, the weather, friends.
<3 yrs It is safe, quiet and friendly.
<3 yrs Nice, quiet and safe.
<3 yrs It feels like a safe place to live and raise kids.
<3 yrs The quiet and scenery.
<3 yrs Convenience.
<3 yrs I like the police department response time.
<3 yrs Weather.
<3 yrs It is beautiful and safe.
<3 yrs The walking trails and friendliness.
<3 yrs Wide open spaces.
<3 yrs Friendliness of the people.
<3 yrs Convenient access.
<3 yrs We just like it here.
<3 yrs The security and nothing else.
<3 yrs Cleanliness.
<3 yrs The cost of living, a slower way of life.
<3 yrs Style of life.
<3 yrs Community, education and friendly.
<3 yrs The community, quality of schools.
<3 yrs The people.
<3 yrs Convenient to most places.
<3 yrs The mountain views, nice neighborhood, less crime.
<3 yrs My family lives here and we have good doctors.
3-5 yrs Safety.
3-5 yrs Police, good fire department.
3-5 yrs The security and access to shopping areas.
3-5 yrs Community spirit.
3-5 yrs Close to Tucson.
3-5 yrs The weather, the neighborhood, the ease of getting about.
3-5 yrs Sun City-type senior community.
3-5 yrs Parks & recreation.
3-5 yrs Safety, convenience to work. A nice place to live, clean.
Town Of Oro Valley Your Voice, Our Future Project Phone Survey
Table 1: Elements Enjoyed Most About Living in Oro Valley
LENGTH OF
RESIDENCE IN
ORO VALLEY VERBATIM
FMR ASSOCIATES, SEPTEMBER, 2013 V2
3-5 yrs The town.
3-5 yrs It is safe, a clean community and good roads.
3-5 yrs The beautiful mountains.
3-5 yrs Safety, security, nature.
3-5 yrs I enjoy the view of the mountains, the quietness and it's very clean.
3-5 yrs The community.
3-5 yrs Beautiful views, love the weather. A smaller community.
3-5 yrs I am close to my job. Very clean, a low crime rate.
3-5 yrs Safety and community spirit.
3-5 yrs Location.
3-5 yrs Quiet community.
3-5 yrs The elevated location.
3-5 yrs Weather, economy and scenery. A close community.
3-5 yrs Community service, taxes and the way of life.
3-5 yrs Safety.
3-5 yrs Desirability.
3-5 yrs The small town feel, I love the wildlife.
3-5 yrs Peace and quiet.
3-5 yrs No traffic, safety.
3-5 yrs Mountains are beautiful, less crime.
3-5 yrs The community.
3-5 yrs Security of the town.
6-10 yrs Sense of community.
6-10 yrs Safety and peaceful.
6-10 yrs How clean it is.
6-10 yrs Public art, the open spaces, good government.
6-10 yrs The climate.
6-10 yrs Safety, location and budget.
6-10 yrs Safety, environment, location.
6-10 yrs Like outdoor things.
6-10 yrs Small town rural feeling.
6-10 yrs Peace.
6-10 yrs Small town feeling.
6-10 yrs The people.
6-10 yrs The location.
Town Of Oro Valley Your Voice, Our Future Project Phone Survey
Table 1: Elements Enjoyed Most About Living in Oro Valley
LENGTH OF
RESIDENCE IN
ORO VALLEY VERBATIM
FMR ASSOCIATES, SEPTEMBER, 2013 V3
6-10 yrs Nice quiet community.
6-10 yrs Community, convenience, safety, scenery.
6-10 yrs A wonderful community, close to all the shopping.
6-10 yrs Quaintness of the community.
6-10 yrs Quality of life, serenity, property values.
6-10 yrs I have been happy here.
6-10 yrs Schools.
6-10 yrs Its people.
6-10 yrs Quiet and peaceful.
6-10 yrs The scenery of the mountains.
6-10 yrs Feeling of security.
6-10 yrs Safety and security.
6-10 yrs Like safety and location.
6-10 yrs The beauty.
6-10 yrs I guess the safety.
6-10 yrs Safety.
6-10 yrs Clean, safe. Good shopping and good parks.
6-10 yrs Love the community.
6-10 yrs Roads, police force, lifestyle.
6-10 yrs Desert space, safe environment, friendly.
6-10 yrs The monsoons.
6-10 yrs The community, safety.
6-10 yrs Friendly neighborhoods.
6-10 yrs The community.
6-10 yrs Location, community.
6-10 yrs It's quiet.
6-10 yrs Scenic views.
6-10 yrs Mountain views.
6-10 yrs The views.
6-10 yrs Scenic, clean and plenty of parks.
6-10 yrs The mountains. Safety.
6-10 yrs Schools.
6-10 yrs It's a nice area.
6-10 yrs Uncrowded, safe.
6-10 yrs Crime-free. The views are more peaceful.
Town Of Oro Valley Your Voice, Our Future Project Phone Survey
Table 1: Elements Enjoyed Most About Living in Oro Valley
LENGTH OF
RESIDENCE IN
ORO VALLEY VERBATIM
FMR ASSOCIATES, SEPTEMBER, 2013 V4
6-10 yrs Quiet neighborhoods, close to work.
6-10 yrs Schools, the smallness.
6-10 yrs The trees.
6-10 yrs Maintenance and looks.
6-10 yrs Safety, English language, not congested.
6-10 yrs I like the area.
6-10 yrs Safe, community-minded town government. Pretty clean, neat and safe.
6-10 yrs Safety, health aware.
6-10 yrs The general area.
6-10 yrs The beauty and convenience.
6-10 yrs The natural beauty and access to shopping.
6-10 yrs The sense of community.
6-10 yrs A well-managed town.
6-10 yrs Services and atmosphere.
6-10 yrs The views, convenience and police department.
6-10 yrs Quality of the neighborhood. Shopping. Safety. Roads. Landscaping.
6-10 yrs Mountains, desert.
6-10 yrs I love the mountains and weather.
6-10 yrs It's a pleasant community.
10+ yrs An upscale community.
10+ yrs It's a nice place.
10+ yrs Open space and quality of life.
10+ yrs Beautiful and safe.
10+ yrs Safety, weather and convenience. It is quiet.
10+ yrs Location.
10+ yrs The town is a safe place to live.
10+ yrs The quiet.
10+ yrs The safe feeling.
10+ yrs A safe and delightful place.
10+ yrs Climate, atmosphere, people.
10+ yrs Remote from the big city.
10+ yrs We own our home.
10+ yrs The people are very friendly.
10+ yrs It seems like they take care of the roads.
10+ yrs Weather. A good retirement community.
Town Of Oro Valley Your Voice, Our Future Project Phone Survey
Table 1: Elements Enjoyed Most About Living in Oro Valley
LENGTH OF
RESIDENCE IN
ORO VALLEY VERBATIM
FMR ASSOCIATES, SEPTEMBER, 2013 V5
10+ yrs A clean place to live.
10+ yrs The people are friendly, I just like it here.
10+ yrs Location, near shopping and events.
10+ yrs The lovely bicycle trails, paths and artwork.
10+ yrs Close to sites.
10+ yrs The views.
10+ yrs Crime-free environment.
10+ yrs Secure, safe community. Easy to get around, great shops and stores.
10+ yrs The cleanliness, family orientation
10+ yrs Low density, view and it's a safe neighborhood
10+ yrs I have lived here since 1991. Improvements in shopping and dining.
10+ yrs Its reputation.
10+ yrs Peace and quiet.
10+ yrs A laid-back lifestyle.
10+ yrs Nature.
10+ yrs The feeling of community.
10+ yrs It is a nice place to live.
10+ yrs Safety, quality of life, convenience.
10+ yrs The community spirit and support.
10+ yrs The police force.
10+ yrs Convenience to stores and hospitals.
10+ yrs It is a family-oriented community.
10+ yrs Shopping is good, crime rate good.
10+ yrs Public safety.
10+ yrs My house is here.
10+ yrs Roads.
10+ yrs A very nice community. I really like it here.
10+ yrs The quietness and friendly people around.
10+ yrs It is quiet, safe and clean. Families.
10+ yrs Overall safety.
10+ yrs We love our community and neighborhood.
10+ yrs Cleanliness.
10+ yrs Nice community, scenery.
10+ yrs Safety, convenience.
10+ yrs Location, views.
Town Of Oro Valley Your Voice, Our Future Project Phone Survey
Table 1: Elements Enjoyed Most About Living in Oro Valley
LENGTH OF
RESIDENCE IN
ORO VALLEY VERBATIM
FMR ASSOCIATES, SEPTEMBER, 2013 V6
10+ yrs Quality of life, government, safety.
10+ yrs Very quiet.
10+ yrs It is a nice neighborhood.
10+ yrs The schools, safety.
10+ yrs A nice area.
10+ yrs Parks & recreation, security, cleanliness.
10+ yrs The people want to know you. The parks and bike paths.
10+ yrs Parks, bike trails and quietness.
10+ yrs It's a small town and services are offered.
10+ yrs Closeness to state park.
10+ yrs The location.
10+ yrs Security and clean streets.
10+ yrs I like the peace and quiet, non-city living.
10+ yrs Having enough paths to go biking.
10+ yrs I like it very much.
10+ yrs Safety.
10+ yrs The flora and fauna is incredible. It is very neat and clean.
10+ yrs I like the geographic area.
10+ yrs Security.
10+ yrs Safety, and probably community.
10+ yrs Very quiet.
10+ yrs Smaller area, people are very nice.
10+ yrs Scenery.
10+ yrs Nice, quiet, safe community.
10+ yrs My view.
10+ yrs Peaceful and quiet.
10+ yrs The pretty roadways.
10+ yrs Weather.
10+ yrs Safety.
10+ yrs Peaceful community and scenery.
10+ yrs It's not Tucson.
10+ yrs Community living.
10+ yrs Environment.
10+ yrs Outdoors, landscape, weather, community.
10+ yrs The scenery.
Town Of Oro Valley Your Voice, Our Future Project Phone Survey
Table 1: Elements Enjoyed Most About Living in Oro Valley
LENGTH OF
RESIDENCE IN
ORO VALLEY VERBATIM
FMR ASSOCIATES, SEPTEMBER, 2013 V7
10+ yrs Mountains and views.
10+ yrs The beauty and the amenities, security, the arts in Tucson.
10+ yrs Catalina State Park.
10+ yrs Police protection, Golder Ranch Fire Department, enjoy stores and facilities, enjoy
fast growth, upper class.
10+ yrs Safety, beauty, climate.
10+ yrs Communities.
10+ yrs Has everything I need.
10+ yrs Beauty, security and availability of services.
10+ yrs Quietness.
10+ yrs Openness, space.
10+ yrs Safety.
10+ yrs Ease of shopping.
10+ yrs It is peaceful.
10+ yrs Varying beauty.
10+ yrs I love my home.
10+ yrs Safety, calm and peace, scenic views.
10+ yrs Good reputation.
10+ yrs Availability to I-10, schools.
10+ yrs Easy, pretty.
10+ yrs Safety with police.
Town Of Oro Valley Your Voice, Our Future Project Phone Survey
Table 2: Elements Enjoyed Least About Living in Oro Valley
LENGTH OF
RESIDENCE IN
ORO VALLEY VERBATIM
FMR ASSOCIATES, SEPTEMBER, 2013 V8
<3 yrs The cops.
<3 yrs A lack of services, stores and amenities.
<3 yrs Nothing to do for young people.
<3 yrs Far from Tucson.
<3 yrs Longer distance from campus.
<3 yrs Too crowded.
<3 yrs They cut off First Avenue.
<3 yrs It's getting too congested.
<3 yrs I am missing family back home. Hunting and fishing.
<3 yrs I feel like I live in a police state, cameras and police are everywhere.
<3 yrs Size of the yards.
<3 yrs Remoteness.
<3 yrs I least value the taxes.
<3 yrs I don't care for the politics.
<3 yrs State of the roads, nothing in walking distance.
<3 yrs The young police.
<3 yrs I am not a fan of the desert.
<3 yrs The schools.
<3 yrs It can be very boring.
3-5 yrs Upper middle class privileges.
3-5 yrs Everything closes very early. Not enough commerce.
3-5 yrs Driving down Oracle Road.
3-5 yrs Heat of the summer.
3-5 yrs A lack of shopping.
3-5 yrs Expensive.
3-5 yrs I don’t care for our HOA, things are higher priced here and traveling time.
3-5 yrs It is too far from my kids.
3-5 yrs Traffic getting heavy. Not enough restaurants.
3-5 yrs Sales tax is high.
3-5 yrs Distance to the airport. A lack of shopping and amenities.
3-5 yrs The way the city’s run.
3-5 yrs There are too many apartments.
3-5 yrs The heat.
3-5 yrs Cell phone service.
3-5 yrs Taxes are high.
Town Of Oro Valley Your Voice, Our Future Project Phone Survey
Table 2: Elements Enjoyed Least About Living in Oro Valley
LENGTH OF
RESIDENCE IN
ORO VALLEY VERBATIM
FMR ASSOCIATES, SEPTEMBER, 2013 V9
3-5 yrs Sign ordinance.
3-5 yrs Summertime.
3-5 yrs The hospital.
3-5 yrs The police department.
3-5 yrs Taxes.
3-5 yrs Snobbish.
3-5 yrs Taxes, taxes and taxes.
6-10 yrs Takes too long to put in projects.
6-10 yrs Heat, small mindedness, poor conditions on the roads, irrigation problems.
6-10 yrs No highway system.
6-10 yrs Traffic lights.
6-10 yrs Too many Democrats. Too many radar cops and slow road construction.
6-10 yrs A lack of restaurants.
6-10 yrs Traffic, lack of open space.
6-10 yrs Distance to town and shopping.
6-10 yrs The heat.
6-10 yrs Hot weather and I miss rivers.
6-10 yrs We need to be more supportive with the schools.
6-10 yrs The heat.
6-10 yrs The drivers.
6-10 yrs Some of the services are a long distance away.
6-10 yrs Boring. It is too conservative.
6-10 yrs Does not have a public auditorium.
6-10 yrs Distance from the interstate.
6-10 yrs Police.
6-10 yrs The hot weather in the summer.
6-10 yrs Nicer restaurants.
6-10 yrs Conservative individuals.
6-10 yrs Drugs in our community.
6-10 yrs Not enough business.
6-10 yrs Distance, lack of restaurants.
6-10 yrs Politics.
6-10 yrs A lack of diversity, all the housing looks alike. Lack of transportation.
6-10 yrs A lot of regulations.
6-10 yrs The increase in traffic.
Town Of Oro Valley Your Voice, Our Future Project Phone Survey
Table 2: Elements Enjoyed Least About Living in Oro Valley
LENGTH OF
RESIDENCE IN
ORO VALLEY VERBATIM
FMR ASSOCIATES, SEPTEMBER, 2013 V10
6-10 yrs The police are a nuisance.
6-10 yrs Apartments coming up everywhere.
6-10 yrs More business.
6-10 yrs Restrictions on attracting new business.
6-10 yrs The city thinks that everybody is rich.
6-10 yrs Crime levels.
6-10 yrs Too much construction.
6-10 yrs No senior center.
6-10 yrs Lack of services and entertainment.
6-10 yrs Politically conservative, age restrictive.
6-10 yrs Homeowners association.
6-10 yrs The city council.
6-10 yrs Growth.
6-10 yrs Too many police, too many corporate stores, not enough locally owned stores or
restaurants.
6-10 yrs There's no central location to meet people.
6-10 yrs Commercial growth.
6-10 yrs Lack of community spirit.
6-10 yrs We need more restaurants.
10+ yrs A lack of public parks.
10+ yrs It is overdeveloped.
10+ yrs We seem to be getting a lot of light pollution. Police are sometimes rude. Taxes
seem
to be getting higher, although perhaps due to services.
10+ yrs Traffic.
10+ yrs Traffic.
10+ yrs Distance from the airport.
10+ yrs It is hard to get where you are going.
10+ yrs Political problems.
10+ yrs No diversity, all the same cookie-cutter, white bread people.
10+ yrs How often they pave the roads.
10+ yrs The homeowners association.
10+ yrs Traffic.
10+ yrs Politics.
10+ yrs Driving distance to get other places.
10+ yrs How the police overreact.
Town Of Oro Valley Your Voice, Our Future Project Phone Survey
Table 2: Elements Enjoyed Least About Living in Oro Valley
LENGTH OF
RESIDENCE IN
ORO VALLEY VERBATIM
FMR ASSOCIATES, SEPTEMBER, 2013 V11
10+ yrs Government and budgeting.
10+ yrs A lack of rain.
10+ yrs The driving to Tucson.
10+ yrs The relentless development of fast food chains.
10+ yrs The police hassle me.
10+ yrs My husband died and I am very lonely.
10+ yrs The weather.
10+ yrs The mayor.
10+ yrs The way residents drive.
10+ yrs Fifty percent of revenue spent on police.
10+ yrs Some of the neighbors.
10+ yrs Lack of businesses.
10+ yrs All the new construction.
10+ yrs Long ride to get in to Tucson.
10+ yrs The construction presently resulting in congestion.
10+ yrs Schools.
10+ yrs Noise.
10+ yrs The drive to work is a long commute.
10+ yrs All the construction.
10+ yrs Wal-Mart as a quality store.
10+ yrs Summer heat.
10+ yrs Weather, distance to the airport.
10+ yrs Condition of roads.
10+ yrs Building too many apartments.
10+ yrs The distance to work.
10+ yrs An overly restrictive sign code.
10+ yrs Seeing a policeman on every corner.
10+ yrs They make it very tough for new businesses to become established.
10+ yrs A lack of youth activities.
10+ yrs Council people.
10+ yrs Town council.
10+ yrs Too few shopping centers.
10+ yrs Taxation.
10+ yrs Too many rules and regulations in regard to building and development. They
promised to lower taxes, but never did. High property taxes are astronomical.
Town Of Oro Valley Your Voice, Our Future Project Phone Survey
Table 2: Elements Enjoyed Least About Living in Oro Valley
LENGTH OF
RESIDENCE IN
ORO VALLEY VERBATIM
FMR ASSOCIATES, SEPTEMBER, 2013 V12
10+ yrs Snobbish.
10+ yrs Our safety.
10+ yrs Contentious town council.
10+ yrs All the new businesses on Oracle.
10+ yrs Construction.
10+ yrs People moving in.
10+ yrs A little too restricted, not that business friendly.
10+ yrs Speed trap.
10+ yrs Snowbirds.
10+ yrs Attitudes of some of the people from other countries, don't like presence of people
carrying guns.
10+ yrs Close to winter housing.
10+ yrs The heat in summer.
10+ yrs Too built up in the area too fast.
10+ yrs Slow doing things.
10+ yrs Increase in traffic.
10+ yrs Cops and stop lights, traffic.
10+ yrs Dust, construction.
10+ yrs Traffic congestion and control.
10+ yrs Reputation of traffic tickets.
10+ yrs City council.
10+ yrs Taxes and snobbiness.
10+ yrs Things are too far.
10+ yrs Traffic.
10+ yrs The town is business unfriendly. Also, some business owners are not friendly
10+ yrs Less crime.
10+ yrs Heavy traffic.
10+ yrs Doesn't have a real downtown area.
Town Of Oro Valley Your Voice, Our Future Project Phone Survey
Table 6a: Description of a “Family-Friendly Community”
(Among Those Who Indicate “Family-Friendly Community” Is Important)
LENGTH OF
RESIDENCE IN
ORO VALLEY VERBATIM
FMR ASSOCIATES, SEPTEMBER, 2013 V13
<3 yrs Shopping, recreation facilities.
<3 yrs Great neighbors.
<3 yrs Safe. Where family and friends can get together.
<3 yrs Safe, comfortable being in the community with kids. Activities to do with family.
<3 yrs Good schools and parks.
<3 yrs It has things for children, teens and seniors.
<3 yrs Safe, cultural things and education.
<3 yrs Something with parks.
<3 yrs Low crime, good education.
<3 yrs One that has safe trails. Lots of parks for kids.
<3 yrs Good school and churches.
<3 yrs Activities for children.
<3 yrs Plenty of parks, schools, low crime, a good library.
<3 yrs Community friendly.
<3 yrs Safe neighborhoods.
<3 yrs Good schools, churches, shopping, culture.
<3 yrs Great schools and parks for kids, safe for kids.
<3 yrs The ecosystem, work, education, entertainment and diversity in community needs.
<3 yrs Feeling comfortable with one another as neighbors.
<3 yrs Neighborly, always friendly and everyone gets along.
<3 yrs Parks.
3-5 yrs A community in which there are opportunities for recreation, good schools, low
crime.
3-5 yrs A community in which all ages of a family can do things together.
3-5 yrs Quiet, friendly community.
3-5 yrs Safe. Things for kids to do.
3-5 yrs Safe streets, location, lots of education programs.
3-5 yrs Many cultural events.
3-5 yrs Low crime.
3-5 yrs Low crime, good schools.
3-5 yrs A community that has available recreational venues for all ages, good schools and a
safe environment.
3-5 yrs Activities for people of all ages in multiple locations.
3-5 yrs Open, welcoming family-oriented events. Parks and nature.
3-5 yrs Schools, parks, safety.
Town Of Oro Valley Your Voice, Our Future Project Phone Survey
Table 6a: Description of a “Family-Friendly Community”
(Among Those Who Indicate “Family-Friendly Community” Is Important)
LENGTH OF
RESIDENCE IN
ORO VALLEY VERBATIM
FMR ASSOCIATES, SEPTEMBER, 2013 V14
3-5 yrs Good schools and parks.
3-5 yrs Personal growth and good jobs.
3-5 yrs To have community activities and different open concerts, craft fairs.
3-5 yrs Activities and services for children such as schools and medical facilities.
3-5 yrs Multi-family kids.
3-5 yrs A community that has many events for families to participate in together.
3-5 yrs Outdoor activities, good schools, economic opportunities.
3-5 yrs Ample outdoor space for recreation, crime-free neighborhoods.
3-5 yrs One that is open to all diversities.
3-5 yrs Safe streets for children in the neighborhoods.
3-5 yrs Plenty of parks & recreation, good schools with good funding.
3-5 yrs A low crime rate with good schools.
6-10 yrs Parks, culture.
6-10 yrs Amazing place, safe for families.
6-10 yrs A mix of age groups.
6-10 yrs Opportunities to meet and celebrate as a community.
6-10 yrs One that has good schools, low crime, clean air and water.
6-10 yrs Quiet and peaceful.
6-10 yrs Nearly ideal, safe.
6-10 yrs Crime-free, good schools, parks.
6-10 yrs Shopping and conveniences for families, plus parks & recreation, schools, safety.
6-10 yrs Parks & recreation availability that is safe.
6-10 yrs Community safe for our children.
6-10 yrs Good everything.
6-10 yrs People communicate with each other.
6-10 yrs Community with good schools and opportunities.
6-10 yrs Having your own family close to where you live.
6-10 yrs One with recreational facilities and low crime.
6-10 yrs An active parks & rec program, library activities, safe environment.
6-10 yrs A safe place to live, raise and educate a family.
6-10 yrs Safety.
6-10 yrs Awareness for needs, culture and parks.
6-10 yrs Pretty much what we have: parks, access to Tucson, having different activities to do.
6-10 yrs Plenty of activities, youth center.
Town Of Oro Valley Your Voice, Our Future Project Phone Survey
Table 6a: Description of a “Family-Friendly Community”
(Among Those Who Indicate “Family-Friendly Community” Is Important)
LENGTH OF
RESIDENCE IN
ORO VALLEY VERBATIM
FMR ASSOCIATES, SEPTEMBER, 2013 V15
6-10 yrs There needs to be more resources for kids, such as baseball fields, parks and
soccer
fields. Family-friendly places to eat and shop.
6-10 yrs A safe place for kids to play outside the door and not lock your doors when you
leave
ten minutes.
6-10 yrs More parks for the family to enjoy.
6-10 yrs Has a low crime rate, places for kids to play, outdoor-indoor activities.
6-10 yrs One that has stuff for everybody in a family.
6-10 yrs A place kids can be safe and loving. Everybody involved in activities, as a family.
6-10 yrs A community with good housing and schools.
6-10 yrs Place with good schools, low crime, good employment.
6-10 yrs Quiet and clean community.
6-10 yrs Safe community, accessible to family.
6-10 yrs Where everybody helps everybody.
6-10 yrs Safe streets, easy shopping.
6-10 yrs Safe, with good schools and parks.
6-10 yrs Everyone in the area is nice and friendly.
6-10 yrs Easy, close to everything.
6-10 yrs A safe and enjoyable place.
6-10 yrs One with active parks & recreation.
6-10 yrs Good schools, parks, festivals.
6-10 yrs Where there are activities.
6-10 yrs Nice and clean, well-kept and drug-free.
6-10 yrs Plenty of parks, recreational activities for kids and good schools.
6-10 yrs One where there is safety is where kids can go to parks.
6-10 yrs Good education, recreational opportunities and housing.
6-10 yrs One where you feel comfortable to allow your kids to go outside without people
coming up to you and bothering you. Also, where the schools are good.
6-10 yrs Things for the children to do.
6-10 yrs A lot of green areas, safe sidewalks and a lot of parks.
6-10 yrs One that has opportunities to play and raise your family in a safe, healthy
community.
6-10 yrs Good programs for kids and adults.
6-10 yrs Safety, convenience and a variety of everything.
Town Of Oro Valley Your Voice, Our Future Project Phone Survey
Table 6a: Description of a “Family-Friendly Community”
(Among Those Who Indicate “Family-Friendly Community” Is Important)
LENGTH OF
RESIDENCE IN
ORO VALLEY VERBATIM
FMR ASSOCIATES, SEPTEMBER, 2013 V16
6-10 yrs Parks and schools.
6-10 yrs Plenty of parks and good schools.
6-10 yrs Places for families to go besides restaurants. Having its own school district.
6-10 yrs One that has facilities for people of all ages.
6-10 yrs Safe, with recreational opportunities.
6-10 yrs Parks, safe, bike paths.
6-10 yrs Safe and low traffic flow. Good schools.
6-10 yrs Like it for kids, love Oro Valley.
6-10 yrs Lots of parks trails, public pool, school, recreation.
10+ yrs A safe place. No violence, gangs. No graffiti.
10+ yrs Having a low crime rate, being a quiet town.
10+ yrs Some parts are family-friendly, some are not.
10+ yrs It is very easy-going and relaxed community. Also, nice people and comfortable
living.
10+ yrs One with good schools that has programs such as sports. A safe, pretty place.
10+ yrs Spending time at pool swimming every morning.
10+ yrs A community that makes accommodations for all ages.
10+ yrs Safe for children to play outside.
10+ yrs People who are there for each other.
10+ yrs Good schools, parks.
10+ yrs Neighbors who know each other.
10+ yrs Small children and their families get along well with older people.
10+ yrs I just love living here.
10+ yrs Cooperation, citizen involvement.
10+ yrs No changes are needed, we are already family-friendly.
10+ yrs Low crime.
10+ yrs Polite and pleasant people who wave to their neighbors.
10+ yrs One that embraces all ages without exception.
10+ yrs A place where kids can play outside without worrying.
10+ yrs A feeling of safety and security.
10+ yrs Good schools, great parks and safety.
10+ yrs One where you can go out and do things as a family. Parks & recreation for the
kids.
10+ yrs Where the town is educational.
10+ yrs Church-going. Whole families, not single parents.
Town Of Oro Valley Your Voice, Our Future Project Phone Survey
Table 6a: Description of a “Family-Friendly Community”
(Among Those Who Indicate “Family-Friendly Community” Is Important)
LENGTH OF
RESIDENCE IN
ORO VALLEY VERBATIM
FMR ASSOCIATES, SEPTEMBER, 2013 V17
10+ yrs Place where you want to live.
10+ yrs One that has ample parks for children to play in, and a low crime rate for children.
10+ yrs I'd like to see more recreational and bigger parks, something like Reid Park.
Amusement parks. Things for young people to do.
10+ yrs Having more park space, events and family-friendly activities.
10+ yrs Family resources.
10+ yrs It is mix of seniors and young people. I enjoy it.
10+ yrs A place where people think it would be a safe place to live.
10+ yrs I am past that stage in life but schools, places of worship and parks & recreation.
10+ yrs Well-rounded, things should be open later than 10 pm.
10+ yrs Entertainment that the whole family can enjoy.
10+ yrs Somewhere that doesn't have a lot of buildings or crowding and is children friendly.
10+ yrs Good schools. Safety. Multitude of activities for young people. Amenities.
10+ yrs Mixture.
10+ yrs A low crime rate, family activities.
10+ yrs Plenty of recreational parks.
10+ yrs Everything we've got.
10+ yrs An area that supports all generations in terms of safety, activities and education.
10+ yrs Safe, no crime.
10+ yrs Parks & recreation, with open air concert events.
10+ yrs Safety for all, good parks for the kids.
10+ yrs Opportunities for all kids, recreation, safe.
10+ yrs People on the street are happy and smiling. Parties are happy.
10+ yrs Good neighbors and attitudes.
10+ yrs Safety, schools and parks.
10+ yrs Safe, well-planned housing developments, good schools, community activities for
children and adults, financially stable town.
10+ yrs One that offers recreational facilities for the whole family, outdoor activities and
restaurants.
10+ yrs Adequate recreation facilities.
10+ yrs Parks and recreation, entertaining, other than electronics.
10+ yrs It would need to be safe, your children can go and come safely.
10+ yrs Places for children to play, schools and swimming pools.
10+ yrs Parks & recreation.
10+ yrs Low crime rate, parks.
Town Of Oro Valley Your Voice, Our Future Project Phone Survey
Table 6a: Description of a “Family-Friendly Community”
(Among Those Who Indicate “Family-Friendly Community” Is Important)
LENGTH OF
RESIDENCE IN
ORO VALLEY VERBATIM
FMR ASSOCIATES, SEPTEMBER, 2013 V18
10+ yrs Multicultural, education, place for everyone.
10+ yrs Schools, school buses.
10+ yrs Low crime rate.
10+ yrs One where you feel safe day or night.
10+ yrs Safe.
10+ yrs A nice and clean community.
10+ yrs Neighbors getting to know each other, school activities that involve the community.
10+ yrs Kid-friendly, pet-friendly. Clean. Lots of community events.
10+ yrs Good education, no crime, recreation opportunities.
10+ yrs Activities for all ages, good schools.
10+ yrs A mixed neighborhood with and facilities where kids can play.
10+ yrs Attracts families. A place to raise a family.
10+ yrs Money on a pool and archery park.
10+ yrs A town that meets all the family needs.
10+ yrs Plenty of things for families of young children to do.
10+ yrs People who are just very good and friendly.
10+ yrs Where each member feels safe in a physical and social way.
10+ yrs To me, we would have public swimming pools.
10+ yrs Nice parks, convenient shopping, family activities.
10+ yrs Good schools, family-based community, low crime rate, parks.
10+ yrs Clean streets, community togetherness.
10+ yrs Availability of educational opportunities for children to learn about the arts and local
environment.
10+ yrs Having parks, clean air.
10+ yrs Low crime rate.
10+ yrs Great community to live in.
10+ yrs Safe and good educational opportunities.
TOWN OF ORO VALLEY YOUR VOICE, OUR FUTURE PROJECT PHONE SURVEY
September 2013
COPY OF SURVEY INSTRUMENT
FMR Associates, Inc. Job No. 309164-132
6045 E. Grant Road Final Design
Tucson, Arizona 85712 September, 2013
Project No. 9 1
ORO VALLEY COMMUNITY SURVEY
- Screening Form -
TIME INTERVIEW STARTED: ENDED: DATE:
INTERVIEWER NAME: QUESTIONNAIRE NO.:
(1-4)
TELEPHONE:
Hello, my name is . I am calling for FMR Research, a nationwide public opinion company.
We are conducting a survey about community perceptions and opinions among residents of the Town of
Oro Valley. This is not a sales call of any kind. All answers are strictly confidential and a matter of
personal opinion. First...
A. Do you reside in Oro Valley?
Yes.............................. 1 (CONTINUE)
No................................ 2 (TERMINATE)
Not sure/Don't know..... 3 (TERMINATE) (15)
B. For this survey, we need to speak with the male or female in your household who is eighteen
years old or older and most recently celebrated a birthday. Are you that person?
Yes................................. (CONTINUE)
No................................... (ASK TO SPEAK TO THE MALE OR FEMALE WHO
MOST RECENTLY CELEBRATED A BIRTHDAY,
RETURN TO INTRODUCTION, THEN TO Q.B)
C. Please stop me when I read the age category you belong to. Are you...
Men (47%) Women (53%)
17 or younger........(TERMINATE) 17 or younger .............(TERMINATE)
18 to 24.................01 18 to 24 .......................07
25 to 34.................02 25 to 34 .......................08
35 to 44.................03 35 to 44 .......................09
45 to 54.................04 45 to 54 .......................10
55 to 64.................05 55 to 64 .......................11
65 or older.............06 65 or older...................12 (16-17)
For Coding: Sex: Man ........... 1 (140)
Woman...... 2 (160) (18)
Age: 18 to 24 ..... 1 (20)
25 to 34 ..... 2 (25)
35 to 44 ..... 3 (40)
45 to 54 ..... 4 (55)
55 to 64 ..... 5 (60)
65 or older. 6 (100) (19)
Rev: 9/9/13 12:45 Copyright, FMR Associates, Inc., 2013
FMR Associates, Inc. Job No. 309164-132
6045 E. Grant Road Final Design
Tucson, Arizona 85712 September, 2013
ORO VALLEY COMMUNITY SURVEY
- Main Questionnaire -
1. Please complete the following sentence in three or four words: The things I most value about
living in Oro Valley are... (PROBE)
2. Again, please complete the following sentence in three or four words: The things I least value
about living in Oro Valley are... (PROBE)
3. In terms of Oro Valley’s growth, do you think the town is growing... (READ)
Too much....................................1
About right ..................................2
-OR- Too little......................................3
(DO NOT READ) Don’t know/Not sure....................4 (20)
4. Oro Valley is becoming a more self-sufficient community with increased opportunities to live,
work, shop, learn and recreate. In your opinion, which of the following require additional focus for
Oro Valley to become a more complete or liveable community? (READ IN RANDOM ORDER)
(MULTIPLE MENTION)
(ROTATE)
( ) Housing choices............................................... 01
( ) Employment opportunities................................ 02
( ) Shopping opportunities..................................... 03
( ) Education choices ............................................ 04
( ) Parks ................................................................ 05
( ) Festivals or cultural events............................... 06
(READ LAST) -OR- Something else? (Specify: __________)......... 98
(DO NOT READ) Don’t know/Not sure......................................... 99 (21-28)
-2-
4a. In your opinion, which of the following represent the biggest challenges facing Oro Valley in the
next ten years? (READ IN RANDOM ORDER) (MULTIPLE MENTION)
(ROTATE)
( ) Maintaining a low crime rate.....................................01
( ) Reducing traffic congestion on Oracle Road ............02
( ) Managing land development.....................................03
( ) Providing convenient access to goods and services.04
( ) Providing economic opportunities ............................05
( ) Maintaining public streets.........................................06
( ) Maintaining water availability....................................07
( ) Maintaining financial stability....................................08
( ) Managing Town growth ............................................09
( ) Protecting the environment.......................................10
(READ LAST) -OR- Something else? (Specify: __________)..................98
(DO NOT READ) Don’t know/Not sure .................................................99 (29-36)
5. I am now going to read you some qualities that might be used to describe Oro Valley in the future.
Rate the importance of each on a “1-to-5” scale, where a “5” is “very important” and “1” is “not at
all important.” You can give me any number between “1” and “5.” In the future, how important is it
to you that Oro Valley be known...(READ ITEMS IN RANDOM ORDER)
Neither
Very Important Nor Not at All
(MARK ‘X’ WHERE START) Important Unimportant Important
( ) For its physical beauty, such as
desert or mountain views 5 4 3 2 1 (37)
( ) As a good place to open a business 5 4 3 2 1 (38)
( ) As an outdoor and recreational
community 5 4 3 2 1 (39)
( ) For its arts and culture 5 4 3 2 1 (40)
( ) As a center for health and medical research 5 4 3 2 1 (41)
( ) As a low-crime community 5 4 3 2 1 (42)
( ) For its quality schools 5 4 3 2 1 (43)
( ) As a family-friendly community 5 4 3 2 1 (44)
( ASK Q.5a )
5a. (IF “4” OR “5” TO FAMILY-FRIENDLY COMMUNITY IN Q.5, SAY:) In a few words, how would
you describe a “family-friendly community”? (PROBE)
-3-
6. I am now going to read you some items related to public safety in Oro Valley. Rate each on a “1-
to-5” scale, where “5” means the item is “very important” for the Town to provide its residents and
“1” means “not at all important.” You can give me any number between “1” and “5.” (READ
ITEMS IN RANDOM ORDER)
Neither
Very Important Nor Not at All
(MARK ‘X’ WHERE START) Important Unimportant Important
( ) A high visibility police force with
quick response times and one-on-one
interactions with residents. 5 4 3 2 1 (45)
( ) Crime prevention programs such as
Neighborhood Watch and Dispose-a-Med. 5 4 3 2 1 (46)
( ) School safety. 5 4 3 2 1 (47)
( ) Disaster planning and homeland security
preparedness. 5 4 3 2 1 (48)
7. Next I am going to read you a list of statements regarding actions the Town of Oro Valley could
take to address transportation-related issues. After each, tell me how high a priority it is to you on
a “1-to-5” scale – where “5” means “high priority” and “1” means “not a priority.” A “3” represents
a “moderate priority.” You can give me any number between “1” and “5.” What degree of priority
do you feel Oro Valley should place on... (READ ITEMS IN RANDOM ORDER)
Q.7 Q.7a
High Moderate Not a No Highest
(MARK ‘X’ WHERE START) Priority Priority Priority Opinion Priority
( ) Developing alternative routes to Oracle Road. 5 4 3 2 1 0 (49) 1
( ) Improving street maintenance. 5 4 3 2 1 0 (50) 2
( ) Increasing public transportation. 5 4 3 2 1 0 (51) 3
( ) Building more sidewalks and bike lanes. 5 4 3 2 1 0 (52) 4
(53)
7a. (AFTER ALL ACTIONS ARE READ) (INTERVIEWER: IF ONLY ONE ACTION IS RATED 5,”
CIRCLE ACTION AS “HIGHEST PRIORITY.” IF TWO OR MORE ACTIONS ARE RATED “5,”
SAY:) “Which of these two (three) actions do you consider to be the highest priority? That is,
between (READ FIRST ACTION RATED “5”) compared to (READ OTHER ACTIONS RATED “5”)?”
(RECORD ABOVE AS “HIGHEST PRIORITY.”)
(IF “4” OR “3” IS THE HIGHEST RATING GIVEN, INDICATE ACTION AS “HIGHEST PRIORITY.”
OTHERWISE, SAY:) “Which of these two (three) actions do you consider to be the highest
priority?”(READ)
-4-
7b. In order to fund the transportation issue you consider most important, the Town of Oro Valley
would need to raise revenues from residents – to supplement existing taxes and fees. Which of
the following would you be most supportive of as way to generate additional revenue? (READ
ITEMS IN RANDOM ORDER) (MULTIPLE MENTION OKAY)
(ROTATE)
( ) Issuing municipal bonds..........................................................01
( ) User fees based on consumption............................................02
( ) Increased commercial development .......................................03
( ) Increased sales tax.................................................................04
( ) A Town of Oro Valley personal property tax............................05
(DO NOT READ) Other (Specify: ________________________________)......98
(DO NOT READ) None of these..........................................................................99 (54-61)
8. Presently, the Town has two developed public parks, an aquatic center and several miles of
multiuse trails. In your opinion, what additional recreational amenities or services should be
provided? (ONLY READ LIST IF NECESSARY) (MULTIPLE MENTION)
Soccer/Multi-use fields ....................01 Tennis courts.................................................08
Baseball/Softball fields ....................02 Racquetball/Handball courts..........................09
Ramadas/Picnic tables....................03 Dog park........................................................10
Children’s play equipment...............04
Skate park.......................................05 Other (Specify: ).....................98
BMX track........................................06 Nothing/Can’t think of any..............................99 (SKIP TO Q.9)
Basketball courts.............................07 (62-69)
8a. For the most desired recreational amenities or services, which of the following would you be most
supportive of as a way to generate revenue to pay for them? (READ ITEMS IN RANDOM
ORDER) (MULTIPLE MENTION OKAY)
(ROTATE)
( ) Issuing municipal bonds..........................................................01
( ) User fees like a park use permit..............................................02
( ) Increased commercial development .......................................03
( ) Increased sales tax.................................................................04
( ) A Town of Oro Valley personal property tax............................05
(DO NOT READ) Other (Specify: ________________________________)......98
(DO NOT READ) None of these..........................................................................99 (70-77)
-5-
9. Now I am going to read you a list of statements regarding land development in Oro Valley. Rate
your level of agreement with each on a “1-to-5” scale, where “5” means you “strongly agree” and
“1” means you “strongly disagree.” You can give me any number between “1” and “5.” (READ
ITEMS IN RANDOM ORDER)
Neither
Strongly Agree Nor Strongly No
(MARK ‘X’ WHERE START) Agree Disagree Disagree Opinion
( ) Oro Valley should emphasize commercial
growth rather than residential growth. 5 4 3 2 1 0 (78)
( ) Oro Valley should provide more housing
options for residents including single
family homes, apartments, condominiums
and townhomes. 5 4 3 2 1 0 (79)
( ) Oro Valley should promote energy-
efficient building construction, green
building and renewable energy. 5 4 3 2 1 0 (80)
( ) Oro Valley should grow by adding
new areas to the Town limits. 5 4 3 2 1 0 (81)
( ) As Oro Valley grows, it should consider
increasing water rates to promote greater
conservation. 5 4 3 2 1 0 (82)
10. As I read the following employment opportunities, please tell me the degree to which they should
be a priority for Oro Valley to attract using a “1-to-5” scale – where “5” means a “high priority” and
“1” means “no priority.” A “3” represents a “moderate priority.” You can give me any number
between “1” and “5.” What degree of priority do you feel Oro Valley should place on developing
additional employment opportunities within the community such as... (READ ITEMS IN RANDOM
ORDER)
Q.10 Q.10a
High Moderate Not a No Highest
(MARK ‘X’ WHERE START) Priority Priority Priority Opinion Priority
( ) Medical/health care 5 4 3 2 1 0 (83) 1
( ) Small professional office complexes 5 4 3 2 1 0 (84) 2
( ) Research/Technical parks 5 4 3 2 1 0 (85) 3
( ) Hotels/Resorts 5 4 3 2 1 0 (86) 4
( ) Light industry/Manufacturing 5 4 3 2 1 0 (87) 5
( ) Educational institutions 5 4 3 2 1 0 (88) 6
( ) Visitor and tourist attractions 5 4 3 2 1 0 (89) 7
(90)
10a. (AFTER ALL EMPLOYMENT OPPORTUNITIES ARE READ) (INTERVIEWER: IF ONLY ONE
OPPORTUNITY IS RATED 5,” CIRCLE IT AS “HIGHEST PRIORITY.” IF TWO OR MORE
OPPORTUNITIES ARE RATED “5,” SAY:) “Which of these two (three) employment opportunities
do you consider to be the highest priority? That is, between (READ FIRST OPPORTUNITY RATED
“5”) compared to (READ OTHER OPPORTUNITIES RATED “5”)?” (RECORD ABOVE AS
“HIGHEST PRIORITY.”)
(IF “4” OR “3” IS THE HIGHEST RATING GIVEN, INDICATE OPPORTUNITY AS “HIGHEST
PRIORITY.” OTHERWISE, SAY:) “Which of these two (three) employment opportunities do you
consider to be the highest priority?”(READ)
-6-
11. In what ways do you receive or prefer to learn important news about the Town of Oro Valley?
(DO NOT READ) (MULTIPLE MENTION)
Northwest Explorer newspaper...........................................01
Northwest edition of the Arizona Daily (Sunday) Star .........02
Radio news .........................................................................03
Television news...................................................................04
Town of Oro Valley website ................................................05
Social media such as Twitter or Facebook..........................06
The Oro Valley Vista, a Town publication ...........................07
Water bill utility inserts ........................................................08
Attending public meetings...................................................09
Other (specify) .................................................98
Don’t know/Not sure............................................................99 (91-98)
CLASSIFICATION
We would now like to ask you a few questions about yourself, for classification purposes only. First...
C-1. How many years have you lived in Oro Valley? (READ)
Less than three years1
3-5 years................... 2
6-10 years................. 3
-OR- More than 10 years... 4 (99)
C-2. Do you live in Oro Valley... (READ)
More than 6 months a year...1
-OR- Less than 6 months a year....2
(DO NOT READ) Don’t know/No answer..........3 (100)
C-3. Do you work in Oro Valley?
Yes................................. 1
No................................... 2
Don’t know/No answer.... 3 (101)
(END): THANK RESPONDENT FOR HIS/HER TIME AND SAY: “IN CASE THE OFFICE WANTS TO
CHECK MY WORK, MAY I HAVE YOUR FIRST NAME AND THE ZIP CODE OF YOUR HOME
ADDRESS?”
RESPONDENT’S NAME ZIP CODE (102-106)
* * * (REMEMBER TO VERIFY RESPONDENT’S PHONE NUMBER) * * *
FOR OFFICE USE ONLY:
Validation Questions
Q Q
Q Q
Q Q